eCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.
344 episodes - English - Latest episode: 22 days ago - ★★★★★ - 41 ratingsMy name is Steve Hutt, and I host the eCommerce Fastlane, a podcast that one anonymous reviewer called, "Impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."
At eCommerce Fastlane, I aim to provide you with the resources and source of truth for e-commerce growth and marketing education, specifically focusing on brands powered by Shopify. Since 2016, I've been empowering and guiding Shopify businesses to build, grow, and scale.
Whether you are an established Shopify business owner or aspiring to launch your direct-to-consumer (DTC) brand, this podcast is here to accelerate your knowledge and help you succeed. I bring you actionable strategies and marketing tips through our Insights Blog and podcast episodes twice a week.
Join me and a roster of Shopify partners and subject matter experts as we dive deep into the latest D2C marketing strategies, B2B e-commerce insights, and proven tactics to drive traffic, boost conversion rates, increase average order value, and maximize customer lifetime value.
With a broad range of topics covered each week, we explore the best Shopify apps, email marketing, marketing automation, SMS marketing, text marketing, Shopify best practices, DTC e-commerce, and advertising platforms such as Facebook, Google, Instagram, TikTok, Snapchat, and Pinterest. We also dive into the Shopify app store, B2B e-commerce, acquisition and retention strategies, and the evolving landscape of retail and online stores.
Our discussions go beyond the surface, providing in-depth knowledge, expert advice, and practical tips to optimize your e-commerce operations.
Whether you're a marketer, DTC founder, online business owner, or entrepreneur, I aim to help you improve efficiency, increase revenue, and enhance customer retention, ultimately building lifetime customer value for your Shopify store.
The world of e-commerce is ever-evolving, and at eCommerce Fastlane, I’m committed to keeping you informed and ahead of the curve.
Together, let's unlock your ecommerce potential and accelerate your business to new heights.
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Episodes
141: Boutique eCommerce Growth Agency Smashes Store-Level ROAS, Revenue And Profit For Shopify Brands
March 14, 2021 15:29 - 1 hour - 57 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. In today’s episode, my guest is Justin Gecevicius the Co-Founder of AdKings. They are a Specialized Boutique eCommerce Agency that helps Shopify br...
140: Learn How To Recruit, Manage And Grow Sales With Groups Of People Who Love Your Products
March 13, 2021 15:09 - 48 minutes - 44.9 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. In today’s episode, my guest is Mike Schmidt, the Co-Founder of Dovetale. They are an influencer marketing app for Shopify merchants. They help bra...
139: Get A Holistic View Of Everything You need To Understand The True ROI Of Your Marketing Efforts
March 08, 2021 18:01 - 36 minutes - 33.6 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. In today’s episode, my guest is Ron Jacobson the Co-Founder and CEO of Rockerbox. They’re an attribution provider that helps Shopify brands to meas...
139: Get A Holistic View Of Everything You Need To Understand The True ROI Of Your Marketing Efforts
March 08, 2021 18:01 - 36 minutes - 33.6 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. In today’s episode, my guest is Ron Jacobson the Co-Founder and CEO of Rockerbox. They’re an attribution provider that helps Shopify brands to meas...
138: Unlock The Hidden Value In Your Shopify Data With Actionable AI-Powered Customer Retention Strategies
March 04, 2021 22:18 - 26 minutes - 24.6 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. In today’s episode, my guest is Alex Jost the Founder of RetentionX. They are an Analytics App that helps Shopify merchants leverage the power of t...
137: How Customer Experience Is The “New Marketing” For Your Shopify Brand
February 28, 2021 16:00 - 47 minutes - 43.3 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Andrew Olaleye, Co-Founder of Chatdesk. Notable Shopify brands such Andie Swim, Mented Cosmetics, Everbrand, and Sco...
136: Modern Shopify Brands Are Now Embracing Community To Drive Results
February 25, 2021 05:52 - 30 minutes - 28 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. In today’s episode, my guest is Kyle Wong the Co-Founder and CEO of Pixlee TurnTo. They are a UGC, Reviews, and Influencer Marketing Platform that ...
135: Delight Your Customers And Increase Loyalty With Innovative Nationwide Return Bars
February 22, 2021 00:03 - 37 minutes - 34.1 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. In today’s episode, my guest is David Sobie the Co-Founder & CEO of Happy Returns. They are a returns software solution paired with an innovative a...
134: Join Over 13,000+ Shopify Brands Increasing Revenue With An All-In-One Marketing Platform
February 18, 2021 15:14 - 34 minutes - 31.2 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. In today’s episode, my guest is Polina Kulikova from Growave. They are the all-in-one marketing platform for Shopify brands that helps them reach, ...
133: Get Real Time Shopping Experiences At Scale Powered By Amazon Personalize
February 15, 2021 15:21 - 33 minutes - 30.5 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. I’d like to welcome Zee Aganovic, who is the Co-Founder and CEO of HiConversion. They are an eCommerce Intelligence platform that helps Shopify bra...
132: Engage And Convert Your Customers Attention In A Competitive Market Through Media Buying And Creative Automation
February 11, 2021 15:08 - 46 minutes - 42.9 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. Today I’d like to welcome Corinne Demandis, the Vice President US, East at Smartly.io, the leading social media advertising automation platform. Si...
131: Speed Matters To Your Bottom Line. Accelerate Your Shopify Store Through Speed-as-a-Service
February 09, 2021 14:43 - 37 minutes - 34 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. In today’s episode, my guest is Jacob Loveless, Co-Founder at Edgemesh. Faster Shopify stores convert more users, have better search ranking and dr...
130: Ecommerce Fraud Is No Joke For A Shopify Brand, Neither Is A False Positive
February 05, 2021 22:49 - 49 minutes - 45.6 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is David Fletcher the Sr. VP of Sales from ClearSale. They are a Fraud Prevention Company that helps Shopify merchants ...
129: Invigorate Positive Experiences With Your Customers Through Chat, Email, Social, Phone, SMS, Video, And Cobrowse
February 01, 2021 14:52 - 44 minutes - 40.6 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Amrit Dhangal the Co-founder and Chief Operating Officer from Acquire. They are a Conversational Customer Experience...
128: Shopify Agency Partner Reveals A Proven Roadmap To Success In Ecommerce
January 28, 2021 15:17 - 47 minutes - 43.9 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Chase Clymer, Shopify Expert and Agency Owner from Electric Eye. He and his team create Shopify-powered sales machin...
127: Create Immersive Shopping Experiences With Realistic 3D Models Of Your Products
January 25, 2021 12:15 - 36 minutes - 33.7 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Sahil Gupta the CEO of Spase. They are a technology company leading and innovating a way for Shopify brands to creat...
126: Uncover The Insights That Drive Marketing Impact, Revenue, and Customer Retention
January 21, 2021 19:19 - 31 minutes - 29.1 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Rob Nelson the Founder and CEO of Grow.com. Grow is software that makes it simple for companies to connect their dat...
125: Get Import And Export Superpowers By Gaining Control Over Your Shopify Stores Data
January 18, 2021 22:24 - 43 minutes - 35.2 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Maris Veide the Founder & CEO of Excelify. They are the developers of the wildly popular Excelify app that helps Sho...
124: Expand Your Product Catalog, Grow Sales, And Operate More Efficiently Through Automated Order Fulfillment
January 14, 2021 15:17 - 41 minutes - 38 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Sina Djafari the Founder of Duoplane. They are an order management platform that helps Shopify merchants automate th...
123: Use Creators Not Influencers To Drive Growth At Every Stage Of Your Customers Journey
January 09, 2021 16:53 - 36 minutes - 49.8 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Bryan Gold the Co-founder and CEO from #paid. They are a creator marketing platform that helps Shopify brands grow f...
122: Boost Your Customer Experience By Turn Order Tracking From A Cost Center To A Profitable Marketing Channel
December 31, 2020 16:12 - 45 minutes - 62.1 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Yaw Aning the Co-Founder & CEO of Malomo. They are a post-purchase marketing app that helps brands turn order track...
121: Get AI-Driven Personas That Reveal Sustainable Profit-Focused Growth Strategies
December 19, 2020 16:21 - 28 minutes - 25.9 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. Faraday lets you understand your customers as real people — beyond clicks and transactions — to help you make smarter strategic decisions and deliv...
120: Grow Dependable Recurring Revenue And Customer Loyalty Through Subscriptions
December 11, 2020 22:10 - 45 minutes - 41.6 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. Bold Subscriptions is now fully integrated with Shopify's Native Checkout and Shopify Payments, so customers can purchase one-time and subscribe to...
119: Gain A Competitive Edge Through Personalized Experiences That Turn Browsers Into Shoppers Into Loyal Customers
December 04, 2020 21:38 - 34 minutes - 31.9 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. Dynamic Yield empowers Shopify brands with the technology they need to deliver personalized and consistent digital customer experiences with greate...
118: The Untapped Gold Mine Of Ecommerce Pricing That Virtually No One Knows About
November 30, 2020 03:29 - 25 minutes - 23.4 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. Your product is worth what your customers are willing to pay for it. Pricestack discovers that perfect price. My guest in today’s episode is Breck...
117: Delight Your Customers And Futureproof Your Brand With Personalized Customer Experiences At Scale
November 24, 2020 15:12 - 33 minutes - 30.7 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. Meet shoppers on the channel of their choice, and unify every conversation across your Shopify store, email, Facebook Messenger, Google’s Business ...
116: Make Your Shopify Store Faster For Customer Experience And Conversions
November 20, 2020 22:32 - 44 minutes - 41.2 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. A 1-second decrease in load speed can increase conversions by 1% – 7%. The case studies prove it! My guest in today’s episode is Joe Lannen the Fo...
115: Influencer Identification Tool Enables Shopify Brands To Analyze Their Website Visitor Social Data And Locate High-Value Ambassadors
November 16, 2020 14:26 - 32 minutes - 29.7 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. Your current clients, followers, and traffic are Influential. They should be your ambassadors. Find and activate the influencers who already love y...
114: Exceed Consumer Expectations– Deliver In Hours With One Connection
November 07, 2020 16:45 - 42 minutes - 39 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. If fighting Amazon Prime’s delivery speed is on your mind, today will be an eye-opening episode. My guest in today’s episode is Chelsie Lee the Co...
114: Exceed Consumer Expectations– Deliver in Hours with One Connection
November 07, 2020 16:45 - 42 minutes - 39 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. If fighting Amazon Prime’s delivery speed is on your mind, today will be an eye-opening episode. My guest in today’s episode is Chelsie Lee the Co...
113: Learn How Easy It Is To Make Personalized Text Messaging One Of Your Top Three Revenue Channels
November 04, 2020 14:47 - 32 minutes - 30 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Brian Long, the Co-Founder & CEO of Attentive. They are a personalized text messaging platform that uses real-time behavioral data to help ...
112: Build Operational Efficiency And Raving Fans With Exchanges, Store Credits, And Refunds
November 03, 2020 16:11 - 34 minutes - 39.3 MBYour Business Is A Journey. Invest In Yourself Today. Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Jonathan Poma the Founder & CEO of Loop Returns. They are a platform that allows Shopify brands to automate the entire return process incl...
111: Align Your Customer Experience, Marketing, And Shopify Store With The Real Needs Of Key Customer Segments
October 30, 2020 13:42 - 31 minutes - 36.5 MBGrowth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today's episode is Tim Ash, who’s an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the b...
110: Incredible Image Editing AI Assists Shopify Brands With Scaleable Photo Retouching
October 22, 2020 19:49 - 27 minutes - 25.6 MBGrowth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Brian Guidry, Partner and Chief Growth Officer from Pixelz.com. They are a photo retouching service that helps merchants boost online sales with com...
109: Maximize Revenue And Profitability Through Data-Driven Omnichannel Analysis
October 12, 2020 15:27 - 48 minutes - 44.5 MBGrowth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Dan LeBlanc the Co-Founder and CEO from Daasity. They are the first and only data analytics platform built for Shopify Direct-to-Consumer brands by in...
108: Convert 3x More Customers And Build Brand Loyalty With The Best Mobile Shopping Experience
October 09, 2020 15:28 - 47 minutes - 43.1 MBGrowth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Eric Netsch, the Founder and CEO from Tapcart. They are a mobile commerce SaaS platform that integrates directly with Shopify which enables brands to ...
107: Launch And Scale A Profitable Affiliate And Influencer Marketing Strategy
October 02, 2020 20:51 - 24 minutes - 22.4 MBGrowth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Alex Markov the CEO of Refersion. They are a Certified Shopify Plus Technology Partner that helps Shopify brands to manage, track, and grow their affil...
106: Accelerate Your Influencer Marketing Success With Scalable Product Seeding
September 23, 2020 22:05 - 27 minutes - 24.8 MBGrowth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today's episode is Cody Wittick, the Co-Founder and Managing Partner from Kynship. They are an Influencer Marketing Agency based in Orange County, CA. They work with bra...
105: Choose The Best Shopify Apps Through The Plus Certified App Program
September 07, 2020 15:52 - 30 minutes - 28.1 MBGrowth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Matt O’Leary, who leads Technology Partnerships at Shopify Plus. Matt joined Shopify just over a year ago to revamp and relaunch of the Plus Technolo...
104: Build Mutually Beneficial Partnerships With Influencers, Press/Media, And Other Shopify Brands To Sell More Together
August 31, 2020 14:37 - 32 minutes - 29.6 MBGrowth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Jason Goldberg the President & Co-Founder of Carro. They are a Shopify Sales Channel that helps brands partner with influencers, press, media, and each...
103: Shoppable Quizzes: A Game Changing Technology To Drive Engagement And Personalized Brand Experiences
August 24, 2020 15:08 - 39 minutes - 36.5 MBGrowth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Matt Schlicht and Ben Parr from Octane AI. Over the past 4 years, they have built the wildly popular Facebook Messenger and SMS App used by 1000’s of S...
102: A Profit-Driven Approach To Performance Marketing Through Paid Media Feedback Loops
August 16, 2020 14:44 - 40 minutes - 37.2 MBGrowth Mindset? Invest In Yourself Today! Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand. My guest in today’s episode is Simon Poulton the Vice President of Digital Intelligence at Wpromote. They the largest independent Digital Marketing Agency in the United States. They ...
101: Build Authentic Customer Relationships Through Powerful Automation, Deep Segmentation, And Automated Data Science
August 05, 2020 03:42 - 40 minutes - 37.3 MBMy guest in today’s episode is Jake Cohen, the Head of Product Marketing for Klaviyo. They are a marketing automation platform that incorporates email, SMS, and signup forms to help Shopify brands make money on day 1 and scale with them as they grow. What You Will Learn Today Why now is an epic time to be an ecommerce entrepreneur What Shopify brands should be doing now to future-proof scalable growth How data science is playing a role for successful Shopify brands How to communicate mo...
100: Shopify Is Building The World's First Retail Operating System To Arm Resilient Entrepreneurs
July 22, 2020 07:11 - 33 minutes - 30.6 MBToday is an exciting day… A milestone… A time to reflect… A time to celebrate… Today is the 100th episode of eCommerce Fastlane!! It’s been an incredible 2-year journey of growth. Personally, professionally, and most importantly the impact the show has had with knowledge sharing from subject matter experts in commerce including our Agency Partners, Marketing Platform partners, and App Partners in the Shopify ecosystem. Joining me on the podcast, I could think of no other person who I’d li...
99: Turn Insight Into Action By Targeting The Customers And Prospects Who Will Profitably Grow Your Shopify Business
July 13, 2020 14:03 - 23 minutes - 21.8 MBMy guest in today’s episode is Cary Lawrence, the Co-founder and General Manager at SocialCode. They are a full-service marketing partner that combines media, data-management, creative, and marketplace strategies to help brands grow revenue and be more profitable. Cary spearheads SocialCode’s Audience Intelligence Platform (referred to as AIP), an industry-leading technology that enables disruptors to prospect and acquire their highest-value customers and maximize LTV. What You Will Learn...
98: Proven And Scientifically Tested Digital Marketing Truths From A Seasoned Shopify Partner
July 02, 2020 17:32 - 42 minutes - 38.5 MBMy guest in today's episode is Jordan Brannon, the President and COO of Coalition Technologies. They are a long time Shopify design, development, and marketing agency that specializes in driving growth to small and mid-sized Shopify brands. They’ve been a Shopify Partner for a decade and are now a Certified Shopify Plus Digital Marketing Partner. Well known in the ecosystem for supporting complex, high value, SEO focused migrations onto Shopify. What You Will Learn Today Why successful b...
97: Protect Your Shopify Brand From The Dark Web And Sophisticated Fraud Attacks
June 24, 2020 17:35 - 28 minutes - 25.7 MBMy guest in today’s episode is Shoshanah Posner the Director of Business Development at NoFraud. They are an online fraud prevention company that helps identify fraudulent orders while ensuring the highest order approval rate. Chargebacks, unfortunately, are a part of doing business online. While many can be disputed effectively by providing proof that the items were shipped, it is almost impossible to win a fraud chargeback. Preventing fraud chargeback losses occurs at the point of purchas...
96: Commission-Based Advertising Across 25M+ Premium Online Destinations To Guarantee More Revenue And Return On Ad Spend
June 19, 2020 15:23 - 28 minutes - 26 MBMy guest in today’s episode is Cooper Harris the Co-Founder & CEO from Klickly. They are a 100% commission-based SaaS advertising platform that helps Shopify brands take control of their return-on-ad-spend. Their unique solution allows consumers to buy directly in-ad from over 25M+ premium website properties. And the best part, you get to choose your own commission that results in actual conversions. Given the way the market is leaning and the impact that the Coronavirus has had on ecomme...
95: Deepen Your Customer Connection And Monetize Your Knowledge Into A New Shopify Revenue Stream
June 14, 2020 15:33 - 27 minutes - 25.3 MBMy guest in today’s episode is Greg Smith the Co-Founder and CEO from Thinkific. If you are known for your expertise and find yourself being asked for similar advice regularly, or if you have ever wanted to package up your wisdom and deliver it to help others, then you might have considered creating an online course or membership site. Greg created his first online course 15 years ago, to share his passion and expertise with thousands of students. The revenues from his course soon surpasse...
94: Learn The Secrets Of Influencer Marketing By Building Meaningful And Trustworthy Connections
June 03, 2020 13:55 - 44 minutes - 40.5 MBMy guest in today’s episode is Brandon Brown the Co-Founder and CEO from Grin. They have developed a software tool built to enable direct-to-consumer brands to scale influencer marketing. As more and more people spend time on their phones instead of socializing in real life, research shows that the average screen time is up to over 5 hours per day, which is an 18% increase pre-Covid. It’s predicted this trend will only continue to increase or at the very least stay the same, while we all c...