Ask Frank Kern
528 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 4 ratingsTransforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
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Episodes
2 Ad Sets Got 100X Return on Ad Spend (Which is Just Ridiculous)
December 15, 2020 09:00 - 10 minutes - 7.72 MBFirst thing I want to point is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do that yesterday, which was great! So when I put those little videos up...
Frank Got Really Lucky
December 14, 2020 09:00 - 14 minutes - 10.4 MBIt's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale. It still looked cool though! So that's pretty good and I've never had that happen before. No kidding, it was really pretty freakin' crazy!
Using your case study, what's that high level thinking that you use from the beginning all the way to the end result of a campaign?
December 11, 2020 09:00 - 5 minutes - 4.43 MBReally my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was the $1.80 ad spend and then eventually you showed the 30 days in May where you spent about $3.50 and generated $600,000 in sales. So I guess really, I'd love to have a walkthrough of the 30,000 foot view of, you start day one at a $1.88, you get three days worth of data. Day three to six, day six to nine. What's that high level thinking that...
Using a video sales letter or a webinar, what's the best way to track how much of that video someone has seen to know if they actually reached the point where they heard the pitch?
December 10, 2020 09:00 - 2 minutes - 2.71 MBI just had a quick question about using a video sales letter or webinar. Let's say I put it on my thank you page for my lead magnet, so someone comes in, they opt in. They go to the thank you page and then I want to give them some trainings with a pitch that follows in video form. What's the best way to track how much of that video someone has seen to know if they actually reached the point where they heard the pitch? Depends on what you're using...
How do you get past the Facebook regulations and still make an emotional offer?
December 09, 2020 09:00 - 3 minutes - 2.91 MBIf there was a quick tip that you would give people about the promise or about making the offer, or whether they need to twist the pain, and in particular, how you get past the Facebook regulations and still make an emotional offer because that always seems to get in the way, for a lot of things. Yeah. So I'm really glad that you brought that up...
In three years, running Facebook ads has changed a lot, and here you are in front of your laptop. I just wondered what you'd learned, what changed, and why that was possible?
December 08, 2020 09:00 - 2 minutes - 2.61 MBSo I'm just thinking, like three years ago, with the inner circle and everything, you had all these Facebook consultants and agencies and it was a huge drama to run Facebook ads, but you always had a team to do that. Now here you are, in front of your laptop, and I just wondered what you'd learned and what changed, and why that was possible now? Oh, I just like doing it!
In building a virtual sales team, what can we expect from those bonuses?
December 07, 2020 09:00 - 3 minutes - 3.02 MBYou mentioned an agency model and building a virtual sales team, so he wants to know what he can expect from those bonuses. Yeah, so the virtual sales team, here's how ours works and here's what I'm going to show you how to do...
How would you make an ad for "the low-hanging fruit?"
December 04, 2020 09:00 - 2 minutes - 1.86 MBOne more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get leads for that. So the lowest hanging fruit is going to be an individual who's thinking about buying...
What is the best way to create a segmentation/target on Facebook for web design services?
December 03, 2020 09:00 - 4 minutes - 3.65 MBMy question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that? To create a segmentation? By segmentation, do you mean target?
You just mentioned how you drip the product...is that what you recommend people do is drip the product?
December 02, 2020 09:00 - 1 minute - 1.81 MBI guess the other question I had was you just mentioned how you drip the product. Is that what you recommend people do is drip the product? Oh yeah, absolutely. Number one thing, so we survey people all the time...
What do you think of this business economy and how has it affected your business?
December 01, 2020 09:00 - 2 minutes - 2.36 MBMy question is...Mr. Frank Kern. What do you think Doctor? Doctor, Professor Frank Kern, PhD. Better? OK. What do you think of this business economy and how it has affected your business? This is a very weird answer, and some people think I'm an idiot, actually probably a lot of people think I'm an idiot when I say stuff like this...
With the maximizer method, the email follow-up with how to move them through the process...is that a part of it?
November 30, 2020 09:00 - 1 minute - 1.95 MBOne last question, I think, with this method, the maximizer...the email followup with how to move them through the process. Is that a part it? That's where I fall off. I know I don't have that structure on how to go from the leads to the sale. Thank God, you know? I'm glad they don't, I wouldn't have a job, but you're not alone...
Would an e-com store brand benefit from the maximizer?
November 27, 2020 09:00 - 3 minutes - 2.78 MBWould an e-com store brand benefit from the maximizer? Yeah! With e-com, where you guys fall off...
Should I have one page for my training and a separate page for affiliate marketing?
November 26, 2020 09:00 - 3 minutes - 3.19 MBWhen I set the page up, I did not set up a business account. So I'm assuming that I have to set up a business account with that, in order to run ads, is that correct? Especially if you want to do stuff like retargeting and all of that. Yeah. Okay, great. Secondly, my purpose for starting that ad was to brand myself. I have a lot of background in consulting and training, and one of my main goals is to work with people who are trying to start up their businesses and go in so many different...
For a general contractor wanting to target commercial business owners only, do you have any recommendations on the copy and target audiences he should use?
November 25, 2020 09:00 - 3 minutes - 3.36 MBI think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and target audiences that he should use? Okay. So they own the office building, I would assume? They own or lease and need a general contractor...
What's the best way to drive traffic to a convenience store?
November 24, 2020 09:00 - 3 minutes - 3.07 MBWhat's the best way to drive traffic to a convenience store? Dude, TV...TV on the phone. So we talked about this yesterday. I'll just do it real briefly...
Can you go over why you choose automatic placement for everything?
November 23, 2020 09:00 - 1 minute - 1.88 MBI'm wanting to get really clear on the placement for the lead ads. So I believe you chose automatic placement yesterday. Can you go over why you choose automatic placement for everything? Good question. I did it deliberately...
How long should we be leaving each ad on for this challenge?
November 20, 2020 09:00 - 2 minutes - 2.27 MBHow long should we be leaving each ad on for this challenge? I like three days, generally speaking. So if I'm willing to pay...
People like the audience searching. When looking to target parents with young children to help their childs' financial goals for the future, do you have any recommendations?
November 19, 2020 09:00 - 3 minutes - 2.9 MBPeople like the audience searching, so can you help? He's looking to target parents with young children to help their child's financial goals for the future. Any recommendations? I do, I do. I do stuff like this. Number one is going to be the copy...
What do you think about building a lead generation ad that is actually a conversion ad on Facebook?
November 18, 2020 09:00 - 2 minutes - 2.14 MBWhat do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then upsell. It's fine. You just have to be prepared for them to a. not click to the next page...
Explain a little bit more on the budgets, specifically optimization and delivery, and how does Facebook charge?
November 17, 2020 09:00 - 2 minutes - 2.42 MBIf you can explain a little bit more on the budget, specifically toward the bottom of the page, that says optimization and delivery and how basically, how does Facebook charge you? Oh, ok, I think she's talking about...
As a physician and therapist, working with PTSD and trauma, what is the best way to do an old-school ad?
November 16, 2020 09:00 - 4 minutes - 3.55 MBSo I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this. Oh, "read this if you..."
After best roll with Facebook ads, and then having to move all of the business into another account, the cost per lead went up 10x the normal cost and conversions sank. Same pixel, same audience. What could be some reasons why that happened?
November 13, 2020 09:00 - 13 minutes - 10.4 MBHe had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead went up 10x the normal cost on conversions sank. Same pixel, same audience. What could be some of the reasons that he should look over to see why that happened? OK. We're getting into harder core stuff, but I like this kind of stuff. This is cool. Alright. Any access to the original account? Is it pos...
So you lead with the lead magnet and you have to email them, obviously. Do you have any recommendations on the first email you send after the opt-in via the lead ad?
November 12, 2020 09:00 - 6 minutes - 5.73 MBSo you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you have any recommendations on the first email you send after the opt-in via the lead ad? Yeah. First of all, if you have a VSL and it's educational, then your lead magnet can be the video itself...
Do you think the text "Read this if you want to grow your awareness practice without losing yourself" is a reason it might take longer to get ads approved?
November 11, 2020 09:00 - 1 minute - 2.25 MBDo you think the text, "Read this if you want to grow your awareness practice without losing yourself" is the reason that it might take somewhat longer to get her ads approved? No. So there are two new ads created by every advertiser, on average, every day...
I keep getting unqualified leads from Facebook. Do I need to use LinkedIn for this type of audience?
November 10, 2020 09:00 - 3 minutes - 3.19 MBSo he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from Facebook. He was wondering, are they active on Facebook or does he need to use LinkedIn for this type of audience? OK. So to you, I would say kind sir, welcome to the club...
I'm getting a good quantity of leads, but they are not scheduling consults or responding at the rate that I would like. So my question is, what's the number one thing I should do next?
November 09, 2020 09:00 - 12 minutes - 10 MBI'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is what's the number one thing I should do next? OK. What's the thing you sell?
When would you use campaign budget versus ad set budget?
November 06, 2020 09:00 - 2 minutes - 1.75 MBWhen would you use campaign budget versus ad set budget? Later...
I would like some advice on how to form my copy, so it gets approved.
November 04, 2020 09:00 - 4 minutes - 3.32 MBI had some problems with the ad approval. I'm selling mortgage and basically I'm trying to base my ad upon the refinancing of the mortgage. So I would like to ask you for some advice, for my copy, so it doesn't get not approved.
How do I expand and find different targets within a sub-niche?
November 02, 2020 09:00 - 3 minutes - 2.67 MBSo my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, being the case for specifically dreadlocks. So I'm trying to think about how do I expand and find different targets when there's really not targetable...
Should I make my challenge funnel more general to cater to all interests, or should I tweak the challenge and make it only about one specific niche?
October 30, 2020 08:00 - 2 minutes - 2.39 MBI'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probably interested in cosmetics or outdoors or beauty...or should I tweak the challenge and make it only about one specific niche?
How should we expand our target interest when many of the related interests and audience insights are not targetable?
October 21, 2020 08:00 - 4 minutes - 3.36 MBHow should we expand our target interests when many of the related interests and audience insights are not targetable?
Do you have a solution or any best practices to make ads work for clients in small cities with small audiences?
October 19, 2020 08:00 - 9 minutes - 6.98 MBI do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience. So the lead ad usually doesn't work. I tried a bunch of stuff and I never actually could get it to work, so I'm wondering if you have any solution for that...
On a new campaign, how much time do you give each ad until you switch it off again?
October 16, 2020 08:00 - 1 minute - 1.49 MBHow long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing campaign, so I'll just create a new campaign with a new ad. So a lot of times...
I started running conversion ads. Should I turn the ad spin back down while it's burning or should I just ride it out?
October 14, 2020 08:00 - 1 minute - 1.37 MBSo I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell product, which is a markdown subscription to our on-demand training. And so I went in earlier this week and put more money behind it, and I wound up changing the conversion event and I didn't notice...
Any tips to get people really engaged from the get-go? Should there be a warm-up period?
September 28, 2020 08:00 - 1 minute - 1.51 MBIs there any tips that you can get people really engaged from the get-go? Like I was thinking about starting to bring people in a week or two weeks prior to my challenge to kind of just warm them up. Cause this last time Facebook ads got hung up and basically that day, I did it the day before people got in. Facebook ads got approved. I had 400 people in the group and then I started the program. So I think there's maybe a warm up period?
Is there an email sequence or best practice to get more people to say yes to a live offer by a deadline?
September 25, 2020 08:00 - 3 minutes - 2.97 MBI have that program where it's basically a three month program 5k to a cold audience. I take them through a five day workshop and the people that don't buy within that 24 hour period, I do the expiring bonuses and all that stuff. Is there a mapped out email sequence that you recommend or is there any other way to get more people to say yes, either in my live offer or through emails that you recommend? Just best practices?
When creating Facebook video and image ads, should I create regular posts or build them in the ads manager?
September 23, 2020 08:00 - 2 minutes - 1.67 MBShould you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? You can just create, upload an image and write the ad copy, right from the ads manager? And is there like a good rule of thumb to know, you know, when to do what? So the only time you want to do it right from the ads manager is always...
Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads?
September 21, 2020 08:00 - 6 minutes - 10.8 MBI've got a client who is doing this is diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical world, the ad got rejected. A number of times I kept kicking back and it finally got approved and this the client, they don't really want emails. They want phone calls...
I want to have someone do a certain thing...what should the ad say?
September 04, 2020 08:00 - 3 minutes - 2.6 MBAny advice about what ad to run, to have people apply to a webinar? Okay, so this question is, I'll rephrase it like this. I want to have someone do a certain thing. What should the ad say? Alright, that's really what the question is saying. In this case, Mark is saying, I want to have people go to a webinar, register for a webinar. What should the ad say? The question could be...
Any advice on how to learn to put a good course together?
September 02, 2020 08:00 - 1 minute - 1.57 MBAny advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new attorneys. Dude, here's what I would do. If I was you...
If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be?
August 31, 2020 08:00 - 2 minutes - 2 MBVery simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters.
What to do if the ads are not working
August 28, 2020 08:00 - 5 minutes - 4.33 MBHe's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or should I check for some other stats? I'm not getting sales as you can probably guess. Actually I do understand the question. What am I talking about? It's a perfectly normal question. So I think like in summary, what do I do? I'm running ads. I'm not getting sales. What do I do?
What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model?
August 26, 2020 08:00 - 6 minutes - 4.7 MBWhat do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a book, you first have to look at what is the objective of selling the book. Do you want to make an immediate profit during that? Do you want them to consume the book and then become fans and then buy more stuff later. What's the end result?
Frank, how do you script your videos?
August 24, 2020 08:00 - 4 minutes - 3.54 MBThe question is how do you script your videos? And the answer is I personally don't script my videos, but I do have a framework...
What types of lead magnets work best to attract higher-level prospects for our agency side?
August 21, 2020 08:00 - 3 minutes - 2.8 MBSo we're going to move those people to pitch our membership group, but we want to create a new lead magnet, similar to your idea of elite owner operator. But it's specifically for real estate agents who make $500K or our number is more like 300 and up, but what type of the lead magnets do you find work better for attracting that type, or do you go straight to hire us to do it for you?
Do you have any tips on how I can engage a beta group that is testing my product to extract the most valid information?
August 12, 2020 08:00 - 5 minutes - 4.23 MBI'm trying to find out if you have any tips on how I can engage this beta group and extract as much information as possible so I can really hone in on that viable, what that minimum viable product is. I don't know if I would...how big is the beta group? So there's 30 families now, so 60 individuals...
How do you create whale bait to add new upper-level prospects to your pipeline?
August 10, 2020 08:00 - 4 minutes - 3.48 MBI know the types of people that I was attracting before aren't going to be the ones that work with me at the level that I do, these new ones. And so it begs the question, how do I get more qualified prospects in the pipeline?
How do you accurately categorize and elevate the appropriate price for tools such as 1-on-1 coaching, group coaching, memberships, and live events?
August 07, 2020 08:00 - 4 minutes - 2.99 MBAs I pivot more from the services side or the agency side to the coaching stuff, just curious your thoughts on how to accurately categorize the appropriate price of that in my head and how to continue to elevate that. So there's a couple things. 1. It's gotta be consulting, not coaching...
What are your takeaways from creating your "perfect lifestyle" first and then working hard to pay for it?
August 05, 2020 08:00 - 7 minutes - 5.31 MBI think you went through either yours or a version of the perfect day experience where in a perfect day, this is what life would look like. Do you remember that day?