Ask Frank Kern
528 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 4 ratingsTransforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
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Episodes
How would you make an ad for "the low-hanging fruit?" - Frank Kern Greatest Hit
August 02, 2021 08:00 - 2 minutes - 1.86 MBOne more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get leads for that. So the lowest hanging fruit is going to be an individual who's thinking about buying...
I'm getting a good quantity of leads, but they are not scheduling consults or responding at the rate that I would like. So my question is, what's the number one thing I should do next? - Frank Kern Greatest Hit
July 30, 2021 08:00 - 12 minutes - 10 MBI'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is what's the number one thing I should do next? OK. What's the thing you sell?
How do I expand and find different targets within a sub-niche? - Frank Kern Greatest Hit
July 28, 2021 08:00 - 3 minutes - 2.67 MBSo my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, being the case for specifically dreadlocks. So I'm trying to think about how do I expand and find different targets when there's really not targetable...
Forget “Money Goals” - try this instead - Frank Kern Greatest Hit
July 26, 2021 08:00 - 6 minutes - 5.39 MBLet's talk about money goals. They say you're supposed to have 'em and they say you're supposed to set financial targets. I got to tell you, I'm not sure I agree. I mean, to some degree, obviously it's a pretty good idea, but here's something I'll share with you from personal experience, might help you have yourself more fun and a better life...
After best roll with Facebook ads, and then having to move all of the business into another account, the cost per lead went up 10x the normal cost and conversions sank. Same pixel, same audience. What could be some reasons why that happened? - Frank Kern
July 23, 2021 08:00 - 13 minutes - 10.4 MBHe had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead went up 10x the normal cost on conversions sank. Same pixel, same audience. What could be some of the reasons that he should look over to see why that happened? OK. We're getting into harder core stuff, but I like this kind of stuff. This is cool. Alright. Any access to the original account? Is it pos...
Most Successful Promo Ever? (Part 2) - Frank Kern Greatest Hit
July 21, 2021 08:00 - 8 minutes - 6.36 MBThere's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...
What do you recommend for the in-between time? They publish their ads, what should they be doing for the next three days while they're waiting? - Frank Kern Greatest Hit
July 19, 2021 08:00 - 2 minutes - 2.32 MBA lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads? Any recommendations?
The Most Powerful “Persuasion Technique” On Earth - Frank Kern Greatest Hit
July 16, 2021 08:00 - 7 minutes - 7.72 MBLet's talk about one of the most powerful, mass-influence methods ever. I wanted to say weapons, but that just sounds weird. I don't want to weaponize this kind of thing. You know, technique, strategy, tactic, how 'bout that? Anyway, before I tell you about this, I want to warn you, this cannot be faked...
How To Write Real Good And Stuff: 20 Years in Under 20 Minutes Part 8 - Frank Kern Greatest Hit
July 14, 2021 08:00 - 13 minutes - 10.3 MBHere is some of Frank's best advice on "how to write good."
Repeated Catastrophic Failures (The #1 Secret To Success): 20 Years in Under 20 Minutes Part 7 - Frank Kern Greatest Hit
July 12, 2021 08:00 - 13 minutes - 10.6 MBHow do Frank's Catastrophic Failures help you with your marketing skills?
The Single Most Important Thing In Copy ...Plus My REVENGE! : 20 Years in Under 20 Minutes Part 6 - Frank Kern Greatest Hit
July 09, 2021 08:00 - 19 minutes - 14.5 MBWhat does Copy have to do with Frank's revenge?
When Weiner Pics Go Wrong: 20 Years in Under 20 Minutes Part 5 - Frank Kern Greatest Hit
July 07, 2021 08:00 - 11 minutes - 8.85 MBWhat do weiner pics and email marketing have in common? Why are you listening to Frank Kern about these things?
The Fastest and Easiest Way to Increase Revenue: 20 Years in Under 20 Minutes Part 4 - Frank Kern Greatest Hit
July 05, 2021 08:00 - 16 minutes - 12.3 MBPart 4 of Frank's 20 Years in Under 20 minutes series, with this one discussing revenue.
Literally the Most Powerful Way to Influence People, Ever: 20 Years in Under 20 Minutes Part 3 - Frank Kern Greatest Hit
July 02, 2021 08:00 - 15 minutes - 11.6 MBHow do you successfully influence people??
My Thing with Taylor Swift: 20 Years In Under 20 Minutes Part 2 - Frank Kern Greatest Hit
June 30, 2021 08:00 - 18 minutes - 13.2 MBDid Frank have a thing with Taylor Swift???
About Your Sex Tape: 20 Years In Under 20 Minutes Part 1 - Frank Kern Greatest Hit
June 28, 2021 08:00 - 12 minutes - 9.65 MBWhat you can learn (and implement) from celebrity sex tapes.
Apple and Facebook aren't getting along right now, what does that mean for the rest of us? - Frank Kern Greatest Hit
June 25, 2021 08:00 - 4 minutes - 3.77 MBThe question is, with iOS 14 blocking so many things, is it going to make stuff break? Now he's specifically referencing, is intent-based branding going to be changed? That's a method of getting attention and then retargeting people, and if so, what do you think is going to go on? So the short version of the question, hey Apple did some weird stuff and Apple and Facebook aren't getting along right now, what does that mean for the rest? I'm translating the question into redneck because that...
These two skills will get you farther than anything else - Frank Kern Greatest Hit
June 23, 2021 08:00 - 16 minutes - 11.8 MBSo what was I wanting to talk to y'all about? Last night I was briefly on Clubhouse again. I've got to tell you, you got to watch out for that thing. It is very addictive. I got on there, was screwing around...The first room didn't really make a lot of sense to me... Then I jumped into another one, I think it was a room called millionaires helping millionaires, or something. I don't know, but someone asked me a question and the question was a good one. It was like on the spot. I didn't rea...
Should I make my challenge funnel more general to cater to all interests, or should I tweak the challenge and make it only about one specific niche? - Frank Kern Greatest Hit
June 21, 2021 08:00 - 2 minutes - 2.39 MBI'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probably interested in cosmetics or outdoors or beauty...or should I tweak the challenge and make it only about one specific niche?
On a new campaign, how much time do you give each ad until you switch it off again? - Frank Kern Greatest Hit
June 18, 2021 08:00 - 1 minute - 1.49 MBHow long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing campaign, so I'll just create a new campaign with a new ad. So a lot of times...
Most Successful Promo Ever? (Part 1) - Frank Kern Greatest Hit
June 16, 2021 08:00 - 9 minutes - 6.95 MBWant to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if this whole Black Friday thing was what it was cut out to be. So decided at the last minute that we would run a Black Friday special...
I started running conversion ads. Should I turn the ad spin back down while it's burning or should I just ride it out? - Frank Kern Greatest Hit
June 14, 2021 08:00 - 1 minute - 1.37 MBSo I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell product, which is a markdown subscription to our on-demand training. And so I went in earlier this week and put more money behind it, and I wound up changing the conversion event and I didn't notice...
In my ads, do I always have to ask for the email to make a follow up sequence? - Frank Kern Greatest Hit
June 11, 2021 08:00 - 7 minutes - 5.61 MBSo my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that? Yeah...
How should we expand our target interest when many of the related interests and audience insights are not targetable? - Frank Kern Greatest Hit
June 09, 2021 08:00 - 4 minutes - 3.36 MBHow should we expand our target interests when many of the related interests and audience insights are not targetable? So I'm going to guess it's a situation like...
What's it cost to get a qualified application filled out? - Frank Kern Greatest Hit
June 07, 2021 08:00 - 2 minutes - 2.38 MBWhat do you think it would cost on average to get an application filled out, if I were to use intent-based branding? I know it's a difficult question, cheers. So the real question is, and I'm translating again...Hey man, I'm selling something expensive and I want people to fill out an application before I agree to talk to them. What's it cost to get a qualified application filled out?
When I set up lead ads recently, the share option was not there. Did I do something wrong or did that change, and are the shares important? - Frank Kern Greatest Hit
June 04, 2021 08:00 - 2 minutes - 1.8 MBI've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they shared amongst friends. They shared and we were able to get more leads that way, just from the shares. I noticed this time when I set up the lead ads, the share option was not there...
Do you have a solution or any best practices to make ads work for clients in small cities with small audiences? - Frank Kern Greatest Hit
June 02, 2021 08:00 - 9 minutes - 6.98 MBI do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience. So the lead ad usually doesn't work. I tried a bunch of stuff and I never actually could get it to work, so I'm wondering if you have any solution for that...
What type of lead magnet do you suggest for a high-end video production company? - Frank Kern Greatest Hit
May 31, 2021 08:00 - 2 minutes - 1.76 MBI'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production company...
How do you ease up your workload to focus more on the sales side than the deliverables side? - Frank Kern Greatest Hit
May 28, 2021 08:00 - 3 minutes - 2.95 MBI'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant deliverables...which are bananas. Well, which is your strong point? I mean, I've run ads for years, so that's, I mean, I've always, essentially created a new job for myself. I'm going to be the business owner, except I just keep then creating new jobs for myself...
Any recommendations for the hiring process when basically looking for a clone of yourself? - Frank Kern Greatest Hit
May 26, 2021 08:00 - 3 minutes - 2.69 MBDo you have any recommendations whenever you were going through that hiring process, what you were looking for? I've never hired that person, 'cause I am that person. So I don't know what necessarily... I'm looking for a clone of myself...
Why Marketing Quit Working (And What To Do Instead) - Frank Kern Greatest Hit
May 24, 2021 08:00 - 14 minutes - 10.7 MBWe're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this problem. In other words, how to make marketing stuff work better. This is a big deal, I think, because of a lot of reasons...
We've applied your advice in the past to our brick and mortar, and now we'd like to get your advice on the best way to sell this thing in this day and age. - Frank Kern Greatest Hit
May 21, 2021 08:00 - 10 minutes - 7.84 MBWhat I'm trying to get done now is all of the pieces for this puzzle, and through the years we gathered lots and lots of things. So I'd just like to get your what twos and why fours on the best way to sell this thing now, in this day and age? So, it's been a long time since I've worked with any ass-kickers (that is what I call self defense people). What worked in the past and what probably still works is...
How do I go about differentiating myself from the competition? - Frank Kern Greatest Hit
May 19, 2021 08:00 - 2 minutes - 1.74 MBI want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you go about that, would you want to educate them about that in maybe that first free video?
Can you recommend the best online sites for creatives to use to create videos and assets? - Frank Kern Greatest Hit
May 17, 2021 08:00 - 4 minutes - 3.05 MBWhat is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to make videos? All right, let's see here.
Any tips to get people really engaged from the get-go? Should there be a warm-up period? - Frank Kern Greatest Hit
May 14, 2021 08:00 - 1 minute - 1.51 MBAny tips to get people really engaged from the get-go? Like I was thinking about starting to bring people in a week or two weeks prior to my challenge to kind of just warm them up. Cause this last time Facebook ads got hung up and basically that day, I did it the day before people got in. Facebook ads got approved. I had 400 people in the group and then I started the program. So I think there's maybe a warm up period?
You’ve lost everything and you’re starting from scratch. Your goal is to make $100K as quickly as possible. You’ve got $10K to your name. How would you do it? - Frank Kern Greatest Hit
May 12, 2021 08:00 - 2 minutes - 3.1 MBHere's the question I get all the time... You've lost everything and you're starting from scratch. Your goal is to make $100K as quickly as possible. You've got $10K to your name. How would you do it? Alright. I would, and I advise everyone to do this...
Is there an email sequence or best practice to get more people to say yes to a live offer by a deadline? - Frank Kern Greatest Hit
May 10, 2021 08:00 - 3 minutes - 2.97 MBI have that program where it's basically a three month program 5k to a cold audience. I take them through a five day workshop and the people that don't buy within that 24 hour period, I do the expiring bonuses and all that stuff. Is there a mapped out email sequence that you recommend or is there any other way to get more people to say yes, either in my live offer or through emails that you recommend? Just best practices?
When creating Facebook video and image ads, should I create regular posts or build them in the ads manager? - Frank Kern Greatest Hit
May 07, 2021 08:00 - 2 minutes - 1.46 MBShould you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? You can just create, upload an image and write the ad copy, right from the ads manager? And is there like a good rule of thumb to know, you know, when to do what? So the only time you want to do it right from the ads manager is always...
Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads? - Frank Kern Greatest Hit
May 05, 2021 08:00 - 6 minutes - 10.8 MBI've got a client who is doing this is diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical world, the ad got rejected. A number of times I kept kicking back and it finally got approved and this the client, they don't really want emails. They want phone calls...
Do NOT try to out-work me. (Out-smart me instead.) - Frank Kern Greatest Hit
May 03, 2021 08:00 - 14 minutes - 10.5 MBDo not try to out-work me, out-smart me instead. Over the holiday, I got a message from someone very important to me, and they're going through a good rebirth of business. This individual is experiencing some focus issues and said that one of their ambitions was to out-work me. My immediate response, because I care very much about this person, was "please don't do that. Instead out-smart me." So I say to you, don't try to out-work me. Definitely not from a place of ego...
If you were doing a State of the Union today, how would you structure it towards more of an agency application funnel rather than an info product or lower-end product? - Frank Kern Greatest Hit
April 30, 2021 08:00 - 3 minutes - 2.58 MBIf you were doing a State of the Union today with a topic like podcasting, or really any, any topic cuz I know so many of the people in this group, how would you structure it if you were looking for, you know, pointing them to more of an agency application type of funnel, rather than like a info product or a lower end product? Or would you strictly do it for a positioning standpoint of kind of putting the entire industry, niche on notice from that perspective?
Do you have any tips on how I can engage a beta group that is testing my product to extract the most valid information? - Frank Kern Greatest Hit
April 28, 2021 08:00 - 5 minutes - 4.23 MBI'm trying to find out if you have any tips on how I can engage this beta group and extract as much information as possible so I can really hone in on that viable, what that minimum viable product is. I don't know if I would...how big is the beta group? So there's 30 families now, so 60 individuals...
What would you say to the individual that has all the content in the world but is having trouble implementing it? - Frank Kern Greatest Hit
April 26, 2021 08:00 - 4 minutes - 3.22 MBThe hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purple and all this other stuff or, to some of these points, I hear a general sentiment of I kinda know what I need to do, I've heard it before, I'm just having trouble pulling the trigger. How would you address someone who's in that specific situation?
Do you have tips/recommendations to optimize engagement and click-through rate? - Frank Kern Greatest Hit
April 23, 2021 08:00 - 4 minutes - 3.21 MBI'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails out the gate, you know, it's about a 20/25% open and 6% click through rate. What recommendations do you have to really kind of help boost that sort of thing?
Any advice on how to learn to put a good course together? - Frank Kern Greatest Hit
April 21, 2021 08:00 - 1 minute - 1.57 MBAny advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new attorneys. Dude, here's what I would do. If I was you..
What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model? - Frank Kern Greatest Hit
April 19, 2021 08:00 - 6 minutes - 4.7 MBWhat do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a book, you first have to look at what is the objective of selling the book. Do you want to make an immediate profit during that? Do you want them to consume the book and then become fans and then buy more stuff later. What's the end result?
How do you accurately categorize and elevate the appropriate price for tools such as 1-on-1 coaching, group coaching, memberships, and live events? - Frank Kern Greatest Hit
April 16, 2021 08:00 - 4 minutes - 2.99 MBAs I pivot more from the services side or the agency side to the coaching stuff, just curious your thoughts on how to accurately categorize the appropriate price of that in my head and how to continue to elevate that. So there's a couple things. 1. It's gotta be consulting, not coaching...
Frank, how do you script your videos? - Frank Kern Greatest Hit
April 14, 2021 08:00 - 4 minutes - 3.54 MBThe question is how do you script your videos? And the answer is I personally don't script my videos, but I do have a framework...
How do you create whale bait to add new upper-level prospects to your pipeline? - Frank Kern Greatest Hit
April 12, 2021 08:00 - 4 minutes - 3.48 MBI know the types of people that I was attracting before aren't going to be the ones that work with me at the level that I do, these new ones. And so it begs the question, how do I get more qualified prospects in the pipeline?
What to do if the ads are not working - Frank Kern Greatest Hit
April 09, 2021 08:00 - 5 minutes - 4.33 MBHe's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or should I check for some other stats? I'm not...