Ask Frank Kern
528 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 4 ratingsTransforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
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Episodes
If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be? - Frank Kern Greatest Hit
April 07, 2021 08:00 - 2 minutes - 2 MBVery simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters.
Is High End Continuity still a significant part of your business model? - Frank Kern Greatest Hit
April 05, 2021 08:00 - 3 minutes - 2.58 MBIs high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...
What are your takeaways from creating your "perfect lifestyle" first and then working hard to pay for it? - Frank Kern Greatest Hit
April 02, 2021 08:00 - 7 minutes - 5.31 MBI think you went through either yours or a version of the perfect day experience where in a perfect day, this is what life would look like. Do you remember that day?
Have you worked with clients from Europe who sold their products/services to US customers? Is it more difficult for Europeans to sell on the US market? - Frank Kern Greatest Hit
March 31, 2021 08:00 - 2 minutes - 2.01 MBHave I worked with clients from Europe who sold their products/services to US customers? And is it more difficult for Europeans to sell on the US market? Yes I have, and the answer is no.
Is SEO dead? How much should I worry about it for a blog/biz website? - Frank Kern Greatest Hit
March 29, 2021 08:00 - 5 minutes - 4.05 MBHere's a pretty good question. Is SEO dead? How much should I worry about it for a blog/biz website? Well, I'll give you my answer with a disclaimer.
You understand human behavior, positioning and dynamics. How do unconscious marketing elements like context, environment and positioning affect the marketing schtick? - Frank Kern Greatest Hit
March 26, 2021 08:00 - 7 minutes - 5.66 MBOne thing I've really appreciated about you over the years has been obviously, you know, you're one of the most intelligent marketers out there, but something about understanding human behavior, positioning and dynamics. So for example, however many...
Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP? - Frank Kern Greatest Hit
March 24, 2021 08:00 - 4 minutes - 3.11 MBDo you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP. Okay. Number one, I don't know...
HEALTH SCARE reveals marketing secret - Frank Kern Greatest Hit
March 22, 2021 08:00 - 11 minutes - 7.93 MBWe're recording this for you in this little wooden room of the California place where we are staying for the next couple of weeks, here in the summer, and just had the craziest health thing happen...
The Oldest Trick In The Book – Marketing Lessons From A Saint
March 19, 2021 08:00 - 10 minutes - 10.8 MBThis morning, I read a pretty powerful marketing lesson written by a Saint. I'm pretty sure he didn't intend for it to be a marketing lesson, but it's a good marketing lesson nonetheless. The Saint's name is Nikolaj Velimirović and in his writings, he says that we are better off if we do not engage others in lengthy debates and fruitless discussions. We can better change their hearts by our love and good deeds. If we take that sentence and we apply it to marketing, it really makes a lot of...
A Huge Mistake That’s Costing You Money
March 17, 2021 08:00 - 9 minutes - 9.65 MBThings are without question rarely as they seem. So here's what that means... As marketers, it's very, very easy for us to make assumptions about our prospects based on our own personal experience or what we observe in our immediate day-to-day life. However, a lot of times those assumptions are completely wrong. And a lot of times those incorrect assumptions cost us a lot of money in lost sales.
PROOF that you can do ANYTHING online
March 15, 2021 08:00 - 5 minutes - 6.06 MBI think I'm going to name this episode PROOF that you can do ANYTHING online. Of course there's a caveat to that. I don't literally mean anything, but in business, online especially, we sure do have a lot fewer limitations than we might think.
An Uncomfortable Confession - Frank Kern Greatest Hit
March 12, 2021 09:00 - 15 minutes - 11.5 MBHello everyone. Frank Kern here. I hope you're doing well. I'm recording this for you front of the fire once again, in my little office. It's about seven in the morning, beautiful morning here, and now to live up to the title of today's podcast...
I want to have someone do a certain thing...what should the ad say? - Frank Kern Greatest Hit
March 10, 2021 09:00 - 3 minutes - 2.6 MBAny advice about what ad to run, to have people apply to a webinar? Okay, so this question is, I'll rephrase it like this. I want to have someone do a certain thing. What should the ad say? Alright, that's really what the question is saying...
When you bringing back the sassy dazzle videos? - Frank Kern Greatest Hit
March 08, 2021 09:00 - 2 minutes - 1.69 MBThat question could be translated into "do fancy videos work better than non-fancy videos?" And you know, what? The non-fancy videos work better.
If you were to go back to when you were 20, do you think you would still choose the same lifestyle? - Frank Kern Greatest Hit
March 05, 2021 09:00 - 3 minutes - 2.34 MBIf you were to go back to when you were 20, do you think you would still choose the same lifestyle that you have now. And the answer is yeah, absolutely. I would have done a lot of stuff differently though...
What to do if your leads don’t convert - Frank Kern Greatest Hit
March 03, 2021 09:00 - 6 minutes - 4.89 MBSo this is someone saying, hey man, I'm getting leads, but they're not converting. All right, and so that's the statement. The actual statement is I could get leads with my clients, need help converting them. Uh dude, join the club...
If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? - Frank Kern Greatest Hit
March 01, 2021 09:00 - 2 minutes - 1.92 MBIf you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? Well, if I literally had absolutely no money at all, like not even enough to run ads, I would go door-to-door to businesses or just get them on...
Is the majority of your business still from selling info or consulting? Which business model do you prefer? - Frank Kern Greatest Hit
February 26, 2021 09:00 - 3 minutes - 2.41 MBIs the majority of your business still from selling info or consulting? Which business model do you prefer? Right now, it's info. And there's a deliberate reason for that. There are two deliberate reasons for that. #1 - it's personal...
NEW: The Holy Grail Scenario - Frank Kern Greatest Hit
February 24, 2021 09:00 - 6 minutes - 4.59 MBIt's the question I've been getting a lot of lately, which is like a general question, which is what's the best way to do social media ads? The answer is, it depends. However, there is a Holy Trinity to shoot for, and if you can pull this off, and I...
HOLD FAST – The Cure For Distraction
February 22, 2021 09:00 - 10 minutes - 10.2 MBToday, I have 10 words for you that can polarize or they can unify. My hope is that they unify. Here they are. The words are...
They Asked Frank Kern To Keynote Funnel Hacker Live - Frank Kern Greatest Hit
February 19, 2021 09:00 - 27 minutes - 19.3 MBAlright. It's important that everybody fully understands the situation at hand. I'm going to talk about seven things on the intro net. I might talk about ways to increase sales in your business. I might slip up and say that I've sold a lot of stuff. My results are not typical. The statement about me being completely insane is 100% accurate...
The Magic Question That Makes Everything Easier
February 17, 2021 09:00 - 5 minutes - 6.16 MBSo today's episode is about one magic question that can change everything. I really crack myself up with these titles sometimes, but there's really some validity to the statement. I promise. So, I'll reveal the magic question in a minute. This will be a short episode, but let me set the scene for you....
You do NOT need motivation (because this works better)
February 15, 2021 09:00 - 5 minutes - 5.76 MBWhat's happening, hope you're well. So what we're going to talk about today is the one thing that beats motivation, hands down, every single time. Personally, love motivational stuff. Love it. Huge fan, like reading it, like listening to it. I don't know who my favorite is...
An IMPERFECT Morning Routine (works great)
February 12, 2021 09:00 - 6 minutes - 6.92 MBHave you ever heard of that book Miracle Morning by Hal Elrod? I listened to that a couple of years ago on audio book, and I can't remember exactly what it said, but I'm mentioning the book because probably some of what I'm going to share with you is inspired by what I read or more accurately listened to in that book. I want to give credit where credit is due preemptively because surely none of this is original. I want to introduce you to the concept of the imperfect morning routine. We al...
An unusual childhood experience (that might have made me millions)
February 10, 2021 09:00 - 7 minutes - 7.72 MBI want to share an unusual belief that was, I'm going to put this in air quotes, forced on me growing up that forever changed my life for the better. I say forced on me, again in air quotes, because I was never given an option to consider it. It never occurred to me that it might not be true. It was literally repeated to me over and over and over again. And I believed it and I gotta tell ya, I thank God for the belief. And I thank God that I believed it, that I quote unquote, fell for it. ...
The Most Powerful “Persuasion Technique” On Earth
February 08, 2021 09:00 - 7 minutes - 7.72 MBLet's talk about one of the most powerful, mass-influence methods ever. I wanted to say weapons, but that just sounds weird. I don't want to weaponize this kind of thing. You know, technique, strategy, tactic, how 'bout that? Anyway, before I tell you about this, I want to warn you, this cannot be faked...
Forget “Money Goals” - try this instead
February 05, 2021 09:00 - 6 minutes - 5.39 MBLet's talk about money goals. They say you're supposed to have 'em and they say you're supposed to set financial targets. I got to tell you, I'm not sure I agree. I mean, to some degree, obviously it's a pretty good idea, but here's something I'll share with you from personal experience, might help you have yourself more fun and a better life...
These two skills will get you farther than anything else
February 03, 2021 09:00 - 16 minutes - 11.8 MBSo what was I wanting to talk to y'all about? Last night I was briefly on Clubhouse again. I've got to tell you, you got to watch out for that thing. It is very addictive. I got on there, was screwing around...The first room didn't really make a lot of sense to me... Then I jumped into another one, I think it was a room called millionaires helping millionaires, or something. I don't know, but someone asked me a question and the question was a good one. It was like on the spot. I didn't rea...
You have WAY more value than you know
February 01, 2021 09:00 - 16 minutes - 12 MBLet's get to work. OK, try to do these every day. Share some new insights. Some picking up along the way. Crazy thing happened on Clubhouse yesterday, which is increasingly addicting, by the way. Who knows what will happen with this thing? So many questions around the topic of Clubhouse. Is it going to replace this or that or the other? The answer in my opinion is no. It's not going to replace anything, but it is a pretty good feeder system for other platforms, like somebody sees you on C...
Avoid this ONE “mindset mistake” at ALL COSTS
January 29, 2021 09:00 - 10 minutes - 7.89 MBWhat's happening y'all? This is an honest to God, real live actual planned podcast episode. So let's dig right on into it. I got a question, a good question, the other day. I forgot who asked me so I can't credit them that, but whoever you are, thanks for asking it. The question was, what three beliefs do you wish you had when you were 20? Which was really a good question. All the self-help folks, as a generalization, will tell you that your beliefs affect your thinking, your thinking af...
Is Clubhouse Worth Messing With? (yes, but NOT how you might think)
January 27, 2021 09:00 - 9 minutes - 7.54 MBHope everybody's well. Happy whatever today it is...Saturday. I want to answer a question that was on my mind. It's been on a lot of people's mind, what's the deal with this Clubhouse thing, is it worth messing with? There's a lot of debate on it. So here's the thing about Clubhouse...
Do NOT try to out-work me. (Out-smart me instead.)
January 25, 2021 09:00 - 14 minutes - 10.5 MBDo not try to out-work me, out-smart me instead. Over the holiday, I got a message from someone very important to me, and they're going through a good rebirth of business. This individual is experiencing some focus issues and said that one of their ambitions was to out-work me. My immediate response, because I care very much about this person, was "please don't do that. Instead out-smart me." So I say to you, don't try to out-work me. Definitely not from a place of ego...
I’m starting a TV show on vuvies.com and I wanna scale it online. What are a few steps I can take to do that?
January 22, 2021 09:00 - 1 minute - 2.08 MBThis is interesting. I'm starting a TV show on Vuvies and I want to scale it online. What's a few steps I can take to do that? I don't know, I don't know what Vuvies is. Now I'm feeling like I'm left out. I'm not going to look at it though, at Vuvies, because then I'll go down this freaking rabbit hole and I won't get any work done. Let's pretend you got a record coming out and it's an album and you want downloads, or a podcast or something... I would do click campaigns...
The career executive coaching space is booming right now due to the global pandemic economic fall out. What would your very top strategy be to capture more engagements?
January 20, 2021 09:00 - 2 minutes - 2.89 MBHey Frank, the career executive coaching space is booming right now due to the global pandemic economic fall out. What would your very top strategy be to capture more engagements? So I have a framework for writing stuff to get people's attention that works really, really well...and it's really fundamental.
How can I build clientele for my wife’s salon targeting a 50-mile radius?
January 18, 2021 09:00 - 3 minutes - 3.14 MBHow can I build clientele for my wife's salon targeting a 50-mile radius? Dude, this fits in perfectly with the earlier question of what would you do if you lost everything and only had $10K and had to start all over. I would service businesses like the one referenced. So dude, here's what you do...
What courses of yours are a good fit for a very advanced, well-established internet marketer?
January 15, 2021 09:00 - 2 minutes - 2.42 MBWhat courses of yours are a good fit for a very advanced, well-established internet marketer? Really depends on the desired outcome. I consider myself to be a very advanced, well-established internet marketer, and what I always go back to is the fundamentals or...
How do you inspire yourself to create content?
January 13, 2021 09:00 - 1 minute - 2.06 MBHow do you inspire yourself to create content? Dude. It's fun! So, this is like...this, debauchery and food, and, you know, inappropriate things to talk about on a livestream that all other dudes think about it. This is the only thing that I ever think about. Ever.
You’ve lost everything and you’re starting from scratch. Your goal is to make $100K as quickly as possible. You’ve got $10K to your name. How would you do it?
January 11, 2021 09:00 - 2 minutes - 3.1 MBHere's the question I get all the time... You've lost everything and you're starting from scratch. Your goal is to make $100K as quickly as possible. You've got $10K to your name. How would you do it? Alright. I would, and I advise everyone to do this...
How do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy?
January 08, 2021 09:00 - 2 minutes - 2.44 MBHe says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? Dude, I don't care what the new guys are doing. I care about what I learned from that guy, Albert Lasker. And from that other guy, David Ogilvy. And from that guy, Claude Hopkins. And from that guy, Gary Halbert. And Dan Kennedy...and hard won experience.
What's it cost to get a qualified application filled out?
January 06, 2021 09:00 - 2 minutes - 2.38 MBWhat do you think it would cost on average to get an application filled out, if I were to use intent-based branding? I know it's a difficult question, cheers. So the real question is, and I'm translating again...Hey man, I'm selling something expensive and I want people to fill out an application before I agree to talk to them. What's it cost to get a qualified application filled out?
Apple and Facebook aren't getting along right now, what does that mean for the rest of us?
January 04, 2021 09:00 - 4 minutes - 3.77 MBThe question is, with iOS 14 blocking so many things, is it going to make stuff break? Now he's specifically referencing, is intent-based branding going to be changed? That's a method of getting attention and then retargeting people, and if so, what do you think is going to go on? So the short version of the question, hey Apple did some weird stuff and Apple and Facebook aren't getting along right now, what does that mean for the rest? I'm translating the question into redneck because that...
What are people buying online today? Online courses? White papers? Just curious what are the hot products right now. - Frank Kern Greatest Hit
January 01, 2021 09:00 - 3 minutes - 2.7 MBJason asks what are people buying online today? And then the question goes a little deeper...is it online courses, white papers? Just curious what the hot products are right now. The short answer to that is everything.
Is High-End Continuity still a significant part of your business model? - Frank Kern Greatest Hit
December 30, 2020 09:00 - 3 minutes - 2.58 MBIs high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...
What was the SINGLE biggest obstacle overcame to get where you are today? - Frank Kern Greatest Hit
December 28, 2020 09:00 - 4 minutes - 3.08 MBWhat was the single biggest obstacle I overcame to get where I am today? That's a serious question. There are a lot of them, so I'll just tell you all the dumb stuff that I do. And then I'll let you decide what the biggest obstacle is.
An Uncomfortable Confession
December 25, 2020 09:00 - 15 minutes - 11.5 MBHello everyone. Frank Kern here. I hope you're doing well. I'm recording this for you front of the fire once again, in my little office. It's about seven in the morning, beautiful morning here, and now to live up to the title of today's podcast, which is an uncomfortable confession. Here it is. My name is Frank Kern and I am a...
The Best Productivity System Ever
December 23, 2020 09:00 - 10 minutes - 7.7 MBI guess it all stems from the feeling that so many of us have, sometimes myself included, that we're just not doing enough. I'm hoping I can be of service to you today and help you with that and help you not experience that. I've been doing all this kind of entrepreneurial stuff online for 21 years now, I started in October of 1999. I've gone through multiple methods of working, multiple approaches to productivity...
The Three Most Important Things To Do Every Day
December 21, 2020 09:00 - 11 minutes - 8.45 MBYou're looking for ideas on how to make your business work a little bit better, so let's talk about that. I got three things for you. I think if you'll do these three things every day, then you'll probably make more money. That's my guess, I can't substantiate that. It is pure speculation, but I know that when I focus on doing these three things, I make more money. So my hope is that you will too...
Most Successful Promo Ever? (Part 2)
December 18, 2020 09:00 - 8 minutes - 6.36 MBThere's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...
Most Successful Promo Ever? (Part 1)
December 17, 2020 09:00 - 9 minutes - 6.95 MBWant to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if this whole Black Friday thing was what it was cut out to be. So decided at the last minute that we would run a Black Friday special...
Why Marketing Quit Working (And What To Do Instead)
December 16, 2020 09:00 - 14 minutes - 10.7 MBWe're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this problem. In other words, how to make marketing stuff work better. This is a big deal, I think, because of a lot of reasons...