Ask Frank Kern
528 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 4 ratingsTransforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
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Should I make my challenge funnel more general to cater to all interests, or should I tweak the challenge and make it only about one specific niche?
August 22, 2022 08:00 - 2 minutes - 2.39 MBI'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probably interested in cosmetics or outdoors or beauty...or should I tweak the challenge and make it only about one specific niche?
In my ads, do I always have to ask for the email to make a follow up sequence?
August 15, 2022 08:00 - 7 minutes - 5.61 MBSo my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that? Yeah...
What do you recommend for the in-between time? They publish their ads, what should they be doing for the next three days while they're waiting?
August 08, 2022 08:00 - 2 minutes - 2.32 MBA lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads? Any recommendations?
Can you recommend the best online sites for creatives to use to create videos and assets?
August 01, 2022 08:00 - 4 minutes - 3.05 MBWhat is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to make videos? All right, let's see here.
When I set up lead ads recently, the share option was not there. Did I do something wrong or did that change, and are the shares important?
June 27, 2022 08:00 - 2 minutes - 1.8 MBI've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they shared amongst friends. They shared and we were able to get more leads that way, just from the shares. I noticed this time when I set up the lead ads, the share option was not there...
How do I go about differentiating myself from the competition?
June 20, 2022 08:00 - 2 minutes - 1.74 MBI want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you go about that, would you want to educate them about that in maybe that first free video?
What type of lead magnet do you suggest for a high-end video production company?
June 13, 2022 08:00 - 2 minutes - 1.76 MBI'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production company...
We've applied your advice in the past to our brick and mortar, and now we'd like to get your advice on the best way to sell this thing in this day and age.
June 06, 2022 08:00 - 10 minutes - 7.84 MBWhat I'm trying to get done now is all of the pieces for this puzzle, and through the years we gathered lots and lots of things. So I'd just like to get your what twos and why fours on the best way to sell this thing now, in this day and age? So, it's been a long time since I've worked with any ass-kickers (that is what I call self defense people). What worked in the past and what probably still works is...
How do you ease up your workload to focus more on the sales side than the deliverables side?
May 30, 2022 08:00 - 3 minutes - 2.95 MBI'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant deliverables...which are bananas. Well, which is your strong point? I mean, I've run ads for years, so that's, I mean, I've always, essentially created a new job for myself. I'm going to be the business owner, except I just keep then creating new jobs for myself...
Any recommendations for the hiring process when basically looking for a clone of yourself?
May 23, 2022 08:00 - 3 minutes - 2.69 MBDo you have any recommendations whenever you were going through that hiring process, what you were looking for? I've never hired that person, 'cause I am that person. So I don't know what necessarily... I'm looking for a clone of myself...
Never Forget This One Thing
April 19, 2022 14:31 - 16 minutes - 11.8 MBDiscover the single most effective way to quickly and easily get as many customers as you want.
What types of lead magnets work best to attract higher-level prospects for our agency side?
March 07, 2022 09:00 - 3 minutes - 2.8 MBSo we're going to move those people to pitch our membership group, but we want to create a new lead magnet, similar to your idea of elite owner operator. But it's specifically for real estate agents who make $500K or our number is more like 300 and up, but what type of the lead magnets do you find work better for attracting that type, or do you go straight to hire us to do it for you?
Do you have tips/recommendations to optimize engagement and click-through rate?
February 28, 2022 09:00 - 4 minutes - 3.21 MBI'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails out the gate, you know, it's about a 20/25% open and 6% click through rate. What recommendations do you have to really kind of help boost that sort of thing?
What would you say to the individual that has all the content in the world but is having trouble implementing it?
February 21, 2022 09:00 - 4 minutes - 3.22 MBThe hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purple and all this other stuff or, to some of these points, I hear a general sentiment of I kinda know what I need to do, I've heard it before, I'm just having trouble pulling the trigger. How would you address someone who's in that specific situation?
If you were doing a State of the Union today, how would you structure it towards more of an agency application funnel rather than an info product or lower-end product?
February 14, 2022 09:00 - 3 minutes - 2.58 MBIf you were doing a State of the Union today with a topic like podcasting, or really any, any topic cuz I know so many of the people in this group, how would you structure it if you were looking for, you know, pointing them to more of an agency application type of funnel, rather than like a info product or a lower end product? Or would you strictly do it for a positioning standpoint of kind of putting the entire industry, niche on notice from that perspective?
HEALTH SCARE reveals marketing secret
January 03, 2022 09:00 - 11 minutes - 7.93 MBWe're recording this for you in this little wooden room of the California place where we are staying for the next couple of weeks, here in the summer, and just had the craziest health thing happen...
NEW: The Holy Grail Scenario
December 13, 2021 09:00 - 6 minutes - 4.59 MBIt's the question I've been getting a lot of lately, which is like a general question, which is what's the best way to do social media ads? The answer is, it depends. However, there is a Holy Trinity to shoot for, and if you can pull this off, and I think you can, if you do it right, you can pull this off...
If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income?
December 06, 2021 09:00 - 2 minutes - 1.92 MBIf you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? Well, if I literally had absolutely no money at all, like not even enough to run ads, I would go door-to-door to businesses or just get them on the phone, really. Yeah, I'd get them on the phone. I'm assuming I at least have a phone...
Is SEO dead? How much should I worry about it for a blog/biz website?
November 29, 2021 09:00 - 5 minutes - 4.05 MBHere's a pretty good question. Samuel asks, is SEO dead? How much should I worry about it for a blog/biz website? Well, I'll give you my answer with a disclaimer.
Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP?
November 15, 2021 09:00 - 4 minutes - 3.11 MBDo you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP. Okay. Number one, I don't know...
If you were to go back to when you were 20, do you think you would still choose the same lifestyle?
November 08, 2021 09:00 - 3 minutes - 2.34 MBIf you were to go back to when you were 20, do you think you would still choose the same lifestyle that you have now. And the answer is yeah, absolutely. I would have done a lot of stuff differently though...
Is the majority of your business still from selling info or consulting? Which business model do you prefer?
November 01, 2021 08:00 - 3 minutes - 2.4 MBMike says, is the majority of your business still from selling info or consulting? Which business model do you prefer right now? It's info. And there's a deliberate reason for that. There are two deliberate reasons for that. #1 - it's personal preference, which was spawned by me being wore out...
What are people buying online today? Online courses? White papers? Just curious what are the hot products right now.
October 25, 2021 08:00 - 3 minutes - 2.7 MBJason asks what are people buying online today? And then the question goes a little deeper...is it online courses, white papers? Just curious what the hot products are right now. The short answer to that is everything.
Is High End Continuity still a significant part of your business model?
October 18, 2021 08:00 - 3 minutes - 2.58 MBIs high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...
What was the SINGLE biggest obstacle overcame to get where you are today?
October 11, 2021 08:00 - 4 minutes - 3.08 MBWhat was the single biggest obstacle I overcame to get where I am today? That's a serious question. There are a lot of them, so I'll just tell you all the dumb stuff that I do. And then I'll let you decide what the biggest obstacle is.
What courses of yours are a good fit for a very advanced, well-established internet marketer? - Frank Kern Greatest Hit
September 29, 2021 08:00 - 2 minutes - 2.42 MBWhat courses of yours are a good fit for a very advanced, well-established internet marketer? Really depends on the desired outcome. I consider myself to be a very advanced, well-established internet marketer, and what I always go back to is the fundamentals or...
An unusual childhood experience (that might have made me millions) - Frank Kern Greatest Hit
September 27, 2021 08:00 - 7 minutes - 7.72 MBI want to share an unusual belief that was, I'm going to put this in air quotes, forced on me growing up that forever changed my life for the better. I say forced on me, again in air quotes, because I was never given an option to consider it. It never occurred to me that it might not be true. It was literally repeated to me over and over and over again. And I believed it and I gotta tell ya, I thank God for the belief. And I thank God that I believed it, that I quote unquote, fell for it. ...
Would an e-com store brand benefit from the maximizer? - Frank Kern Greatest Hit
September 24, 2021 08:00 - 3 minutes - 2.78 MBWould an e-com store brand benefit from the maximizer? Yeah! With e-com, where you guys fall off...
For a general contractor wanting to target commercial business owners only, do you have any recommendations on the copy and target audiences he should use? - Frank Kern Greatest Hit
September 22, 2021 08:00 - 3 minutes - 3.36 MBI think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and target audiences that he should use? Okay. So they own the office building, I would assume? They own or lease and need a general contractor...
How long should we be leaving each ad on for this challenge? - Frank Kern Greatest Hit
September 20, 2021 08:00 - 2 minutes - 2.27 MBHow long should we be leaving each ad on for this challenge? I like three days, generally speaking. So if I'm willing to pay...
What is the best way to create a segmentation/target on Facebook for web design services? - Frank Kern Greatest Hit
September 17, 2021 08:00 - 4 minutes - 3.65 MBMy question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that? To create a segmentation? By segmentation, do you mean target?
As a physician and therapist, working with PTSD and trauma, what is the best way to do an old-school ad? - Frank Kern Greatest Hit
September 15, 2021 08:00 - 4 minutes - 3.55 MBSo I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this. Oh, "read this if you..."
What do you think about building a lead generation ad that is actually a conversion ad on Facebook? - Frank Kern Greatest Hit
September 13, 2021 08:00 - 2 minutes - 2.14 MBWhat do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then upsell. It's fine. You just have to be prepared for them to a. not click to the next page... CLAIM=b38ab85ff756ab314ce7b36f3b4be9f342c6fdfb=CLAIM
HOLD FAST – The Cure For Distraction - Frank Kern Greatest Hit
September 10, 2021 08:00 - 10 minutes - 10.2 MBToday, I have 10 words for you that can polarize or they can unify. My hope is that they unify. Here they are. The words are...
Using your case study, what's that high level thinking that you use from the beginning all the way to the end result of a campaign? - Frank Kern Greatest Hit
September 08, 2021 08:00 - 5 minutes - 4.43 MBReally my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was the $1.80 ad spend and then eventually you showed the 30 days in May where you spent about $3.50 and generated $600,000 in sales. So I guess really, I'd love to have a walkthrough of the 30,000 foot view of, you start day one at a $1.88, you get three days worth of data. Day three to six, day six to nine. What's that high level thinking that...
Frank Got Really Lucky - Frank Kern Greatest Hit
September 06, 2021 08:00 - 14 minutes - 10.4 MBIt's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale. It still looked cool though! So that's pretty good and I've never had that happen before. No kidding, it was really pretty freakin' crazy!
How can I build clientele for my wife’s salon targeting a 50-mile radius? - Frank Kern Greatest Hit
September 03, 2021 08:00 - 3 minutes - 3.14 MBHow can I build clientele for my wife's salon targeting a 50-mile radius? Dude, this fits in perfectly with the earlier question of what would you do if you lost everything and only had $10K and had to start all over. I would service businesses like the one referenced. So dude, here's what you do...
2 Ad Sets Got 100X Return on Ad Spend (Which is Just Ridiculous) - Frank Kern Greatest Hit
September 01, 2021 08:00 - 10 minutes - 7.72 MBFirst thing I want to point is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do that yesterday, which was great! So when I put those little videos up...
I keep getting unqualified leads from Facebook. Do I need to use LinkedIn for this type of audience? - Frank Kern Greatest Hit
August 30, 2021 08:00 - 3 minutes - 3.19 MBSo he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from Facebook. He was wondering, are they active on Facebook or does he need to use LinkedIn for this type of audience? OK. So to you, I would say kind sir, welcome to the club...
The Magic Question That Makes Everything Easier - Frank Kern Greatest Hit
August 27, 2021 08:00 - 5 minutes - 6.16 MBSo today's episode is about one magic question that can change everything. I really crack myself up with these titles sometimes, but there's really some validity to the statement. I promise. So, I'll reveal the magic question in a minute. This will be a short episode, but let me set the scene for you....
You do NOT need motivation (because this works better) - Frank Kern Greatest Hit
August 25, 2021 08:00 - 5 minutes - 5.76 MBWhat's happening, hope you're well. So what we're going to talk about today is the one thing that beats motivation, hands down, every single time. Personally, love motivational stuff. Love it. Huge fan, like reading it, like listening to it. I don't know who my favorite is...
An IMPERFECT Morning Routine (works great) - Frank Kern Greatest Hit
August 23, 2021 08:00 - 6 minutes - 6.92 MBHave you ever heard of that book Miracle Morning by Hal Elrod? I listened to that a couple of years ago on audio book, and I can't remember exactly what it said, but I'm mentioning the book because probably some of what I'm going to share with you is inspired by what I read or more accurately listened to in that book. I want to give credit where credit is due preemptively because surely none of this is original. I want to introduce you to the concept of the imperfect morning routine. We al...
Is Clubhouse Worth Messing With? (yes, but NOT how you might think) - Frank Kern Greatest Hit
August 20, 2021 08:00 - 9 minutes - 7.54 MBHope everybody's well. Happy whatever today it is...Saturday. I want to answer a question that was on my mind. It's been on a lot of people's mind, what's the deal with this Clubhouse thing, is it worth messing with? There's a lot of debate on it. So here's the thing about Clubhouse...
How do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? - Frank Kern Greatest Hit
August 18, 2021 08:00 - 2 minutes - 2.44 MBHe says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? Dude, I don't care what the new guys are doing. I care about what I learned from that guy, Albert Lasker. And from that other guy, David Ogilvy. And from that guy, Claude Hopkins. And from that guy, Gary Halbert. And Dan Kennedy...and hard won experience.
When would you use campaign budget versus ad set budget? - Frank Kern Greatest Hit
August 16, 2021 08:00 - 2 minutes - 1.75 MBWhen would you use campaign budget versus ad set budget? Later...
Avoid this ONE “mindset mistake” at ALL COSTS - Frank Kern Greatest Hit
August 13, 2021 08:00 - 10 minutes - 7.89 MBWhat's happening y'all? This is an honest to God, real live actual planned podcast episode. So let's dig right on into it. I got a question, a good question, the other day. I forgot who asked me so I can't credit them that, but whoever you are, thanks for asking it. The question was, what three beliefs do you wish you had when you were 20? Which was really a good question. All the self-help folks, as a generalization, will tell you that your beliefs affect your thinking, your thinking af...
So you lead with the lead magnet and you have to email them, obviously. Do you have any recommendations on the first email you send after the opt-in via the lead ad? - Frank Kern Greatest Hit
August 11, 2021 08:00 - 6 minutes - 5.73 MBSo you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you have any recommendations on the first email you send after the opt-in via the lead ad? Yeah. First of all, if you have a VSL and it's educational, then your lead magnet can be the video itself...
How do you inspire yourself to create content? - Frank Kern Greatest Hit
August 09, 2021 08:00 - 1 minute - 2.06 MBHow do you inspire yourself to create content? Dude. It's fun! So, this is like...this, debauchery and food, and, you know, inappropriate things to talk about on a livestream that all other dudes think about it. This is the only thing that I ever think about. Ever.
I would like some advice on how to form my copy, so it gets approved. - Frank Kern Greatest Hit
August 06, 2021 08:00 - 4 minutes - 3.32 MBI had some problems with the ad approval. I'm selling mortgage and basically I'm trying to base my ad upon the refinancing of the mortgage. So I would like to ask you for some advice, for my copy, so it doesn't get not approved.
You have WAY more value than you know - Frank Kern Greatest Hit
August 04, 2021 08:00 - 16 minutes - 12 MBLet's get to work. OK, try to do these every day. Share some new insights. Some picking up along the way. Crazy thing happened on Clubhouse yesterday, which is increasingly addicting, by the way. Who knows what will happen with this thing? So many questions around the topic of Clubhouse. Is it going to replace this or that or the other? The answer in my opinion is no. It's not going to replace anything, but it is a pretty good feeder system for other platforms, like somebody sees you on C...