The C-Suite Mentor - Business Growth for Small Business Leaders with Theresa Cantley
243 episodes - English - Latest episode: 6 days ago - ★★★★★ - 6 ratingsTheresa Cantley, a business and brand strategist reveals her strategies to help you "break out of of the traditional mold" of small business by learning new ways to build profitability into your business and freedom into your life. Create a brand and market your business while also learning how to assemble a high performing team. Discover how to create a marketing strategy that builds your visibility offline and online, how to infuse your brand into every part of your business creating a unique experience for your customers, how to create offers and products your customers will love and how to hire and create a high performing, highly motivated team. Theresa will share with you her experience over the past 20 years to show you creative ways to gain the clarity you need on the vision you have for your business and creative ways to get there while always staying one step ahead of your competition. Leadership development, systems and processes, organizational leadership, branding, marketing strategy, digital marketing, business planning, team building, building your authority, search engine optimization, goal setting, project management and learning how to make your vision a reality by becoming a visionary leader in your industry.
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Episodes
Episode 136 - From Adversity & Diversity Comes Innovation
February 09, 2022 14:50 - 28 minutes - 60 MBWhen things get tough and the future of your business can seem uncertain, it’s easy to look to those around you for answers. But true innovation doesn’t come from copying what the other business down the street is doing. It comes when we look at what others aren’t doing. Where are the gaps and how do we fill them in a new, creative, sustainable way? One huge way you can bring innovation into your business is to allow it to be diverse. There are endless possibilities and ideas out there that ...
The Customer Experience Doesn't Start With Your Customer
February 02, 2022 18:07 - 42 minutes - 93.2 MBIn a post-pandemic world, the way we run business has shifted in many ways. It’s exposed a lot of the things that weren’t working, and gave us the opportunity to look at our businesses in a new light. It got us thinking about the areas that need work and what exactly we needed to do, and who we needed to be, to fix them. One of the biggest adversities that business owners have had to face these past few years is hiring and keeping a good team of staff. To be able to do that, we must first cre...
Episode 135 - The Customer Experience Doesn't Start With Your Customer
February 02, 2022 18:07 - 42 minutes - 93.2 MBIn a post-pandemic world, the way we run business has shifted in many ways. It’s exposed a lot of the things that weren’t working, and gave us the opportunity to look at our businesses in a new light. It got us thinking about the areas that need work and what exactly we needed to do, and who we needed to be, to fix them. One of the biggest adversities that business owners have had to face these past few years is hiring and keeping a good team of staff. To be able to do that, we must first cre...
Episode 134- 5 Tips to Make 2022 Not Suck by Developing Your Business Culture
January 26, 2022 14:10 - 24 minutes - 53.9 MBIn order to make sure this year is going to be your best year yet, you are going to want to keep a few key things in mind when developing your business’ culture: Define your core values. Take into account not only the things that you yourself value, but what your employees value as well. They are as much of an important piece in the grander vision as you are and they deserve to be heard. Your customer’s experience starts with that of your employee’s. If the people that work for you are n...
5 Tips to Make 2022 Not Suck by Developing Your Business Culture
January 26, 2022 14:10 - 24 minutes - 53.9 MBIn order to make sure this year is going to be your best year yet, you are going to want to keep a few key things in mind when developing your business’ culture: Define your core values. Take into account not only the things that you yourself value, but what your employees value as well. They are as much of an important piece in the grander vision as you are and they deserve to be heard. Your customer’s experience starts with that of your employee’s. If the people that work for you are ...
Episode 133 - The 3 Pitfalls of Hiring People Right Now and How To Avoid Them
January 19, 2022 10:00 - 23 minutes - 43.2 MBOne of the biggest issues business owners across the country are struggling with right now is maintaining their staff. There are many pitfalls that we can find ourselves falling into when hiring and keeping our good employees, and these are the top 3 that I see most people dealing with: You don’t need to hire within your industry. The person you need to fill a specific role can look like a hundred different things, and the right one might not already have experience in this specific field,...
The 3 Pitfalls of Hiring People Right Now and How To Avoid Them
January 19, 2022 10:00 - 23 minutes - 43.2 MBOne of the biggest issues business owners across the country are struggling with right now is maintaining their staff. There are many pitfalls that we can find ourselves falling into when hiring and keeping our good employees, and these are the top 3 that I see most people dealing with: You don’t need to hire within your industry. The person you need to fill a specific role can look like a hundred different things, and the right one might not already have experience in this specific field...
What is Company Culture and Why Do You Need It?
January 12, 2022 10:00 - 22 minutes - 41.3 MBCulture is something that every business owner needs to think about when creating and running their business. But what is a company culture exactly? In simple terms, it boils down to the set of behavioral and procedural norms set and carried out by a given company. Not every business has a healthy company culture, however, and that is where they run into problems maintaining both a good staff and a loyal customer base. Culture has the ability to impact every area of your business, both posi...
Episode 132 - What is Company Culture and Why Do You Need It?
January 12, 2022 10:00 - 22 minutes - 41.3 MBCulture is something that every business owner needs to think about when creating and running their business. But what is a company culture exactly? In simple terms, it boils down to the set of behavioral and procedural norms set and carried out by a given company. Not every business has a healthy company culture, however, and that is where they run into problems maintaining both a good staff and a loyal customer base. Culture has the ability to impact every area of your business, both po...
Building Your Legacy | A Replay Interview with Mel Abraham
December 29, 2021 13:46 - 1 hour - 125 MBMel Abraham: The man who has been my mentor for several years, pushes me out of my comfort zone, and believes in me even when I don’t believe in myself. He’s helped me discover strengths in myself that I never even realized I had. I wanted to replay this episode for many reasons, but the main one being the topic we discussed: Legacy. What is it that you want to be known for? What difference do you want to make in this lifetime? The answer to these questions are what’s known as your legac...
Build the Business of Your Dreams
December 22, 2021 09:00 - 55 minutes - 46.1 MBAn interview with intuitive business advisor, Paul Davis, of Dublin, Ireland. Finding your purpose can be a difficult journey. Sometimes we think we know what our purpose in life is, and along the way, we realize we were wrong. We took a path that seemed right at the time, but no longer serves us how it once did. So how can we begin that path to finding what our true purpose really is? It begins with the unconscious mind. When you aren’t actively thinking and trying to “figure out” wha...
Episode 130 - Build the Business of Your Dreams
December 22, 2021 09:00 - 55 minutes - 46.1 MBAn interview with intuitive business advisor, Paul Davis, of Dublin, Ireland. Finding your purpose can be a difficult journey. Sometimes we think we know what our purpose in life is, and along the way, we realize we were wrong. We took a path that seemed right at the time, but no longer serves us how it once did. So how can we begin that path to finding what our true purpose really is? It begins with the unconscious mind. When you aren’t actively thinking and trying to “figure out” w...
Episode 129 – How to Beat the Odds No Matter What - Interview with Vanessa Good [Replay]
December 17, 2021 14:50 - 40 minutes - 73.3 MBWhat does it really take to beat the odds no matter what? It takes courage, confidence, and an unwavering discipline to fight no matter what. Tune in for a refresher on this interview with my best friend and business partner Vanessa Good. Originally recorded in 2019, you’ll hear wisdom and insights from one of the strongest women I’ve ever known, who left me life-changing lessons from her five-year fight with pancreatic cancer. As you’re building your business in 2022 and beyond, I want ...
How to Beat the Odds No Matter What - Interview with Vanessa Good [Replay]
December 17, 2021 14:50 - 40 minutes - 73.3 MBWhat does it really take to beat the odds no matter what? It takes courage, confidence, and an unwavering discipline to fight no matter what. Tune in for a refresher on this interview with my best friend and business partner Vanessa Good. Originally recorded in 2019, you’ll hear wisdom and insights from one of the strongest women I’ve ever known, who left me life-changing lessons from her five-year fight with pancreatic cancer. As you’re building your business in 2022 and beyond, I want ...
You Can Do Difficult Things
November 17, 2021 13:30 - 10 minutes - 9.67 MBSometimes our own anxieties can get the better of us. We avoid and make excuses for the things we see as difficult, even if the result mean potentially good things for us and our businesses. The truth is, we can do these difficult things if we really wanted to. And we must do them if we want our business to go to that next level of success. The only thing standing in your way is coming to the realization that you have the courage to do whatever it takes to get there.
Looking at Overwhelm Through a New Lens
October 27, 2021 12:30 - 14 minutes - 14 MBBeing in the business of owning your own business can feel heavy. With the current inflation, lack of staff, products on back order, it’s feeling heavier than ever. Exhaustion, frustration, and overwhelm can get the better of us. But it doesn’t have to.
#127 - Looking at Overwhelm Through a New Lens
October 27, 2021 12:30 - 14 minutes - 14 MBBeing in the business of owning your own business can feel heavy. With the current inflation, lack of staff, products on back order, it’s feeling heavier than ever. Exhaustion, frustration, and overwhelm can get the better of us. But it doesn’t have to.
Two Things to Think About in Your Business
October 20, 2021 12:30 - 20 minutes - 19.2 MBAnytime there is a disruptor in an industry, or industries as a whole, it tends to open up a lot of what is wrong in our businesses. Whether it’s a pandemic, a recession, or whatever else may come our way, it always helps to show us the areas that aren’t resilient enough to withstand adversity and that need work.
Leading a Life Uncommon | An Interview with Mary Bicknell
October 13, 2021 18:49 - 51 minutes - 47.7 MBMary Bicknell, a Licensed Clinical Social Worker, speaker, author, host of the Lead a Life Uncommon podcast, and former psychotherapist turned personal development coach and leadership mentor for women who want more out of life and out of themselves, joins me today for a quick chat about leading a bold life unapologetically.
The 4 Pitfalls of Technology in Small Business
September 29, 2021 12:30 - 21 minutes - 20 MBMore and more prevalently, businesses of all kinds are finding the need to implement technology into all parts of their functions. From POS systems, to websites and online stores, chip readers, social media, and on and on, it can be difficult to learn each individually and integrate them with ease. In this episode I talk about 4 common problems that small business owners often run into with these technology systems.
Why Success Doesn’t Happen Overnight
September 23, 2021 19:13 - 33 minutes - 31 MBThe important piece to focus on during your path to success is the lessons that are taught to you along the way. If you aren’t looking for those lessons and learning from what they are there to teach you, you’ll be doomed to make the same mistakes and remain in a place of stagnation instead of growth.
What We Can Learn From Past Failures
September 09, 2021 16:18 - 20 minutes - 19.2 MBThe failures we endure throughout life set us up for something we might not even know is coming our way. Too often do we instead see these failures as a set back, instead of a chance to learn from them and use them to be better future versions of ourselves.
Thinking Time is the Most Crucial Time
August 25, 2021 13:00 - 21 minutes - 20 MBThe most crucial time we can give ourselves as entrepreneurs is the time to sit back and think. Unless you take the time to reflect and figure out what your next best step is, you’ll always feel overwhelmed and stressed. In fact, times of reflection will actually lead to you having more time for creativity and rest.
FattE-Bikes Owners Kenny & Victoria on What It Really Takes to Run a Business
August 11, 2021 13:00 - 59 minutes - 54.6 MBA few clients and good friends of mine, Kenny Fisher and Victoria Brunner, are partners and cofounders of FattE-Bikes, an electric bicycle company out of Denver, CO. Though their company is growing by the day, it wasn’t an easy feat to start up and keep running a successful and profitable business.
My Biggest Pet Peeve
August 04, 2021 12:37 - 10 minutes - 9.26 MBEver since I was younger, anytime somebody told me that I couldn’t do something, I always wanted to try and prove them wrong. It's one of my biggest pet peeves, to be told that I’m not capable of something. But instead of listening to that notion, I want to go ahead and do it anyways. And over the years, I’ve found this to be true in all aspects of my life.
Are You in the Right Role in Your Business?
July 28, 2021 12:30 - 14 minutes - 13.6 MBFiguring out what exactly it is that we are good at and what we should be doing can be achieved through a few simple personality tests you can find online or in books. Knowing the strengths that you personally have as well as the people you hire to work for you is key for a sustainable, functioning business. When everyone has their role and everyone is happy in their role, the ship sails a whole lot smoother.
Your Most Valuable Asset in Your Business
July 21, 2021 12:30 - 17 minutes - 15.9 MBIn business and even life in general, the most valuable asset is one that you can never get back; Your time. To waste that asset on something meaningless or that doesn’t serve you and the goals you have for your business and life would be tragic.
What You Need Instead of More Money
July 14, 2021 12:30 - 15 minutes - 14.6 MB“If I just have more sales coming in, I’ll feel better and be less stressed and more successful.” I cannot tell you the number of times I have heard this comment. Business owners who are frustrated, overwhelmed, and overworked think that if more revenue was coming in, things would be easier. The truth is in order to see growth, your business must first be built in order to sustain it. Work on the inside piece and get it to a place of resilience and strength, and the money follows suit.
The Top 3 Questions I Get Asked
July 08, 2021 12:30 - 30 minutes - 27.7 MBWorking one-on-one with business owners over the past decade plus some, I’ve noticed that the same questions seem to arise. Most of them centered around three main topics: marketing, employees, and increasing sales.
Why You Need To Have Your Employees Help Write Your Mission Statement
June 30, 2021 12:30 - 20 minutes - 18.4 MBDo you have a mission statement? Recently, I discovered that, while it may seem like common ground, not everyone does. Myself included, there are many of us who tend to focus just on the top line when first opening our business. We know what we want to do and why we want to do it, but can’t quite put it in to words when we’re only thinking about more sales, the next sale.
Why You Need to Build Stability in Your Business
June 09, 2021 12:30 - 28 minutes - 26.4 MBIndustry to industry, there is one thing they all have in common: the need for stability. No matter what business you’re in, they key to building a successful one is having a strong foundation at the core of it that will keep you standing through thick and thin.
Grit and Gratitude
June 02, 2021 12:30 - 8 minutes - 7.65 MBIn times of complete disruption, we must make room for grit and gratitude. We must take the time to dig deeper into ourselves and really ask the difficult questions. It’s easy to blame outside sources when things aren’t going to plan, but more often than not, the problem lies within.
Stop Throwing Money at Problems and People
May 26, 2021 12:30 - 19 minutes - 17.6 MBThrowing money at people and the problems in your business will only continue to keep you stuck. Many believe the opposite to be true, however. They think that if they spend more money on running ads, offering more pay for someone to try and get them to do their job better, or whatever issue your business has will fix it. But if the issues are systematic and stem from the core of your business, you’ll continue to run into the same problems time and time again.
Becoming a Professional Badass
May 19, 2021 12:30 - 39 minutes - 36.1 MBTen years ago I made the decision to become a professional badass. What is that exactly, you might ask? It’s making the decision to take hold of your life, create the future you’ve always wanted for yourself, and not let anything stop you or stand in your way. It’s becoming a resilient.
Increasing Your Revenue Won't Fix Your Business
May 12, 2021 12:30 - 6 minutes - 6.49 MBI know it sounds crazy and completely backwards, but more revenue is not what is going to save your business. People want growth and financial stability which is great and the goal we are working towards, but in order to get our businesses to that place, even more than money, we need this one thing built into them: resilience.
The 1 Question You Can Ask Yourself to Turn Your Business Around
May 07, 2021 12:30 - 14 minutes - 13 MBYour business has been struggling. You’re frustrated, revenue is down, trying to hire and keep decent employees seems impossible, and you’re trying desperately to do all the things to stay afloat. If this sounds like you lately, you need to ask yourself this one question: Does this make my boat go faster? What? Boat? I know, we’re not sailors here, we’re entrepreneurs. But your boat is your business.
Why You Need Multiple Income Streams For Your Business
April 23, 2021 12:30 - 7 minutes - 6.89 MBI teach all of my clients about business resilience. The ability for your business to make it through any adversity and come out swinging on the other side is essential for long-term success. But how do we achieve this resilience through multiple income streams? First, take a look at what is already making you money. How can you expand that so that if your brick-and-mortar store faces an issue, you aren’t left in the dust.
Working In Your Business or On Your Business?
April 16, 2021 12:30 - 23 minutes - 21.9 MBYou cannot work on your business and bring it to the next level if you have the same mindset, the same capacity, and the same vision you had when you were working to get it started. Being an entrepreneur and meeting others who own their own business over the years, I’ve come to realize we all feel this way. We’re all taught that we just need to put our heads down, work harder, and don’t stop until we keel over and burn out. That’s the biggest lie we are told.
How to Develop More Confidence in Your Employees
April 09, 2021 12:30 - 13 minutes - 12.7 MBToo often do people come to me with complaints about trying to get people to do their job correctly or better and my answer to them is always the same: it all starts with you. You set the tone for your business, and within that should be a plan that you’ve created to properly educate employees on what they need to do and why so that there is no room for questions or uncertainty. If they are trained well, they will perform well. Otherwise, we set them up for failure.
2 Things You Need to Scale Your Business
April 07, 2021 12:30 - 7 minutes - 7.1 MBThe biggest question I get asked is “Theresa, how can I scale my business?”. They want to hear the magic formula or miracle answer that will solve all their problems overnight. And really, the answer is quite simple. You only need two things: the right processes in place and the right people.
Culture Doesn’t Just Happen, We Create It
March 26, 2021 12:30 - 14 minutes - 13 MBCulture isn’t something that comes from external sources and we let it define us. It’s something we work to create each and every day. When I bring up culture, I’m not talking about heritage. I’m talking about the culture one creates within their business. And it’s not something that just sort of happens overnight that we adopt and let define us. It happens slowly over time with the energy we bring with us, where our focus lies, and our true intentions for opening in the first place.
It's Time to Bet on You.
March 12, 2021 13:30 - 8 minutes - 7.71 MBRecently, I lost my best friend. My soul sister, my business partner, and so many other things, it’s been tough to figure out how to move forward. But I find myself thinking about how Vanessa lived her life and how she inspired many others to be better people. Because of Vanessa, I learned the importance of betting on yourself. Each and every one of us has our self-doubting thoughts and that can often be the only thing standing in between us and our wildest dreams coming true. We just have...
Broken Open
March 05, 2021 13:30 - 20 minutes - 18.8 MBThis past week it felt like my whole world came crashing down. Just three days before my 45th birthday, my business partner and best friend lost her long battle with cancer. Even though she had been fighting for years, when her husband called to tell me the news, it came as a huge shock. I simply couldn’t believe she was actually gone.
Building Your Legacy - An Interview with Mel Abraham
February 19, 2021 13:30 - 51 minutes - 47.4 MBMel Abraham: The man who has been my mentor for several years, pushes me out of my comfort zone, and believes in me even when I don’t believe in myself. He’s helped me discover strengths in myself that I never even realized I had. And today I got to interview him.
My Top Tools I Use To Run My Business
February 17, 2021 16:46 - 13 minutes - 253 MB VideoOne of the most commonly asked questions I get from friends and clients is what tools do I use to help me conduct my business. In this episode I share some of my top software programs and systems that I swear by.
Leaders Don’t Need to Follow People
February 13, 2021 14:12 - 10 minutes - 9.37 MBPeople follow those that inspire them. Think about who’s pages you follow on social media. Is it because they follow trends? Is it because they are doing and saying what everyone else is? No, it’s because you look to them for inspiration and to get away from the “norm”. When we think about our businesses, the same is true. Your customers don’t go to you because you’re just like every other business. They go to you for the unique experience that only you can offer them.
How Do I Get My Employees To Work Better?
February 12, 2021 23:47 - 7 minutes - 160 MB VideoHow can we get employees to do their jobs better? Well, to be frank, there is no magic answer. However, when people come to me with this question and I take a deeper look into how they run their business, the answer often lies in that they aren’t setting their employees up for success.
Work Management vs. Project Management
February 10, 2021 16:51 - 21 minutes - 20 MBKnowing that difference between work management vs. project management can be what’s standing in your way of success. I think that people get work management and project management confused. They interchange the two and don’t even realize they’re doing it. I believe that the distinct indication between the two is that work management deals with tasks and daily functions of the business, while project management strives to achieve goals and the big things you want to accomplish.
5 Reasons Why Processes Will Scale Your Business Faster
February 05, 2021 13:30 - 8 minutes - 132 MB VideoMost people don’t like processes. This I know. I’ve heard all of the excuses from “We’re a small business, we don’t need processes” to “I’m too creative. I don’t work that way”. Processes are necessary for any business, and any business owner is capable of creating them.
Inventing the Future We Want
February 03, 2021 13:30 - 15 minutes - 14 MBWhen we base our thinking only on our current circumstances, we can’t see all of the good that can be made from the bad that is currently occupying your mind. The reality is, to change this way of thinking requires realizing that we have a choice. A choice in how we show up for the world. A choice in whether or not we are going to work towards making the futures we dream about. The only thing standing in between you and those dreams is yourself. The sooner you realize this, the sooner you ca...