The C-Suite Mentor - Business Growth for Small Business Leaders with Theresa Cantley
253 episodes - English - Latest episode: 7 days ago - ★★★★★ - 6 ratingsTheresa Cantley, a business and brand strategist reveals her strategies to help you "break out of of the traditional mold" of small business by learning new ways to build profitability into your business and freedom into your life. Create a brand and market your business while also learning how to assemble a high performing team. Discover how to create a marketing strategy that builds your visibility offline and online, how to infuse your brand into every part of your business creating a unique experience for your customers, how to create offers and products your customers will love and how to hire and create a high performing, highly motivated team. Theresa will share with you her experience over the past 20 years to show you creative ways to gain the clarity you need on the vision you have for your business and creative ways to get there while always staying one step ahead of your competition. Leadership development, systems and processes, organizational leadership, branding, marketing strategy, digital marketing, business planning, team building, building your authority, search engine optimization, goal setting, project management and learning how to make your vision a reality by becoming a visionary leader in your industry.
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Episodes
Culture Doesn’t Just Happen, We Create It
March 26, 2021 12:30 - 14 minutes - 13 MBCulture isn’t something that comes from external sources and we let it define us. It’s something we work to create each and every day. When I bring up culture, I’m not talking about heritage. I’m talking about the culture one creates within their business. And it’s not something that just sort of happens overnight that we adopt and let define us. It happens slowly over time with the energy we bring with us, where our focus lies, and our true intentions for opening in the first place.
It's Time to Bet on You.
March 12, 2021 13:30 - 8 minutes - 7.71 MBRecently, I lost my best friend. My soul sister, my business partner, and so many other things, it’s been tough to figure out how to move forward. But I find myself thinking about how Vanessa lived her life and how she inspired many others to be better people. Because of Vanessa, I learned the importance of betting on yourself. Each and every one of us has our self-doubting thoughts and that can often be the only thing standing in between us and our wildest dreams coming true. We just have...
Broken Open
March 05, 2021 13:30 - 20 minutes - 18.8 MBThis past week it felt like my whole world came crashing down. Just three days before my 45th birthday, my business partner and best friend lost her long battle with cancer. Even though she had been fighting for years, when her husband called to tell me the news, it came as a huge shock. I simply couldn’t believe she was actually gone.
Building Your Legacy - An Interview with Mel Abraham
February 19, 2021 13:30 - 51 minutes - 47.4 MBMel Abraham: The man who has been my mentor for several years, pushes me out of my comfort zone, and believes in me even when I don’t believe in myself. He’s helped me discover strengths in myself that I never even realized I had. And today I got to interview him.
My Top Tools I Use To Run My Business
February 17, 2021 16:46 - 13 minutes - 253 MB VideoOne of the most commonly asked questions I get from friends and clients is what tools do I use to help me conduct my business. In this episode I share some of my top software programs and systems that I swear by.
Leaders Don’t Need to Follow People
February 13, 2021 14:12 - 10 minutes - 9.37 MBPeople follow those that inspire them. Think about who’s pages you follow on social media. Is it because they follow trends? Is it because they are doing and saying what everyone else is? No, it’s because you look to them for inspiration and to get away from the “norm”. When we think about our businesses, the same is true. Your customers don’t go to you because you’re just like every other business. They go to you for the unique experience that only you can offer them.
How Do I Get My Employees To Work Better?
February 12, 2021 23:47 - 7 minutes - 160 MB VideoHow can we get employees to do their jobs better? Well, to be frank, there is no magic answer. However, when people come to me with this question and I take a deeper look into how they run their business, the answer often lies in that they aren’t setting their employees up for success.
Work Management vs. Project Management
February 10, 2021 16:51 - 21 minutes - 20 MBKnowing that difference between work management vs. project management can be what’s standing in your way of success. I think that people get work management and project management confused. They interchange the two and don’t even realize they’re doing it. I believe that the distinct indication between the two is that work management deals with tasks and daily functions of the business, while project management strives to achieve goals and the big things you want to accomplish.
5 Reasons Why Processes Will Scale Your Business Faster
February 05, 2021 13:30 - 8 minutes - 132 MB VideoMost people don’t like processes. This I know. I’ve heard all of the excuses from “We’re a small business, we don’t need processes” to “I’m too creative. I don’t work that way”. Processes are necessary for any business, and any business owner is capable of creating them.
Inventing the Future We Want
February 03, 2021 13:30 - 15 minutes - 14 MBWhen we base our thinking only on our current circumstances, we can’t see all of the good that can be made from the bad that is currently occupying your mind. The reality is, to change this way of thinking requires realizing that we have a choice. A choice in how we show up for the world. A choice in whether or not we are going to work towards making the futures we dream about. The only thing standing in between you and those dreams is yourself. The sooner you realize this, the sooner you ca...
The Truth About Loss
January 22, 2021 13:30 - 13 minutes - 12.2 MB“There is no greater agony than bearing and untold story inside of you.” This quote from the famous author and amazing woman, Maya Angelou, has been playing over and over in my head this past week. My family has experienced a series of tragedies already in 2021, including the loss of my mother-in-law. It got me thinking a lot about the truth about loss and how it is inevitable in anyone’s life, the difference is how we choose to respond to them.
Don't Leave Your Growth to Randomness
January 08, 2021 13:30 - 24 minutes - 22.9 MBWhen it comes to our businesses, we never want to leave anything to chance. If we run things in a random, go-with-the-flow fashion, we will probably never see the growth we want to. We’ll be too busy being stuck in a state of overwhelm and mediocrity that real achievements will become lost in the mix. In order to take that next leap to bigger and greater things, processes have to be put in place, plain and simple.
3 Questions to Ask Yourself to Achieve Growth in 2021
December 26, 2020 13:30 - 8 minutes - 8.05 MBThe answers that you and countless business owners out there are searching for are usually a lot closer to home than we think. We just need to start looking.
What type of entrepreneur are you?
December 19, 2020 13:30 - 13 minutes - 12 MBWhat type of entrepreneur are you? These simple but powerful questions can be all there is standing in between you and the ultimate success of your business. And by asking these to yourself, you might also be able to discover what type of entrepreneur you are.
Do you have professional or amateur habits?
December 10, 2020 13:30 - 21 minutes - 20 MBYou might not realize it, but when you look really close at what is holding your business back from achieving great success, sometimes the answer lies in your own daily habits. Now, there are good and bad ones we can all fall into. But what we need to focus on more than any marketing strategy or social media presence is getting into those habits that take us from functioning like an amateur, and functioning like a professional.
Am I Doing Enough?
November 20, 2020 13:30 - 19 minutes - 18 MBI’ve asked myself plenty of times this year: “Am I doing enough?”. This question often stems from looking only at the things you aren’t accomplishing and not giving any credit to all of the things that you are getting done each and every day. I'm here to tell you, you are doing enough, and you are enough. Just keep looking ahead to that future vision you have for your business and the rest will act accordingly.
Are you bottlenecking your own business?
November 13, 2020 13:30 - 17 minutes - 16.4 MBWhen we run our business in a state of panic and haste, there is no good that can come from that. External problems will always be there and claiming that those external sources are holding you back, is actually what’s holding you back. We can’t control the adversity that is thrown our way, but what we can absolutely control is how we handle ourselves in tough situations. In this weeks episode I share some of the best ways you can prevent yourself from self destructing your business.
Don’t Get Stuck in the “Build It and They Will Come” Mindset
November 06, 2020 13:30 - 18 minutes - 17.1 MBWe’ve probably all heard it before, or at least thought about it, especially early on in our business ventures. The movie Field of Dreams made the line famous, but when we aren’t talking about cornfields, “build it and they will come” doesn’t necessarily apply. “All I’ve got to do is open up shop and the customers will flood in. Piece of cake.” you may have thought to yourself. But nothing is ever that easy. In this weeks episode I share some of the best ways to get new customers and clien...
Creating a Vision for Your Business Not Based on Current Circumstances
October 23, 2020 12:18 - 20 minutes - 18.7 MBYou’ve probably heard it countless times before: you need to have a vision for your business. The problem is, some people might get confused as to what this really does mean. Because all too often do I see that when people write out their vision statement or their mission statement, it’s all based on where they are now. Their current circumstance. Creating a vision for your business should not be based on your current circumstances, but rather, where you want to be.
Shining a Light on Mental Wellness | A Talk with Seamus Kelleher
October 16, 2020 12:30 - 1 hour - 55.4 MBThis past year has been one filled with a lot of hard times and uncertainty, and with that brought a rise in anxiety and depression for many, especially business owners. Some have seen up to 80% loss in profits and others forced to close their doors entirely. With so much working against us, it can be very difficult to see the light at the end of the tunnel. My guest today is Seamus Kelleher, here to speak on how he gets through his dark times and how he helps others to find their lights a...
Finding Your True North
October 10, 2020 14:32 - 15 minutes - 14.5 MBYour true north, or north star, is the thing that will always be there to help you find some direction in your life. If ever you find yourself heading down the wrong path or you’ve lost your way down another, you look to this true north, this thing that gives you clarity and reminds you which way is right, and you correct your course back to where you were originally headed.
What To Do When You’re Stuck
October 02, 2020 12:30 - 27 minutes - 25.4 MBIn todays episode I share three of the best things you can do when you're feeling stuck with your business.
Learning How to Take "Shift" Seriously | A conversation with Anthony Trucks
September 23, 2020 12:14 - 44 minutes - 40.7 MBIn this weeks episode we have a very special guest - Anthony Trucks! We talk all bout how to taking "shift" seriously no matter what venture you are on in life will be the difference between who you are today and becoming the person you’ve always wanted to be.
Beating the Odds No Matter What
September 16, 2020 14:48 - 31 minutes - 28.5 MBThe guest I’ve welcomed onto the show with me today is someone who embodies resilience more than anyone else I know, my friend Vanessa. Not only is she one of my closest friends, but she was also my first mentor in business. We’ve been through countless ups and downs together, and she has been through plenty on her own with her battle with cancer. But she is strong and thriving and refuses to give up.
You Don’t Need to be Afraid of Your Numbers | Metrics Made Easy
September 09, 2020 14:33 - 33 minutes - 30.5 MBMany small business owners are afraid of their numbers. They don’t look at any metrics at all and run things by “gut feelings” or what have you. That’s all fine and dandy if you don’t care whether or not your business thrives. But if you really want to see that growth in your business and find ways to move it forward, analyzing your numbers is absolutely necessary.
Betting on Yourself
September 02, 2020 16:06 - 13 minutes - 12.8 MBBusiness owners from every walk of life are struggling right now, and my clients are feeling the struggle as well. I’ve been there countless times. Maybe not this exact situation, but I’ve been through the sinking feeling and the overwhelm and feeling like I simply cannot make it work. What I tell people to remember is that you can always bet on yourself.
How Our Experiences Help Shape Us
August 28, 2020 12:30 - 26 minutes - 23.9 MBWherever you are in your business journey, I encourage you to reflect a little on your past and all of the things that have shaped you into who you are today. All of the experiences you’ve been through, good or bad, can leave a big impact on your life. You may not have realized it in the moment, but when you take the time to think about where you’ve been, a lot of times it helps you find out where you need to go.
The #1 Habit Business Owners Aren’t Getting Into
August 26, 2020 13:11 - 20 minutes - 19 MBAny time I want to talk about habits with clients, people tend to get squeamish. They begin to think that I only want to focus on the bad ones that they have, when in reality, the good ones are just as important to discuss. When we build on these good habits, they can leave us a more disciplined person that gets stuff done.
Slowing Down|Lessons Learned in Hard Times
August 19, 2020 12:30 - 22 minutes - 20.9 MBIt’s easy to lose track of your path to success, especially in tough times. We start to veer from that alignment we have with our vision and that’s when we start to burn ourselves out and feel out of control. All it takes to get back on course is slowing down and really gaining clarity on our business. And most importantly, realizing that feeling this way is completely normal in any journey to success. In this weeks episode we talk about how slowing down can mean the difference between mov...
Important vs. Urgent: A Talk with My Husband Dennis
August 12, 2020 12:30 - 40 minutes - 37.2 MBThis week we have our very first guest ever, my husband, Dennis. I talked Dennis into coming on because he is a projects manager for a software company and deals with all types of mergers and keeping things in order. In this weeks episode we discuss what is urgent versus what is important. Being an entrepreneur, or a project manager, we will get into this state of working where we wake up and immediately have to start putting out all these “urgent” fires. Before we know it, there’s no time...
How Being Busy is a Giant Distraction for Getting Results
August 05, 2020 14:35 - 11 minutes - 10.6 MBWhen we as business owners first start out, our vision is in center focus. We can clearly see the future we want for ourselves and how we want to make it happen through our business. Though it seems the more and more we get into building the business, the more we lose sight of that vision. We get into this mode of staying busy, doing anything and everything with no end in sight. These tasks may seem dire, but when it comes down to it, they are holding you back from real growth.
Be More Present and Build Better Relationships By Setting Healthy Boundaries
July 29, 2020 16:37 - 21 minutes - 19.4 MBThere is something that I have always seemed to struggle with. At times it ruled my life and my business to the point where I would break down in tears because I just didn’t know how to fix it. But until I made the decision to set real boundaries for myself was when I could finally begin to breathe and think clearly again. In this weeks episode we talk about why it's so important to set boundaries.
Puppies, Progress, and Perfection
July 22, 2020 17:34 - 22 minutes - 20.8 MBIn this weeks episode I talk about the lessons learned from adopting 2 new puppies and how striving for perfection all the time can sometimes lead you down the wrong path in your business.
The 3 Most Important Days You Have
July 11, 2020 15:21 - 19 minutes - 18.4 MBEvery business right now is experiencing a crazy amount of change and transformations and for most, this is not a positive experience. But there can be no real growth if there is not some kind of discomfort. It won’t be easy, but the most important thing to remember through it all is what you stand for. In this weeks episode we talk about why it is so important to figure out what you value in life and in your business.
Moving forward
July 01, 2020 12:30 - 14 minutes - 13.8 MBIn this weeks episode we talk about why staying in alignment is so important and how it will help you to keep moving forward on the path to success.
3 Things You Can Create Now to Get the Success You Want in 2020
June 24, 2020 12:30 - 17 minutes - 16.3 MBIn this weeks episode I talk about 3 key things you should be working on right now to create a successful future for your business.
Building Resilience
June 17, 2020 12:30 - 23 minutes - 21.6 MBWe’ve been awakened to a lot of problems and what these recent times are here to teach us is how to be resilient through them. And to be resilient we must first learn that before we can make real change in the world, each one of us individually has to look within themselves. Look at how you’ve been showing up in work and in life and ask “How can I show up better?”.
The Power of Context
June 10, 2020 13:18 - 29 minutes - 27.3 MBThe power of context is having the capability to see something for what it is and being able to change your perspective on it accordingly, instead of remaining stuck in an old way of thinking. In this weeks episode I give you 3 things you can do right now in your business to start on a path towards a better future.
Creating a Culture in Your Business that Can Change the World
June 03, 2020 12:30 - 28 minutes - 26.6 MBIn this weeks episode we talk about how we should be trying to fix our current broken system by creating a culture in your business that can change the world.
The Lesson This Pandemic is Teaching Us and How it Will Help the Economy
May 27, 2020 16:10 - 18 minutes - 17.4 MBOver the last couple of months, businesses have been through a lot of ups and downs. With the country slowing re-opening, many are wondering what to expect next. In this weeks episode we talk about some positive things that we can take away from this time of uncertainty and how we can use them to create a better future.
5 Barriers that are Holding You Back from Building a Resilient Business
May 20, 2020 12:30 - 24 minutes - 22.1 MBWhen times of uncertainty arise and fear sets in, it can be hard to make a move at all. That is because, I believe, there are barriers we must first get over before we can fully accept our current situations and figure out how to move forward in them. In this weeks episode we discuss 5 barriers that are holding you back from creating a resilient business.
Authentic vs Consistent
May 06, 2020 12:30 - 21 minutes - 19.6 MBHave you ever wondered what being “authentic” really means? These days, with the constant increase in social media presence in just about everyone’s life, it’s hard to know what is and isn’t. In this weeks episode we talk about why its important to be consistent rather than trying to be authentic all the time.
3 Gifts That We Are Given
April 29, 2020 12:30 - 26 minutes - 24.4 MBIn this weeks episode we talk about 3 gifts that we all are given and how you can use them to your advantage instead of letting them go to waste.
Guiding Your Employees Through a Downturn
April 22, 2020 12:30 - 29 minutes - 26.9 MBBeing a leader is tough. As entrepreneurs and business owners, we still all go through our own stuff. Our own problems and doubts and fears. But in times like these it is more important than ever to remain strong for those that are counting on us. In this weeks episode we talk about the 5 best things you can do to guide your employees through a downturn.
Build Your Plane While You Fly It
April 15, 2020 12:30 - 26 minutes - 24.8 MBIn this weeks episode we talk about how you can shift your mindset away from fear and adapt to the difficult situation we find ourselves in.
Looking for the Lessons in Adversity
April 08, 2020 12:30 - 20 minutes - 19.2 MBIn this weeks episode we talk about looking for lessons in adversity instead of the struggles. With all of the uncertainty out there right now, I know myself as well as many others are starved for some kind of certainty in our lives. When we have certainty and can clearly see the path before us, it helps us shape our perspective on our business, on the world, and when we don’t have that, everything feels chaotic.
Handling Chaos
April 01, 2020 12:30 - 18 minutes - 16.8 MBWith all of this chaos in the world right now, its easy to get side tracked or distracted from what you really should be focusing on. And there is always going to be times like these throughout life, but what’s important is how you handle them. Whether it’s a global pandemic or simply unhappy customers or employees, there will always be something that you’ll be dealing with in your business. In this weeks episode we talk about how you can approach chaos with a clear and open mind.
Are You Interested or Committed?
March 25, 2020 12:30 - 20 minutes - 19.2 MBIn this weeks episode we talk about how being interested in an idea will get you started, but being committed to that idea will take you all the way to achieving it.
Leading in the Face of Fear to Find the Calm in the Storm
March 18, 2020 12:30 - 30 minutes - 28.2 MBLeading in the face of fear can be tough, but the key is to be brave, show up as a leader, and find the calm in the storm.
Being Popular Is A Distraction For Being Exceptional
March 11, 2020 12:30 - 19 minutes - 17.9 MBWhat makes your business the place to go? What makes it stand out among the rest because you aren’t doing it like everybody else is? How do you treat your customers? These factors should be your main focus while goal-setting. Popularity is a fad, and fads constantly change. In this weeks episode we talk about why you should focus on being exceptional rather than popular.