Winning On Main Street - Small Business Podcast artwork

Winning On Main Street - Small Business Podcast

344 episodes - English - Latest episode: 4 months ago - ★★★★ - 15 ratings

Gain actionable insights each week on how to successfully run a small business in today’s competitive landscape. In each episode, Gordon Henry chats with small business owners, entrepreneurs, and industry experts about the challenges of starting a business and how to provide incredible client experiences. We focus on technology, especially cloud software, that small businesses can use to modernize and automate their businesses to become easier to do business with. We are passionate about helping small businesses grow, modernize, and thrive in today’s evolving environment. To learn more visit: https://www.winningonmainstreet.com

Business how to run small business run your business technology software business strategy small business
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Episodes

Winning With Hair By Sierra

October 01, 2019 17:47 - 29 minutes

This super busy Fresno hair coloring specialist struggled to manage her schedule until she found this “wonderful” booking software: “I have a life now.”

Hair By Sierra

October 01, 2019 17:47 - 29 minutes - 27 MB

Small business owners know running your own business takes a lot of work. After all, you’re the CEO, CMO, and the chief of…well, anything that comes up that day. That means the behind-the-scenes work can sometimes overtake the time you get to spend serving clients. We sat down with Sierra Smith, founder of Hair By Sierra, to hear how she uses technology to reclaim her time. According to her, the software helped her regain valuable time outside of work with her family and allows her to focus...

Winning With The Body Building

September 19, 2019 01:19 - 27 minutes

The Body Building, a California “full body” therapeutic treatment facility, uses scheduling and client engagement software so its cryotherapy, chiropractic, botox, stem cell, and other services stay busy.

The Body Building

September 19, 2019 01:19 - 27 minutes

The Body Building, a California “full body” therapeutic treatment facility, uses scheduling and client engagement software so its cryotherapy, chiropractic, botox, stem cell, and other services stay busy.

Diva Dogg Grooming

August 27, 2019 16:44 - 22 minutes - 20.8 MB

Many animal services businesses will tell you pet services aren’t all roses. But this small business owner lives for pet pampering. Having never professionally bathed dogs, Ronni Wolverton got her start as a novice dog washer and worked her way up the four-legged ladder from there. Now 17 years later, she runs her own grooming business. Diva Dogg Grooming is a grooming and pet business located in Providence, Rhode Island. Though dogs make up the majority of their pet clients, they welcome c...

Winning With Diva Dogg Grooming

August 27, 2019 16:44 - 27 minutes

A military wife with five kids builds her dog grooming business using CRM software. The best part: her mother is the techie who makes it happen

Winning With 3D Print Everything

August 19, 2019 21:38 - 23 minutes

A Fort Worth techie leverages email invoices and online payment processing to grow his 3D printing business that makes everything from drag car mufflers to ukuleles and trumpets.

3D Print Everything

August 19, 2019 21:38 - 23 minutes - 21.4 MB

Many small business owners operate in really crowded, competitive markets. But not everyone. While some small business spaces are crowded, others are on the cutting-edge of technology and face different challenges. According to Michael Lynn, founder of 3D Print Everything, he didn’t build his company around just one product offering. Instead, he started with the customer in mind. And 3D Print Everything does just what their name implies — they print just about anything and everything their ...

How a Dog Trainer Fetches New Clients - At Whits End Dog Training

July 19, 2019 15:29 - 30 minutes - 27.7 MB

I grew up training dogs as a kid and thought our new family pet would be no different. I was sadly mistaken and none of my training methods seemed to work with this dog. The last straw came after my mother chipped her tooth trying to walk the energetic pup. I reached out to a professional dog trainer for help and ending up enjoying the experience so much I decided to go to work for them. A few years later my wife and I decided to start our own business.  We’ve found in most cases any dog ca...

How a Dog Trainer Fetches New Clients - Matt Whitson

July 19, 2019 15:29 - 30 minutes - 27.7 MB

I grew up training dogs as a kid and thought our new family pet would be no different. I was sadly mistaken and none of my training methods seemed to work with this dog. The last straw came after my mother chipped her tooth trying to walk the energetic pup. I reached out to a professional dog trainer for help and ending up enjoying the experience so much I decided to go to work for them. A few years later my wife and I decided to start our own business.  We’ve found in most cases any dog ca...

How This Small Business Dog Trainer Fetches New Clients - Matt Whitson

July 19, 2019 15:29 - 30 minutes - 27.7 MB

I grew up training dogs as a kid and I thought our new family pet would be no different. I was sadly mistaken as none of my training methods seemed to work with this dog. The last straw came after my mother chipped her tooth trying to walk the energetic pup. I reached out to a professional dog trainer for help and ended up enjoying the experience so much I decided to go to work for them. A few years later my wife and I decided to start our own dog training business.  We’ve found in most cas...

How This Dog Trainer Fetches New Clients - Matt Whitson

July 19, 2019 15:29 - 30 minutes - 27.7 MB

I grew up training dogs as a kid and I thought our new family pet would be no different. I was sadly mistaken as none of my training methods seemed to work with this dog. The last straw came after my mother chipped her tooth trying to walk the energetic pup. I reached out to a professional dog trainer for help and ended up enjoying the experience so much I decided to go to work for them. A few years later my wife and I decided to start our own dog training business.  We’ve found in most cas...

At Whits End Dog Training

July 19, 2019 15:29 - 30 minutes - 27.7 MB

The pet services industry is booming. People love their pets, and they’re willing to spend big bucks to prove it. But that’s not the reason Matt Whitson opened his own dog training business. Matt found his calling when he adopted a dog for his wife. In his words, the new pup was a “handful.” If you’ve ever seen the movie “Marley and Me,” you have an idea of what this dog was like. When his mother chipped a tooth trying to walk the energetic pup one weekend, he knew they needed professional ...

Winning With At Whits End Dog Training

July 19, 2019 15:29 - 29 minutes

A dog obedience trainer sends automated reminders so pet lovers and their canines show up for appointments

Affordable Cabinet Refinishing

May 30, 2019 21:44 - 26 minutes - 24.6 MB

When it comes to home renovations, today’s smash-hit home improvement television shows don’t have a monopoly on creativity and beautiful work. Affordable Cabinet Refinishing in Scottsdale, Arizona specializes in repainting existing cabinets. These days, homeowners want single, solid colors in their kitchens, bathrooms, living rooms, and more. So they’re looking to update builder-grade oak and older, stained cabinets to beautiful new finishes. We sat down with business owner Randy Artman to...

How to Sell Your Business for Maximum Value - Affordable Cabinet Refinishing

May 30, 2019 21:44 - 26 minutes - 24.7 MB

I have been able to consistently double the businesses I have acquired in the first year by implementing an infrastructure for growth. Which unlocks additional value for the owner running the business and increases the valuation multiple when the business is sold.  Technology plays a key role in establishing an infrastructure for growth. It allows for rapid expansion and creates a repeatable process that can scale as the business grows.  Simplification is important when you are considering...

How to Sell Your Business for Maximum Value

May 30, 2019 21:44 - 26 minutes - 24.7 MB

I have been able to consistently double the businesses I have acquired in the first year by implementing an infrastructure for growth. Which unlocks additional value for the owner running the business and increases the valuation multiple when the business is sold.  Technology plays a key role in establishing an infrastructure for growth. It allows for rapid expansion and creates a repeatable process that can scale as the business grows.  Simplification is also important though when you are...

Episode 6 - Affordable Cabinet Refinishing

May 30, 2019 21:44 - 26 minutes

An entrepreneur builds an infrastructure for growth that increases the resale value of his business

How to Sell Your Small Business for Maximum Value - Affordable Cabinet Refinishing

May 30, 2019 21:44 - 26 minutes - 24.7 MB

I have been able to consistently double the businesses I have acquired in the first year by implementing an infrastructure for growth. Which unlocks additional value for the owner running the business and increases the valuation multiple when the business is sold.  Technology plays a key role in establishing an infrastructure for growth. It allows for rapid expansion and creates a repeatable process that can scale as the business grows.  Simplification is important when you are considering...

How to Generate More Reviews and Standout in a Crowded Market - JC Sewer & Drain

May 30, 2019 20:16 - 18 minutes - 17.4 MB

We are a tight-knit family-owned business that prioritizes strong ethics and review worthy service. Reviews are so important to building a strong reputation and the customer experience starts the moment a service request comes in. Once the service has been completed we follow up by email and phone to ensure our customers are satisfied. Most customers are willing to leave a review if you ask them and make it easy to do so.  I would say 90% of our advertising is online, we find a lot of succe...

How to Generate More Reviews for Your Small Business and Standout in a Crowded Market - JC Sewer & Drain

May 30, 2019 20:16 - 18 minutes - 17.4 MB

We are a tight-knit family-owned business that prioritizes strong ethics and review worthy service. Reviews are so important to building a strong reputation and the customer experience starts the moment a service request comes in. Once the service has been completed we follow up by email and phone to ensure our customers are satisfied. Most customers are willing to leave a review if you ask them and make it easy to do so.  I would say 90% of our advertising is online, we find a lot of succe...

Episode 5 - JC Sewer and Drain Plumbing

May 30, 2019 20:16 - 18 minutes

A family-owned plumbing business manages reputation via social media, email, and online reviews

How to Compete in a Crowded Market - JC Sewer & Drain

May 30, 2019 20:16 - 18 minutes - 17.4 MB

We are a tightknit family-owned business that priorities strong ethics and review worthy service. We work hard to educate our customers on the various review website options.  Reviews are so important in building a strong reputation and the customer experience starts the moment a request for service comes in. Once the service has been completed we follow up both in email and by phone to ensure our customers are satisfied. Most customers are willing to leave a review if you will ask and make...

JC Sewer and Drain Plumbing

May 30, 2019 20:16 - 18 minutes - 17.3 MB

When it comes to the plumbing business, being “swamped” is actually a good thing. Because when customers need plumbing services for common issues like sewer and gas line repairs or toilet and leaky pipe maintenance, they need help fast. Only the plumbing businesses that make themselves easy to find (and easier to work with) get hired for the job. JC Sewer and Drain Plumbing in Stockton, California is a family-owned, full-scale plumbing company. They do everything from installs and repairs t...

Performance Masters

May 30, 2019 20:08 - 19 minutes - 17.9 MB

When it comes to technology, healthcare businesses need particularly specialized, highly advanced, and very, very secure tools to run their businesses safely. Why are they so special? Many connect the rising costs of healthcare to how much it costs to make it happen. Get this: Just one electronic medical records (EMR) system can cost a hospital up to $80 million. Performance Masters in Dallas, Texas has adopted software to manage the entire customer journey, from initial phone call all the...

Putting the “Tech” in Technician Training for Small Businesses - Maggie Cathcart

May 30, 2019 20:08 - 19 minutes - 17.9 MB

In today’s job market having multimodality will provide you with the most opportunities. So we cross-train students in several skills depending on what their goals are and how far they want to go.  Close to 90% of our students come from doctors’ offices that are paying for them to get the needed training. Often the office has either just purchased a new machine or needs to retrain staff members.  Even though we put most of the information about our training classes on our website we find m...

Episode 4 - Performance Masters

May 30, 2019 20:08 - 19 minutes

An x-ray licensing service streamlines registration, documentation, and payments using software

Putting the “Tech” in Technician Training - Maggie Cathcart

May 30, 2019 20:08 - 19 minutes - 17.9 MB

In today’s job market having multimodality will provide you with the most opportunities. So we cross-train students in several skills depending on what their goals are and how far they want to go.  Close to 90% of our students come from doctors’ offices that are paying for them to get the needed training. Often the office has either just purchased a new machine or needs to retrain staff members.  Even though we put most of the information about our training classes on our website we find m...

Putting the “Tech” in Technician Training - Performance Masters

May 30, 2019 20:08 - 19 minutes - 17.9 MB

In today’s job market you have to be multimodality so we cross-train students in several skills depending on what their goals are and how far they want to go. Close to 90% of our students come from doctors’ offices that are paying for them to get the needed training. Often the office has either just purchased a new machine or needs to retrain staff members. Even with today’s technology making it easier for people to find information online we find most of our students still want to call and ...

Episode 3 - Balanced You

May 30, 2019 20:02 - 20 minutes

A mind change expert uses Thryv software to stay in touch with her client base worldwide

Balanced You

May 30, 2019 20:02 - 20 minutes - 18.8 MB

Not familiar with “mind reprogramming?” Neither was Balanced You Founder and Mind Change Expert Jenny Harkleroad…at least not at first.  Jenny discovered the concept of mindfulness after she had a hiking accident in 2013, where she broke her back. After two years, many doctor visits, and serious surgery, she still couldn’t sit comfortably. Balanced You is a mind change consulting business in San Diego, California. The small business provides mind reprogramming facilitation and consultation ...

How to Reprogram Your Mind for Success - Jenny Harkleroad

May 30, 2019 20:02 - 20 minutes - 18.8 MB

Your subconscious mind controls your thoughts, actions, and your reactions up to 99% of the time. I use to think my subconscious mind only controls things like my heart beating or eyes blinking but it actually controls a lot more, it is like a blueprint for your life. If you want to change something in your life you have to change that blueprint in your subconscious mind. It's less about self-control and more about reprograming your mind for success.  I believe sales follow-up is important ...

How to Reprogram Your Mind for Success in Your Small Business - Jenny Harkleroad

May 30, 2019 20:02 - 20 minutes - 18.8 MB

Your subconscious mind controls your thoughts, actions, and your reactions up to 99% of the time. I use to think my subconscious mind only controls things like my heart beating or eyes blinking but it actually controls a lot more, it is like a blueprint for your life. If you want to change something in your life you have to change that blueprint in your subconscious mind. It's less about self-control and more about reprograming your mind for success.  I believe sales follow-up is important ...

How to Reprogram Your Mind for Success - Balanced You

May 30, 2019 20:02 - 20 minutes - 18.8 MB

Your subconscious mind controls your thoughts, actions, and your reactions up to 99% of the time. I use to think my subconscious mind only controls things like my heart beating or eyes blinking but it actually controls a lot more, it is like a blueprint for your life. If you want to change something in your life you have to change that blueprint in your subconscious mind. It's less about self-control and more about reprograming your mind for success. I believe sales follow up is so important...

How to Reprogram for Success - Balanced You

May 30, 2019 20:02 - 20 minutes - 18.8 MB

Your subconscious mind controls your thoughts, actions, and your reactions up to 99% of the time. I use to think my subconscious mind only controls things like my heart beating or eyes blinking but it actually controls a lot more, it is like a blueprint for your life. If you want to change something in your life you have to change that blueprint in your subconscious mind. It's less about self-control and more about reprograming your mind for success. I believe sales follow up is so important...

Becoming Your Own Boss - Opulence Transportation

May 30, 2019 19:23 - 25 minutes - 23.2 MB

When I stepped out on my own I wanted to drive the larger chartered-buses but those startup costs are high. So I looked for what options I could do now, which is how I started driving SUVs.  I got tired of hitting that glass ceiling working for someone else. I was helping them grow their business but there wasn’t any room for me to grow with them. Starting a business can be a lot of work though, I still do other jobs to supplement my income while the business grows.  While I do a bit of on...

When You Should Consider Becoming a Small Business Boss - Shawn James

May 30, 2019 19:23 - 25 minutes - 23.2 MB

When I stepped out on my own I wanted to drive the larger chartered-buses but those startup costs are high. So I looked for what options I could do now, which is how I started driving SUVs.  I got tired of hitting that glass ceiling working for someone else. I was helping them grow their business but there wasn’t any room for me to grow with them. Starting a business is a lot of work and I still do other jobs to supplement my income while the business grows.  While I do a bit of online mar...

Episode 2 - Opulence Transportation

May 30, 2019 19:23 - 25 minutes

A solo chauffeur service operator automates bookings and notifications via her website

When You Should Consider Becoming Your Own Boss - Shawn James

May 30, 2019 19:23 - 25 minutes - 23.2 MB

When I stepped out on my own I wanted to drive the larger chartered-buses but those startup costs are high. So I looked for what options I could do now, which is how I started driving SUVs.  I got tired of hitting that glass ceiling working for someone else. I was helping them grow their business but there wasn’t any room for me to grow with them. Starting a business is a lot of work and I still do other jobs to supplement my income while the business grows.  While I do a bit of online mar...

Opulence Transportation

May 30, 2019 19:23 - 25 minutes - 23.2 MB

For many small business owners, the summer months are some of the busiest. The same goes for the chauffeur and transportation industry, where business shifts into high gear right around this time of year. But starting a driving service business doesn’t happen quite so fast or furiously. According to Shawn James, founder of Opulence Transportation, it can take a year or so to build your fleet of vehicles and ramp up your customer base. And a lot of behind-the-scenes work goes into it. Opule...

Episode 1 - South Edge Construction

May 29, 2019 22:32 - 15 minutes

A busy roofing contractor uses CRM software to re-engage former clients on rainy days

How to Build Trust with Clients - South Edge Construction

May 29, 2019 22:32 - 14 minutes - 13.7 MB

As soon as I get a lead I follow up with an email that includes my credentials and I provide links to reviews I’ve received from previous jobs. The construction industry is competitive so you have to find a way to stand out.  When it comes to building a team we have found success through strategic partnerships. I benefit from others who have been in the industry a long time and they get a steady stream of new jobs.  I try to post on social media at least once a day. I like to post about pr...

How to Build Trust with Small Business Clients - South Edge Construction

May 29, 2019 22:32 - 14 minutes - 13.7 MB

As soon as I get a lead I follow up with an email that includes my credentials and I provide links to reviews I’ve received from previous jobs. The construction industry is competitive so you have to find a way to stand out.  When it comes to building a team we have found success through strategic partnerships. I benefit from others who have been in the industry a long time and they get a steady stream of new jobs.  I try to post on social media at least once a day. I like to post about pr...

South Edge Construction

May 29, 2019 22:32 - 16 minutes - 15.2 MB

For general contractors, particularly roofers, it’s the busiest time of year. Storm season. Unfortunately, even when consumers know they need your help (it’s hard to ignore a leaky roof), local roofing businesses often struggle to stand out against the competition. We sat down with entrepreneur Chris Carvajal, owner of South Edge Construction in Jacksonville, Florida to pick his brain. According to Chris, his highest priority is doing right by his clients. He says that’s exactly what helps ...

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