Walk-Ins Welcome: A Healthcare Marketing Podcast
133 episodes - English - Latest episode: 6 days ago - ★★★★★ - 22 ratingsWelcome to 'Walk-Ins Welcome: A Healthcare Marketing Podcast,' presented weekly by Nick Hoard and Michael Ray of Patient Care Marketing Pros. Tune in each week to hear from Nick and Michael as they share valuable advice, engaging interviews, and success stories to inspire and inform you about the nuances of healthcare marketing to help you increase your clinic's patient volume.
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Episodes
Ep. 126: Profit Injections - Part 3: Clinic Math
April 17, 2024 10:00 - 29 minutes - 26.8 MBToday’s episode is the third and final installment in our Profit Injection series. Nick and Michael discuss the importance of understanding the numbers and metrics behind Google Ads campaigns for urgent care clinics. They share insights from our own clients' accounts, highlighting the ideal cost per click and cost per conversion. They talk about the need to optimize Google Business Profiles and the benefits of a three-pronged approach to Google Ads, including SEO and call-only campaigns. Ha...
Ep. 125: They Ask, You Answer - Interview with Devon McCarty from IMPACT
April 10, 2024 10:00 - 43 minutes - 40 MBIn this episode, Nick and Michael discuss the 'They Ask, You Answer' framework with Devon McCarty from IMPACT. They talk about the importance of educating and building trust with customers by providing helpful and transparent content. The conversation covers strategies for finding out what customers are asking, including surveys, analyzing Google reviews, and brainstorming sessions with the team. In this conversation, Devon discusses various marketing strategies and challenges in the healthc...
Ep. 124: Profit Injections - Part 2: Implementing Occupational Medicine Into Your Practice
April 03, 2024 10:00 - 30 minutes - 28 MBToday’s episode is part 2 of our series, Profit Injections. In this episode, Nick and Michael discuss how implementing Occupational Medicine into your urgent care can be a profitable add-on service for your clinic. They explore the challenges and opportunities of implementing OccMed, including B2B sales, physical location considerations, patient flow, and clinical systems. They also provide tips for applying OccMed to existing urgent care practices. Article referenced for this episode: htt...
Ep. 123: Transform Your Business With the Entrepreneurial Operating System - Interview with Lyn Askin from EOS Worldwide
March 27, 2024 10:00 - 33 minutes - 30.3 MBIn today’s episode, Nick and Michael speak with Lyn Askin, from EOS Worldwide. Lyn discusses the Entrepreneurial Operating System (EOS) and how it can transform businesses. He also shares his personal journey with EOS and how it helped him scale his digital marketing agency. He explains the key components of EOS, including vision, traction, and health, and how they can improve business operations. They conclude the episode by talking about practical steps for getting started with EOS and the...
Ep. 122: Profit Injections - Part 1: Lose Weight to Increase Profits
March 20, 2024 10:00 - 28 minutes - 26.4 MBIn today’s episode, Nick and Michael introduce a new series called “Profit Injections”, where they discuss how to increase profits in urgent care clinics. The focus of this episode is on adding weight loss services to increase profits. They discuss the benefits of adding weight loss services, such as filling a community need, enhancing clinic reputation, and differentiating in the marketplace. Have a question or a story we should feature as an episode? Email us at hello@pa...
Ep. 121: How to Use A.I. Effectively for Your Clinic - Interview with Jonathan Mast from White Beard Strategies
March 13, 2024 10:00 - 33 minutes - 30.5 MBIn today’s episode, Nick and Michael interview Jonathan Mast, the owner of White Beard Strategies. Listen as they discuss the practical applications of AI in patient care clinics. You’ll learn about how Jonathan recommends starting with ChatGPT as a tool to save time and improve efficiency. Other tools like Claude and Mid-Journey can also be useful for data analysis and image generation. Jonathan talks about the importance of understanding AI and its role as an amplifier of existing skills. ...
Ep. 120: Front Desk Marketing - Part 3: Strategies for Building Engagement & Customer Loyalty
March 06, 2024 11:00 - 34 minutes - 31.2 MBIn this episode, Nick and Michael discuss various strategies to improve front desk marketing in healthcare clinics. They emphasize the importance of the front desk as the face of the clinic and the first point of contact for patients. They suggest proactive communication, utilizing marketing materials, soliciting reviews, and using personal details to enhance the patient experience. They also discuss the implementation of loyalty programs, participating in community events, and utilizing soc...
Ep. 119: The Importance of Location in Retail Healthcare - Interview with Kimberly Darnell from CARR Commercial Realty
February 28, 2024 11:00 - 34 minutes - 31.3 MBIn this episode, Nick and Michael interview Kimberly Darnell, a commercial real estate agent with CARR Commercial Realty. They discuss the importance of location in retail healthcare and the value of having a commercial real estate agent who understands the unique needs of healthcare professionals. Kimberly shares her background in healthcare and how it has helped her in her current role. She also dispels common misconceptions about finding commercial locations and highlights the importance ...
Ep. 118: Front Desk Marketing - Part 2: Navigating High-Pressure Situations
February 21, 2024 11:00 - 37 minutes - 34.2 MBToday’s episode is part two of our three-part series, Front Desk Marketing. In this episode, Nick and Michael discuss how to navigate high pressure situations in a medical practice. They emphasize the importance of processes and procedures, training, and access to information. They also highlight the need for time management and efficiency, prioritizing tasks, and streamlining workflows. Additionally discussed, is how to handle upset patients and share best practices for dealing with high-pr...
Ep. 117: Front Desk Marketing - Part 1: First Impressions Matter
February 14, 2024 11:00 - 29 minutes - 27.2 MBThis episode introduces the first part of our new series, Front Desk Marketing. Nick and Michael emphasize the importance of first impressions, as the front desk person sets the tone for the clinic. Visual impact, appointment management, effective communication, HIPAA compliance, and word-of-mouth marketing are all discussed in this episode. Don’t miss out on the first installment of our new series! Have a question or a story we should feature as an episode? Email us at hello@...
Ep. 116: Separating Finances for Success - Interview with Natalee Perkins from J. Galt
February 07, 2024 11:00 - 30 minutes - 28.4 MBToday we’re talking with Natalee Perkins from J. Galt! Natalee discusses the importance of separating personal and business finances for medical clinics and small businesses. She also highlights the challenges faced by new clinics and the need for building business credit. She provides insights into the business credit bureaus and the importance of reporting to all three bureaus. Want to learn more? Natalee offers assistance for startups and outlines the steps to get started in building busi...
Ep. 115: How to Guarantee Your Urgent Care Will Fail
January 31, 2024 11:00 - 19 minutes - 17.5 MBIn this episode, Nick and Michael discuss the various ways urgent care centers can fail. They emphasize the importance of the front desk, website design, patient experience, HIPAA compliance, billing and insurance, and overall patient satisfaction. By neglecting these areas, urgent care centers are likely to fail. They also include funny examples and anecdotes to illustrate the main point. Have a question or a story we should feature as an episode? Email us at hello@patientcare...
Ep. 114: How Much Does Healthcare Marketing Cost?
January 24, 2024 11:00 - 32 minutes - 29.8 MBIn this episode, Nick and Michael discuss the importance of budgeting for urgent care marketing. They provide insights into allocating marketing dollars, whether to hire an agency or an in-house employee, and the significance of physical and digital real estate. They also break down the budget allocation for online and offline marketing and discuss the cost per acquisition. Tune in to hear why they emphasize the need for strategic budget planning to maximize the effectiveness of marketing ef...
Ep. 113: Marketing Mindfully: Standing Out in the Mental Health Space
January 17, 2024 11:00 - 28 minutes - 26.1 MBREGISTER FOR THE WEBINAR: https://webinars.patientcaremarketingpros.com/2024-plan575380 Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating ...
Ep. 112: Google Deleted Google Sites: What's Next?
January 10, 2024 11:00 - 26 minutes - 24.7 MBREGISTER FOR THE WEBINAR: https://webinars.patientcaremarketingpros.com/2024-plan575380 Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating im...
Ep. 111: 2024 Healthcare Marketing Trends
January 03, 2024 11:00 - 30 minutes - 28.2 MBREGISTER FOR THE WEBINAR: https://webinars.patientcaremarketingpros.com/2024-plan575380 Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating impa...
Ep. 110: This is an Ad: Boost Your Clinic's Success in the New Year
December 27, 2023 11:00 - 12 minutes - 11.8 MBAs we wrap up the year, we wanted to talk all about how we can help you and your clinic going into the new year. Nick and Michael discuss how Patient Care Marketing Pros can help clinics triple their revenue and improve patient experience through digital marketing services. They share success stories of startup urgent care clinics, difficult clients, and multi-location clinics that have seen significant growth with the assistance of PCMP. Our team’s expertise in digital marketing and their a...
Ep. 109: Bridging the Gap in Patient Experience
December 20, 2023 11:00 - 23 minutes - 21.2 MBIn today's episode, Michael recounts his 3 days of jury duty and the lessons that the medical community could learn. We all have heard the woes of jury duty but the parallels of the waiting process, judge vs doctor, and communication with your typical medical office are fascinating. He highlights the frustration caused by lack of communication and expectations in both settings. The importance of effective communication in the waiting room is emphasized, urging healthcare providers to provide...
Ep. 108: Exploring the Multifaceted World of Marketing - Interview with Rachel Davis from DX Management
December 13, 2023 11:00 - 37 minutes - 33.9 MBIn this episode of Walk-Ins Welcome, we explore the dynamic and multi-dimensional world of marketing with Rachel Davis, the Marketing Director for DX Management, a franchisee for AFC Urgent Care. Rachel oversees 21 AFC Urgent Care locations across TN, NC, and GA. Balancing her role as a mother and a seasoned marketer, Rachel delves into her extensive experience in print, broadcast media, digital platforms, social media, web development, and SEO. She shares practical insights from her diverse...
BONUS EPISODE: Evaluating the Past
December 11, 2023 11:00 - 16 minutes - 15.2 MBWe’ve got a bonus episode for you this week! In this mini episode, Nick and Michael talk all about the process of analyzing the past year's performance. Discover how collecting and evaluating key data can reveal your clinic’s health and guide strategic improvements. They also talk about how to celebrate successes, confront challenges, and identify the one change that could make the biggest difference. Tune in for an engaging journey through data-driven introspection and strategic planning as...
Ep. 107: Recap of 2023: Spotify Wrapped
December 06, 2023 11:00 - 19 minutes - 17.5 MBFor this week’s episode, we’re diving into our Spotify Wrapped stats! Nick and Michael talk all about our most popular episodes, the podcast going global, as well as the different genres our top listeners are listening to. If you’re interested in learning more about our Spotify Wrapped, be sure to tune in to this week’s episode! Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith http...
Ep. 106: How to Use A.I. to Dominate Your Digital Marketing Strategy
November 29, 2023 17:29 - 27 minutes - 25.3 MBThis week’s episode is a clip from our recent webinar “AI Digital Marketing Dominance" that we hosted with the Urgent Care Association in September. In this clip, Nick and Michael walk you through essential areas your clinic needs to be excelling at online and how AI can revolutionize your marketing process and attract new patients. In this clip, they walk through our prompts on how to optimize your Google Business Profile with the help of AI. 🚨 Request access to the webinar replay to lear...
Ep. 105: Inbound Vs. Outbound Marketing
November 15, 2023 11:00 - 35 minutes - 32.5 MBWe're diving deep into the world of marketing strategies in today’s episode. Join us as we explore the intriguing dynamics of Inbound Marketing and Outbound Marketing. Discover the key differences in targeting, content creation, engagement, permission, timeframes, and costs between these two approaches. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights to supercharge your marketing efforts. Don't miss this informative discussion - tune in now! Ha...
Ep. 104: Seasonal Healthcare Marketing: Your Year-Round Playbook
November 08, 2023 11:00 - 26 minutes - 24.4 MBWe're exploring the seasonal strategies that can supercharge your medical practice’s outreach efforts. Whether it's winter with its flu shots and holiday hours, spring's focus on allergy treatments and spring break travelers, summer's sports injuries and heat-related illnesses, or fall's back-to-school health services and early flu prevention – we've got it all covered. Join us as we uncover the secrets of effective community connection year-round and stay ahead in the dynamic world of healt...
Ep. 103: Mastering Healthcare SEO: Nick's Exclusive Interview on the 91-Day Success Podcast
November 01, 2023 10:00 - 27 minutes - 24.8 MBWe're excited to announce that Nick was featured on the 91-Day Success Podcast! We wanted to share part of it with our listeners here on Walk-Ins Welcome. However, you can tune in to the full episode to hear more about his journey and our tips and tricks for dominating the digital landscape in healthcare here: https://www.youtube.com/watch?v=JQcsgCyFLVE Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devi...
Ep. 102: Essential Skills of a Digital Marketing Unicorn
October 25, 2023 15:03 - 30 minutes - 27.6 MBA digital marketing manager should excel in a wide range of skills and competencies to effectively plan, execute, and optimize digital marketing campaigns. In today’s episode, we’re going to discuss some key areas where a digital marketing manager should excel. Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ S...
Ep. 101: Apple Maps Matters
October 18, 2023 10:00 - 25 minutes - 23.6 MBToday’s episode is all about Apple Maps and why it has become so important as of late. Apple recently changed their platform for businesses to get the most out of Apple Maps. If you want to learn how to optimize your Apple Maps to get an increase in traffic to both your website and to your clinic, then tune in to today’s episode. Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith https://open.spot...
Ep. 100: A Look Back on The Past 100 Episodes
October 11, 2023 10:00 - 28 minutes - 26 MBWe’ve made it to the 100th episode! In today’s podcast, Nick and Michael are recapping topics from some of the most popular episodes. They look back on this year’s highlights as well, such as new urgent cares added as clients and the amazing podcast guests they interviewed! Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMO...
Ep. 99: HIPAA-Compliant Digital Marketing True or False
October 04, 2023 10:00 - 27 minutes - 24.8 MBToday’s episode is a bit more engaging than our usual episodes, as Nick quizzes Michael with true or false questions concerning HIPAA compliance in digital marketing. Tune in to see if you can answer all of the questions correctly! Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Ma...
Ep. 98: Things To Consider When Starting Your Own Medical Practice - Interview with Rob Gray from NAOS Physical & Occupational Therapy
September 27, 2023 10:00 - 34 minutes - 31.1 MBIn today’s episode, we are interviewing Rob Gray, owner of NAOS Physical and Occupational Therapy. He used to work for a larger physical therapy but decided to go on his own. We walk through that journey with him and learn from his experience. If you are considering starting your own medical practice, this is the episode for you! About Rob: Rob graduated from Vestavia Hills High School in 2003. He attended Auburn University and graduated with a Bachelor's degree in Exercise Science in 200...
Ep. 97: In-House Vs. Outsourced Social Media Management
September 20, 2023 10:00 - 28 minutes - 26.1 MBIn today’s episode, Nick and Michael discuss the pros and cons of in-house vs. outsourced social media management. They talk about different factors you should consider when determining whether or not you should employ in-house or outsourced social media management. Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ ...
Ep. 96: The Review Management Software We All Want - Interview with April Gillam from Solv Health
September 13, 2023 10:00 - 35 minutes - 32.1 MBFor today’s episode, we have April Gillam from Solv Health with us to discuss reputation management. Solv allows you to book same-day doctor's appointments and urgent care visits. Solv recently released a review management software that allows clients to leave a review and have it tied directly to the nurse/doctor that they had, as opposed to just the clinic in general. This software is going to be a gamechanger for your healthcare practice! This October (Oct. 16th-18th) UCP Merchant Medici...
Ep. 95: The Importance of Local Service Ads for Medical Practices
September 06, 2023 10:00 - 23 minutes - 21.5 MBIn today’s episode, Nick and Michael delve into the significance of Local Service Ads (LSAs) for medical practices. As the healthcare sector increasingly embraces online platforms, we explore the shifting landscape from traditional advertising methods to digital avenues driven by search engines and social media. This episode highlights key benefits of LSAs, including heightened visibility, local targeting, a pay-per-lead model, and streamlined management. Check out this episode to learn more...
Ep. 94: Real Estate in the Healthcare Industry - Interview with Chace Tomlinson from CARR
August 30, 2023 10:00 - 30 minutes - 28 MBIn today’s episode, we are talking about healthcare real estate with Chace at CARR. They specialize in healthcare real estate. Chase discusses all things healthcare real estate, from a start-up, expansion, relocation, re-negotiating a current lease, to ground up build. CARR is the nation’s leading provider of commercial real estate services for healthcare tenants and buyers. Every year, thousands of healthcare practices trust CARR to achieve the most favorable terms on their commercial real...
Ep. 93: Choosing the Right Social Media Platforms for Your Clinic
August 23, 2023 10:00 - 30 minutes - 27.5 MBToday’s episode is all about choosing the right social media platforms for your healthcare clinic. Nick and Michael discuss the significance of a strategic social media presence in today's digital landscape. Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! Website:...
Ep. 92: Achieve Effective Leadership Within Your Clinic - Interview with Brenda Bates from AFC Urgent Care Raleigh Midtown
August 16, 2023 10:00 - 31 minutes - 28.5 MBToday’s episode is all about leadership within your clinic. We're interviewing Brenda Bates from AFC Urgent Care Raleigh Midtown, who is known as Midtown Mama Bear. She has definitely earned that title and is an absolute rock star with leadership. About Brenda: She has been a nurse for 27 years and the Center Administrator for AFCUCRM since they opened in August of 2021. She went back to school in her mid 40's online with Liberty University FT. While working FT to get her Bachelor’s in Bus...
Ep. 91: 2023 Marketing Trends According to A.I.
August 09, 2023 10:00 - 21 minutes - 20 MBWell, we decided to let Bard (Google’s A.I.) tell us marketing recommendations for urgent cares. Guess what? It listed almost everything we have an episode on. We go through the recommendations and even look back to 1999 and see what has changed. Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with ...
Ep. 90: Alabama Nonprofit Gives Families Hope - Interview with Lane Hagan from Libby’s Friends
August 02, 2023 10:00 - 30 minutes - 28.1 MBSmall departure for today’s episode. This is our first episode that is promoting a nonprofit. We are talking to Lane Hagan, who founded Libby’s Friends. This nonprofit focuses on helping families who have special needs children. About Lane: Lane is a husband to Kathryn and father of 4 kids, Libby (9), Drew (7), Grace (5), Ann Curtis (16 months). Executive Director of Libby's Friends. And a lover of all things Auburn Tigers, golf, and baseball. About Libby's Friends: We know first hand ...
Ep. 89: Save Money & Grow Your Practice - Interview with Katie Hamilton from Healthcare Procurement Solutions
July 26, 2023 10:00 - 31 minutes - 28.5 MBReady to save some money? In today’s episode, we are talking about saving money on the supplies you are already buying. Sometimes the savings are between 15% and 30%, which could have a very positive impact on your clinic. Today, Nick and Michael are speaking with Katie Hamilton from Healthcare Procurement Solutions (HPS). HPS offers a network of over 1400 suppliers and can provide a free pricing analysis for any piece of your practice. Our contracts for medical supplies are exclusive to Mc...
Ep. 88: Get Your Clinic to $3 Million/YR in Revenue
July 19, 2023 10:00 - 25 minutes - 23.4 MBToday is all about growth with a plan! We do the math and show you how to calculate growth and make legitimate strategic decisions to get there. To ensure you can effectively calculate growth and make informed choices, we emphasize the significance of understanding your average number of patients per day. Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2V...
Ep. 87: How to Maximize Revenue in Your Medical Clinic - Interview with Lexi Morrison from MedPharma
July 12, 2023 10:00 - 29 minutes - 27.2 MBAre you loaded up with patients but barely turning a profit or receiving denials on your claims? This is the episode for you! In today’s episode, we are interviewing Lexi Morrison with MedPharma. MedPharma strives to educate clients on the payor contracting process and how it relates to billing. There is a huge disconnect, resulting in clients losing money based on simple errors that can easily be corrected. Guidance is everything! Her company specializes in finding those issues within your...
Ep. 86: Why You Can't Solely Rely on Geofencing as Your Healthcare Marketing Strategy
July 05, 2023 10:00 - 24 minutes - 22.4 MBIn this episode, Nick and Michael explain why geofencing should not be used as a standalone marketing technique. There are many benefits to geofencing, however, there are many limitations as well. Listen to today’s episode to hear their tips and recommendations for using geofencing in conjunction with other marketing strategies. Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith https://open.spotify....
Ep. 85: Streamlining the Process of EMR Software - Interview with Nat Gibbs from UrgentIQ
June 28, 2023 10:00 - 23 minutes - 21.7 MBIn today’s episode, we are interviewing Nat Gibbs with UrgentIQ. UrgentIQ’s software’s goal is to reduce the number of clicks for a provider when working with a new patient. Streamlining the process that EMR software requires. Their platform frees up time, enabling caregivers to keep pace with the demands of on-demand care. Nat has spent his entire professional career working with disruptive healthcare technology companies. He started his career investing in leading HCIT businesses across s...
Ep. 84: Building an Effective Medical Practice Website
June 21, 2023 10:00 - 24 minutes - 22.5 MBIn this episode, we explore the essential elements of an effective medical practice website, including intuitive navigation, engaging homepage, informative about page, comprehensive services section, patient testimonials, and contact information. We discuss the importance of responsive design, mobile optimization, and fast loading speeds for a seamless user experience. Additionally, we share content strategies to create engaging and informative web pages, optimize for search engines, and edu...
Ep. 83: Optimizing Patient Experience: The Impact of Furniture Choices in Your Waiting Room - Interview with Leslie Girsky of Lesro Industries
June 14, 2023 10:00 - 26 minutes - 24.5 MBIn today’s episode, it is all about patient experience with furniture. No really, your furniture is a key part of the overall experience. To discuss this, we have Leslie Girsky with Lesro Industries on the podcast today. Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected with Patient Care Marketing Pros! ...
Ep. 82: Business First, Service Second
June 07, 2023 10:00 - 22 minutes - 20.8 MBIn this episode, Nick and Michael discuss the delicate balance that urgent care clinic owners face between running a profitable business and delivering exceptional service. We emphasize the importance of turning a profit to ensure the clinic's sustainability while not losing sight of the primary purpose – serving patients effectively. We also explore the obligations of business owners and provide practical insights on aligning business goals with patient care, understanding community needs, ...
Ep. 81: Unveiling the Marketing Insights of American Family Care with Meagan Price, VP of Marketing
May 31, 2023 10:00 - 37 minutes - 33.9 MBOn today’s episode, we are interviewing Meagan Price with American Family Care, Inc. She is the VP of Marketing, so her level of expertise is top notch! If you have been curious about AFC’s view of marketing and who is behind it, this is the episode for you. Meagan Price currently serves as the Vice President of Marketing for American Family Care, Inc. and AFC Franchising, LLC (subsidiary), the nation’s leading provider of accessible primary care, urgent care and occupational medicine. AFC ...
Ep. 80: Unleashing the Power of TikTok and Facebook Reel Ads
May 24, 2023 10:00 - 31 minutes - 28.4 MBIn this episode, we delve into the exciting world of TikTok and Facebook Reel ads and explore their potential benefits for healthcare practices. We provide an overview of TikTok and Reels, highlighting their popularity among diverse age groups, share best practices and tips for clinics looking to get started with TikTok and Facebook Reel ads, covering optimization techniques, targeting options, and effective methods for measuring success. We also share stats from a successful campaign we’ve ...
Ep. 79: Healthcare Industry - High Target of Third Party Security Breaches - Interview with Ron Shoe from SIP Oasis
May 17, 2023 10:00 - 38 minutes - 34.9 MBIn today’s episode, we dive into the world of healthcare security, with returning podcast guest, Ron Shoe from SIP Oasis. Did you know that 35% of all security incidents are healthcare related? We discuss how your vendors can put you at risk and the potential dangers of EMR software. Any software or vendor that has direct access to health records can be a security risk. Hospitals are especially high targets and can have a trickle-down effect, impacting not only the hospital but also the pati...
Ep. 78: How to Structure and Implement Successful Google Ad Campaigns
May 10, 2023 10:00 - 31 minutes - 29 MBThis week’s episode is a clip from our recent webinar “How to Maximize Your Patient Flow With Google Ads.” In this clip, Nick discusses how to structure and implement successful Google Ad campaigns by having the right audience and the right message. Throughout the webinar we covered other key elements of a successful campaign, including campaign structure, keyword research, ad copywriting, targeting options, and tracking and measuring performance. Nick even gives a tutorial on how you can us...