Ep. 132: Adapting to Changes in Healthcare Marketing - Interview with Chris Brandt from EW Motion Therapy
Walk-Ins Welcome: A Healthcare Marketing Podcast
English - May 29, 2024 10:00 - 32 minutes - 29.7 MB - ★★★★★ - 22 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Michael interviews Chris Brandt, the Director of Marketing at EW Motion Therapy. Chris shares his journey from being a physical therapist to transitioning into the marketing role. He discusses the importance of building relationships with doctors and other healthcare professionals to drive referrals. Chris also touches on the key metrics that matter to him, including organic traffic and conversion rates. He highlights the challenges of AI in healthcare marketing and the need to adapt and experiment with different strategies. Chris encourages listeners to focus on teaching and empowering their audience through valuable content.
About Chris:
Chris Brandt, originally from Houston, Texas, earned his degree in Kinesiology and Exercise Science from the University of Alabama in 2011. Starting his career as a personal trainer with EW Motion Therapy, he went on to achieve a Doctorate of Physical Therapy in 2015. Since joining EW Motion Therapy as a physical therapist in 2016, Chris transitioned to Director of Marketing in 2019. Under his leadership, the company expanded to six clinics in Birmingham and Tuscaloosa, with plans for continued growth. Chris lives in Hoover, Alabama, with his wife and two children.
Learn more about EW Motion Therapy:
https://www.facebook.com/eskridgeandwhitept/
https://www.instagram.com/ewmotiontherapy/
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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