Ep. 111: 2024 Healthcare Marketing Trends

REGISTER FOR THE WEBINAR:
https://webinars.patientcaremarketingpros.com/2024-plan575380

Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating impactful digital ads, and crafting compelling content. We’ll also cover smart budgeting and ROI optimization to ensure your marketing efforts are both efficient and effective.

In today's episode, Nick and Michael discuss healthcare marketing trends for 2024. They review the need for HIPAA compliance in digital marketing, and they also explore the importance of first-party data and the role of AI in call tracking and analytics. The conversation covers the benefits of diversifying channel mix and repurposing content, as well as addressing disengagement and distrust in healthcare marketing. The impact of AI on SEO and marketing is discussed, as well as, the digital transformation in healthcare, and the optimization of websites for user experience.

Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Intro/Outro Music by Devin Smith

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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