Walk-Ins Welcome: A Healthcare Marketing Podcast
145 episodes - English - Latest episode: 5 days ago - ★★★★★ - 22 ratingsWelcome to 'Walk-Ins Welcome: A Healthcare Marketing Podcast,' presented weekly by Nick Hoard and Michael Ray of Patient Care Marketing Pros. Tune in each week to hear from Nick and Michael as they share valuable advice, engaging interviews, and success stories to inspire and inform you about the nuances of healthcare marketing to help you increase your clinic's patient volume.
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Episodes
Ep. 41: Local Marketing Ideas for Your Healthcare Clinic
August 24, 2022 10:00 - 28 minutes - 26.3 MBWhile digital marketing is a huge part of your overall marketing strategy, it is just as important establishing your practice within your community to connect with current and potential patients. Wondering different ways you can do that? Check out this episode of Walk-Ins Welcome! Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtw...
Ep. 40: What to Look For When Hiring a Digital Marketing Manager – Interview with Courtney Fisher from Cypress Medical Management Group
August 17, 2022 09:00 - 31 minutes - 42.6 MBIn today’s episode, we interview Courtney Fisher with Cypress Medical Management Group. She has been their marketing manager since 2017. She brings to the interview today information about what to look for in digital marketing and what her every day looks like. If you are considering hiring a marketing manager for your practice, this is a great episode to listen to. Courtney Fisher was born and raised in Birmingham, AL. She has a BFA in Graphic Design from Auburn University and has been t...
Ep. 39: Finding and Implementing the Right Keywords for your Healthcare Practice
August 10, 2022 10:00 - 9 minutes - 8.77 MBWe're bringing you another clip from one of our previous webinars! For this week's episode, we're pulling a clip from our "The New 2022 SEO Formula" webinar that we hosted back at the beginning of the year. In this episode, Nick talks all about how to find the appropriate keywords to start ranking your services on Google, shares our favorite Keyword finder tools, and gives you some tips and tricks on how to actually implement those keywords onto your website so your clinic can begin ranking ...
Ep. 38: How to Reduce Employee Turnover at Your Medical Clinic
August 03, 2022 14:21 - 35 minutes - 32.4 MBHas your medical practice been struggling with employee turnover? There are definitely seasons where it can feel more prominent and it can begin to take a toll on your clinic. In this episode, Nick and Michael talk all about the ways you can reduce employee turnover in your business from the hiring process, recognizing and rewarding, identifying a path for their career growth, and more. Have a question or a story we should feature as an episode? Email us at [email protected]...
Ep. 37: 5 Major Ranking Factors For Google
July 27, 2022 10:00 - 27 minutes - 25.7 MBGoogle will never tell us exactly how to rank perfectly, but we know some core items that have consistently improved rankings. In today’s episode, we cover 5 major factors that will have a significant impact on your website rankings that can be implemented over time! Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ St...
Ep. 36: Establishing a Profit Circle as A Patient Care Provider
July 20, 2022 10:00 - 5 minutes - 5.43 MBToday, Nick is solocasting without Michael Ray. In this mini-episode, we discuss Nick’s profit circle that you can identify across nearly all successful companies. As a patient provider, you can create consistency, predictability, stability, and profitability. What does that look like for your medical practice? Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXn...
Ep. 35: HIPPA Is Expanding - Interview with Ron Shoe with SIP Oasis
July 13, 2022 10:00 - 29 minutes - 27.2 MBHIPAA is a term well known in the medical world. Did you know that it is expanding? In today’s episode, we interview Ron Shoe with SIP Oasis. He talks about how cybersecurity is playing a bigger role for small businesses and HIPAA can have an even larger impact than ever before. Connect with Ron and SIP Oasis here: https://www.sipoasis.com/ Learn more: https://www.jdsupra.com/legalnews/doj-announces-new-initiative-to-use-2830143/ Have a question or a story we should feature as an episod...
Ep. 34: How To Handle Negative Reviews
July 06, 2022 10:00 - 24 minutes - 34.3 MBNegative reviews suck... or do they? We know that no one wants to be left a negative review by an upset patient! However, it's not about the negative review, it's about how you respond to them. In this episode Nick is joined by our Client Success Manager, Devin Smith, to talk all about how you can actually use negative reviews to your benefit and how to properly respond to them. Have a question or a story we should feature as an episode? Email us at [email protected] Intr...
Ep. 33: Top 5 Things That Make A Successful Google Ads Campaign
June 29, 2022 14:19 - 35 minutes - 32.5 MBRunning Google Ads or always wanted to try? This is the episode for you! We bring in Marcus, our in-house Google Ads expert, to give you the do’s and don’ts of Google Ads. He explains some basic foundational items that will make a lasting impact on your campaign! Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay ...
Ep. 32: How Practice Owners Can Gain a Day Per Week - Interview with Sabrina Runbeck
June 22, 2022 10:00 - 31 minutes - 43.4 MBIn this episode, Nick and Michael sit down with Sabrina Runbeck, MPH, MHS, PA-C. After overcoming burnout working in surgery, Sabrina went back to her roots in neuroscience and public health helping healthcare practice owners and their teams to develop mental immunity so they can do less, achieve higher, and enjoy more. Sabrina’s clients stop having endless to-do lists, constantly putting out fires, or are not able to move steadily forward. She is continuously educating others through her po...
Ep. 32: Interview with Sabrina Runbeck
June 22, 2022 10:00 - 31 minutes - 43.4 MBIn this episode, Nick and Michael sit down with Sabrina Runbeck, MPH, MHS, PA-C. After overcoming burnout working in surgery, Sabrina went back to her roots in neuroscience and public health helping healthcare practice owners and their teams to develop mental immunity so they can do less, achieve higher, and enjoy more. Sabrina’s clients stop having endless to-do lists, constantly putting out fires, or are not able to move steadily forward. She is continuously educating others through her po...
Ep. 31: 5 Rights of Marketing for Medical Practices
June 15, 2022 10:00 - 24 minutes - 33.5 MBMarketing doesn’t have to be complicated, actually the simpler and easier to understand it, the better! Today, we talk about the 5 Rights of Marketing. We can't take credit for coming up with this on our own as these tips are just a part of the golden standard. While these things seem like common sense, you'd be surprised to know how many companies just miss the mark. How do you think your company does when it comes to these 5 rights? Have a question or a story we should feature as an episo...
Ep. 30: Why Your Medical Practice Should Be On TikTok
June 08, 2022 10:00 - 22 minutes - 31.4 MBSince TikTok first came onto the scene, it's often been viewed as a "Gen Z App" for dancing trends, funny clips, or videos of people sharing their day-to-day life. At UCMP, we had our assumptions too and originally stayed away from it as well. However, after months of research and testing, all of these assumptions have been proven wrong! As one of the fastest-growing social media platforms in history, TikTok is definitely a profile that your clinic wants to have and/or advertise on. Learn mo...
Ep. 30: TikTok Isn't Just A "Dancing App" Anymore
June 08, 2022 10:00 - 22 minutes - 31.4 MBSince TikTok first came onto the scene, it's often been viewed as a "Gen Z App" for dancing trends, funny clips, or videos of people sharing their day-to-day life. At UCMP, we had our assumptions too and originally stayed away from it as well. However, after months of research and testing, all of these assumptions have been proven wrong! As one of the fastest-growing social media platforms in history, TikTok is definitely a profile that your clinic wants to have and/or advertise on. Learn mo...
Ep. 29: How to Combat the BIG Changes Coming to Google Ads
June 01, 2022 15:30 - 22 minutes - 21.2 MBWe're bringing you another webinar clip this week! Today, we're sharing a clip from our latest webinar, How to Maximize Your Patient Flow with Paid Advertising. During this webinar, Nick and Marcus shared helpful tips on how to get the most out of your Paid Advertising including how to enhance your conversions, insights on retargeting, and how to leverage your advertising efforts across different platforms. In this episode, they discuss the BIG changes heading down the Google Ads pipeline, t...
Ep. 28: Interview with Dr. Mboh Elango and Catherine Clark from MEDICI Urgent Care and Wellness Center
May 25, 2022 10:00 - 27 minutes - 25.7 MBWe're bringing you another interview this week! In this episode, Nick and Michael are sitting down with Dr. Mboh Elango and Catherine Clark from MEDICI Urgent Care and Wellness Center in Atlanta, GA. With over 15 years of experience in the emergency medicine industry, Dr. Elango started MEDICI in 2021 with the goal to provide holistic and integrative health and wellness options for its patients. Their biggest focus is their integrative approach to medicine, acupuncture, massage therapy, IV v...
Ep. 27: 5 Steps To A Patient Referral Program
May 18, 2022 10:00 - 20 minutes - 19 MBWhether you like it or not, referrals are a great way to grow your medical practice. The challenge is actually coming up with a system that your staff can implement to bring in those referrals from your patients! In today’s episode, we introduce you to a simple yet effective strategy to increase your referrals to help grow your practice. Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith https://open....
Ep 26: Interview with Bethany Meadows from Vertical Solutions Media
May 11, 2022 10:00 - 30 minutes - 41.5 MB🎉 Enter to win a COMPLETE Branding Package from Bethany and her team at Vertical Solutions! (Valued at $2500) https://www.urgentcaremarketingpros.com/podcast-fuel-giveaway 🎉 In this week's episode, Nick and Michael are sitting down with Bethany Meadows from Vertical Solutions to discuss all things branding! Bethany has been doing branding for small businesses for many years and through her experience has developed a complete branding kit to help business owners create the perfect brand syst...
Ep. 25: Why Aren't You Using Video?
May 04, 2022 10:00 - 25 minutes - 34.4 MBWe had some sound difficulties with this one but did our best to adjust! We apologize for any issues you have while listening. We're working on fixing this for future episodes. Video is an important part of any marketing you are currently doing or plan to do but there are often some reasons you choose to not do video. The four most common reasons: No time, No Plan, Not the Right Equipment, and Editing can be intimidating. In today’s episode, we show you a path that removes the excuses and g...
Ep. 24: Interview with Leslie Ellison from Weigh to Wellness
April 27, 2022 10:00 - 29 minutes - 40.6 MBIn this episode, Nick and Michael talk with Leslie Ellison from Weigh to Wellness, a weight loss management clinic in Birmingham, Alabama. Leslie has worked in the weight management industry for over 27 years. She is passionate about empowering people with knowledge and working closely with patients to achieve their individual goals. She began a new journey myself by opening Weigh to Wellness in June 2014 and absolutely LOVES her job. She and her husband have been married for 22 years, and h...
Ep. 23: 3 Key Areas of Search Engine Optimization for Medical Practices
April 20, 2022 10:00 - 12 minutes - 12 MBThis episode is a little bit different than our usual episodes! Today, we're sharing a clip from our latest webinar, The NEW 2022 SEO Formula. During this webinar, Nick shared helpful tips on how to set up your website, build authority, get ranked for the most important keywords in your location, and more. In the clip we're sharing today, Nick discusses the 3 key areas of SEO for Medical Practices including on-site optimization, off-site optimization, and the importance of having a Google Bu...
Ep. 22: Interview with John Leu and Jeff Ridlehoover from Hopdoc
April 13, 2022 10:00 - 28 minutes - 26 MBIn today’s episode, we are talking to John Leu and Jeff Ridlehoover from Hopdoc, a white label telemedicine app for urgent care and primary care clinics. Hopdoc is a Nashville-based, healthcare tech team with deep roots in app-building, marketing, and futuristic healthcare solutions. They are committed to empowering providers with tools like telemedicine and digital marketing so they can thrive in today’s ever-changing healthcare landscape. John Leu is the CEO and Co-Founder of Hopdoc. Jo...
Ep. 21: How To Budget Digital Marketing For Your Medical Practice
April 06, 2022 10:00 - 25 minutes - 23.8 MBYou have a budget for most things in your business except marketing. Why is that? It is typically the first to go when money is tight, but it shouldn’t be. In today’s episode, we talk about marketing budgets. What should you budget? How to calculate it and verify a ROI. To help make things easier, we have a spreadsheet to give to you for budgeting. Access Budgeting Sheets: https://downloads.patientcaremarketingpros.com/budget-sign-up Have a question or a story we should feature as an episo...
Ep. 20: Communicating with Patients Through Webchat
March 30, 2022 10:00 - 27 minutes - 25.4 MBAre you offering every channel of communication to your future and current patients? Is having a webchat directly on your site on the list? We talk about the different types of web chat available (We talk about 5 today!) and give you names of vendors we have used in the past with success. There are even companies out that will even take over the entire conversation and simply book patients into the queue for you. Learn all about this and more in this episode of Walk-Ins Welcome! Have a q...
Bonus Episode: Don't Be A Catfish!
March 28, 2022 10:00 - 9 minutes - 8.57 MBChances are, you have a website for your practice. There's an even greater chance you have stock photos on that website! There is definitely a place for stock photos but the less you can use the better. In today’s short episode, we talk about why your website needs to reflect you and your business! It sounds strange that someone would use a stock photo for their doctor but you'd be surprised how many times we've seen it happen. We discuss the importance of making your website your own to av...
Ep. 19: What To Do When Demand Shifts
March 23, 2022 10:00 - 22 minutes - 20.9 MBIt looks like we are finally entering a new season with COVID! Numbers appear to be dropping and we have even seen our own urgent cares stats go down recently. Are you prepared for the drop in business now that things are beginning to make a shift? What COVID policies or procedures are you maintaining post-COVID? Marketing is now playing a bigger role since the demand for your services is starting to shift slightly. What should you promote next? Nick and Michael answer all that and more ...
Ep. 18: Interview with Isaac Russell from Success Plus Counseling
March 16, 2022 10:00 - 37 minutes - 34.2 MBLeadership is a must in every business, regardless of the industry. This is a special episode that we recorded for a different podcast that we have, but we thought it would apply to urgent care clinics and other medical practices as well. We interviewed Isaac Russell from Success Plus Counseling to hear his story and get his insight on good leadership. Because at the end of the day, the leadership within your clinic will dictate the growth of your business and the overall experience your pa...
Ep. 16: Training Your Front Desk Staff
March 02, 2022 11:00 - 27 minutes - 25.7 MBYour front desk staff are the first faces that a patient sees when they walk into your clinic! Are you setting them up to be successful? In this week's episode, Nick and Michael discuss different ways to train your front desk staff to help your clinic create a friendly environment right when patients come through the door. Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith https://open.spotify.com/art...
BONUS EPISODE: Bigger Vision!
February 28, 2022 15:44 - 5 minutes - 7.08 MBSurprise 🎉 There's a Walk-Ins Welcome episode on a Monday! Nick and Michael wanted to take a quick second to thank you all for 500 downloads. It means so much that you listen to Walk-Ins Welcome and we hope that it's helped you with your marketing efforts. We also wanted to announce the shift within our company Urgent Care Marketing Pros and how we are expanding our services more into the medical field. We can't wait to continue bringing value to urgent care clinics and other practices in th...
Ep 15: Interview with Anna Peacock from Urgent Care for Children
February 23, 2022 11:00 - 33 minutes - 30.6 MBIn this week's episode, we're bringing you another incredible interview! Nick and Michael recently interviewed Anna Peacock, who currently serves as the Vice President of Marketing and Communications at Urgent Care for Children. Since joining the company in 2019, she has spearheaded UC4C’s marketing, communication, public relations, and special events efforts across the Southeast for nearly three years. Prior to her tenure with the pediatric provider, Anna spent time in the field of journal...
Ep. 14: Conquering Social Media Overwhelm
February 16, 2022 11:00 - 18 minutes - 17.1 MBSocial media can be overwhelming, especially in the fast-paced world of the urgent care industry. If you don’t have a predetermined plan, it can often get to the point where it’s overlooked, forgotten, or not well thought out. For this week's episode, we brought in our Internal Marketing Coordinator, Hannah Green, to share some tips and tricks on how to approach your social media. Hannah manages all of our internal social media and has previously handled our client's social media platforms a...
Ep. 13: Top 10 Reasons People Are Not Visiting Your Urgent Care
February 09, 2022 11:00 - 33 minutes - 31.1 MBHave you ever wondered why people aren't visiting your urgent care? You have a great staff and processes but not everyone knows that if they haven't visited your clinic before. Are you communicating to potential patients why your clinic is awesome? Does your team know what separates your business from others? We ask these questions and more in episode 13! Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin...
Ep 12: Creative Ways to Get Reviews for your Urgent Care
February 02, 2022 11:00 - 26 minutes - 35.9 MBReviews are very important for your Urgent Care Clinic! Nick was out sick for this episode, so our coworker Devin Smith stepped in and offered some great advice on how to creatively get reviews for your clinic. Devin is a part of our sales team at Urgent Care Marketing Pros and talks to urgent care clinics regularly. (Devin also created our intro/outro music!) In today’s episode, we are talking about the importance and growth of your Google Reviews. We go through a list of action steps yo...
Ep 11: Exceptional Patient Experience
January 26, 2022 11:00 - 29 minutes - 40.8 MBAs an Urgent Care Clinic, you have a lot of patients coming into your facilities every day! What is their experience like? Were they able to make their appointments online? Did they receive more than just a diagnosis and prescription? Would you want to be a patient of your own practice? In episode 11, Nick and Michael ask these questions and give helpful tips on how to ensure that your patients have an exceptional experience! Have a question or a story we should feature as an episode? Emai...
Ep. 10: Interview with Dr. Jason Junkins
January 19, 2022 11:00 - 31 minutes - 28.9 MBThis week Nick and Michael are interviewing Dr. Jason Junkins from Birmingham, Alabama. Dr. Junkins has been in the urgent care industry for over a decade! He started an urgent care clinic, sold it, then started another one a few years later. Currently, he owns a 3 location urgent care called Southern Immediate Care in East Alabama. In this episode, we discuss the challenges and successes that Dr. Junkins has experienced during his time in the urgent care industry. He gives great advice from...
Ep. 9: Educate Your Audience as An Urgent Care
January 12, 2022 11:00 - 19 minutes - 18.1 MBEducating your audience is important for any business especially the health care industry! Sharing what you know through outlets like social media, a podcast, your website's blog, or YouTube videos is a great way to educate your audience as well as build trust. Check out episode 9 to learn all about the ways your Urgent Care Clinic can stand out by utilizing what you already know! Have a question or a story we should feature as an episode? Email us at [email protected] Int...
Ep. 8: Questions to Ask Your Digital Marketing Company
January 05, 2022 10:00 - 31 minutes - 28.8 MBHappy New Year! We are so excited to kick off 2022 with a brand new episode to help YOU market your Urgent Care Clinic. In this episode, we discuss what every urgent care should be asking when hiring their digital marketing agency. At Patient Care Marketing Pros, we have a process for all of our clients which we discuss as well as the why behind why we do what we do. Also, we identify red flags to avoid from other agencies! Have a question or a story we should feature as an episode? Email ...
Ep. 7: Social Media for Urgent Cares
December 22, 2021 11:00 - 29 minutes - 27.7 MBSocial Media for Urgent Care Clinics can be multiple things. It can be social posts on Facebook, a new video showing off your team on TikTok, or running Instagram Ads to promote your clinic. We walk you through what to do and what makes the most sense! Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected wit...
Ep. 6: Google Ads for Urgent Cares
December 15, 2021 15:12 - 23 minutes - 21.5 MBAre you running Google Ads for your Urgent Care Clinic? Have you tried running them in the past and didn't have much success? Learn all about the Dos and Don'ts, industry language like ROAS (Return on Ad Spend,) why Google Ads are important, and how they should be used by checking out this episode of Walk-Ins Welcome! Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devin Smith https://open.spotify.com/artist/...
Ep. 5: Online Reviews for Urgent Cares
December 08, 2021 11:00 - 21 minutes - 17.4 MBThe health care industry is very focused on reviews! Potential patients will take a look at your reviews before making the trip to your clinic to ensure that your services can help them and that you can be trusted. In this week's episode, Nick and Michael talk all about why Google Reviews for Urgent Cares are important and how if you don’t have any, you are losing out! We're also giving you the details about our FREE Live Webinar on Thursday, December 16th, to help you unpack "Your 2022 Int...
Ep. 4: SEO for Urgent Cares
December 01, 2021 11:00 - 24 minutes - 22.4 MBIn this episode, we discuss Search Engine Optimization for Urgent Care Clinics, also known as "SEO." Nick and Michael break down the different elements of SEO and show you how you can do some of your own SEO for your urgent care clinic and where to get started. Be sure to head over to https://maps.patientcaremarketingpros.com/google-maps to snag our 9-step ebook all about how to rank on Google Maps. Have a question or a story we should feature as an episode? Email us at hello@patientcaremar...
Ep. 3: Interview with Betsy Stewart from MainStreet Family Care
November 17, 2021 11:00 - 37 minutes - 51.5 MBIn this week's episode, Nick is interviewing Betsy Stewart from MainStreet Family Care. For just over 6 years, Betsy has been serving as Vice President of Marketing for MainStreet Family Care and KidsStreet Urgent Care. MainStreet is Alabama's largest rural urgent care and primary care company, with 22 locations, including the state's first pediatric urgent care. Learn more about Betsy and how MainStreet grew over the past 6 years, especially during the COVID-19 pandemic! Have a question or ...
Ep. 2: Websites for Urgent Cares
November 10, 2021 11:00 - 29 minutes - 40.9 MBIn this day and age, every business needs to have a website, especially urgent care clinics! But, it takes more than just a regular website to attract patients to your clinic. Is your website set up for success? Is it SEO friendly? Does it reflect the overall quality of your clinic? Nick and Michael talk about that and what you can do right now to improve it! Have a question or a story we should feature as an episode? Email us at [email protected] Intro/Outro Music by Devi...
Ep. 1: Digital Marketing for Urgent Cares
November 03, 2021 10:00 - 18 minutes - 17.3 MBWelcome to the first official episode of Walk-Ins Welcome! We are here to help you and your urgent care understand how digital marketing works and what you can do to make it better. Throughout this podcast, we will reveal what digital marketing really looks like and the best way to maximize your investment. From websites to understanding ROAS, we make your decision on digital marketing more clear. Join Nick and Michael every week to learn helpful tips, hear inspiring stories, and gain insi...
Introducing Walk-Ins Welcome!
November 01, 2021 20:44 - 7 minutes - 10.6 MBMeet your hosts of Walk-Ins Welcome: A Patient Care Marketing Podcast, Nick Hoard and Michael Ray! In this introduction episode, they're giving you a little bit of information on their background in digital marketing, how our team at Urgent Care Marketing Pros can help your clinic bring in new patients, and some do's and don't's that you can start implementing into your digital marketing efforts today. Check out new episodes every Wednesday wherever you listen to podcasts! Have a question ...