S1:E7 - GTM Mini-Series | What is Brand?
Vessel Sessions.
English - March 09, 2021 22:00 - 57 minutes - 39.8 MBEntrepreneurship Business Health & Fitness Mental Health brand culture entrepreneur leadership product marketing mental health business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S1:E6 - Go-To-Market (GTM) Mini Series | What is GTM Anyway?
Next Episode: S1:E8 - GTM Mini-Series | Consumer Market
Part two of the Go-To-Market Mini-Series, James Choe (Founder/CEO) and Jessie Casner (VP of Marketing) of Vessel dive into the first pillar of GTM - Brand!
They'll break down the meaning of 'brand', its significance in the larger GTM playbook, and what it really takes to build a brand worth remembering.