Vessel Sessions. artwork

S1:E8 - GTM Mini-Series | Consumer Market

Vessel Sessions.

English - March 17, 2021 00:00 - 1 hour - 56.9 MB
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Previous Episode: S1:E7 - GTM Mini-Series | What is Brand?

Part 3 of our 7 part Go-To-Market (GTM) mini-series, this episode is all about identifying your market and consumers. 

Jessie Casner and James Choe dive into how identifying your audience has changed, cohorts in the digital age, balancing product roadmap against consumer feedback, and the importance of storytelling in audience connection and development.