Vessel Sessions.
8 episodes - English - Latest episode: over 3 years ago -30-60 minute conversations with James Choe (Founder/CEO) and Jessie Casner (VP of Marketing) of Vessel, and guests around the simple solutions to business, brand building, and life.
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Episodes
S1:E8 - GTM Mini-Series | Consumer Market
March 17, 2021 00:00 - 1 hour - 56.9 MBPart 3 of our 7 part Go-To-Market (GTM) mini-series, this episode is all about identifying your market and consumers. Jessie Casner and James Choe dive into how identifying your audience has changed, cohorts in the digital age, balancing product roadmap against consumer feedback, and the importance of storytelling in audience connection and development.
S1:E7 - GTM Mini-Series | What is Brand?
March 09, 2021 22:00 - 57 minutes - 39.8 MBPart two of the Go-To-Market Mini-Series, James Choe (Founder/CEO) and Jessie Casner (VP of Marketing) of Vessel dive into the first pillar of GTM - Brand! They'll break down the meaning of 'brand', its significance in the larger GTM playbook, and what it really takes to build a brand worth remembering.
S1:E6 - Go-To-Market (GTM) Mini Series | What is GTM Anyway?
March 03, 2021 21:00 - 55 minutes - 38.1 MBThe first of the Go-To-Market (GTM) mini-series, James Choe (Founder/CEO) and Jessie Casner (VP of Marketing) of Vessel start at the beginning with the fundamentals and laying the groundwork for future episodes where they break down the formula that takes ideas to market effectively, time and time again. Pillars of Go-To-Market << Each pillar will be a single episode of our GTM MiniSeries. Brand Consumer/Market Product Marketing Sales Ops
S1:E5 - Hiring Series Part 3: Hiring Right
February 09, 2021 22:00 - 1 hour - 52.8 MBPart 3 of the three-part hiring series, James Choe (Founder/CEO) and Jessie Casner (VP of Marketing) of Vessel talk about how they hire, what they look for, and how the system is flawed. HR automation, keyword optimization, easy / one-click apply - the current application, vetting, hiring system is broken. Where is the human part of this process? Why aren't more companies demanding better in their own processes, to get better applicants?
S1:E4 - What It Takes to Build Great Product
November 24, 2020 18:00 - 1 hour - 46.1 MBIn this episode, we sit down with Cody Carter, our Product Manager at Vessel to talk through philosophy, importance of design intent, flexibility and vision, managing manufacturing relationships and where so many brands overlook opportunities to win the customer's attention.
S1:E3 - Hiring Series Part 2: Jobseekers - Investing Your Time vs. Finding a Job
November 21, 2020 22:00 - 1 hour - 41.3 MBJames Choe (Founder/CEO) and Jessie Casner (VP of Marketing) of Vessel continue to unpack the flaws noticed during their own hiring processes. They identify where prospects can do better and where employers should step-up to play bigger roles in helping great people find great opportunities.
S1:E2 - Hiring Series Part 1: Jobseekers Are Getting Lazy & We're All Responsible
November 20, 2020 22:00 - 1 hour - 41.3 MBJames Choe (Founder/CEO) and Jessie Casner (VP of Marketing) of Vessel spend a minute talking about the things we've noticed with the job force over the past several months. whether it's fatigue, lack of self-worth, poor direction from hiring companies, or laziness on all sides, big shifts in how and who we hire need to be made. What can hiring companies and HR experts do to better support candidates and create clear expectations? How can you stand out as a job seeker? Hint - DO NOT "easy...
S1:E1 - Ruh Roh. Another Podcast.
November 09, 2020 21:00 - 30 minutes - 20.9 MBJames Choe (Founder/CEO) and Jessie Casner (VP of Marketing) of Vessel kickoff a podcast series with quick introductions.