S1:E6 - Go-To-Market (GTM) Mini Series | What is GTM Anyway?

Vessel Sessions.

English - March 03, 2021 21:00 - 55 minutes - 38.1 MB
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Previous Episode: S1:E5 - Hiring Series Part 3: Hiring Right

Next Episode: S1:E7 - GTM Mini-Series | What is Brand?

The first of the Go-To-Market (GTM) mini-series, James Choe (Founder/CEO) and Jessie Casner (VP of Marketing) of Vessel start at the beginning with the fundamentals and laying the groundwork for future episodes where they break down the formula that takes ideas to market effectively, time and time again.

Pillars of Go-To-Market << Each pillar will be a single episode of our GTM MiniSeries.
Brand
Consumer/Market
Product
Marketing
Sales
Ops