Vera Shafiq Podcast
24 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 19 ratingsReal and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do.
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Episodes
What is Agile and How Can It Be Applied to Marketing?
June 02, 2021 05:00 - 25 minutes - 17.6 MBI talk with Max Shafiq (my husband), who is an Enterprise Agile Coach and he explains his role and how Agile brings value to businesses. We also discuss the concept of Agile Marketing and ways in which businesses can start using Agile Marketing to work smarter! Episode links: USF Digital Marketing Certificate USF Digital Marketing Certificate Discount Code: SG30 Agile Sherpas Connect with Vera: Email me at [email protected] Visit my website at VeraShafiq.com Connect with me on Li...
Should You Add CTV Ads to Your Marketing Mix?
May 26, 2021 05:00 - 19 minutes - 13.5 MBWhat you need to know about CTV advertising to make an educated decision on whether it's right for your marketing strategy. Episode links: USF Digital Marketing Certificate USF Digital Marketing Certificate Discount Code: SG30 Connect with Vera: Email me at [email protected] Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse
The Post-Click Experience and Why It Matters
May 19, 2021 05:00 - 17 minutes - 11.8 MB80% of people who click through to your website are not ready to convert during that visit. But 20% of them are. Why is this not reflected in the average conversion rate of 4%? It's all down to the post-click experience. Listen to this episode to find out how you can streamline your post-click experiences and the types of tools and automation that will help you to scale the effort. Episode links: USF Digital Marketing Certificate USF Digital Marketing Certificate Discount Code: SG30 C...
Marketing Attribution - The Holy Grail of Marketing
May 12, 2021 05:00 - 15 minutes - 10.6 MBWhat is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night! Episode links: USF Digital Marketing Certificate USF Digital Marketing Certificate Discount Code: SG30 Connect with Vera: Email me at [email protected] Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram C...
What You Need To Know About Google's New Core Web Vitals
May 05, 2021 05:00 - 15 minutes - 10.4 MBWhat are Google's new Core Web Vitals and how do they fit into the Page Experience update launching in mid-2021? How do you test your website and get it ready for optimal performance against these new ranking factors? All the answers are here! Episode links: Google Page Experience Documentation USF Digital Marketing Certificate USF Digital Marketing Certificate Discount Code: SG30 Connect with Vera: Email me at [email protected] Visit my website at VeraShafiq.com Connect with me ...
All About the USF Digital Marketing Certificate
April 28, 2021 05:00 - 40 minutes - 27.6 MBThis podcast is for you if you want to find out how to advance your learning of and be more immersed in today’s digital marketing landscape. The USF Digital Marketing Certificate was developed for business professionals and offers a comprehensive course on several key elements of Digital Marketing - Strategy, Social, Search, Automation, Content, Analytics, CX and Digital Transformation. Whether you’re a Marketing Professional, or in IT, Finance, HR, Sales, Operations or C Suite, this pod...
Making Sense of Zero, 1st, 2nd and 3rd Party Data
April 21, 2021 05:00 - 23 minutes - 16.2 MBWhat are the differences between Zero, 1st, 2nd and 3rd party data? How should you structure your marketing strategy to make the best use of each? In this episode, I explain how to think of each of these types of data as part of a "data funnel", give tips on how to gather each and talk about why shifting the focus from 3rd party to the other types of data is what marketers should be thinking about. Episode links: USF Digital Marketing Certificate Connect with Vera: Email me at hello...
Leaning in to the Lean Out Method!
April 14, 2021 05:00 - 29 minutes - 20.4 MBIn this episode, I talk with Crista Grasso, Founder of the Lean Out Method, which she uses to help entrepreneurs simplify success, get off the hustle hamster wheel, and run lean businesses where they optimize what's working and eliminate anything not adding value to their clients and profit to their business. We discuss how the Lean Out Method can be applied not only to businesses but also to your everyday workflow to become more efficient, productive and passionate about your work! Crist...
Why Retail Media is the Best Thing Since Sliced Bread!
April 07, 2021 05:00 - 49 minutes - 33.8 MBAn in-depth chat with Brad Moran, Co-Founder and CEO of CitrusAd - a retail media platform. We talk about how the platform was born, how marketers can leverage retail media to drive performance and what the future holds for retail media. Episode links: CitrusAd Connect with Vera: Email me at [email protected] Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse
NFTs, IGTV Co-Branding & Nostalgic Marketing on TikTok
March 31, 2021 05:00 - 17 minutes - 11.9 MBLet's talk about NFTs, Co-Branding on IGTV and Nostalgic Marketing on TikTok! These are hot topics that featured on MarketingDive.com on March 18 2021. Episode links: Charmin Jumps on NFT Trend WholeFoods Pairs with Meditation App Headspace How Ocean Spray, NFL Embed Nostalgia in TikToks Connect with Vera: Email me at [email protected] Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse
The Digital Marketing Flywheel of Success
March 24, 2021 05:00 - 27 minutes - 18.8 MBIn this first episode of Season 2, I discuss the Digital Flywheel of Success that includes Technology, Customer Experience and Digital Advertising as momentum-drivers. Episode links: The Digital Flywheel of Success Blog Post Martech Landscape 2020 Connect with Vera: Email me at [email protected] Visit my website at VeraShafiq.com Connect with me on LinkedIn Follow me on Instagram Connect with me on Clubhouse
Adding Traction To Your Business
April 02, 2019 04:00 - 33 minutes - 15.2 MBIn this episode, I discuss the book Traction by Gino Wickman and the EOS (Entrepreneurial Operating System) that he describes. It outlines the 6 Key Components of a business: Vision People Data Issues Process Traction and is a comprehensive methodology on which you can scale and grow a business. Episode links: Traction by Gino Wickman What the Heck is EOS? by Gino Wickman and Tom Bouwer Connect with Vera: Subscribe to this podcast at iTunes Email me at [email protected] Vi...
Rachel Downey - Telling Your Story Through Podcasting
March 26, 2019 05:00 - 35 minutes - 16.4 MBIn this episode I talk with Rachel Downey who's a marketer at heart and owns and operates a podcast agency called Share Your Genius. She's an expert in podcasting, and knows all about how to start and grow a podcast from branding, storytelling, planning and promoting it and what to keep your eyes on in terms of the ever-evolving podcast ecosystem. In our conversation we cover: What makes podcasting such a unique and appealing channel? Things to consider when starting a podcast so that it ...
How to Optimize Your Website for Voice Search
March 19, 2019 04:00 - 25 minutes - 11.9 MBIn this episode, I lay out in 4 steps, how you can get your website ready to rank for voice search. These are actions you can take today that will set you up for success as voice search becomes the accepted and preferred way that people get their information from the World Wide Web. 3:00 - Voice search stats 5:00 - Google's algorithm for Natural language Processing 7:15 - Examples of voice search vs. text search 8:10 - Step One - Featured Snippet 13:55 - Step Two - Longer Form Content 16:35...
Louis Grenier - Taking the BS Out of Marketing
March 12, 2019 04:00 - 43 minutes - 19.8 MBIn this episode I talk to Louis Grenier. Louis is Content Lead at Hotjar, a company that specializes in website analysis and feedback, and he hosts his own podcast called "Everyone Hates Marketers", which I highly recommend for all marketing professionals. His podcast is strongly focused on conversations with marketing leaders and getting to the bottom of how to do marketing in a transparent, non-shady way - a topic very near and dear to my own heart! Topics we cover in our conversation: ...
Scott Brinker - Keeping Up With Martech
March 05, 2019 05:00 - 38 minutes - 17.6 MBYou've probably seen the Martech 5000 Supergraphic that lays out all the marketing technology solutions available to date in a segmented format. Last year it featured 6,829 marketing technology solutions and this year's updated version comes out soon! In this podcast, Scott Brinker talks about how to streamline and simplify your marketing technology stack, what the fundamentals of that stack should be, and how best to add new technology. He also gives some good advice on how to strike a bal...
Patty Soltis - Marketing Yourself - Dressing To Impress
February 26, 2019 05:00 - 44 minutes - 20.5 MBPatty Soltis is Founder and CEO of StylEdge®, an image consultancy, and she knows everything there is to know about dressing the part and making a fantastic first impression! This is personal branding 101. Marketing yourself. She talks about how you can wake up in the morning and have a perfect outfit, ready-to-wear, that makes you feel great and sets a positive tone for the rest of the day. Patty also talks about how important it is to find the right look for YOU based on your body type a...
Katie Robbert - Analytics, Data and Machine Learning...Oh My!
February 19, 2019 05:00 - 32 minutes - 14.9 MBI take a stroll along the path of of data analytics and machine learning with Katie Robbert, CEO and Co-founder of Trust Insights, a data analytics consultancy for marketers. Katie shares how her company uses machine learning and AI to make sense of all the data that we, as marketers have. She explains how to get started with using various forms of analytics (foundational, prescriptive, predictive) to make better marketing decisions, faster. If you want to start leveraging AI to streamline y...
Why We Should Lend an Ear to Sonic Branding
February 06, 2019 05:00 - 14 minutes - 6.59 MBLet's talk sonic branding (or audio branding)! Sound has a deep emotional impact on us and can trigger feelings, memories and associations much more effectively than visuals. I examine this medium in more detail and play some very familiar brand sounds that have been ingrained in our memories. (I don't even want to know how many times I said the word "sound" in this podcast!!!) References: Gary Vaynerchuck post on audio branding "The 10 Most Addictive Sounds in the World" - Fast Company ...
Veronica Romney Talks Digital Marketing and Personal Branding
January 29, 2019 05:00 - 45 minutes - 21.1 MBA chat with my friend, Veronica Romney - entrepreneur, personal branding expert and speaker. Veronica has some wise words for marketing professionals wanting to advance their careers, provides some tips on how to start your own personal branding presence, and shares her thoughts on the recent controversies around Facebook, balancing work and family life and more! Guest links: Losomo My Modern Brand Connect with Veronica on Instagram Connect with Vera: Subscribe to this podcast at iTune...
The Gillette Commercial, Major Company Rebrands, TV Advertising and more
January 22, 2019 05:00 - 14 minutes - 6.65 MBIn this episode, I talk about some of the hot topics of the week including the controversial Gillette commercial, some major companies doing overhauls of their logos, TV advertising becoming more popular for DTC brands, an AI-based paid social optimization platform and Quora advertising. References: Gillette Commercial My post on the Gillette commercial DTC brands are buying more TV ads Pattern 89 - Making Paid Social Better through Data Science Quora Advertising Connect with Vera: S...
The Gillette Commercial, Major Company Rebrands, TV Advertising and more
January 22, 2019 05:00 - 14 minutes - 6.65 MBIn this episode, I talk about some of the hot topics of the week including the controversial Gillette commercial, some major companies doing overhauls of their logos, TV advertising becoming more popular for DTC brands, an AI-based paid social optimization platform and Quora advertising. References: Gillette Commercial My post on the Gillette commercial DTC brands are buying more TV ads Pattern 89 - Making Paid Social Better through Data Science Quora Advertising Connect with Vera: S...
How to Tell A Simple But Powerful Brand Story
January 13, 2019 05:00 - 16 minutes - 7.5 MBA discussion on how storytelling has evolved and what marketers need to do for their brand story to be heard. As more and more content gets published on the web, we need to break through the noise and craft brand stories that strike a chord with our audience. In this podcast, I discuss how we can achieve this, and cite some iconic examples such as Coca-Cola and Apple who have been successful in creating powerful brand stories. References and sound-clips: The Creative Life Podcast, How T...
Interview With a Gen Z-er
January 04, 2019 21:00 - 23 minutes - 10.7 MBAn interview with my son, Hishaam, to get first-hand insights into Generation Z's media consumption preferences, what issues are important to them and what makes them tick!