Louis Grenier - Taking the BS Out of Marketing

In this episode I talk to Louis Grenier. Louis is Content Lead at Hotjar, a company that specializes in website analysis and feedback, and he hosts his own podcast called "Everyone Hates Marketers", which I highly recommend for all marketing professionals. 

His podcast is strongly focused on conversations with marketing leaders and getting to the bottom of how to do marketing in a transparent, non-shady way - a topic very near and dear to my own heart!

Topics we cover in our conversation:

Understanding what your customer really wants and how to adapt your website and simplify your message to improve the customer experience and drive better resultsThe mission of eliminating fluff from the marketer's narrative and getting past the BS in order to get to the bottom of what's importantTaking risks and taking a stand with your marketing purpose in order to make an impactListening to your audience and having a feedback loop to be effectiveFocusing on the process and not the outcome to create a flywheel effect for any venture or businessThe reasons why today's marketers are forced to resort to poor tactics and how to overcome the pressuresThe importance of aligning yourself with and talking the same language as the C-Suite in order to align expectations

Episode links:

Everyone Hates Marketers PodcastHotjarEmail LouisThe 12 Powers of a Marketing Leader book

Connect with Vera:

Subscribe to this podcast at iTunesEmail me at [email protected]Visit my website at VeraShafiq.comConnect with me on LinkedInFollow me on Instagram