Scott Brinker - Keeping Up With Martech
Vera Shafiq Podcast
English - March 05, 2019 05:00 - 38 minutes - 17.6 MB - ★★★★★ - 19 ratingsBusiness Technology marketing advertising business agile marketing digital transformation technology martech adtech Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
You've probably seen the Martech 5000 Supergraphic that lays out all the marketing technology solutions available to date in a segmented format. Last year it featured 6,829 marketing technology solutions and this year's updated version comes out soon!
In this podcast, Scott Brinker talks about how to streamline and simplify your marketing technology stack, what the fundamentals of that stack should be, and how best to add new technology. He also gives some good advice on how to strike a balance between technology-based and human marketing.
If you're in marketing or business and would like some insights on the current state of marketing technology and what you need to do to stay on the cutting edge, you've got to listen to this episode because there's no one more well-versed in this topic than Scott Brinker!
Episode links:
Chiefmartec blogMartech ConferenceHacking Marketing BookTwitter: @chiefmartecEmail Scott Agile SherpasConnect with Vera:
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