Rachel Downey - Telling Your Story Through Podcasting

In this episode I talk with Rachel Downey who's a marketer at heart and owns and operates a podcast agency called Share Your Genius. She's an expert in podcasting, and knows all about how to start and grow a podcast from branding, storytelling, planning and promoting it and what to keep your eyes on in terms of the ever-evolving podcast ecosystem.

In our conversation we cover:

What makes podcasting such a unique and appealing channel?Things to consider when starting a podcast so that it has the most impactFormats, content and length for a podcastThe importance of measuring attribution and impact of a podcast as a part of the holistic marketing strategyDefining what profitability vs. monetization are for a podcastSize of listenership doesn't matter - it's how much impact you're having based on your goalsHow much room for growth and opportunity there still is in podcastingThe future for podcasting and which podcast hosting platforms will likely be the big players in the market.

Although much of what we cover is about podcasting for businesses, the same concepts apply to starting a personal podcast, so if you're looking to do that, you'll still get a ton of value from listening to this.

Episode links:

Share Your Genius AgencyEmail RachelConnect with Rachel on LinkedIn

Connect with Vera:

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