Marketing Attribution - The Holy Grail of Marketing

Vera Shafiq Podcast

English - May 12, 2021 05:00 - 15 minutes - 10.6 MB - ★★★★★ - 19 ratings
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Previous Episode: What You Need To Know About Google's New Core Web Vitals

Next Episode: The Post-Click Experience and Why It Matters

What is marketing attribution and how can we get closer to a true model? What are Unified Marketing Measurement, Marketing Mix Modeling and Multi Touch Attribution? Join me for a discussion on a topic that has kept many a marketer up at night!

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