Why We Should Lend an Ear to Sonic Branding

Vera Shafiq Podcast

English - February 06, 2019 05:00 - 14 minutes - 6.59 MB - ★★★★★ - 19 ratings
Business Technology marketing advertising business agile marketing digital transformation technology martech adtech Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Veronica Romney Talks Digital Marketing and Personal Branding

Next Episode: Katie Robbert - Analytics, Data and Machine Learning...Oh My!

Let's talk sonic branding (or audio branding)! Sound has a deep emotional impact on us and can trigger feelings, memories and associations much more effectively than visuals. I examine this medium in more detail and play some very familiar brand sounds that have been ingrained in our memories. (I don't even want to know how many times I said the word "sound" in this podcast!!!)

References:

Gary Vaynerchuck post on audio branding"The 10 Most Addictive Sounds in the World" - Fast Company

Connect with Vera:

Subscribe to this podcast at iTunesEmail me at [email protected]Visit my website at VeraShafiq.comConnect with me on LinkedInFollow me on Instagram