UMAI Social Circle
56 episodes - English - Latest episode: 13 days ago -UMAI Marketing Co-Founders Alison and Karin just launched a podcast!
From week to week, they'll share irresistibly inspiring food, bev, and wellness brands as well as interviews with CPG industry leaders.
You better believe these two are gonna peel back some layers to reveal the why behind work - what makes this modern world of social media marketing + advertising so special? Let's find out together.
Visit our website at umaimarketing.com or follow us on Instagram @umaimarketing
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Episodes
#55: CPG Investing with Andrea Popova
April 17, 2024 15:06 - 22 minutes - 41.6 MBWelcome to episode #55 of the UMAI Social Circle, with your hosts, Karin and Alison. Today's episode features guest Andrea Popova, and we're discussing investing in consumer packaged goods brands from an investor perspective. Andrea shares her journey from spending years in retail and eCommerce at companies like Walmart, Nielsen, Meta, and Prose to writing one of the most-read DTC newsletters—CPGD. CPGD has evolved into a vital resource for digitally native brands, boasting 10,000 weekly re...
#54: 4 Steps to Successful Ad Audience Targeting
April 01, 2024 00:00 - 12 minutes - 23.4 MBIn this final episode of our Facebook and Instagram advertising series led by Alison, co-founder of UMAI Marketing, we conclude by delving into effective audience targeting methods. Learn how to properly identify prospective audiences, optimize cost per acquisition by using better audience targeting techniques, and leverage your retargeting for lifetime value. Join us as we explore the four essential steps for discovering optimal audiences to drive successful ad campaigns. Let’s dive in! 🎧 ...
#53: Our Top 4 Ad Creative Optimization Tips to Increase Conversion Rates
March 20, 2024 05:06 - 13 minutes - 25.3 MBHi friends! Today, we're serving up some juicy tips on how to spice up your ad game with killer creativity! These tips are sure to help your brand skyrocket its growth! 🚀 Creative is QUEEN when it comes to ad performance, so buckle up for this episode as we share our favorite tips for better ads. We've gathered all of our learnings on what works and what doesn't over the years into four simple tips (+ some bonus tips for good measure) for you to discover how to hook your audience with bette...
#52: How Much Should I Spend on Advertising? Planning your FB & IG Ad Budget to Maximize Profitability
March 11, 2024 09:11 - 10 minutes - 20.3 MBWelcome to the UMAI Social Circle! In today's episode, our co-founder, Alison, discusses Facebook and Instagram advertising. We're answering the #1 question we get about FB and IG ads: "How much should I spend on advertising?" Join us as we discuss setting your budget, scaling it, and maximizing your spending between acquiring new customers and getting existing customers to return. Jump into today's episode, and let's start making your ad investment work for you! Let's break it down for ...
#51: Building a Black Beauty Collective with Leslie Roberson
February 19, 2024 04:13 - 46 minutes - 86 MBWelcome to episode #51 of the podcast, where we get the chance to chat with Leslie Roberson, founder and CEO of Black Beauty Collective. With previous success in diversifying corporate teams and starting (and selling) a luxury linen rental company, Leslie's journey reflects a commitment to social impact and leveraging her recruiting, marketing, and networking skills for the greater good. Leslie founded The Black Beauty Collective, aiming to empower marginalized founders by providing opportun...
#49: Executing a Winning Brand Refresh with Meghan and Sam
February 05, 2024 23:06 - 32 minutes - 60 MBWelcome to episode #49! In this episode, we're diving into executing a winning brand refresh. Our co-founders, Alison and Karin, team up with the dynamic duo: Meghan Martin, UMAI's Strategy Director, and Sam Laubach, UMAI's Creative Director (previously the founders of boutique branding & package design agency, Here & Now Creative). With years of expertise in bringing strategic and eye-catching branding to the CPG world, Meghan and Sam share their insights on creating shelf appeal, their fav...
#50: Social Strategies We Love featuring Black-Owned Brands
February 05, 2024 23:06 - 19 minutes - 37 MBWelcome to Podcast #50: Social Strategies We Love featuring Black-Owned Brands! Today, we're delving into a special episode dedicated to Black History Month with co-founder of UMAI Marketing, Karin Samelson. Join her as we explore standout Black-owned brands, including Partake, A Dozen Cousins, and Me & the Bees Lemonade. Discover what sets these CPG brands apart and how their organic social media strategies help them to stand out from the crowd. Let's dive in! 🤓 Let's break it down for ...
#48: Refining your brand strategy with Meghan and Sam
October 12, 2023 10:00 - 26 minutes - 49.1 MBWelcome to episode #48 where we're diving into branding for your consumer goods brands. Our co-founders, Alison and Karin, have teamed up with dynamic duo: Meghan Martin, our Strategy Director, and Sam Laubach, our Creative Director to bring you this episode. Meghan and Sam, cousins and business partners, started Here and Now Creative Co. years ago to bring strategic and eye-catching branding and packaging to the CPG world. Fast forward 5 years, and their work has graced Forbes, Shark Tank, V...
#47: 3 Tips to Training your Marketing Team
September 19, 2023 13:00 - 12 minutes - 22.7 MBWelcome to episode 47, where we'll discuss our top tips for training your marketing team. Our co-founder Alison will dive into the importance of ongoing education and training in the agency and marketing space. At UMAI, our approach has always been to hire & train bright individuals with potential and focus on ongoing education for our team. We've developed our own comprehensive training course, drawing from our decade of experience as in-house marketers, as well as in our marketing agency. I...
#46: Mary Ruth’s Promo Email Deep Dive
August 19, 2023 23:00 - 9 minutes - 18.3 MBWe're talking about boosting your Q4 profitability! 🤑 As we gear up for the exciting holiday season, including Black Friday and Cyber Monday, now is prime time to start laying the foundation for your most successful sales quarter ever. And guess what? It's time to start planning your promo emails! In this episode, we're going to talk about how to create promo emails that get you results; we're talkin' opens, clicks, and SALES! We'll look at a successful example from MaryRuth's Organics, and...
#45: How to decide on your promo offer (ft. Carley)
July 23, 2023 10:51 - 30 minutes - 56.7 MBHi there, CPG friends! Welcome to Episode 45, where we're diving deeper into how to choose a successful promo offer for your brand. With Q4 just around the corner, it's time to gear up and make some serious cash! And guess what? We're here to equip you with the best tips and tricks to make this sales quarter your most successful one yet. Today's episode is extra special because we have our amazing team member Carley Jones joining us to share her promo expertise and insights. Together, we're...
#44: BFCM Case Study: How to Plan an 80% Revenue Increase Promotion!
July 20, 2023 04:44 - 31 minutes - 58.8 MBWe're diving into the exciting world of Black Friday and Cyber Monday. 🎉 With Q3 just around the corner, it's time to gear up and start mapping out your holiday promotions to end the year on a high note. In this episode, we'll be taking a look back at last year's Black Friday and Cyber Monday campaign we executed for a skincare client. In this BFCM case study episode, we'll review how we planned, executed, and analyzed the biggest sales event for D2C CPG of the year! And how we secured this...
#43: 6 Tips for Using Canva to Create Quality Content Faster
June 20, 2023 13:01 - 21 minutes - 39.7 MBHey, y’all! 👋🏼 Today, we're chatting about one of our FAVORITE tools to make content creation easier, whether you're a marketer, social media enthusiast, founder, or even a small business owner. We're talking about the wonderful world of Canva! If you're not using it yet, no worries. We are here to share 6 quick-and-dirty tips on how you can use Canva to whip up high-quality content quicker than ever. So, get ready to level up your social game and create content in a flash with these awesome...
#42: How to Utilize User Generated Content to Drive Sales
June 07, 2023 05:00 - 5 minutes - 10.9 MBIn this episode, Karin discusses the importance of utilizing user-generated content (UGC) as a cost-effective way to drive sales for consumer goods brands. UGC refers to content that's created by customers, content creators (or even your mother, brother, best friend, next door neighbor), and it's known for its authentic appearance and messaging. Karin shares some effective strategies for leveraging UGC to increase sales and engagement, even on a limited budget. Tune in to learn more about h...
#41: 4 Easy Ways to Increase Email Clicks & Opens
April 26, 2023 09:00 - 14 minutes - 26.4 MBIn today's episode, Alison discusses the importance of email marketing as a direct and effective way to build a relationship & sales with leads. She shares four easy-to-implement tips to increase email open and click-through rates. Email marketing is a valuable marketing strategy that often gets overlooked - on this episode, learn how to make the most out of this valuable tool! Let's dive into these tips and start driving results for your email campaigns. 💌 Timestamps: [0:59 - 1:48] Why yo...
#41: 4 Easy Things You Can Do Right Now to Increase Opens & Clicks with Email Marketing
April 12, 2023 09:00 - 15 minutes - 28.1 MBIn today's episode, Alison discusses the importance of email marketing as a direct and effective way to build a relationship & sales with leads. She shares four easy-to-implement tips to increase email open and click-through rates. Email marketing is a valuable marketing strategy that often gets overlooked - on this episode, learn how to make the most out of this valuable tool! Let's dive into these tips and start driving results for your email campaigns. 💌 Timestamps: [0:46 - 1:34] Why y...
#40: Top Google PPC Tips from Andy Janaitis of PPC Pitbulls
April 11, 2023 23:16 - 28 minutes - 53.5 MBIn this episode, Karin and Alison, co-founders of UMAI Marketing, are joined by Andy Janaitis, Founder and Chief Strategist of PPC Pitbulls. PPC Pitbulls is an agency that works with small businesses in the eCommerce space, helping them build authentic customer relationships and increase sales online. Andy shares his background on how he started the agency and his passion for serving purpose-driven, passionate founders with a product they believe in. Tune in to learn more about Andy and his...
#39: Lessons Learned from 7-Figure CPG Brands: Digital Marketing (Part 3 of 3)
December 14, 2022 09:00 - 38 minutes - 70.9 MBJoin Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands! In the last episode of our mini series - Alison and Karin will be talking about the digital marketing KPIs you need to track to make informed decisions, three essential digital marketing levers for CPG brands, and how to prioritize your marketing to-do list so you can avoid overwhelm. Let's get into our final episode! 🙌🏼 ...
#38: Lessons Learned from 7-Figure CPG Brands: Retail (Part 2 of 3)
December 07, 2022 09:00 - 32 minutes - 60.5 MBLearn the strategies of million dollar brands! Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands! In the second episode of our mini series – Alli Ball shares everything you need to know about getting on AND off the shelf, and setting your CPG brand up for retail success. Alright, let’s get onto more shelves! Oops....We meant onto the pod! 🎙 Timestamp: [0:46 - 2:47] I...
#37: Lessons Learned from 7-Figure CPG Brands: Operations (Part 1 of 3)
November 30, 2022 05:00 - 28 minutes - 52.9 MBJoin Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands! They're sharing some of the strategies that successful consumer goods brands implement across operations, retail, and digital marketing. In this first episode of our mini series - Adam Pollock shares everything you need to know from demand production, procurement, and cash flow. Let's get into today's episode... 📣 Time...
#36: Growing a Women’s Wellness Brand with Kate Morton of Funk It Wellness
November 03, 2022 09:00 - 37 minutes - 69.4 MBWhen we think of founders who live, breathe, (and eat) their product every single day - Kate Morton is definitely right up there on that list. She's the founder of Funk It Wellness, a woman-owned menstrual health company based here in Austin, TX. Kate went to school to become a registered dietitian, and never intended to be an entrepreneur let alone become a marketer for her own business. In this episode, Kate will be sharing wisdom about building her brand from the ground up, the struggles ...
#35: How Steady Growth Created a Better CPG Business with April King
October 21, 2022 09:00 - 44 minutes - 81.9 MBApril King, founder of Better Than Provisions, joins Alison and Karin to discuss her journey of building her own keto-friendly, grain-free granola brand. From farmers' market roots to an all-grown-up re-brand, April shares her biggest wins, advice she has for other founders, and how taking the Consumer Goods Growth Course has given her the confidence to show up on social for her community. Listen in to discover how April's motto to be "better than", paired with small steps and small action...
#34 CPG Pandemic Pivot with Diana Beshara, Co-founder & CEO of Cantina Royal
October 05, 2022 09:00 - 36 minutes - 67.1 MBCo-Founder and CEO of Cantina Royal Hot Sauce, Diana Beshara, joins UMAI Social Circle podcast to chat about her biggest wins, challenges she overcame as an owner (including a major pandemic pivot from restauranteur to CPG brand owner), and how a pinch of luck landed her hot sauce on "Hot Ones", an Emmy nominated celebrity interview YouTube show with a viewing of over 100 million people. You're going to love this SPICY episode, so let's get into it! 🔊 Timestamp: [0:47 - 8:30] Starting a...
#33 Developing Relationships for Strategic Sales Growth with Amy Zitelman of Soom Foods
September 19, 2022 14:30 - 40 minutes - 74.3 MBAmy Zitelman is the co-founder and CEO of the premium tahini brand, Soom Foods. In this podcast episode, join Alison and Karin, co-founders of UMAI Marketing, as they chat with Amy about her journey of bringing high-quality tahini to consumers here in the states. Discover how Amy successfully rooted Soom Foods in B2B first, created valuable relationships with chefs and influencers to help spread the Soom word, and how she's been using UMAI's Consumer Goods Growth Course to expand and train he...
#32 Going ”All-In” on your CPG Business with Morgan from Granarly
September 02, 2022 12:30 - 36 minutes - 66.9 MBGranarly founder, Morgan Potts, joins Alison and Karin to discuss her dream of bringing granola baked with whiskey to the masses. She shares her business philosophy, how her brand landed on the shelves of Whole Foods, and how taking leaps of faith in business ended up driving much of her success. In this episode, Morgan shared how she made the jump from "half-in" to "all-in" on her CPG business, and what it's been like running the daily operations, sales, and marketing! See what's in store...
#31 Creatively Marketing your Herbal Brand while adhering to Regulations with Zoë and Summer
August 24, 2022 09:00 - 39 minutes - 73.3 MBWe're speaking with Zoë and Summer, herbalists, creatives, and regulatory nerds to share how herbal brands can creatively market their brands despite strict regulations. Zoë, a PhD in Plant & Soil Sciences, and Summer, Communications Manager and author of Kosmic Kitchen Cookbook, met while working at one of the largest herbal tea companies. They both dropped out of the corporate world at the same time and decided to join forces. They realized that in the world of herbal products, the regulat...
#30 Define, Align and Activate a Killer Brand Strategy with Katie Mleziva
July 27, 2022 16:40 - 38 minutes - 71.7 MBIndependent Brand Strategist, Katie Mleziva left the corporate world after working with brands like American Girl and Kraft Foods to pursue her own entrepreneurial journey as an independent Brand Strategist working with smaller more natural food businesses and farms. She joins UMAI Social Circle podcast to chat about why brand strategy is paramount and dives into detail on her three-pronged strategy for brand success. Let’s get into it!
#29 The Good Audit Episode 4: The Cumin Club with The Rind PR
May 26, 2022 11:00 - 52 minutes - 95.7 MBJoin Alison and Karin as they audit The Cumin Club with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from website click throughs to social copy as they look over this up-and-coming CPG brand.
#28 The Good Audit Episode 3: Sippin Snax with The Rind PR
May 23, 2022 11:00 - 1 hour - 115 MBJoin Alison and Karin as they audit Sippin Snax with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from product bundling to social posting as they look over this up-and-coming CPG brand.
#27 The Good Audit Episode 2: Lost River Apothecary with The Rind PR
May 12, 2022 08:38 - 57 minutes - 106 MBJoin Alison and Karin as they audit Lost River Apothecary with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from sending product to influencers to product linking as they look over this up-and-coming CPG brand.
#26 The Good Audit Episode 1: Willow Street Snacks with The Rind PR
May 06, 2022 22:05 - 55 minutes - 101 MBJoin Alison and Karin as they audit Willow St. Snacks with Stef Shapira and Lindsey Leroy of The Rind PR! Learn about everything you need, from influencer affiliates to product photography as they look over this up-and-coming CPG brand.
#25: Early Stage Essentials for CPG with Sari Kimbell
March 30, 2022 05:30 - 50 minutes - 93.1 MBJoin Alison and Karin, Co-Founders of UMAI Marketing, as they talk CPG business tips that brands need to know before marketing with Sari Kimbell, founder of Sari Kimbell Coaching. Learn all about what you could be forgetting, and what you need to be keeping in mind, with running your CPG business.
#24: Get to Know the Ins and Outs of Food and Beverage CPG with Consultant Trish W.
February 23, 2022 22:39 - 39 minutes - 73.2 MBJoin Karin and Alison, co-founders of Umai Marketing, as they interview Trish Wesevich, founder of Capital Kitchens and LaunchPoint Culinary Services. Get the inside scoop on challenges and some key tips on how to start and grow your dream CPG business.
#23: Navigating In-Person Brand Activations with Dragon Spirits Marketing
January 19, 2022 09:00 - 40 minutes - 73.9 MBDragon Spirits founder Lamar Romero joins Alison and Karin to discuss his brand activation strategy in a post-pandemic world, offers hope in the form of humanity’s need to congregate, and shares his business philosophy. Romero revolutionized the brand ambassador marketplace by creating a more inclusive workplace. He does not believe in the need to hire models to sell products, instead focusing on personality and work ethic. The result is a flourishing business specializing in the marketing o...
#22: Formulating Authentic Better-For-You Products With Marissa Epstein
October 13, 2021 10:04 - 43 minutes - 79.2 MBYou’re at the grocery store, heading down the chip aisle. 💭 There’s a bag of fairtrade plantain crisps to your right and a box of sustainably packaged pretzels to your left. As a mindful consumer with an equal appetite for both flavors, you’re torn. So… as a CPG brand or marketer, how can we ease the burden of choice for our customers? We’ve invited Marissa Epstein of Springdale Ventures onto the pod to address exactly that! Y’all, this is a big deal. 👏 Marissa has worked with emerging bran...
#21: Joi Chevalier on Thoughtful, Repeatable Management Systems
September 15, 2021 10:04 - 1 hour - 111 MBIf you wanna work smarter, not harder, you’ve got to MoSCoW it! And, we’re not talking about the mule variety. 🍸It’s an acronym for… M - Must have, S - Should have, C - Could have, W - Won't have. Or, creating priority-based systems that truly move the needle. Joi Chevalier is the Founder and CEO of The Cook’s Nook - a culinary incubator at the intersection of food and tech made for CPG entrepreneurs as well as the plethora of professionals needed to develop consumer products. Many more thou...
#20 Financial Planning Success with The Good Food CFO
August 19, 2021 14:08 - 57 minutes - 106 MBThe Good Food CFO, Sarah Delevan, breaks down the best processes and strategies for creating and implementing a stand-out financial model that will help your business become more profitable.
#19: Andy Kurtts Unwraps the Mysteries of Branding and Packaging Design
July 29, 2021 13:00 - 45 minutes - 83.1 MBAlison picks Buttermilk Creative’s Founder, Andy Kurtts’, brain to discover the inside scoop on branding and packaging. Find out what buyers look for, how to draw consumers in for a bite, and the small details that can make or break packaging.
#18: Food Styling and Product Photography Tips with Ashleigh Amoroso
June 17, 2021 13:01 - 35 minutes - 65.2 MBPhotographer, Food Stylist, and Educator Ashleigh Amoroso joins the podcast to discuss what CPG brand owners should know leading up to that big day. She’s worked with such household names as Magnolia Home (Chip and Joanna Gaines, how cool?!), Patron, and Tillamook - now, she’s sharing some of those lessons learned with YOU. Ya better listen.
#17: Amplify Snack Brands’ Sr. Supply Chain Planner Explains Big-Picture Inventory Strategy
May 19, 2021 19:41 - 35 minutes - 65.8 MBHow MUCH of your product should you STOCK? Whether it’s your first product run or your 100th - it’s a question you’re continuously asking yourself! While it’s tempting to consult your nearest fortune teller on this matter, it’s 100% not recommended. 🙅 Instead, check out this interview with Ellen Wilson! She’s Amplify Snack Brands’ very own Senior Supply Chain Planner and answering the above question for clean snack brands is her expertise... For more from us, head to umaimarketing.com
#16: Surviving to Thriving on Grocery Shelves with Alli Ball, Creator of Retail Ready®
March 31, 2021 16:05 - 57 minutes - 106 MBOf course your product is delicious! But, that’s just the baseline. 😜 It takes so much more work to get your product on to grocery shelves AND into consumers’ pantries. Luckily, we have Alli Ball on our latest episode of the pod - spilling the beans on retail success! She’s the creator of Retail Ready®, host of the Food Biz Wiz® Podcast, and founder of her own CPG consulting business. And together, we discuss: 1) Problems for growing CPG brands to avoid, 2) how smaller CPG retail brands can ...
#15: Should You Clap Back?? How Brands Should Respond to Negative Comments on Social
March 17, 2021 14:00 - 26 minutes - 49.9 MBDo the haters deserve a response? 💬 Consumers just aren’t emailing customer support like they used to. 😅 Instead, it’s commonplace for customers to comment on your most recent social posts or ads. Meaning, convos once handled in private have now become a public affair. So, short answer: it depends. Slightly longer answer: listen to this latest episode of UMAI Social Circle. We’ve got all the tips, tricks, and examples you need for when the trolls attack. 👺
#14: Poppi Mukbang, This Insta-Worthy Rebrand & Influencer Network Is Poppin’ Off
March 03, 2021 14:00 - 38 minutes - 70.7 MBEver heard of Mother Beverage? Okay, how about Poppi?? 😛 We’re willing to bet that 2nd one rings a bell, especially if you’ve spent some time on the ‘gram. After they snagged a partnership with entrepreneur Rohan Oza in the Shark Tank, they got a seriously awesome rebrand and quickly became the bubbly probiotic product that we love today. Learn how their new look has fueled an equally epic influencer network as well as tips to launch your own program while on a small-biz budget. We...
#13: The 360° CPG Experience With Notley's VP of Marketing, Emily Kealey
February 17, 2021 14:00 - 52 minutes - 97.1 MBAustin’s food, bev, and better-for-you packaged goods community is growing at an ever-more rapid pace. But, industry leaders like Emily Kealey, Naturally Austin, and Notley say it’s an atmosphere of collaboration over competition. 🙌 Learn how Emily Kealey went from spreading the good word on mangos (it’s true!) all the way to the CPG expert she is today. Follow us on Instagram at @umaimarketing!
#12: Marc Nathan on Mindfully Scaling Your Biz & Building Community
February 03, 2021 14:00 - 1 hour - 121 MBWhen a huge retailer wants your product, it’s a good sign - sure! But, Nathan points out how the pressures of these kinds of partnerships can hurt your biz more than they help it. Plus, how monthly coffee shop hangs are keeping Austin’s CPG network (and beyond) connected in a time when we need it more than ever. Want more? Follow us on Instagram at @umaimarketing.
#11: The Best Biz Owners Stay Humble & Scrappy, Words of Wisdom From SKU’s Chief Operating Officer
January 20, 2021 14:00 - 48 minutes - 89.3 MBTo quote Michelle Breyer’s LinkedIn: “Don’t tell me something can’t be done. Let’s work to make it a reality.” 💭🤝🛠️ This applies to Breyer’s current position as Chief Operating Officer at SKU as well as her founding role at NaturallyCurly.com - a leading resource for the natural and textured hair community! 💁 Her advice for small-biz CPG owners? See a need in the market - fill it! Stay flexible as your ability to pivot is a HUGE advantage that you have over big-guy Coca-Cola. There are...
#10: Uplifting Female Founders, Pitch Deck Pitfalls, and Getting Funded With Springdale Ventures Principal Caroline Fabacher
December 22, 2020 14:00 - 44 minutes - 83 MBCaroline Fabacher might’ve entered the biz world as an attorney at law. ⚖️ But, it was always her love for finances and startups that continually drew her closer to her current position: Principal at Springdale Ventures. 💸 We chat all about - - Beam, the 1st Texas-based Angel Network dedicated to women-founded companies - What makes some pitches sing 🎵 and others screech 🦉 (to a grinding halt) - How the heck does one secure funding these days, from an insider's perspective Follow ...
#9: Accelerator Programs, Mentorship, & 2020 Trends with Alyssa Padron of The Ronin Society
December 09, 2020 14:00 - 45 minutes - 84.6 MBAlyssa Padron got her start at SKU - and, man! Their accelerator program has seen a TON of growth since then. Just look at alumni brands Siete Foods 🌮 and Epic Bar! 🐃 The very same can be said for Padron who has continued her journey onward to grow into a new role at The Ronin Society. Together, we unpack what’s really going on behind the scenes at accelerator programs, 2020 trends leading into 2021, and the value of mentorships of all kinds. 👭 Follow us on Instagram @umaimarketin...
#8: Culina Yogurt Mukbang, the Blueprint for Founder-Forward + Eco-Minded Content
November 25, 2020 14:00 - 54 minutes - 100 MBThis is NOT your average yogurt brand, and we’re so pumped about that - ‘cause who needs the “other guys” when you’ve got Culina Yogurt. 😉 Plenty to unpack in this one. Like, what does The Rock have to do with yogurt exactly?? As well as a look at strategic retailer shoutouts, messaging buckets, and nailing an eco-minded angle. Don't forget to follow us on Instagram @umaimarketing!!
#7: Pabst Brewing Brand Director on Climbing The CPG Ladder
November 04, 2020 14:00 - 56 minutes - 104 MBWe connect with Pabst Brewing Brand Director Emily Hoyle to discuss embracing industry trends, overcoming imposter syndrome, and leaning into an ever-changing day-to-day workflow. You’ll be reaching for a can of Lone Star before this one’s over with. Cheers! 🍻 Follow us on Instagram @umaimarketing!!