#55: CPG Investing with Andrea Popova

UMAI Social Circle

English - April 17, 2024 15:06 - 22 minutes - 41.6 MB
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Previous Episode: #54: 4 Steps to Successful Ad Audience Targeting

Welcome to episode #55 of the UMAI Social Circle, with your hosts, Karin and Alison. Today's episode features guest Andrea Popova, and we're discussing investing in consumer packaged goods brands from an investor perspective.

Andrea shares her journey from spending years in retail and eCommerce at companies like Walmart, Nielsen, Meta, and Prose to writing one of the most-read DTC newsletters—CPGD. CPGD has evolved into a vital resource for digitally native brands, boasting 10,000 weekly readers and fostering a vibrant community, and it's the go-to online directory that connects brands, investors, and service providers alike. Andrea shares how her experience of finding brands to invest in, what to look for, and her favorite brand darlings at this time.

Join us as we explore the dynamic world of CPGD and uncover invaluable insights for investing success. 🎙️

Let's break it down for you...

[0:59 - 5:12] Intro: Meet Andrea Popova of CPGD.xyz

[5:13 - 8:23] Making Your First Angel Investment

[8:24 - 11:43] Andrea's Favorite Brands

[11:44 - 13:15] What to Look for When Investing

[13:16 - 15:27] What Kind of Questions Founders Should Ask Potential Investors

[15:28 - 18:30] Recent Brand Investments & CPG Opportunities

[18:33 - 21:03] CPG Trends: The Rise of Brand Profitability

[21:04 - 22:03] Final Thoughts and Closing

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