#38: Lessons Learned from 7-Figure CPG Brands: Retail (Part 2 of 3)

Learn the strategies of million dollar brands! Join Alison and Karin as they chat with Alli Ball, creator of Retail Ready, and Adam Pollock of Rodeo CPG in this mini series: Lessons Learned from 7-Figure CPG Brands!
 
In the second episode of our mini series – Alli Ball shares everything you need to know about getting on AND off the shelf, and setting your CPG brand up for retail success.
 
Alright, let’s get onto more shelves! Oops....We meant onto the pod! 🎙 

 

Timestamp:

[0:46 - 2:47] Introduction
[3:28 - 6:01] How to successfully reach out to grocery buyers
[6:02 - 11:46] Establishing trust and building retail relationships
[12:02 - 15:00] For new brands without existing sales data: how do you pitch sales?
[15:01 - 17:46] What to do when a buyer is ghosting you
[18:58 - 22:28] Getting more sales
[22:29 - 24:59] Effective strategies for a brand to move product off the shelf
[25:01 - 27:39] How to handle being "stuck" in retail and increase velocity
[27:49 - 28:48] Inspirational quote from Alli
[29:02 - 30:10] Activity for all listeners!
[30:12 - 31:57] Outro
 
 

Mentions from this episode: Learn more and Start growing with them -

Adam Pollack -

Check out their website: https://www.rodeocpg.com/

Instagram: https://www.instagram.com/rodeocpg/

LinkedIn: https://www.linkedin.com/in/zachary-deangelo/

or email Adam: [email protected]

 

Alli Ball -

Check out their website: https://www.alliball.com/

Instagram: https://www.instagram.com/itsalliball/

Facebook: https://www.facebook.com/AllisonBallConsulting/

Free Workbook: https://www.alliball.com/100 

 

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