#51: Building a Black Beauty Collective with Leslie Roberson

UMAI Social Circle

English - February 19, 2024 04:13 - 46 minutes - 86 MB
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Previous Episode: #49: Executing a Winning Brand Refresh with Meghan and Sam

Next Episode: #52: How Much Should I Spend on Advertising? Planning your FB & IG Ad Budget to Maximize Profitability

Welcome to episode #51 of the podcast, where we get the chance to chat with Leslie Roberson, founder and CEO of Black Beauty Collective. With previous success in diversifying corporate teams and starting (and selling) a luxury linen rental company, Leslie's journey reflects a commitment to social impact and leveraging her recruiting, marketing, and networking skills for the greater good. Leslie founded The Black Beauty Collective, aiming to empower marginalized founders by providing opportunities and representation in the beauty industry. Through practical experiences and a dedication to inclusion, Leslie drives the collective's mission to support Black founded brands' success on and off shelf. Curious to learn more? Let's hear today's episode! 🎧

Let's break it down for you...

[0:58 - 10:58] Black Beauty Collective: Entrepreneurship and Diversity

[10:59 - 15:17] Exploring the Journey: Early Days, Current Retail Sites, and Future Expansion Dreams

[15:18 - 20:41] Leslie's Online Marketplace and Recruiting Methods

[20:42 - 22:26] Marketing and Business Strategy

[22:27 - 28:18] Key Attributes of Successful Founders

[28:19 - 32:50] Some of Leslie's Favorite Black-Owned Brands

[32:51 - 43:35] Advice for Small Brands from an Industry Expert

[43:39 - 45:06] Future Plans for The Black Beauty Collective

[45:07 - 46:36] Final Notes

Mentions from this episode:

Leslie Roberson - https://www.instagram.com/theleslieroberson/

🛒 Black Beauty Collective

Instagram: https://www.instagram.com/blkbeautycollective/

Website: https://shopblkbeautycollective.com/

🛍️ Brands mentions on the pod:

Bixa Beauty - https://www.instagram.com/bixabeauty/

Marla Rene - https://www.instagram.com/marlarenebeauty/

postmodernform luxe home goods - https://www.instagram.com/postmodernform/

Natural Radiant Life - https://www.instagram.com/naturalradiantlife/

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