Top Of Mind with Stewart Hillhouse
81 episodes - English - Latest episode: over 2 years ago -Learn what it takes to be top of mind from marketers and creatives who are shaping the culture around us.
Join host Stewart Hillhouse as he explores trends, insights, and more with some really smart people.
For an exclusive look behind the scenes, check out https://stewarthillhouse.carrd.co/
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Episodes
How To Achieve Course-Market Fit with Wes Kao
October 06, 2021 11:00 - 40 minutes - 37.3 MBCreating a course can be a daunting task. From content to pricing, there are a lot of unknowns when getting started. Wes Kao joins Stewart Hillhouse to discuss the 12 levers she uses to simplify course design to ensure course-market fit. On this episode of Top Of Mind, Wes and Stewart discuss: • How to transform your students through your course • How to design a course that you enjoy teaching • How to get students to sign up for your course • And So Much More Wes Kao is the Co-Founder of M...
Best Of: Why All Marketers Must Have A Point of View with Mayur Gupta
August 04, 2021 12:42 - 37 minutesConsumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue. On this episode, Mayur and Stewart discuss: • How At A Systematic Level, Marketing Is All About Behaviour Change • Why Marketers Must Now Have A Blend of Analytical and Creative Skills • How He Balances Profitability with Purpose • And So Much More Mayur is CMO at Gannet (USA To...
Best Of: The Secret to Choosing a Terrific Name with Louise Karch
July 30, 2021 11:00 - 36 minutesHow do you know if you company has a bad name? When your accountant tells you you're not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins Stewart Hillhouse to give a Masterclass on company naming. On this episode of Top Of Mind, Louise and Stewart discuss: • The two most important questions you need to ask when testing a new name • How the sounds we hear influence our emotions • How to take advantage of our brains wiring to stand out in a crowd •And so much more Louise ...
Best Of: A Masterclass in Content Distribution with Ross Simmonds
July 23, 2021 19:33 - 45 minutesContent can be a powerful growth channel, but only if people see your work. Ross Simmonds joins Stewart Hillhouse to share his process for getting your work in front of the right people. In this episode of Top Of Mind, Ross and Stewart discuss: - His Playbook To Distributing A Podcast Episode - How B2B Marketers Can Take Inspiration From B2C (And Win With It) - Why You Need To Take Control of Your Distribution (Because Google and Facebook Don't Care About You) - And So Much More Ross Simmond...
Best Of: How To Accelerate Your Marketing Career Using LinkedIn with Katie Mitchell
July 14, 2021 11:00 - 38 minutesConsistently sharing your ideas publicly is one of the most predictable ways to grow a network and accelerate your career opportunities. But where exactly should you start (and more importantly, how to keep going)? Katie Mitchell joins Stewart Hillhouse to share how she uses LinkedIn to practice her craft and grow as a marketer. On this episode of Top of Mind, Katie and Stewart share: • The Exact Steps To Getting Started Writing on LinkedIn • The Formula For A Great Post • Why Building A Pe...
Best Of: Your Content Is Boring – Here's How To Fix It with Devin Reed
July 07, 2021 23:45 - 35 minutesWhat do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy. On this episode of Top Of Mind, Devin and Stewart chat about: • Devin's Three-Part Content Formula • Why He Doesn't Mind Sending Apology Emails To His Customers • The Biggest Mistake He Sees Other Content Teams Making • And So Much More De...
How Brand and Performance Marketing Can Work Together with Charlie Grinnell
June 30, 2021 11:00 - 41 minutesThe best brands in the world require brand and performance marketers who are both data-savvy while still being creative. Charlie Grinnell joins Stewart Hillhouse to share how he uses data to inform his creative and strategic decisions. On this episode of Top of Mind, Stewart and Charlie discuss: • How brands like RedBull and Lululemon make marketing strategy • Why he believes marketing is a combination of art and commerce • How a video idea generated over 100M views • And so much more Charl...
A Step-By-Step Content Strategy (And How To Execute It) with Melanie Deziel
June 23, 2021 11:00 - 42 minutesTactics without a strategy lead to wasted efforts. But a strategy without doing the work won't get you anywhere. It's important to strike a balance between strategy and execution. Melanie Deziel joins Stewart Hillhouse to share a step-by-step content strategy and how to execute it successfully. On this episode of Top Of Mind, Melanie and Stewart discuss: • How to design a strategy that gets you to your ideal goals (fast) • 4 key questions every content marketer should ask themselves • How t...
How To Tell Stories That Change The World with Robbie Crabtree
June 16, 2021 11:00 - 42 minutesStories have the power to influence people and inspire massive change. But without compelling communication, important causes and businesses get ignored. Robbie Crabtree joins Stewart Hillhouse to share his frameworks for crafting stories that can change the world. On this episode of Top of Mind, Stewart and Robbie discuss: • How to identify and refine your "go-to" story that's guaranteed to land • Questions you need to ask yourself before designing a piece of communication • How to live a l...
How To Make Content Work For You (And Your Company) with Amanda Natividad
June 09, 2021 11:00 - 35 minutesThe best B2B content marketers know that there's a fine line between getting results now, and setting yourself up for success in the future. Amanda Natividad joins Stewart Hillhouse to explain how this concept works for both businesses and your career. On this episode of Top Of Mind, Amanda and Stewart discuss: • What the best SEO businesses understand about content that others miss • How to use content as a service to reach growth goals • Why video content is a big bet • And so much more ...
How To Design An Intentional Marketing Career with Andrew Capland
June 02, 2021 11:00 - 34 minutesA career in marketing is often not linear. Without guidance and intent you might waste time or be unaware of opportunities to advance your career and your skillset. Andrew Capland joins Stewart Hillhouse to share frameworks for an intentional career in marketing. On this episode of Top Of Mind, Andrew and Stewart discuss: • How to find a mentor that will accelerate your career • What you need to do in your first 30 days in a new role • How to identify the right company for your skillset • A...
How To Make Ads That Feel Like A TV Show with Danielle Hope Diamond
May 26, 2021 11:00 - 40 minutesThe most effective video ads don't try to be ads – they try to be the TV show. Danielle Hope Diamond joins Stewart Hillhouse to share how you can create video content that your audience will actually want to watch. On this episode of Top Of Mind, Danielle and Stewart discuss: • A storytelling framework that B2B audiences love • The video content strategy she used at Drift and Privy • How to create high quality branded content with just an iPhone • And so much more Danielle Hope Diamond is...
Your Audience Hates Funnels – Use This Framework Instead with Ashley Faus
May 19, 2021 11:00 - 40 minutesCustomers hate getting forced down a content funnel, and yet marketers continue to do it. Ashley Faus joins Stewart Hillhouse to share why adopting a Playground Strategy for your content will lead to more qualified customers. On this episode of Top Of Mind, Ashley and Stewart discuss: • How to create a Content Playground strategy • Why your audience is not the same as your leads • How to map your content to the depth of understanding of your audience • And so much more Ashley Faus is the C...
What Poker Can Teach You About Growth Marketing with Jon Oberlander
May 12, 2021 11:00 - 37 minutes - 30.3 MBGrowth marketers have a difficult problem to solve: how to get the most return on investment on an ever-changing playing field. Jon Oberlander joins Stewart Hillhouse to share how he uses experiences from being a professional poker player to grow the world's best DTC brands. On this episode of Top Of Mind, Jon and Stewart discuss: • How stock trading, law, and poker playing lead Jon to growth marketing • The strategies he uses to give his clients hockeystick growth • What's next for digital...
How To Eliminate Your Riskiest Assumptions with Sara Sodine Parr
May 05, 2021 11:00 - 33 minutesIncorporating customer research into your business isn't as difficult as you might think. And the insights you'll collect will be worth their weight in gold. Sara Sodine Parr joins Stewart Hillhouse to share how customer research can help you create a competitive advantage. On this episode of Top Of Mind, Sara and Stewart discuss: • Sara's top research tips that you can steal today • Why the wording of your questions makes all the difference • Why NPS surveys are broken (and how to fix them...
How To Have More Damn Good Conversations with Joe Ferraro
April 28, 2021 15:00 - 54 minutes - 43.7 MBWe have conversations every day but are never taught how to do them well. But those who have a mastery of asking questions have a huge leg up professionally and personally. Joe Ferraro joins Stewart Hillhouse to share the anatomy of what makes for a damn good conversation. On this episode of Top Of Mind, Joe and Stewart discuss: • How to ask better questions (and get more interesting answers) • Why asking High-velocity questions will make you a better conversationalist • Frameworks to impro...
How To Experiment With New Marketing Channels with Tina Donati
April 21, 2021 18:45 - 38 minutes - 30.6 MBMarketing moves quickly. And if you're not trying new channels and content types, you may fall behind. Tina Donati joins Stewart Hillhouse to share what she's learned from being on the cutting edge of content marketing. On this episode of Top Of Mind, Stewart and Tina discuss: • How to interview your customers to get the best stories • The opportunity that holds back DTC brands from growth • Tina's biggest tips from hosting 50+ hours on Clubhouse • And so much more Tina Donati is a content...
How To Grow Your YouTube Channel +100K in 12 Months with Mitchell Cohen
April 14, 2021 11:00 - 34 minutesBehind any full-time content creator is a small team making all the magic happen. But quality content alone won't grow your audience. Mitchell Cohen joins Stewart Hillhouse to share his lessons learned in growing Noah Kagan's audience by over 100K people in less than a year. On this episode of Top Of Mind, Mitchell and Stewart discuss: • Why you should only focus on one growth goal at a time • How he's going to get the YouTube to 250,000 by next year • The biggest lessons learned about grow...
The Playbook For Creating A Media Company with Brad Wolverton
April 07, 2021 11:00 - 31 minutesBefore The Hustle was acquired by Hubspot, it started as an event business. But the real value came from growing that audience into a newsletter with over 1.7MM readers. Brad Wolverton joins Stewart Hillhouse to discuss what the true value of a media business is and what others can learn from The Hustle. On this episode of Top Of Mind, Brad and Stewart discuss: • The difference between traditional media and new media businesses • Advice for those interested in self-publishing • Why Hubspot ...
Conversational Design: Everything Marketers Need To Know with Emily Lonetto
March 31, 2021 11:00 - 34 minutesSmart speakers have over a 30% adoption rate, with the number of voice-enabled devices growing every single day. Emily Lonetto joins Stewart Hillhouse on Top Of Mind to share where the opportunities are for marketers when it comes to conversational design & voice apps. On this episode of Top Of Mind, Emily and Stewart discuss: • The two most important design considerations for voice apps • How to distribute your voice app (and get people using it) • A simple framework to identify conversati...
Behind-the-Scenes of a 2M+ Person Email List with Phoebe Bain
March 24, 2021 11:00 - 29 minutesIf you're going to put in the effort to build an audience, it's a smart move to actually own that relationship. Email newsletters is one of the most tried and true method to do so. Phoebe Bain joins Stewart Hillhouse to share behind the scenes of writing for hundreds of thousands of readers each week. On this episode of Top Of Mind, Phoebe and Stewart discuss: • Copywriting tips every marketer should know • Her process to create top-tier 3x per week newsletter • Morning Brew's multi-million ...
Writing In Public: Why, How & What's Next with Stew Fortier
March 17, 2021 11:00 - 49 minutesThere has never been a better time to share your ideas publicly as a writer. But at the same time, it has never been harder to stand out from the crowd. Stew Fortier joins Stewart Hillhouse on this episode of Top Of Mind to explain the ins and outs of writing in public. On this episode of Top Of Mind, Stew and Stew discuss: • The best advice for anyone just getting started writing in public • What Stew needed to validate before starting his writing community, Compound Writing • Trends that S...
How To Attract More Of Your Favourite Customers with Adrienne Barnes
March 10, 2021 12:00 - 30 minutesBeing clear on who your ideal customer will mean the difference between hearing thunderous applause and crickets. Adrienne Barnes joins Stewart Hillhouse on Top Of Mind to explain how to create your best buyer persona and attract more of your best customers. On this episode of Top Of Mind, you'll hear: • Why customer personas aren't supposed to be a one-and-done exercise • The best ways to get insights from your customers • Adrienne's favourite customer interview question • And so much mor...
From Creator To CMO: Why Content Matters with Blake Emal
March 03, 2021 12:00 - 41 minutesWe might not know where the Creator Economy will end up, but one thing is for sure: those who create content will have more opportunities than those who don't. Blake Emal joins Stewart Hillhouse to share how creating content allowed him to fast-track his career towards being a CMO. On this episode of Top Of Mind with Stewart Hillhouse, Blake and Stewart discuss: • How Blake launched his first digital product • Why testing new ideas and connecting with others is more important than followers...
Content Creators: The New Marketing Agency with Roger Figueiredo
February 24, 2021 12:00 - 28 minutes - 23.1 MBProfessional content creators are amazing at creating engaging content that their audiences love. So for a partnership between a brand and a creator to work, there need to be some ground rules. Roger Figueiredo joins Stewart Hillhouse to explain how the best partnerships are formed. On this episode of Top Of Mind, Roger and Stewart discuss: • The (very important) difference between an influencer and a creator • How brands can use creators for content and distribution • The business models o...
A Peek At The Future Of Marketing Roles with Tracey Wallace
February 17, 2021 12:00 - 42 minutesWith more channels than ever and more noise to overcome, marketing teams are seeing a drastic evolution in what they can look like. Tracey Wallace joins Stewart Hillhouse on Top Of Mind to explain what the future of marketing roles looks like. On this episode of Top Of Mind, Tracey and Stewart discuss: • How To Become A Great Writer (Hint: Learn How To Edit) • Why Hiring An Agency Isn't The Only Project-Based Hiring Option • How She's Building Her Remote Marketing Team • And So Much More T...
How To Build Momentum (And Get Buy-in) with Benyamin Elias
February 10, 2021 12:00 - 36 minutes - 28.9 MBThe best content marketers understand two things: how their work affects the business and how to get someone's attention. Benyamin Elias joins Stewart Hillhouse on Top Of Mind to explore how you can use momentum to make a dramatic effect on your business and to get the attention of the right people. On this episode of Top Of Mind, Benyamin and Stewart discuss: • What People Really Mean When They Say ROI (Return On Investment) • The Best Way To Get Buy-In For Your Big Idea • How The Content ...
How Top Online Communities Get Built with Andrew Guttormsen
February 03, 2021 12:00 - 38 minutesSome of the most successful digital entrepreneurs use online communities to talk directly with their best customers. But until now there hasn't been a tool dedicated to online communities. Andrew Guttormsen joins Stewart Hillhouse to share how the best online communities are built. On this episode of Top Of Mind, Stewart and Andrew discuss: • What The Best Creators Understand About Creating Online Communities • The Difference Between an Audience and A Community • How Andrew's Company Circl...
How Top Online Communities Get Built with Andrew Guttorsmen
February 03, 2021 12:00 - 38 minutesSome of the most successful digital entrepreneurs use online communities to talk directly with their best customers. But until now there hasn't been a tool dedicated to online communities. Andrew Guttorsmen joins Stewart Hillhouse to share how the best online communities are built. On this episode of Top Of Mind, Stewart and Andrew discuss: • What The Best Creators Understand About Creating Online Communities • The Difference Between an Audience and A Community • How Andrew's Company Circl...
The Good, Bad & Profitable of Influencer Marketing with Angelic Vendette
January 27, 2021 12:00 - 47 minutesAs social media continues to mature, so too will the role of influencer marketing on our feeds. Angelic Vendette joins Stewart Hillhouse on this episode of Top Of Mind to share what happens behind the scenes of highly effective influencer marketing campaigns. In this episode, Angelic and Stewart talk about: • What Questions To Ask Before Choosing An Influencer • How Angelic Would Spend $1000 On An Influencer Marketing Campaign • What Angelic Has Learned Managing Massive Influencer Campaing...
A Playbook For Growing A DTC Brand with Sandro Roco
January 20, 2021 12:00 - 36 minutesStarting a Direct-To-Consumer (DTC) brand is really tough. But introducing a new category into an already busy industry? Only the smart survive. Sandro Roco joins Stewart Hillhouse to share how he's growing his beverage company Sanzo. On this episode of Top Of Mind, Sandro and Stewart discuss: • The Three Most Important Aspects of Any Physical DTC Product • What Sandro Looks For In Any New Marketing Hire • How To Create A Brand Story People Will Care About • And So Much More Sandro Roco is...
How To Accelerate Your Marketing Career Using LinkedIn with Katie Mitchell
January 13, 2021 12:00 - 38 minutesConsistently sharing your ideas publicly is one of the most predictable ways to grow a network and accelerate your career opportunities. But where exactly should you start (and more importantly, how to keep going)? Katie Mitchell joins Stewart Hillhouse to share how she uses LinkedIn to practice her craft and grow as a marketer. On this episode of Top of Mind, Katie and Stewart share: • The Exact Steps To Getting Started Writing on LinkedIn • The Formula For A Great Post • Why Building A Pe...
Get Endless Content Ideas Using This Simple Framework with John Bonini
January 06, 2021 12:00 - 40 minutesOne of the most frustrating parts of creating content can be coming up with the ideas. Well, using this simple framework, you'll never again run out of content ideas for your blog, social, or video channels. John Bonini joins Stewart Hillhouse to talk all things content. On this episode of Top Of Mind, John and Stewart discuss: • The Importance Of A Repeatable Content Process • The Three Things People Look For On Google • Why You Should Think Like A Journalist When Writing Content • And So M...
How To Appear Like Your Brand Is Everywhere with Stephanie Cox
December 23, 2020 12:00 - 30 minutesPerception rules everything around us. But before going all-in on an idea, it's wise to first know what you want to be known for. Stephanie Cox joins Stewart Hillhouse to share how she manages to be seen everywhere her ideal customers are. On this episode of Top Of Mind, Stephanie and Stewart discuss: • How Perception Plays A Massive Role In Branding • Why It's Better To Show Than To Tell • Why She Thinks Marketing Qualified Leads Are Outdated • And So Much More Stephanie Cox is the Vice P...
The Path To Making $100K+ As A Content Marketer with Jimmy Daly
December 16, 2020 12:00 - 42 minutesThe job of a content marketer is not to write blog posts. Your job is to support the business. Jimmy Daly joins Stewart Hillhouse to share what he's learned from building a community of 1,900+ content marketers On this episode of Top Of Mind, Jimmy and Stewart chat about: • How Jimmy Is Getting His New Blog Off The Ground (As A Team of 1) • What Content Marketers Who Make Over $100k Know That Others Don't • How To Match Your Content Strategy With Your Business Strategy • And So Much More Ji...
Keep Customers For Life Using These Onboarding Tips with Ramli John
December 09, 2020 12:00 - 44 minutesGetting a new customer is cool. But you know what's really cool? Keeping a customer for life. Ramli John joins Stewart Hillhouse to discuss why investing in user onboarding could save your business. On this episode of Top Of Mind, Ramli and Stewart chat about: • Why More SaaS Businesses Should Think Like Costco • The 3 Things That Build High Converting User Onboarding • Ramli's Favourite Examples of Quality Onboarding • And So Much More Ramli John is the Program Lead at the Product-Led Ins...
Your Content Is Boring - Here's How To Fix It with Devin Reed
December 02, 2020 12:00 - 35 minutesWhat do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy. On this episode of Top Of Mind, Devin and Stewart chat about: • Devin's Three-Part Content Formula • Why He Doesn't Mind Sending Apology Emails To His Customers • The Biggest Mistake He Sees Other Content Teams Making • And So Much More De...
Why All Marketers Should (Sometimes) Be Wrong with Alex Montas
November 25, 2020 12:00 - 40 minutesPerformance marketing is the science of turning attention into predictable revenue. But is that all? Alex Montas joins Stewart Hillhouse to explore the nuances of performance marketing. On this episode of Top Of Mind, Alex and Stewart discuss: • What Is A Traffic Arbitrage (And How You Can Find Your Own) • How To Design A Campaign Hypothesis • Whether Alex Thinks Brand and Performance Marketing Can Get Along • What Makes a Great Performance Marketer • And So Much More Alex Montas is Global ...
Is Podcasting Right For You with Craig Hewitt
November 18, 2020 12:00 - 40 minutesPodcasting is having a moment in 2020, but what does the future hold for this unique channel? Craig Hewitt joins Stewart Hillhouse to explore what the future could look like for podcasting and whether it's the right channel for you. On this episode of Top Of Mind, Craig and Stewart discuss: • Why Craig Thinks Podcasting Is A Unique Type Of Content • The Biggest Mistakes Podcasters Make • Questions To Ask Before Starting A Podcast • What All The Best Podcasts Have In Common • And Much More ...
How To Host A Killer Virtual Event with Yaw Aning
November 11, 2020 12:00 - 34 minutesIf you want to throw a digital conference or event, you're going to need to go above and beyond to stand out. Yaw Aning joins Stewart Hillhouse to share how he pulled off one of the best virtual summits of the year.
The Reality Of Marketing A Startup with Lucy Heskins
November 04, 2020 12:00 - 33 minutesWorking at a startup is very different than any other working experience out there. In many cases, you have to market something that isn't necessarily built yet. Lucy Heskins joins Stewart Hillhouse to share her experience of using marketing content as a way to validate product-market fit early on. In this episode, Lucy and Stewart discuss: • Questions Every Marketer Should Ask Before Joining A Startup • How To Use Content To Validate An Idea Quickly and For Cheap • The Number 1 Marketing S...
Mastering The Attention Economy with Ari Lewis
October 28, 2020 11:00 - 29 minutesAttention is now one of the most valuable assets going. Without knowing how to get it, your ideas will struggle to get off the ground. Ari Lewis joins Stewart Hillhouse to teach him all he's learned about the Attention Economy. In this episode, Stewart and Ari discuss: • Ari’s Biggest Lesson For Content Creators • The Biggest Threats To Established Brands • The Rise of the Personality-Driven Business • And So Much More Ari Lewis is the host of Mastering The Attention Economy and a communi...
How To Create Branded Content Without Sounding Phoney with David Bates
October 21, 2020 11:00 - 29 minutesThere are a thousand ways for your brand to get the attention of your audience. David Bates joins Stewart Hillhouse to explain how to ensure your story doesn't get jumbled when sharing across platforms. In this episode, David and Stewart discuss: • How To Content Create Paths For Your Customer To Navigate Safely • Why It's Crucial to Create Opportunities To Interact With Your Brand • Unique Strategies to Create Content (Without Spending A Lot) • How To Maximize The Value of Your Media Asset...
How To Get (And Keep) A Subscription Customer with Chase Alderton
October 14, 2020 11:00 - 39 minutesSubscription business models require a different set of marketing skills to keep customers happy. Chase Alderton joins Stewart Hillhouse to share the common trends he's seen across 10,000+ subscription businesses. In this episode, Chase and Stewart discuss: • Business Models That Work Well With Reoccurring Charges • How To Avoid Customer Churn • The Three Steps To A Profitable Subscription Business • The Biggest Hurdle Marketers Need To Get Customers Over • And So Much More Chase Alderton i...
Why Decision Makers Are Scared Of You (And What To Do About It) with Michael Haynes
October 07, 2020 11:00 - 37 minutesWhen it comes to B2B marketing, your biggest competitor is status quo. Michael Haynes joins Stewart Hillhouse to discuss how to impress your B2B buyer and not scare them off. In this episode, Michael and Stewart discuss: • The 4 Things That B2B Buyers Are Looking For Right Now • How To Position Yourself As A Trusted Advisor To Your Customer • Why You Need To Listen On Three Levels To Understand Your Customer • How To Get Clarity On Your Customer's Buying Process • And So Much More Michael ...
Stop Guessing What Your Customer Wants To Hear with Katelyn Bourgoin
September 30, 2020 11:00 - 38 minutesWhoever gets closer to the customer, wins. Katelyn Bourgoin joins Stewart Hillhouse to explain how to get inside the mind of your customer to really understand what they need. In this episode, Katelyn and Stewart discuss: • Why You Should Be Talking with Your Buyers (And Not Your Prospects) • The Most Common Barriers Keeping People From Doing Customer Research • Her Exact Gameplan If You Only Have 30 Minutes With A Buyer • And So Much More Katelyn Bourgoin is a customer-obsessed marketer a...
Level-Up Your Content Repurposing Game with Amber Khan
September 23, 2020 11:00 - 38 minutesBeing consistent at creating content can become an annoying chore if you don't have the right systems in place. Amber Khan joins Stewart Hillhouse to share her system for creating thumb-stopping content. On this episode, Amber and Stewart discuss: • Why You Should Always Lead with Value • Where She Find Inspiration For Content Ideas • How To Unlock Content That's Trapped In Your Book • And So Much More Amber Khan is the founder and CEO of Repurpose Den, a content creation agency. Repurpose...
How To (Actually) Learn From Your Customers with Khalid Saleh
September 16, 2020 11:00 - 44 minutesGetting traffic to your website is pointless unless you're able to convert. Khalid Saleh joins Stewart Hillhouse to discuss why conversion rate optimization is a marketer's best secret weapon. On this episode, Khalid and Stewart discuss: • Lessons in Bad Usability (And How It's Cost Taxpayers Over $1.3B So Far) • People's Two Most Precious Commodities • The 3 Factors Khalid's Found to Drive Most Buying Decisions • How He Steals Words Right From His Customer's Mouth For His Copy • And So Muc...
Why All Marketers Must Have A Point of View with Mayur Gupta
September 09, 2020 11:00 - 37 minutesConsumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue. On this episode, Mayur and Stewart discuss: • How At A Systematic Level, Marketing Is All About Behaviour Change • Why Marketers Must Now Have A Blend of Analytical and Creative Skills • How He Balances Profitability with Purpose • And So Much More Mayur is CMO who's previously ...
Stop Making Boring B2B Content with Chantelle Marcelle
September 02, 2020 11:00 - 31 minutesThe best marketers learn from their mistakes faster than their competitors. Chantelle Marcelle joins Stewart Hillhouse to share how she leads by example by practicing with her own personal brand. On this episode, Michelle and Stewart discuss: • The Key Difference Between How B2B and B2C Do Social Media • How Fast Growing Companies Use LinkedIn To Dominate The Conversation • Advice On How To Get Started Making Your Own Content • How To Steal Like An Artist • And So Much More Chantelle Marcel...