Best Of: The Secret to Choosing a Terrific Name with Louise Karch

How do you know if you company has a bad name? When your accountant tells you you're not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins Stewart Hillhouse to give a Masterclass on company naming.

On this episode of Top Of Mind, Louise and Stewart discuss:
• The two most important questions you need to ask when testing a new name
• How the sounds we hear influence our emotions
• How to take advantage of our brains wiring to stand out in a crowd
•And so much more

Louise Karch is the author of the award winning book: Word Glue - How To Find Your Million Dollar Brand Name (https://www.wordglue.co/) will help to guide you and your team on your next Name Storming session.

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