The best brands in the world require brand and performance marketers who are both data-savvy while still being creative. Charlie Grinnell joins Stewart Hillhouse to share how he uses data to inform his creative and strategic decisions.
On this episode of Top of Mind, Stewart and Charlie discuss:
• How brands like RedBull and Lululemon make marketing strategy
• Why he believes marketing is a combination of art and commerce
• How a video idea generated over 100M views
• And so much more
Charlie Grinnell is the CEO of RightMetric
LinkedIn: https://www.linkedin.com/in/charliegrinnell/
Twitter: https://twitter.com/CharlieGrinnell
RightMetric: http://rightmetric.co/