Tactics without a strategy lead to wasted efforts. But a strategy without doing the work won't get you anywhere. It's important to strike a balance between strategy and execution. Melanie Deziel joins Stewart Hillhouse to share a step-by-step content strategy and how to execute it successfully.
On this episode of Top Of Mind, Melanie and Stewart discuss:
• How to design a strategy that gets you to your ideal goals (fast)
• 4 key questions every content marketer should ask themselves
• How to come up with unlimited content ideas
• And so much more
Melanie Deziel is the author of The Content Fuel Framework and the Director of Content at Foundation Marketing
Twitter: https://twitter.com/mdeziel
Website: https://www.storyfuel.co/contentfuelframework
LinkedIn: https://www.linkedin.com/in/melaniedeziel/
Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse
For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.com/topofmind/