Content Creators: The New Marketing Agency with Roger Figueiredo
Top Of Mind with Stewart Hillhouse
English - February 24, 2021 12:00 - 28 minutes - 23.1 MBMarketing Business Society & Culture marketing branding growth Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: A Peek At The Future Of Marketing Roles with Tracey Wallace
Next Episode: From Creator To CMO: Why Content Matters with Blake Emal
Professional content creators are amazing at creating engaging content that their audiences love. So for a partnership between a brand and a creator to work, there need to be some ground rules. Roger Figueiredo joins Stewart Hillhouse to explain how the best partnerships are formed.
On this episode of Top Of Mind, Roger and Stewart discuss:
• The (very important) difference between an influencer and a creator
• How brands can use creators for content and distribution
• The business models of the most successful content creators
• And so much more
Roger Figueiredo is the VP of Marketing at #Paid.
Twitter: https://twitter.com/rogerfigs
LinkedIn: https://www.linkedin.com/in/rogerfigueiredo/
#Paid: https://hashtagpaid.com/