Pattern Breakers
130 episodes - English - Latest episode: 5 days ago - ★★★★★ - 367 ratingsHost Mike Maples Jr. from venture capital firm Floodgate offers lessons from the rare startup super performers — BEFORE they were successful. Pattern Breakers features interviews with some of Silicon Valley’s most legendary entrepreneurs and thought leaders, including Netscape co-founder Marc Andreessen, LinkedIn founder Reid Hoffman, Instagram founders Kevin Systrom and Mike Kreiger, business maverick Mark Cuban, and Shopify co-founder Tobi Lütke.
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Episodes
A Sneak Peek at Pattern Breakers
July 09, 2024 07:00 - 39 minutes - 36.4 MBToday is a huge day for Pattern Breakers, the book. Co-written with Peter Zeibelman of the Stanford Graduate School of Business, Pattern Breakers has been dubbed “the most important start-up book of the last ten years” by legendary entrepreneur and co-creator of the Lean Startup movement Steve Blank. Pattern Breakers draws from decades of experience in entrepreneurship and venture capital from its co-authors to offer a radical set of new ideas for how entrepreneurs, investors, and corporate...
Maddie Hall: A Different Path to the Future
July 01, 2024 07:00 - 40 minutes - 37 MBThere is no single path to becoming the founder of a pattern-breaking startup. For Maddie Hall, her journey began with a crucial choice: to brainstorm startup ideas or to spend time with people already shaping the future. She chose the latter, following Sam Altman at OpenAI as his Chief of Staff. This experience, along with the connections and knowledge she gained, inspired her to co-found Living Carbon. Her startup offers "supertrees" that grow faster, produce harder wood, and absorb more c...
Breakthrough Lessons: Founder-Future Fit
June 24, 2024 07:00 - 12 minutes - 11.2 MBCheck out the new Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's new book Pattern Breakers is available now wherever you buy books.
Justin Kan: Pattern Breaker Personified
June 10, 2024 07:00 - 42 minutes - 38.7 MBIf pattern breaker was a term in the dictionary, you just might find an image of Justin Kan. From his attempts as a teenager to send a camera to outer space, to selling his first company on Ebay, to strapping a camera to his head to play the starring role on Justin.tv, Kan has always been a man with uncommon ideas and the ability to convince people to follow his lead. On this episode, Mike Maples, Jr. of Floodgate speaks with Kan about the runaway success of Twitch, but also his fear of sca...
Breakthrough Lessons: The Value of a Superbuilder
June 03, 2024 07:00 - 11 minutes - 10.4 MBIn the early days of a start-up, the superbuilder can be as important to greatness as the start-up leader, and they’re often not the same person. But what are the traits of a great superbuilder, and why do they play such a crucial role in the zero to one phase of a company? In this Breakthrough Lesson, Mike Maples, Jr of Floodgate discusses the success of superbuilder Kyle Vogt and how his ingenuity saved Justin.tv, as well as how superbuilders help a startup tackle adversity and attract gre...
Kyle Vogt: A Problem Solver With A Purpose
May 27, 2024 07:00 - 39 minutes - 36 MBKyle Vogt has always been fascinated with designing robots and machines. From his youngest days, he retrofitted his father's car to drive itself along the highways of his home state of Kansas. Later, he dropped out of MIT and became a wildly successful startup founder, playing a crucial role in the development of Justin.tv and Twitch. With Cruise Automation, he returned to his roots, making robotaxis a reality rather than science fiction. In this episode, Mike Maples, Jr. of Floodgate speaks ...
Breakthrough Lessons: Learning to Savor Surprises
May 20, 2024 07:00 - 11 minutes - 10.9 MBThe ability to notice and savor surprises is a key overlooked skill of the greatest founders. It allows you to narrow in on the types of capabilities that will lead to breakthroughs. In this Breakthrough Lesson, Mike Maples, Jr of Floodgate calls on the lessons learned by Twitch co-founder Emmett Shear to discuss why founders should seek surprises instead of validation, and how positive surprises can be a key source of greatness.Check out the new Pattern Breakers Blog at patternbreakers.subs...
Emmett Shear: How Twitch Changed Media by Merging it with Gaming
May 13, 2024 07:00 - 38 minutes - 35.7 MBEmmett Shear was a gamer long before he helped define one of the most important new media companies at the intersection of gaming, media, and the creator economy. What can we learn from his success as a founder? (hint: it has something to do with truly listening to users.)Check out the new Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike. Mike's new book Pattern Breakers is available now wherever you buy books.
Breakthrough Lessons: The One Thing That Matters Most…
April 29, 2024 07:10 - 10 minutes - 9.35 MBIn the early days of a startup, finding product-market fit is paramount. Once you have it, failure is almost impossible. Without it, you can do everything else right, and still fail. In this Breakthrough Lesson, Mike Maples, Jr of Floodgate discusses three heuristics for maximizing the odds of success: Find the right North Star, offer a Delta 4 experience, and don’t fool yourself.Check out the new Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content fro...
Michael Seibel: “The Godfounder” Discusses Justin.tv, Twitch, and Y Combinator
April 29, 2024 07:05 - 47 minutes - 43.1 MBMichael Seibel didn’t set out to become a legendary startup founder. As a young man, his sights were set on politics, dreaming of a future on the Supreme Court. But his friendship with fellow Yale classmate Justin Kan led to a fortuitous cross-country trip to California that changed everything. In this episode, Mike Maples, Jr. of Floodgate talks with Seibel about the creation of Justin.tv and Twitch, and the wisdom he shares with aspiring founders as a partner and managing director at Y Comb...
Welcome to Pattern Breakers
April 29, 2024 07:00 - 6 minutes - 6.17 MBMike Maples, Jr. of Floodgate is back with a new season of his podcast, once called Starting Greatness, now renamed Pattern Breakers. The focus remains, but with increased ambitions. In this season intro, Mike explains his reasons for expanding the podcast's scope, what listeners can anticipate going forward, and details about a forthcoming book set to release this summer. Subscribe now so you don’t miss an episode, and check out the new Pattern Breakers letter on Substack at www.patternbreak...
Lessons of Greatness: Nail Your Niche
June 12, 2023 08:05 - 9 minutes - 8.5 MBFounders are naturally drawn to the tantalizing potential of their product reaching a vast market, but the route to victory starts with nailing a niche before going for the broader opportunity. In this lesson of greatness, Mike Maples, Jr of FLOODGATE calls on the lessons of Spotify co-founder Daniel Ek to examine how this is done: Identify a stronghold where you can dominate, deliver a Delta 4 experience, and do everything possible to create unfair advantages in your favor.
Breakthrough Lessons: Nail Your Niche
June 12, 2023 08:05 - 9 minutes - 8.46 MBFounders are naturally drawn to the tantalizing potential of their product reaching a vast market, but the route to victory starts with nailing a niche before going for the broader opportunity. In this lesson of greatness, Mike Maples, Jr of Floodgate calls on the lessons of Spotify co-founder Daniel Ek to examine how this is done: Identify a stronghold where you can dominate, deliver a Delta 4 experience, and do everything possible to create unfair advantages in your favor.Check out the new...
Daniel Ek: How Spotify Revolutionized The Music Business
June 12, 2023 08:00 - 47 minutes - 43.5 MBWhen he was a little boy growing up in Sweden, Daniel Ek was obsessed with two things: the binary realm of computers and the artistry of music. As a young adult, he combined his love for both by co-founding Spotify, which became the global standard-bearer for streaming, Spotify now has more than 500 million users per month. In this episode, Mike Maples, Jr of Floodgate interviews Daniel Ek to break down the importance of recognizing technology infections, securing the perfect niche to secure ...
Lessons of Greatness: Crisis Reveals Greatness
March 27, 2023 06:40 - 9 minutes - 8.48 MBStartup founders dealt with uncertainty, stress and trauma in the wake of the run on Silicon Valley Bank, but the most important lessons from this crisis never showed up in social media. In this lesson of greatness, Mike Maples, Jr of FLOODGATE calls on the actions of a variety of founders who showed incredible courage and competence to showcase three crucial lessons for founders for how to deal with another potential crisis: Scenario planning, financial agility, and crisis communication.
Breakthrough Lessons: Crisis Reveals Greatness
March 27, 2023 06:40 - 9 minutes - 8.43 MBStartup founders dealt with uncertainty, stress and trauma in the wake of the run on Silicon Valley Bank, but the most important lessons from this crisis never showed up in social media. In this lesson of greatness, Mike Maples, Jr of Floodgate calls on the actions of a variety of founders who showed incredible courage and competence to showcase three crucial lessons for founders for how to deal with another potential crisis: Scenario planning, financial agility, and crisis communication.Che...
Untold lessons from the SVB bank run
March 27, 2023 06:25 - 32 minutes - 29.9 MBThe recent run on Silicon Valley Bank led to a variety of accusations, recriminations and finger-pointing on social media, but how can FOUNDERS actually learn from the crisis? And what lessons can we learn from the founders who crushed it under tough circumstances? In this episode, Mike Maples, Jr welcomes Floodgate co-founder Ann Miura-Ko on the show to discuss these topics. Mike and Ann also speak with SmarterDx CEO Michael Gao about how he handled a wild weekend for his company, and legend...
Lessons of Greatness: Refuse Mediocrity
December 15, 2022 08:05 - 11 minutes - 10.8 MBWhen we REFUSE to accept mediocrity, we can start building greatness. But how can you avoid the pitfalls of learned helplessness and help your company break through the arbitrary limits that impede progress? In this lesson of greatness, Mike Maples, Jr of FLOODGATE calls on the lessons of Boom Supersonic founder Blake Scholl to examine three tips to help founders develop startups that change the future: Embrace the belief you can make radical change, find a big problem that speaks to your sou...
Breakthrough Lessons: Refuse Mediocrity
December 15, 2022 08:05 - 11 minutes - 10.9 MBWhen we REFUSE to accept mediocrity, we can start building greatness. But how can you avoid the pitfalls of learned helplessness and help your company break through the arbitrary limits that impede progress? In this lesson of greatness, Mike Maples, Jr of Floodgate calls on the lessons of Boom Supersonic founder Blake Scholl to examine three tips to help founders develop startups that change the future: Embrace the belief you can make radical change, find a big problem that speaks to your sou...
Blake Scholl: How Boom Supersonic Took Flight
December 15, 2022 08:00 - 40 minutes - 37.5 MBMore than fifty years after the first Concorde took flight, consumer air travel is actually SLOWER. Blake Scholl and his team at Boom Supersonic are out to reverse this stagnation and change how we think about commercial aviation. In this episode, Mike Maples, Jr of FLOODGATE interviews Scholl to learn more about the history of American aviation, the origins of Boom Supersonic and the challenges it faces now, and how tech founders are exploring unfamiliar spaces with great success.Check out ...
Breakthrough Lessons: Leslie’s Compass
August 22, 2022 08:00 - 11 minutes - 10.9 MBWhen a startup product goes to market, the two key muscles it can flex are marketing and sales. In nearly every facet of a startup product, marketing or sales takes the natural lead in getting the product to customers. But startups often pour resources into these two areas in unfocused ways, and the results can be disastrous. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses the work of Silicon Valley legend Mark Leslie and specifically the framework of Leslie’s Compass, a...
Lessons of Greatness: Leslie’s Compass
August 22, 2022 08:00 - 11 minutes - 10.9 MBWhen a startup product goes to market, the two key muscles it can flex are marketing and sales. In nearly every facet of a startup product, marketing or sales takes the natural lead in getting the product to customers. But startups often pour resources into these two areas in unfocused ways, and the results can be disastrous. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses the work of Silicon Valley legend Mark Leslie and specifically the framework of Leslie’s Compass, a...
Mark Leslie: Silicon Valley Go-to-Market Legend (Part 2)
August 22, 2022 08:00 - 36 minutes - 33.7 MBMike Maples, Jr of Floodgate welcomes back go-to-market expert and Stanford Graduate School of Business lecturer Mark Leslie for the second of their two-part interview, this time focusing on the role and responsibilities of a CEO and a deep dive into Leslie’s Compass, an essential set of heuristics for every startup founder. Leslie also discusses the value of founders focusing on a five-year plan for their startup, why it’s challenging to make meaningful change inside a large company, and why...
Lessons of Greatness: The Sales Learning Curve
August 01, 2022 08:05 - 11 minutes - 10.8 MBWhen a startup launches a new product, it's tempting to ramp its sales force too quickly. Often, this leads to a crash-and-burn scenario for companies that failed to learn what it took for the *entire organization* to achieve product-market-fit. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses how Mark Leslie's Sales Learning Curve framework helps startups keep themselves honest about their progress toward product-market fit, rather than falling into the trap of wishful thi...
Breakthrough Lessons: The Sales Learning Curve
August 01, 2022 08:05 - 11 minutes - 10.8 MBWhen a startup launches a new product, it's tempting to ramp its sales force too quickly. Often, this leads to a crash-and-burn scenario for companies that failed to learn what it took for the *entire organization* to achieve product-market-fit. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses how Mark Leslie's Sales Learning Curve framework helps startups keep themselves honest about their progress toward product-market fit, rather than falling into the trap of wishful thi...
Mark Leslie: Silicon Valley Go-to-Market Legend (Part 1)
August 01, 2022 08:00 - 45 minutes - 42 MBDuring the 1990s, Mark co-founded Veritas Systems, which he piloted from nothing to 6,000 employees and $1.5B in revenue in a decade. Now a lecturer in management at the Stanford Graduate School of Business, Leslie is one of the foremost experts in go-to-market strategy in Silicon Valley, and in the first of this two-part series with Mike Maples, Jr of FLOODGATE, Leslie discusses what strategies he used to make Veritas a runaway success, and the origins for the Sales Learning Curve. Check out...
Lessons of Greatness: The Infinite Game
May 16, 2022 07:05 - 6 minutes - 6.04 MBWe’re taught from a young age about *finite* sporting games like baseball, basketball, and soccer. Or board games like checkers or chess. Or academic games like grades and test scores. Or status games like credentials and university degrees. In these games, we know the rules and how to determine who scored the highest, according to rules set by someone else. But what about *infinite* games, where the rules and players are changeable, and the primary goal is to keep the game going? In this les...
Breakthrough Lessons: The Infinite Game
May 16, 2022 07:05 - 6 minutes - 6.04 MBWe’re taught from a young age about *finite* sporting games like baseball, basketball, and soccer. Or board games like checkers or chess. Or academic games like grades and test scores. Or status games like credentials and university degrees. In these games, we know the rules and how to determine who scored the highest, according to rules set by someone else. But what about *infinite* games, where the rules and players are changeable, and the primary goal is to keep the game going? In this les...
Tobi Lutke: A Startup Founder Arming The Rebels Against Amazon
May 16, 2022 07:00 - 40 minutes - 36.8 MBGrowing up in Germany, Shopify co-founder and CEO Tobi Lutke was never quite comfortable with people telling him to do things because that's the way they're done. In this episode, Mike Maples, Jr of FLOODGATE interviews Lutke to discuss the origins of Shopify, the difference between finite games and infinite games, and the reason it's important for startups and companies to always question assumptions imposed by "experts."Check out the new Pattern Breakers Blog at patternbreakers.substack.com...
Lessons of Greatness: The Artistry of Startup Breakthroughs
February 28, 2022 08:05 - 8 minutes - 7.49 MBToo many people mistakenly believe that being a good entrepreneur comes from simply talking to customers and solving their pain. But the most impactful companies are built for aesthetic reasons - think of Twitter, Lyft, Apple, and Medium - and those companies serve as expressions of what their founders thought the world needed. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses the success of Pandora’s visionary founder Tim Westergren, and offers three tips for founders looki...
Tim Westergren: How The Band Kept Playing At Pandora
February 28, 2022 08:05 - 41 minutes - 38.3 MBTim Westergren maxed out 11 credit cards, racked up hundreds of thousands of dollars in debt, and was rejected 348 times for a second round of funding for his revolutionary idea for a music streaming platform. But like any true artist, Westergren remained committed to his vision of creating an aesthetically more beautiful future with Pandora, and now the company boasts more than 6 million monthly subscribers. Mike Maples, Jr of FLOODGATE interviews Westergren to discuss the company’s humble b...
Breakthrough Lessons: The Artistry of Startup Breakthroughs
February 28, 2022 08:05 - 8 minutes - 7.49 MBToo many people mistakenly believe that being a good entrepreneur comes from simply talking to customers and solving their pain. But the most impactful companies are built for aesthetic reasons - think of Twitter, Lyft, Apple, and Medium - and those companies serve as expressions of what their founders thought the world needed. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses the success of Pandora’s visionary founder Tim Westergren, and offers three tips for founders looki...
Breakthrough Lessons: “BIG D" Design
December 20, 2021 14:50 - 7 minutes - 7.26 MBLots of people think about design from the perspective of how a product should look and function. But design can be applied to greatness on many more levels than most realize. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses how you can design your opportunity, your team, your market, your category, your culture, and even your own life. "Big D" design is about understanding that you have the chance to be more intentional in more areas that contribute to success than most re...
Lessons of Greatness: “BIG D" Design
December 20, 2021 14:50 - 7 minutes - 7.26 MBLots of people think about design from the perspective of how a product should look and function. But design can be applied to greatness on many more levels than most realize. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses how you can design your opportunity, your team, your market, your category, your culture, and even your own life. "Big D" design is about understanding that you have the chance to be more intentional in more areas that contribute to success than most re...
Qasar Younis and Peter Ludwig of Applied Intuition: A Startup Designed to Win
December 20, 2021 14:50 - 37 minutes - 34.1 MBQasar Younis and Peter Ludwig both grew up in the backyard of American automotive giant General Motors in Detroit, but didn’t cross paths until their days as product managers at Google. Since then they’ve pooled their affinity for cars and technology as the co-founders of Applied Intuition, a fast-moving startup that has already achieved greatness with their advanced simulation software for autonomous vehicles. Mike Maples, Jr of FLOODGATE interviews Younis and Ludwig to discuss how the comp...
Breakthrough Lessons: How to Defeat "We're F*cked, It's Over" (WFIO) Moments
November 15, 2021 08:05 - 12 minutes - 11.5 MBYour startup will face multiple WFIO moments on the path to greatness...COUNT ON IT. But that doesn’t mean you should let these moments get inside your head. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses how every startup team MUST be prepared to take the initiative in the crucible of the WFIO moments they will inevitably face. The bright side? You can use these horrible situations as defining moments to show everyone that your startup is destined to defeat the impossibl...
Lessons of Greatness: How to Defeat "We're F*cked, It's Over" (WFIO) Moments
November 15, 2021 08:05 - 12 minutes - 11.5 MBYour startup will face multiple WFIO moments on the path to greatness...COUNT ON IT. But that doesn’t mean you should let these moments get inside your head. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses how every startup team MUST be prepared to take the initiative in the crucible of the WFIO moments they will inevitably face. The bright side? You can use these horrible situations as defining moments to show everyone that your startup is destined to defeat the impossible.
Ben Horowitz: “The IPO From Hell” and Other REAL Lessons from the Startup Crucible
November 15, 2021 08:00 - 44 minutes - 40.5 MBStartups are romanticized AFTER they win. But it takes extraordinary grit to have what it TAKES to win. Ben Horowitz, the co-founder of Andreessen-Horowitz, is the perfect guest to tell it like it is, as he has for many years in his books "the Hard Thing About Hard Things" and "What You Do Is Who You Are." Mike Maples, Jr of FLOODGATE interviews Ben to discuss the ups and downs of dealing with "the struggle," and why the best startup leaders are often the ones who simply refused to quit.Chec...
Breakthrough Lessons: The future is DESIGNED, not predicted
November 01, 2021 09:05 - 13 minutes - 12 MBModerna CEO Stephane Bancel understands that the task of a revolutionary startup is to manifest a radically different future, and not merely settle for a marginal improvement. But how did he make that future a reality with messenger RNA Therapeutics, and how can you do it with your startup? In this lesson of greatness, Mike Maples, Jr of FLOODGATE goes in-depth on the three strategies to designing a future where your startup achieves greatness: Play offense with risk, use the Backcasting meth...
Lessons of Greatness: The future is DESIGNED, not predicted
November 01, 2021 09:05 - 13 minutes - 12 MBModerna CEO Stephane Bancel understands that the task of a revolutionary startup is to manifest a radically different future, and not merely settle for a marginal improvement. But how did he make that future a reality with messenger RNA Therapeutics, and how can you do it with your startup? In this lesson of greatness, Mike Maples, Jr of FLOODGATE goes in-depth on the three strategies to designing a future where your startup achieves greatness: Play offense with risk, use the Backcasting meth...
Stephane Bancel of Moderna: $5B and 10 years on the path to changing humanity
November 01, 2021 09:00 - 45 minutes - 41.4 MBWhat’s it like to run a startup that has achieved its goal of impacting humanity at a time of desperate need? Moderna CEO Stephane Bancel joins Mike Maples, Jr of FLOODGATE to discuss the power of taking offensive risks to seize unlikely futures with massive upside, sometimes with the result of changing the odds of life itself. For founders seeking greatness, the conversation also teases out many of the enduring lessons of how we can increase the odds of creating massive breakthroughs.Check o...
Lessons of Greatness: Apply Game Design to Business Software
September 21, 2021 16:14 - 10 minutes - 9.53 MBRahul Vohra shows us how game design can be used to make business products far more engaging and contribute to a state of flow. Since future success in business software and services is increasingly driven by product-led growth and bottoms-up adoption driven by end-users, mastering game design is vital for startups seeking greatness. In this lesson of greatness, Mike Maples, Jr talks about the specific and actionable steps you can take to harness the power of game design in your products.
Breakthrough Lessons: Apply Game Design to Business Software
September 21, 2021 16:14 - 10 minutes - 9.53 MBRahul Vohra shows us how game design can be used to make business products far more engaging and contribute to a state of flow. Since future success in business software and services is increasingly driven by product-led growth and bottoms-up adoption driven by end-users, mastering game design is vital for startups seeking greatness. In this lesson of greatness, Mike Maples, Jr talks about the specific and actionable steps you can take to harness the power of game design in your products.Chec...
Rahul Vohra of Superhuman: How to create business products people *enjoy* using
September 21, 2021 15:54 - 37 minutes - 33.9 MBRahul Vohra of Superhuman has adopted some of the most cutting-edge approaches to making a business product people *want* to use, rather than have to use. In this episode, Mike Maples, Jr of FLOODGATE talks to Rahul about how any startup founder can apply the principles of game design to their products, and why this is becoming increasingly important in a world where users (rather than IT) increasingly decide which products win.Check out the new Pattern Breakers Blog at patternbreakers.substa...
Lessons of Greatness: The Myth of TAM
August 23, 2021 17:06 - 10 minutes - 9.39 MBThe conventional thinking is that a big total available market (TAM) is one of the most important factors in startup success. But Julia Hartz's success at Eventbrite shows the limits of this thinking. In this Lesson of Greatness, Mike Maples Jr of Floodgate talks about the difference between available markets and potential markets and offers heuristics for determining the potential market for future breakthroughs.
Breakthrough Lessons: The Myth of TAM
August 23, 2021 17:06 - 10 minutes - 9.39 MBThe conventional thinking is that a big total available market (TAM) is one of the most important factors in startup success. But Julia Hartz's success at Eventbrite shows the limits of this thinking. In this Lesson of Greatness, Mike Maples Jr of Floodgate talks about the difference between available markets and potential markets and offers heuristics for determining the potential market for future breakthroughs.Check out the new Pattern Breakers Blog at patternbreakers.substack.com for even...
Julia Hartz: From Zero to One to IPO and Beyond
August 23, 2021 17:04 - 43 minutes - 39.8 MBEventbrite CEO Julia Hartz didn't start out life thinking she would be a tech founder, but she has achieved a feat that's very rare: Starting a great startup and going the distance, even past IPO. She also navigated one of the toughest setbacks in recent tech history when the COVID-19 pandemic jeopardized Eventbrite's entire business. In this episode, Mike Maples Jr interviews Julia Hartz to discuss what founders seeking greatness can learn from her varied experiences and choices along the wa...
Breakthrough Lessons: Price Before You Build
August 02, 2021 07:05 - 11 minutes - 10.1 MBMost startups postpone pricing decisions until after the product is developed. They HOPE they can make money rather than KNOW they will at the outset. In this Lesson of Greatness, pricing guru Madhavan Ramanujam shows us that without a price, you literally don't have a product. Therefore, we should follow some of the best practices aligned with having the willingness to pay discussion early and in the most effective ways.Check out the new Pattern Breakers Blog at patternbreakers.substack.com ...
Lessons of Greatness: Price Before You Build
August 02, 2021 07:05 - 11 minutes - 10.1 MBMost startups postpone pricing decisions until after the product is developed. They HOPE they can make money rather than KNOW they will at the outset. In this Lesson of Greatness, pricing guru Madhavan Ramanujam shows us that without a price, you literally don't have a product. Therefore, we should follow some of the best practices aligned with having the willingness to pay discussion early and in the most effective ways.
Pricing Guru Madhavan Ramanujam: How Smart Startups Design Their Products Around the Price
August 02, 2021 07:00 - 35 minutes - 32.5 MBNew startups fail for many reasons. Perhaps the most obvious is they can't get people to pay the necessary price for their products. Madhavan Ramanujam's book Monetizing Innovation, is the foremost guide in the industry for startups who want to make pricing a core part of their success rather than an afterthought. In this interview, Mike Maples Jr of Floodgate talks to Madhavan about the key success factors as well as mistakes to avoid.Check out the new Pattern Breakers Blog at patternbreaker...