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Lessons of Greatness: The Myth of TAM
Pattern Breakers
English - August 23, 2021 17:06 - 10 minutes - 9.39 MB - ★★★★★ - 367 ratingsEntrepreneurship Business Technology careers investing startups venture capital Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Julia Hartz: From Zero to One to IPO and Beyond
The conventional thinking is that a big total available market (TAM) is one of the most important factors in startup success. But Julia Hartz's success at Eventbrite shows the limits of this thinking. In this Lesson of Greatness, Mike Maples Jr of Floodgate talks about the difference between available markets and potential markets and offers heuristics for determining the potential market for future breakthroughs.