Breakthrough Lessons: Price Before You Build

Pattern Breakers

English - August 02, 2021 07:05 - 11 minutes - 10.1 MB - ★★★★★ - 367 ratings
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Previous Episode: Pricing Guru Madhavan Ramanujam: How Smart Startups Design Their Products Around the Price

Next Episode: Julia Hartz: From Zero to One to IPO and Beyond

Most startups postpone pricing decisions until after the product is developed. They HOPE they can make money rather than KNOW they will at the outset. In this Lesson of Greatness, pricing guru Madhavan Ramanujam shows us that without a price, you literally don't have a product. Therefore, we should follow some of the best practices aligned with having the willingness to pay discussion early and in the most effective ways.Check out the new Pattern Breakers Blog at patternbreakers.substack.com
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