SmartBug on Tap
127 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 50 ratingsThis is digital marketing, whenever you want it. SmartBug on Tap delivers weekly conversations and thought leadership from SmartBug Media on demand generation, marketing automation, brand loyalty, and digital strategy. If you’re looking for expert, game-changing thoughts on digital marketing, you’ve found your home.
Each episode will feature topics such as lead generation, account engagement, brand loyalty, inbound marketing, sales enablement, PR, demand generation, marketing automation, paid media, web design and development, sales enablement, revenue growth, digital strategy, ROI, and more.
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Episodes
Getting Started with TikTok for B2B Marketers
July 12, 2022 16:02 - 11 minutes - 15.7 MBOn the season finale of SmartBug on Tap, Hannah Shain shares some useful tips on how to get started with TikTok as a B2B marketer. If you’re thinking TikTok is just for teens and gen z-ers, think again. Brands are growing, recruiting is flourishing, and more leads than ever are being generated from this platform. So if you haven’t started yet - it’s time to jump in!
What’s Your Definition of an SQL?
July 06, 2022 15:35 - 11 minutes - 16.1 MBOn this episode of SmartBug on Tap, Hannah Shain talks about the different definitions of an SQL (sales qualified lead) and what it means for you and your business. For us, it's a black and white metric detailing the count of sales initial calls also known as discovery calls. What's your definition of an SQL?
The Weekly Marketing Dashboard
June 28, 2022 16:33 - 13 minutes - 17.9 MBOn this episode of SmartBug on Tap, Hannah Shain shares what's on her marketing dashboard and what metrics and data we should be digging into on a weekly basis. Data is the lifeblood of your organization. And putting that data into actionable, goal-oriented reporting is critical for us as marketing leaders as we guide the ship, and make decisions on the next investment or game plan.
Sales Enablement Quick Win
June 21, 2022 07:56 - 12 minutes - 17.1 MBOn this episode of SmartBug on Tap, Hannah Shain unpacks some advice on how to land a quick win to enable your sales team with real-time, highly qualified leads. Let's dive in!
Intent Data
June 14, 2022 14:04 - 11 minutes - 16.1 MBOn this episode of SmartBug on Tap, Hannah Shain discusses the topic of Intent Data. Intent data is a major factor in our marketing strategies, especially when it comes to ABM. Here are a few thoughts on how you can work with a data provider to pull in buying intent insights into your CRM and run plays for both sales and marketing.
How ABM Campaigns can Fail When You're Not Using Intent Data
June 14, 2022 14:04 - 11 minutes - 16.1 MBOn this episode of SmartBug on Tap, Hannah Shain discusses the topic of Intent Data. Intent data is a major factor in our marketing strategies, especially when it comes to ABM. Here are a few thoughts on how you can work with a data provider to pull in buying intent insights into your CRM and run plays for both sales and marketing.
Recruitment During The Great Resignation
June 07, 2022 14:43 - 10 minutes - 15 MBOn this episode of SmartBug on Tap, Hannah Shain shares how to use recruitment in this period of "The Great Resignation" to attract and retain talent.
Chatbots and Live Chat
May 31, 2022 14:34 - 12 minutes - 16.9 MBOn this episode of SmartBug on Tap, Hannah Shain talks all about how to fuel your inbound marketing engine with chatbots integrated with live chat to elevate the user experience on your website.
ABM vs. Content Marketing
May 24, 2022 14:08 - 15 minutes - 21.6 MBOn this episode of SmartBug on Tap, Hannah Shain debates about where and how to use ABM vs. Content Marketing as part of your inbound marketing strategy. Let's dive in!
QR Codes in B2B Marketing
May 17, 2022 14:25 - 12 minutes - 16.9 MBOn this episode of SmartBug on Tap, Hannah Shain talks trending campaigns, specifically QR codes, and how you can bring QR codes into your B2B marketing. Stay tuned as we go beyond the infamous Super Bowl ad to explore actionable insights.
Marketing Attribution
May 10, 2022 15:19 - 13 minutes - 19 MBOn this episode of SmartBug on Tap, Hannah Shain discusses the topic of marketing attribution. If you've ever been asked: "What’s the ROI on that campaign? Where did those leads come from? How do you know if your marketing spend is generating value?" then stay tuned for this episode.
Buyer Personas: The 5 to 9 Persona
May 03, 2022 01:19 - 10 minutes - 14.8 MBOn this episode of SmartBug on Tap, Hannah Shain shares how to dig deeper into understanding buyer personas outside of their traditional 9 to 5 job, and appeal to their entire persona in the 5 to 9 realm.
How to Run an ABM Event Model That Drives Real Revenue Results
August 31, 2021 21:07 - 11 minutes - 10.7 MBOn this episode of SmartBug on Tap, Hannah Shain shares how to run a targeted ABM event model that drives real revenue results.
How to Use Incentives Throughout Your Buyer's Journey
August 24, 2021 21:51 - 9 minutes - 8.6 MBOn this episode of SmartBug on Tap, Hannah Shain shares how to use gift incentives throughout your Buyer's Journey to effectively attract, engage and delight.
Why You Should Rethink Your Lead Nurture Strategy
August 17, 2021 18:52 - 9 minutes - 11.6 MBOn this episode of SmartBug on Tap, Hannah Shain shares how you should rethink your lead nurture strategy for top of funnel leads that are downloading your content.
How to Make Video Marketing Work for Your SEO Strategy Part 2
August 10, 2021 20:16 - 6 minutes - 8.11 MBOn this episode of SmartBug on Tap, Hannah Shain shares how to use video marketing to improve your search presence.
How to Make Video Marketing Work for Your SEO Strategy Part 1
August 03, 2021 17:47 - 7 minutes - 8.18 MBOn this episode of SmartBug on Tap, Hannah Shain shares how to use video marketing to improve your search presence.
How to Prioritize Content Reoptimization
July 20, 2021 16:57 - 6 minutes - 8.43 MBOn this episode of SmartBug on Tap, Jen Spencer shares how to prioritize content reoptimization and generate more revenue from your old blogs and website pages.
How to Make Sure Your Sales Team Hit Their Goals
July 13, 2021 16:59 - 9 minutes - 11 MBOn this episode of SmartBug on Tap, Jen Spencer shares ways to ensure your team members hit their sales goals.
Gated vs. Ungated Content: How to Choose the Right Content Type
July 06, 2021 16:10 - 8 minutes - 7.31 MBOn this episode of SmartBug on Tap, Hannah Shain shares a few things to keep in mind when considering gated versus ungated content. Links Mentioned Building Your Website on HubSpot CMS vs. WordPress Live Debate
How to Turn Your Email Newsletter into a Lead-Generation Machine
June 29, 2021 15:56 - 7 minutes - 8.91 MBOn this episode of SmartBug on Tap, Jen Spencer shares six tips to turn your email newsletter into an effective component of your business’s lead-generation efforts.
Top SEO Trends That Marketers Should Focus on This Year
June 22, 2021 14:59 - 9 minutes - 11.2 MBOn this episode of SmartBug on Tap, Jen Spencer shares the top SEO trends that marketers should focus on this year and in the future .
Marketo Customer Success Story with Longview
June 15, 2021 07:00 - 5 minutes - 7.02 MBOn this episode of SmartBug on Tap, Jen Spencer shares how SmartBug® worked with Longview to optimize its Marketo investment, boosting lead generation and qualification, and maximizing its marketing ROI.
Customer Success Story with 1st United Credit Union
June 08, 2021 07:00 - 5 minutes - 6.7 MBOn this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with 1st United Credit Union to overcome a reporting challenge with the institution’s third-party software.
Customer Success Story with Clevens Face and Body Specialists
June 01, 2021 19:51 - 6 minutes - 8.21 MBOn this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with a cosmetic surgery practice to build a new website, improve its premium content, and serve its patients better, and ultimately thrive during a pandemic.
Customer Success Story with Southern Nazarene University
May 25, 2021 20:21 - 11 minutes - 14.4 MBOn this episode of SmartBug on Tap, Jen Spencer shares how SmartBug worked with Southern Nazarene University to maximize HubSpot and increase the number of applications to the College of Professional and Graduate Studies programs.
What We Learned from Our 2021 Study on RevOps & Inbound Marketing
May 18, 2021 15:12 - 6 minutes - 7.69 MBOn this episode of SmartBug on Tap, Jen Spencer shares results from the first industry report that brings together RevOps, Inbound Marketing & Technology. Links Mentioned Where RevOps & Inbound Collide in 2021 Benchmarks Report
3 Key Differences Between Sales Operations and Revenue Operations
May 11, 2021 07:00 - 7 minutes - 9.69 MBOn this episode of SmartBug on Tap, Jen Spencer shares how sales operations and revenue operations are redefining how businesses think about revenue. Jen discusses: 1. Purpose and Goals 2. Organizational Structure 3. Key Areas of Focus
5 Things to Know Before Migrating from HubSpot into Marketo
May 04, 2021 17:34 - 8 minutes - 10.4 MBOn this episode of SmartBug on Tap, Jen Spencer shares some key differences between Marketo and HubSpot. Jen discusses: 1. Pricing 2. Usability 3. Integration 4. And More!
10 Steps to a Successful CRM Migration
April 27, 2021 22:52 - 8 minutes - 10.4 MBOn this episode of SmartBug on Tap, Jen Spencer shares 10 steps to executing a successful CRM migration and all the angles to consider throughout your project.
The Biggest Problems Solved by Marketo’s Q1 Releases
April 20, 2021 17:28 - 6 minutes - 7.26 MBOn this episode of SmartBug on Tap, Jen Spencer shares recent Marketo updates that will help you solve some of the biggest problems you may be experiencing with Marketo today. Jen discusses: 1. Next-Generation User Experience 2. Multi-Channel Personalization 3. Landing Pages and Forms 4. Sales Updates Links Mentioned Marketo Release Notes Meet with Us at Adobe Summit 2021
4 Ways to Drive Operational Efficiency with Revenue Operations
April 13, 2021 18:15 - 8 minutes - 10.4 MBOn this episode of SmartBug on Tap, Jen Spencer shares four ways to drive operational efficiency with revenue operations. Jen discusses: 1. What Effective Revenue Operations Look Like 2. How to Get Started with Revenue Operations 3. How to Use Revenue Operations to Lift Operational Efficiency Check out our latest RevOps and Inbound Marketing Benchmarks Report.
Blending Marketing and Technology: The New Approach to Revenue Operations
April 06, 2021 07:00 - 8 minutes - 10.1 MBOn this episode of SmartBug on Tap, Jen Spencer shares how marketing and technology converge to spark a new RevOps strategy—and what your marketers need to do to brace for impact. Jen discusses: 1. How RevOps is changing 2. Why marketing is getting more complicated 3. How technology is becoming more connected 4. Potential RevOps problems and solutions
How to Build the Right Tech Stack to Support Your Revenue Operations Goals
March 30, 2021 16:16 - 7 minutes - 9.08 MBOn this episode of SmartBug on Tap, Jen Spencer shares how to build the right tech stack to support your revenue operation goals. Jen discusses: 1. What to considering when auditing your tech stack 2. Why you should consult and educate your employees when changing technology 3. Why integration matters Links Mentioned MarTech Stack Audit Template
How to Integrate and Align Data to Maximize Revenue and Growth in Your Organization
March 23, 2021 16:46 - 7 minutes - 9.65 MBOn this episode of SmartBug on Tap, Jen Spencer shares how to integrate and align data to maximize revenue and growth in your organization. Jen discusses: 1. What a RevOps team does 2. Agreeing on goals for organizational alignment 3. Using data to grow your business 4. And more!
3 Strategies to Maintain Consistent Revenue Growth in Your Business
March 16, 2021 12:12 - 7 minutes - 8.9 MBOn this episode of SmartBug on Tap, Jen Spencer shares three strategies to maintain consistent revenue growth in your business. Jen discusses how to: 1. Maintain a consistent marketing strategy 2. Leverage marketing automation 3. Personalize your marketing approach
How Content Marketing Fits into a Sales Enablement Strategy
March 09, 2021 08:00 - 6 minutes - 7.73 MBOn this episode of SmartBug on Tap, Jen Spencer shares how content marketing fits into a sales enablement strategy.
5 Ways Sales Enablement Encourages Marketing and Sales Alignment
March 02, 2021 08:00 - 8 minutes - 10.8 MBOn this episode of SmartBug on Tap, Jen Spencer shares five ways sales enablement can improve your marketing and sales alignment. Jen discusses how sales enablement... 1. Organizes Content so that Marketers and Sellers Can Find It When They Need It 2. Empowers Marketers to Alert Reps About which Content Is the Most Up to Date 3. Helps Marketers Gauge How It’s Helping Sellers 4. Helps Marketers and Sellers Gather Feedback on How Content Performs with Buyers 5. Ensures that Conte...
3 Ways a Sales Team Survey Can Help Boost Your Content’s Success
February 23, 2021 18:38 - 6 minutes - 7.81 MBOn this episode of SmartBug on Tap, Jen Spencer shares how a sales team survey can uncover gaps in your content strategy and identify potential areas of need before problems arise.
How To Get The Most Out Of ABM -- Without Ditching Inbound
February 16, 2021 08:00 - 6 minutes - 7.94 MBOn this episode of SmartBug on Tap, Jen Spencer shares how to get the most out of account-based marketing without ditching inbound. Jen shares how inbound and ABM are made for each other and how to get started by: 1. Focusing on the right goals 2. Ungating your content 3. Exploring different verticals Links Mentioned LIVE DEBATE: Gated vs. Ungated Content Debate
How B2B Marketing And Sales Teams Can Navigate in Uncertain Times
February 09, 2021 08:00 - 8 minutes - 10.1 MBOn this episode of SmartBug on Tap, Jen Spencer shares how B2B marketing and sales teams can stay afloat this year. Jen shares how businesses that aren’t used to being agile, smaller businesses, or those with more flexibility baked into their operations can survive with the following strategies: 1. Getting Back To Basics 2. Trying Account-Based Marketing 3. Making Sure Your Messaging Is On The Money 4. Nurturing More Stable Verticals 5. Auditing Your Tech Stack To Maximize ROI ...
How to Set Sales and Marketing Goals
February 02, 2021 08:00 - 8 minutes - 9.64 MBOn this episode of SmartBug on Tap, Jen Spencer shares how to set sales and marketing goals. Jen discusses what it looks like when sales and marketing work together to set goals and the steps to set goals.
Tips For Empowering Sales Development Reps In The Digital Age
January 26, 2021 08:00 - 7 minutes - 9.44 MBOn this episode of SmartBug on Tap, Jen Spencer shares four tips for empowering sales development reps in the digital age. Jen discusses: 1. Building the right team 2. The importance of persona battle cards 3. How to create data-driven strategies 4. The importance of providing the right sales enablement assets
How to Use Sales Battlecards to Close Deals
January 19, 2021 08:00 - 9 minutes - 11.3 MBOn this episode of SmartBug on Tap, Jen Spencer shares how to create and use sales battlecards. Jen shares: 1. The questions you need to ask to get a clear idea of what sales challenge your team is facing 2. How to set a goal for your battlecard 3. How to draft the actual messaging used on the battlecard 4. And more! Links Mentioned The Ultimate Sales Battlecard Template for SaaS Marketers
Four Effective Sales Enablement Strategies to Help Reps Meet Quotas
January 12, 2021 08:00 - 8 minutes - 9.94 MBOn this episode of SmartBug on Tap, Jen Spencer shares four effective sales enablement strategies to help reps meet their quotas. Jen discusses the following strategies: 1. Redefine Sales Leadership 2. Treat Sales Enablement as a Marketing-Driven Role with Sales 3. Use Customer Personas to Serve Better Customers 4. Set Up More Meaningful Benchmarks
Three Tips For Marketers To Help Sales Close More Deals
January 05, 2021 08:00 - 7 minutes - 8.49 MBOn this episode of SmartBug on Tap, Jen Spencer shares three tips for marketers to help sales close more deals. Jen discusses the following tips: 1. How to put your content to work 2. Partnering with sales 3. Building relationships with podcasts
How to Incorporate Your ABM Strategy into Your Virtual Events
December 29, 2020 08:00 - 7 minutes - 9.35 MBOn this episode of SmartBug on Tap, Jen Spencer shares six ways to incorporate your ABM strategy into your virtual events. Jen discusses the following tips: 1. Sales and Marketing Alignment 2. Customer and Partner Relationships 3. ABM Technology 4. And More!
Six Ways to Turn Your Blog into a Lead Generation Engine
December 22, 2020 08:00 - 7 minutes - 9.62 MBOn this episode of SmartBug on Tap, Jen Spencer shares six strategies to turn your blog into a lead generation engine. Jen discusses the following tips: 1. Buyer Personas 2. Blog Subscribers 3. Using CTAs 4. Quality Content 5. Topic Clusters 6. Pop-Up Forms
Five Steps to Plan a Successful Tech Stack Integration Project
December 15, 2020 08:00 - 6 minutes - 8.27 MBOn this episode of SmartBug on Tap, Jen Spencer shares a simple five phase approach to setting up a successful tech stack integration project. If you are planning to integrate your sales, marketing, or ERP systems and need to know how to best structure the project, this episode is for you.
How to Run a Fully Remote Quarterly Planning Session
December 08, 2020 19:41 - 7 minutes - 8.8 MBOn this episode of SmartBug on Tap, Jen Spencer shares tips for running a fully remote quarterly planning session. Jen discusses the following: Establishing goals Laying out an agenda Creating working agreements Building a virtual parking lot And more! Links Mentioned Agile Planning for Remote Teams Template