How To Get The Most Out Of ABM -- Without Ditching Inbound
SmartBug on Tap
English - February 16, 2021 08:00 - 6 minutes - 7.94 MB - ★★★★★ - 50 ratingsBusiness inboundmarketing marketingautomation salesenablement accountengagement brandloyalty demandgeneration digitalstrategy leadgeneration paidmedia revenuegrowth Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How B2B Marketing And Sales Teams Can Navigate in Uncertain Times
On this episode of SmartBug on Tap, Jen Spencer shares how to get the most out of account-based marketing without ditching inbound.
Jen shares how inbound and ABM are made for each other and how to get started by:
1. Focusing on the right goals
2. Ungating your content
3. Exploring different verticals
Links Mentioned