Blending Marketing and Technology: The New Approach to Revenue Operations

SmartBug on Tap

English - April 06, 2021 07:00 - 8 minutes - 10.1 MB - ★★★★★ - 50 ratings
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Previous Episode: How to Build the Right Tech Stack to Support Your Revenue Operations Goals

Next Episode: 4 Ways to Drive Operational Efficiency with Revenue Operations

On this episode of SmartBug on Tap, Jen Spencer shares how marketing and technology converge to spark a new RevOps strategy—and what your marketers need to do to brace for impact.

Jen discusses:

1. How RevOps is changing

2. Why marketing is getting more complicated

3. How technology is becoming more connected

4. Potential RevOps problems and solutions