Your Marketing Coach

38: Your Marketing Coach Official Trailer

Hey there! This is Misty Kortes, the host of Your Marketing Coach. My mission is simple: share simple, actionable marketing strategies that work.  Whether you're a seasoned pro or just starting your entrepreneurial journey, I'm here to provide you with the insights and tools you need to package your knowledge and expertise into a million-dollar coaching business.  From social media hacks to proven sales techniques and innovative marketing tactics - nothing is off-limits.  Tune in, take no...

37: Real Talk: The Things That Are Keeping You Stuck

36: How Chatbots Revolutionizing Lead Generation

EP 35: Budgeting For Business Growth

EP 34: How To Create A 90-Day Content Calendar Step-by-Step

Ep 33: Facebook Advertising 101: A Beginner's Guide to Setting Up Your First Lead Ad Campaign

EP 32: How To Use AI-Powered Tools To Generate More Leads

EP 31: Emerging Trends and Opportunities for Coaches, Consultants, and Online Course Creators in 2023

30: Build Your Online Presence: A Step-by-Step Guide To Creating A WordPress Website

Ep 29: Learn From Me: The (5) Mistakes That Cost Me Millions in Revenue

29: Learn From Me: The (5) Mistakes That Cost Me Millions in Revenue

28: Optimizing The Customer Journey: The 9 Campaigns Every Business Needs

In today's competitive market, crafting an effective customer journey is key to winning and retaining customers. But what specific campaigns can you use to optimize each stage of that journey?  In this week’s episode of Shop Talk, I reveal the 9 must-have campaigns that will transform your customer journey from ordinary to extraordinary.  You'll learn how to engage, retain, and delight your customers at every touchpoint, driving loyalty and revenue for your business. Check it out here: ht...

EP 28: Optimizing The Customer Journey: The 9 Campaigns Every Business Needs

In today's competitive market, crafting an effective customer journey is key to winning and retaining customers. But what specific campaigns can you use to optimize each stage of that journey?  In this week’s episode of Shop Talk, I reveal the 9 must-have campaigns that will transform your customer journey from ordinary to extraordinary.  You'll learn how to engage, retain, and delight your customers at every touchpoint, driving loyalty and revenue for your business. Check it out here: ht...

Ep 27: How To Build An Automated Sales Funnel Like A Pro

Are you tired of struggling to convert leads into paying customers? Well, I'm here to introduce you to a system that will improve lead management, customer engagement, and, ultimately, revenue. I'm talking about your automated sales funnel! In today's episode of Shop Talk, "How To Build An Automated Sales Funnel Like A Pro," I take a deep dive into all the steps you will go through to build a sales funnel that guides your prospects through the selling process from identifying your audience,...

27: How To Build An Automated Sales Funnel Like A Pro

Are you tired of struggling to convert leads into paying customers? Well, I'm here to introduce you to a system that will improve lead management, customer engagement, and, ultimately, revenue. I'm talking about your automated sales funnel! In today's episode of Shop Talk, "How To Build An Automated Sales Funnel Like A Pro," I take a deep dive into all the steps you will go through to build a sales funnel that guides your prospects through the selling process from identifying your audience,...

Crafting Social Content That Connects And Drives Real Results

The best way to gain exposure for your business is through content. But the question is - do you see yourself as a content creator? In my latest episode of Shop Talk, "Mastering the Art of Social Media: 7 Steps to Crafting Your Winning Strategy," I explain why content creation is so critical to your business and give you super simple solutions to creating a strategy that will make content creation a breeze! No matter what you tell yourself, you ARE a content creator! So, listen to this epi...

26: Crafting Social Content That Connects And Drives Real Results

The best way to gain exposure for your business is through content. But the question is - do you see yourself as a content creator? In my latest episode of Shop Talk, "Mastering the Art of Social Media: 7 Steps to Crafting Your Winning Strategy," I explain why content creation is so critical to your business and give you super simple solutions to creating a strategy that will make content creation a breeze! No matter what you tell yourself, you ARE a content creator! So, listen to this epi...

25: The Ultimate Breakthrough Business Formula

Do you find yourself constantly busy but not making progress in your business? Are you unsure which marketing strategies will work for you and tired of trying one tactic after another without seeing results? In this episode of Shop Talk, "The Ultimate Breakthrough Business Formula," I share precisely what you need to know to move the needle in your business! From creating awareness to nurturing prospects into paying customers and even taking it up a notch by delighting your customers to cre...

24: Accelerate Your Income: How to Increase Your Income and Reach Your Financial Goals

It's no secret that the current state of the economy has many entrepreneurs worried about what their future holds. But you don't have to be! In this episode of Shop Talk, "Accelerate Your Income: How to Increase Your Income and Reach Your Financial Goals," I offer valuable tips on how to grow your business, even in a down economy. From the power of perseverance to building trust and authority online, I cover a range of strategies to help you succeed. So, listen to this episode for all this...

23: How To Position Yourself As An Authority In Your Field

Everyone wants to be seen as credible, but what about positioning yourself as an authority in your field? No matter where you are in your journey, anyone can be seen as a leader without striving for perfection! In this episode of Shop Talk, "How To Position Yourself As An Authority In Your Field," I'll teach you what you need to know to set yourself apart as an industry expert by embracing your individuality. You don't need to know everything to make an impact - you just need to believe in...

22: 4 Ways To Sell Your Programs, Products, or Services (That's NOT 1:1)

Are you like many entrepreneurs who dread individual sales interactions? Let me tell you - you're not alone. But without selling, your business won't survive. The good news is that alternative ways to sell your programs, products, and services exist. In this episode of Shop Talk, "4 Ways To Sell Your Programs, Products, or Services (That's NOT 1:1)," I share strategies that help you up your selling game and scale your business. By leveraging these techniques and understanding the differenc...

21: 7 Simple Steps to Launch Your Online Coaching or Consulting Business Without Spending a Dime (in the next 7 days)

Starting an online business doesn't have to take forever. In fact, you can be up and running in less than a week! In my latest episode of Shop Talk, "7 Simple Steps to Launch Your Online Coaching or Consulting Business Without Spending a Dime (in the next 7 days)," I share with you how I quickly started a business from scratch and how you can do it too! In this episode, you will learn how to determine what you have to offer that can be leveraged into a business, the practical steps you nee...

20: How To Get Your Email To "Hit The Inbox" With Scott Hartley

Is email marketing dead? On this episode of Shop Talk, this is the topic I explore with my special guest Scott Hartley. We take an in-depth look into the best practices for creating a successful email campaign for small businesses that boost engagement and keep your emails out of the spam folder! We'll help you understand how to create a compelling email campaign that provides value and builds relationships with your customers without being "spammy." So if you want to make sure your emails...

19: Your Million Dollar Lead Magnet

It's one thing to capture leads in your business. But as entrepreneurs, we all want quality leads. In this episode of Shop Talk, I will teach you how to use lead magnets to your advantage! When done right, lead magnets can be used as a powerful tool to attract and retain clients. I'll share with you the four key aspects of creating a successful lead magnet and how I have implemented them in different strategies in my business. With these simple strategies, you will have a new perspective a...

18: How To Sell Without Being Sleazy

We've all been there. Talking to a salesperson who failed miserably at making us feel at ease and like they genuinely cared about our needs. The thing is, selling is essential to running a successful business. Unfortunately, these past experiences keep many entrepreneurs from going for it because they are afraid of coming across as "sleazy." In this episode of Shop Talk, I will provide tips on how to sell without being sleazy and focus on building relationships and trust with customers. Se...

17: Designing A Website That Works

People get their information online. If you want to make it easy for prospects and clients to get to know you, you'll need to create a website for your business. Designing a Website That Works™ is essential to the success of any online business. A well-designed website can make or break your marketing efforts and become the difference in what kind of impression you leave on your perfect ideal customer. In this episode of Shop Talk, I will share several fundamental elements you need when de...

16: How To Automate Your Marketing And Sales

Capturing leads, tracking prospects, managing a sales funnel…taking someone all the way through the sales process can be a heavy weight to bear. Take a moment and imagine a world where the heavy lifting of your sales funnel was done for you! What if things like gathering information, sending emails, and keeping track of the sales processes were done behind the scenes, so all you have to do is manage your business. How is this possible? With marketing automation strategies! In this episode...

15: Your Entrepreneurial Scoreboard

If you want to set your yearly revenue goals, you need a clear picture of your business's performance. Unless you have a way of tracking your business goals, you risk winging it with no direction. Operating under this method stunts your growth and keeps you from reaching your full potential as an entrepreneur. Here's the thing - growth is a mathematical equation. It's that simple. When you track your numbers, you will see where your strengths and opportunities are. Using this information, ...

14: Plan Your Success In 2023

Are you running your business, or is your business running you? With all the moving parts entrepreneurs face daily, many business owners struggle to prioritize their time and talents as they grow a thriving business. As a result, they become overworked and frustrated because they don't see the success they had hoped for.  It's time to create your own success in 2023. Being overwhelmed and constantly "stressed out" are not requirements for entrepreneurs. In fact, to be successful, you need...

13: Simple Tips To Make Your Videos Look More Professional

In today's digital age, videos have become essential for connecting businesses and entrepreneurs with their audience to promote their brand. However, creating professional-looking videos can be a daunting task, especially for those new to it. But the truth is you can create professional-looking videos that will generate awareness and wow your customers if you have the right process. In this episode of Shop Talk, I'll share some simple tips to help you make your videos look more professiona...

12: Online Advertising Strategies To Scale And Grow In 2023

"Email marketing doesn't work." or "I've never gotten a sale from social media." Does this sound familiar to you? Many entrepreneurs find marketing challenging because no one has given them any useful examples of advertising strategies they can deploy in their business. Friend, that changes today! Online advertising strategies work - I know this because I'm living proof. In this episode of Shop Talk, I will share with you the right way to market to your target audience so you can convert...

11: A Simple Social Selling Systems

What if I told you there was a way to grow your business’s visibility that was absolutely FREE! (Have I got your attention?) Getting your name out there and creating relationships with customers can sometimes feel overwhelming - unless you have a plan to reach your perfect ideal customer. What easier way is there to do that than to go where they are already spending their time? I’m talking about leveraging social media! Creating a following on social media is a simple way to get exposure f...

10: Symptoms vs Problems - Finding the Root Cause To Fix Challenges You Are Facing In Your Business

“I have a problem”. “A challenge”. “An issue”.  These are words that entrepreneurs use to describe the obstacles they are facing in their businesses. The list of problems for many entrepreneurs (seems) endless!  The question is, are you dealing with a “problem” or a “symptom”? If you are always trying to solve symptoms in your business (thinking that they are the problem) you will find yourself in an endless cycle of frustration. But, if you can identify the real problem (and solve it) t...

9: How to Spot Slimy Gurus and Find The Clarity You Need to Confidently Market Your Business with Jade Olivia

You are in for a treat today because I am here with my good friend of mine, Jade Olivia, who is a fired-up Entrepreneur who bears the title “hype-woman” - and you are going to see for yourself why. But, seriously, Jade specializes in automating small businesses and managing online communities. I actually connected with Jade a while back to have her help me launch my Extraordinary Coach - marketing certification program. She has so many talents (she even plays the ukelele) - I am just so ex...

8: How to Create and Scale a Six-Figure Revenue Stream with Vix Reitano

I remember being a young Entrepreneur thinking to myself that I’d “finally arrived” and built a successful business when I reached the six-figure mark. I thought the path to earning six figures was a secret only a few knew. I was SO wrong! Earning six figures is (actually) quite simple. There are just 3 steps: Choose one product/service that you are going to grow to six figures. Map out your sales process on how you are going to sell it. Drive traffic to your sales funnel until you reac...

7: A Stress-Free Approach to Creating Marketing Videos

I’m just going to come out and say it. I don’t like being recorded in video. And I have found that many of our clients feel the exact same way! That being said, if you haven’t started focusing on leveraging video in your marketing yet, now is the time! I’m not going to bore you with a bunch of stats on why video is more effective than traditional (static) marketing. Here’s what we know: video is not going away. And businesses that are leveraging it in their marketing are getting tremendous...

6: Productivity Hacks for Busy Entrepreneurs

If you’re listening to this, you know, Entrepreneurs and small business owners juggle many things when running their businesses. Unfortunately, the business culture seems to celebrate the “workaholic”. It’s like burning the midnight oil is a badge of honor. But it’s not. Wearing a lot of “hats”, working long hours, multi-tasking, and adding an endless amount of tasks to your to-do list doesn’t mean that you are getting more done. In this episode of Shop Talk, I will share with you the prod...

5: Content Creation Process For Coaches

Creating content can seem like a never-ending battle! From creating social media posts, writing your blog, crafting compelling email messages, and of course, creating content inside of your coaching and online training programs - I know firsthand how publishing content consistently can be a lot of work! But, I also know the impact that consistent content creation and publishing can have on your business. So, today, I wanted to give you some tips and share a process that you can follow to h...

4: (12) Things Every Coaching, Consulting, and Professional Service-Based Business Website Needs

Imagine having a website that… Is Professional Looks Beautiful And That You Are Proud to Share But, most of all…. One that WORKS! What does it mean to have a website that works? I’m glad you asked!  Your website should: Be the virtual storefront for your business Bring new prospects to your site Capture the contact information of your visitors and automatically add them to your email marketing list Build trust and authority And convert prospects into customers In this episode of...

3: How to Turn Your Website Into a Lead Generating Machine

You have 8 seconds to capture the attention of visitors when they land on your website. And in those 8 precious seconds, there are (3) questions your visitor wants to be answered. Wanna know what they are? Tune into this episode of Shop Talk, where I am going to share the secrets to turning your website into a lead-generating machine. These strategies will help you: Bring more visitors to your website Immediately build trust and authority And convert more visitors into subscribers so t...

2: How to Capture Leads Online Without a Website

Leads are the lifeblood of every business looking to grow its sales.  There are many different ways that a business can capture leads, both online and offline. Today, I am going to share (8) specific strategies you can deploy today to start capturing leads online - even if you don’t have a website! Whether you are a brand new entrepreneur just getting started with growing your email marketing list.  Or you’ve been an entrepreneur for a while and you just can’t quite seem to break the cod...

1: How to Start a Business From Scratch in Just 5 Hours

Hey! This is Misty Kortes, and I want to “officially” welcome you to my world! Are you a new startup entrepreneur (or one in the making)? You are in the right place, my friend! Since this is my very first podcast, I thought I would start from the beginning. How to start a business from scratch (in just 5 hours). You might think it’s crazy.  Unrealistic.  Maybe even a marketing scam to get you to click or listen in - but I assure you it’s not. I (actually) did it myself. I started a bus...

Official Trailer

I don’t know your story (yet), so I don’t know what you’ve had to overcome to make it this far in your entrepreneurial journey, but I do know how lonely entrepreneurship can feel. Friends don’t understand. Family might think you’re crazy. But, one thing that is clear is your success matters. Shop Talk is a show for entrepreneurs who are looking for simple, actionable, step-by-step marketing strategies that work. My mission is to give you the training, guidance, tools, resources, community,...

Simple 3 Step Online Advertising Strategy for Entrepreneurs

Need a simple strategy for online advertising? Check out this 3 step process including free resources, tools, and pro tips.

Starting an Online Business from Scratch PART 1

In light of everything that is happening in the world right now, I think it’s more important now (than ever before) to talk about starting an online business. If you have been contemplating starting a business for a while and just haven’t pulled the trigger… Or if you are just starting to think about your own business in light of everything that is happening right now… Then, this episode is for you! In this episode of Shop Talk, I share the (4) things I believe that you should focus on i...

Small Business Survival Guide: 12 Secrets to Crush Your Fear, Get Unstuck, and Generate Sales in Challenging Times

I’ve spent the last few days creating a Small Business Survival Guide that I want to share with you. I’m not going to waste a bunch of time sharing with you all the things you already know. These are some CRAZY times (to say the least)! If you are like many businesses today you have doubt, uncertainty, and questions about how to navigate your business right now. I am to give you some tangible advice that you can apply in your business TODAY! I’ve got 12 Secrets to help you Crush Your Fea...

2: Procrastination

Nothing like jumping in the deep end on Episode #2 of Shop Talk where I tackle procrastination...the dirty little habit some of us have picked up in our business. This topic is stemming from my first podcast episode of Shop Talk where I shared an embarrassing story about launching my podcast...something that I am DEFINITELY NOT proud of but I felt it was important to share. So, I wanted to continue on that subject because I see so many people struggle with procrastination. And, I think th...

1: An Intro to Shop Talk and Misty Kortes

Thank you so much for tuning into Shop Talk with (yours truly) - Misty Kortes. I am so excited that you are here. You have stumbled across the first episode of Shop Talk, a weekly podcast about all things business, marketing, and the brutal reality of entrepreneurship. My vision for this podcast is that I provide you with actionable marketing content, expert interviews, and behind-the-scenes secrets I’ve learned as a marketing coach for close to 2,000 small businesses over the last 7 years...