The Wedding Pro CEO Podcast

193. Maximizing Profitability in the Wedding Industry: Brandee, Guest on Confetti Hour Podcast

July 04, 2023 09:00 - 58 minutes - 39.9 MB

Hey there, CEOs. Welcome to the Wedding Pro CEO podcast. Every year on this show, we like to take a month where we highlight other industry podcasts that we love, and I know you will too. Today, I'm so excited to showcase the Confetti Hour podcast with Renée Sabo. I was a guest on her show or this year where we talked all about my favorite topic, profit. We're dishing all the dirt on the numbers you need to know in your business. And why they're so important to your success. So settle...

192. Building Wealth in the Wedding Industry: 3 Immediate Actions for Success

June 27, 2023 09:00 - 21 minutes - 14.6 MB

Hey there, CEOs!! I am thrilled to have you here as we dive into some game-changing strategies that will take your financial game to the next level. Today, I want to focus on three simple yet powerful tips that will help you build personal wealth without any additional costs. So, let's get started! Tip number one is all about opening a business credit card. I'll be sharing why a business credit card can actually be a valuable asset in your financial journey and how it can help you get the m...

191. Are YOU the Reason They're Not Booking? w/ Tom Chelednik

June 20, 2023 09:00 - 37 minutes - 25.8 MB

Hey there CEO's! In this episode, I had the pleasure of interviewing Tom Chelednik from the Knot and WeddingWire. We delved into the common issue of wedding professionals not being able to book clients and explored effective lead generation strategies. Tom stressed the importance of understanding your ideal client and aligning your marketing with their preferences and interests. By showcasing your expertise and passions through blogs, social media, and website content, you can attract the r...

190. A.I. Secrets and SEO Strategies w/ Sara Dunn

June 13, 2023 09:00 - 40 minutes - 27.5 MB

I am thrilled to have my dear friend and SEO expert, Sara Dunn from Sara Does SEO, joining me today. We're going to unveil the secrets behind effectively using AI in your wedding business and discuss the dos and don'ts of using it. (hint: don't copy and paste) Many of you have reached out to me, curious about how AI can benefit your wedding business. Well, wonder no more! Sara and I will share practical insights on leveraging AI tools to boost your efficiency, elevate your copywriting game,...

189. Grow Your Wedding Business by "Getting a Bigger Tank"

June 06, 2023 09:00 - 17 minutes - 11.9 MB

In this episode, we dive into a common frustration: why isn't your wedding business growing? As wedding professionals, we work tirelessly, often sacrificing our weekends and free time to create unforgettable events. But what if I told you that your business isn't reaching its full potential because your mindset is holding you back? Picture this: a TikTok video featuring a snake shedding its skin caught my attention, and it holds an important lesson for us all. The snake didn't grow to its f...

188. Understanding Your Money Like a CFO! w/ Christy Bowie

May 30, 2023 09:00 - 37 minutes - 25.6 MB

Today's guest is Christy Bowie, and guess what? We're diving into one of my absolute favorite topics: finances! Christy is a fractional CFO, which means she's an expert in managing your goals pertaining to all things money, taxes, and financial planning. If you're wondering how a fractional CFO fits into your existing financial structure, it's simple. You already have a bookkeeper who handles your monthly reports and a CPA who takes care of your taxes. You may even have a financial adviso...

187. 5 Tips for Being a Great Leader in the Wedding Industry

May 23, 2023 09:00 - 26 minutes - 18.3 MB

Becoming a great leader is essential for wedding industry entrepreneurs who want to build successful businesses and create time freedom. On today's show, I am talking about, five tips for being a great leader. Five practical tips that can be implemented right away to transform your leadership skills and elevate your team!!! Share your thoughts or your top tips on being a great leader in The Wedding Pro CEO Facebook Group. (link below) Join The Wedding Pro CEO Podcast Community on Faceb...

186. Marketing & Scaling for Wedding Industry Pros w/ Carrie Flynn

May 16, 2023 09:00 - 24 minutes - 17.1 MB

Meet Carrie Flynn, a former public school teacher turned fractional CMO and business consultant specializing in marketing and scaling strategies for service-based businesses. With a passion for helping service based entrepreneurs transition from growth to scaling, Carrie founded Virtual Simplicity, where she assists business owners in building their legacy businesses. Her journey from teaching to marketing has shaped her unique approach, focusing on the importance of data-driven decision...

185. Three Sales Funnels Every Wedding Entrepreneur Needs w/ Carissa Kruse

May 09, 2023 09:00 - 28 minutes - 19.4 MB

On today's episode, I am talking with Carissa Kruse about the importance of funnels in the wedding industry. Carissa is a sales and backend funnel strategy expert for wedding professionals who helps them book more weddings without constantly chasing leads. Carissa and I, discuss the three main funnels that wedding entrepreneurs need in their businesses: the cold funnel (excite and attract), the warm funnel (captivate and convert), and the hot funnel (surprise and delight). The cold funne...

184. The #1 Reason You're Still Overwhelmed in Your Wedding Business (and what to do instead)

May 02, 2023 09:00 - 34 minutes - 23.4 MB

Hello CEOs!! In this episode, I discuss the biggest challenge I faced when running my wedding business: feeling overwhelmed, even with a large team. I realized that I was managing tasks instead of managing people, which meant that even when I delegated tasks to my team, I was still overwhelmed with work. To solve this problem, I started delegating roles instead of tasks. By assigning specific roles to team members, they took ownership of the tasks within their role, which freed up my time a...

183. The Secret to Warm Leads! w/ Andrea Shah

April 25, 2023 09:00 - 32 minutes - 22.3 MB

In this episode, we have a special guest, Andrea Shah, who is a wedding pro copywriter. Andrea and I will be discussing the importance of creating effective copy that can attract your ideal couple and how to weed out couples who may not be the right fit for you. We will also delve into the significance of warming up potential clients and creating a great first impression through your website copy and sales funnel. Andrea shares her insights on how to create a brand voice that speaks to your...

182. Accepting the Burn Out! (and how to fix it) w/ Krista Marie

April 18, 2023 09:00 - 28 minutes - 19.3 MB

Today I am talking to Krista Marie. She is a photographer and a coach for photographers and course creators. We are talking all about how to get back on track with your goals after burnout or exhaustion knocks us off course. We can all agree that happens, right? Sometimes personal responsibilities have us mentally scrambled leaving us overwhelmed and burned out!! Or maybe your goals weren't quite aligned with where you wanted to go when you set them in the first place. And we're honestl...

182. Accepting the Burn Out! (and how to fix it)

April 18, 2023 09:00 - 24 minutes - 16.6 MB

Today I am talking to Krista Marie. She is a photographer and a coach for photographers and course creators. We are talking all about how to get back on track with your goals after burnout or exhaustion knocks us off course. We can all agree that happens, right? Sometimes personal responsibilities have us mentally scrambled leaving us overwhelmed and burned out!! Or maybe your goals weren't quite aligned with where you wanted to go when you set them in the first place. And we're honestl...

181. Make More Money Series - Charge More!

April 11, 2023 09:00 - 23 minutes - 16.3 MB

Today we are concluding our three part Make More Money Series. In part 3 we are learning all about how to CHARGE MORE in your wedding business. This is going to be such a juicy episode!! I'm going to share with you the exact steps you need to do to start charging more for your services to maximize you profitability in your wedding business. Download the Profitable Packages Calculator HERE and follow along to see how profitable your wedding packages are! Click HERE and jump to the front o...

180. Make More Money Series - Convert More!

April 04, 2023 09:00 - 30 minutes - 21.1 MB

Welcome to part two of the Make More Money series, and in this three part series we're breaking down three different ways that you can make MORE money in your wedding business!! Couldn't we all stand to make a little more money in our wedding business!? BEFORE YOU LISTEN: This is part two. If you have not yet listened to part one, to go back and listen to episode 179 where I talk all about how to WORK MORE to make more in your wedding business. I break down some really specific strategies...

179. Make More Money Series - Work More?

March 28, 2023 09:00 - 35 minutes - 24.3 MB

Today starts a three part series here on the podcast that I'm calling the Make More Money series because couldn't we all use a little bit more money in our wedding business? I know you are tired of working long hours and not seeing the results you want in your wedding business? (I was!) Do you feel like you're always hustling but not making enough money? In this three-part Make More Money series, we're going to discuss the different stages of business and how to automate your business so ...

178. "Guide to Smart Wedding Planning" w/ Jeri Solomon and Edna Dratch-Parker

March 21, 2023 09:00 - 32 minutes - 22 MB

I wanna ask you, have you ever thought of writing a book? If you've been in the industry for any amount of time, you've likely been told by a friend or a coworker that you should write a book. There's so many crazy things that happen to us in this industry, right? And putting it all in a book just sounds like such a great idea. But then you start to think, maybe that's a lot of work!? I'm busy already and I don't even know where to start or how I would get it published or what it would even...

177. What Can TikTok Do For Wedding Pros? w/ Meagan Culkin

March 14, 2023 09:00 - 37 minutes - 25.5 MB

Are you on Tiktok? I'm talking with Meagan Culkin from Magnolia Collective, and she has mastered TikTok and how to use it for her wedding planning business. She tells us all about how she first got on TikTok. How she first went viral, what kind of videos she makes, and we talk all about how she has found a significant return on her investment of time as well as how she uses TikTok with her team. ----- Join The Wedding Pro CEO Podcast Community on Facebook! A free group to take the conve...

S58. The 3 Biggest Mistakes Wedding Pros Make.

March 09, 2023 10:00 - 13 minutes - 9.52 MB

I want to share three mistakes that I see happening so often in the wedding industry. I work with so many wedding pros and I absolutely love getting to like, dig into their business and really figure out what is causing some of their stress. That stress is created by either lack of profit or a lack of time. Sometimes just plain old overwhelm or burnout occurs too. As a wedding pro coach, I see the same mistakes over and over and over again. Mistakes that I too have made!! So, I though...

176. Setting Boundaries & Achieving Goals: Q&A w/ Dallas Roy

March 07, 2023 10:00 - 38 minutes - 26.4 MB

Today I am being interviewed by Dallas Roy of, Details by Dallas Marketing Firm. This is such a fun conversation!!! Dallas has a group of mostly seasoned wedding planners that submit questions to her. She then interviews wedding pros, asking them the questions and then publishes the answers to teach her audience all about building successful wedding industry businesses. She reached out and asked if she could actually interview me, I thought it would be great and we decided to air it on t...

S57. The Best Laid Plans.

March 02, 2023 10:00 - 13 minutes - 9.46 MB

The best laid plans are revisited and monitored. Now back on episode 167 of the Wedding Pro CEO Podcast, I shared with you how I set my goals every single year and how I goal set with my accelerator members as well. Today, on this Short episode, we will be tracking & pacing those goals together for the first quarter of the year. Use this practice to develop better business habits. Let's celebrate the small wins and gear up for those tough goals together! ----- Join The Wedding Pro CEO Pod...

175. Are You Exhausted or Are You Saturated? Social Media Strategy with Tahnee Sanders

February 28, 2023 10:00 - 30 minutes - 21.2 MB

Tahnee Sanders, a journalist turned floral designer-turned creative entrepreneur, takes a bold career pivot and starts the Strategy Studio to help female-founded creative service providers communicate their value, charge what they're worth, and run more profitable, sustainable businesses - all while navigating the unique customer lifecycle of the wedding industry. "Are you exhausted or are you saturated? And there's a difference. So exhausted is obviously that full body exhaustion. I can't ...

S56. Fake It 'Til You Make It!

February 23, 2023 10:00 - 12 minutes - 8.86 MB

Today I wanna talk about, "faking it until you make it." Now, listen, I know that this term gets a really bad rap in a lot of industries, right? My husband hates when I use this term because it can convey the idea of falsifying your credentials to gain some sort of unwarranted notoriety. "Fake it 'til you make it" can sometimes seem like it's saying you should lie about your expertise, or you should lie about what you have and haven't done. And I would never condone that. I definitely, ...

174. Building a Powerhouse Brand w/ Kristin Hubbard

February 21, 2023 10:00 - 40 minutes - 28 MB

In this episode, we are excited to introduce Kristin Hubbard, the owner of Our DJ Rocks and Photo Booth Rocks in Orlando, Florida, who will be speaking at the upcoming Wedding Pro CEO Summit. Welcome to the Wedding Pro CEO Podcast, where we help wedding industry entrepreneurs build a profitable business that they love. Kristin has built one of the largest all-female DJ companies in the wedding industry and is a force to be reckoned with. She shares with us how her business started, how she...

174. Building a Powerhouse Brand with Kristin Hubbard

February 21, 2023 10:00 - 36 minutes - 25.3 MB

In this episode, we are excited to introduce Kristin Hubbard, the owner of Our DJ Rocks and Photo Booth Rocks in Orlando, Florida, who will be speaking at the upcoming Wedding Pro CEO Summit. Welcome to the Wedding Pro CEO Podcast, where we help wedding industry entrepreneurs build a profitable business that they love. Kristin has built one of the largest all-female DJ companies in the wedding industry and is a force to be reckoned with. She shares with us how her business started, how she...

S55. Let Success Be Your Response.

February 16, 2023 10:00 - 14 minutes - 9.71 MB

On today's Short, I wanna talk about, letting success be your response. A few weeks ago I saw a post by a fellow educator, Terrica. She's a force in the wedding education space. She's also a wedding planner on the East coast. And Terrca's post said, let success be your response. And I was like, yes. Say it again!! Because I wholeheartedly believe in this so very much. Whether it is the snarky responses from the sad humans in the comment section or people in your industry frustrated with y...

173. Check Your Ego & Be a Humble Learner: Opening the Wedding Pro CEO Summit 2022

February 14, 2023 10:00 - 25 minutes - 17.4 MB

I opened the 2022 Wedding Pro CEO Summit encouraging all in attendance to be a Humble Learner. The theme of the summit was to help established wedding business owners to scale beyond the hamster wheel and become the CEO of their business. I wanted everyone to learn a lesson from a Tiktok my husband shared with me. The philosopher, Epictetus was the subject of this short video. From that Tiktok the subject of this opening presentation was born. Epictetus teaches that you cannot learn what...

S54. Let's Do a Sales Funnel Audit.

February 09, 2023 10:00 - 14 minutes - 10 MB

Today, I want to discuss the importance of auditing your sales funnel. For those who may not be familiar, a sales funnel refers to the process of bringing new followers into your business through various networks such as referrals, social media, and advertising. However, sometimes you may find that your sales are not meeting your goals, and this could be due to issues in your sales funnel. That's why, I want to share a quick and easy exercise that I do every month at my company, Blush, ...

172. A Wild Idea or Your Next Big Move?

February 07, 2023 10:00 - 40 minutes - 27.9 MB

On today's show, I am talking with Gretchen Culver of Rocket Science Events and Moon and Stars events and Minne Weddings. I wanna ask you, CEO. Have you ever had an idea for an additional revenue stream, or maybe even a whole separate company, but you're afraid to? Or maybe you started it and things didn't quite go to plan, and so you just shut it down right away? Well, on today's episode, with Gretchen we talk about pivoting and either growing a new business, incorporating a new aspect of ...

S53. Free vs. Paid Education. Real Talk.

February 02, 2023 12:00 - 15 minutes - 10.9 MB

On today's short, real talk ya'll!! I want to talk to you about free, versus paid education and friends, we are gonna have a real heart to heart today on this podcast. Now, the reason that this is coming up is because recently a coach friend of mine in the industry. (I did ask if I could share this story with my listeners. And she said, yes) She reached out and asked, how would I respond to this email from a client? She received an email from a student that purchased her signature course....

171. Your Network is Your Net Worth.

January 31, 2023 10:00 - 28 minutes - 19.9 MB

On today's show, I am talking with Becca Pountney. We are talking all about how to maximize your business networking. We all know that your network is actually your net worth. Listening to this episode I hope it reminds you to take time to invest in and build that network. We talk about, what to ask, what to do at a networking event, and how to build your network through social media. This is a powerful episode. It will genuinely help you to take your business to the next level thr...

S52. Avoid the Valley of Despair!!

January 26, 2023 10:00 - 14 minutes - 10.2 MB

In today's short, we are talking about the Valley of Despair. I have been talking to so many of you that are building these incredible wedding businesses. A lot of you are reaching out. Saying, "Brandee, it feels like such a weight right now. I feel like I'm kind of finding success, but then it all falls apart." Or... I feel like I am booking lots of business, but I don't know how to build a team, or, I have been doing social media consistently, but it doesn't seem like that's working and ...

170. Rethinking Feedback: Separate Emotion From Business.

January 24, 2023 10:00 - 27 minutes - 19 MB

Jordan Kentris is our guest on The Wedding Pro CEO Podcast. In this episode we are rethinking feedback! Constructive feedback is essential to maintain positive relationships in the wedding industry. Whether you are giving or receiving feedback, it is important to: 1. start with a positive attitude 2. express how the issue impacted you personally 3. acknowledge the other person’s perspective 4. be open to feedback and willing to learn 5. focus on understanding rather than being right 6...

S51. Your Biggest Obstacle in Growing Your Business.

January 19, 2023 10:00 - 12 minutes - 8.87 MB

I want to talk to you about your biggest obstacle in your business. When somebody asks you what are you struggling with, what do you feel like is the thing that's really holding you back the most in your business? How would you answer that question?I bet you'd say things to me like: I can't get enough clients. I'm not really sure if my pricing is right. I'm trying to build a team, but I'm not sure what to do next. I want to make more profit in my business. I wanna pay myself more. ...

169. Contracts: Protect Your Business & Your Sanity.

January 17, 2023 10:00 - 33 minutes - 23 MB

Take a fresh look at your contracts this year. It's time to take control and protect yourself. Listen to this week's episode of The Wedding Pro CEO Podcast featuring Leah Weinberg and gain insight into how to handle sticky issues that come up in your business. Listen and learn the legal solutions you need to build a profitable wedding business that you love! In this episode, you will learn the following: 1. What to do if you need to terminate a contract but your contract doesn't allow it. 2...

S50. Do Wedding Pros Tiktok?

January 12, 2023 10:00 - 20 minutes - 14.2 MB

Do Wedding Pros use the Tiktok platform to grow their business? On today's short of the Wedding Pro CEO Podcast, I'm going to share with you my journey on TikTok. I also want to give you 4 tips of what I'm doing and going through so you can implement this strategy for yourself. These tips will work with whatever the next platform is you choose to go after to grow your business, whether that's TikTok, YouTube, Instagram or Pinterest, whatever it is! Thanks for listening! ----- Join The ...

168. Answering Your Questions: 4 Tips for Maintaining Focus and Productivity in Your Wedding Business.

January 10, 2023 10:00 - 25 minutes - 17.3 MB

I am answering all of your most burning questions. A few weeks ago, I dropped a thread in our community on Facebook, the Wedding Pro CEO Community, and I asked you if we were having a cup of coffee at a cute little cafe, what would you want to ask me? What questions do you have to help you take your business to the next level? And today I'm answering some of those questions right here on the podcast. Here are your questions: 1. "What is the number one thing you would do if you were t...

S49. This WILL Grow Your Business in 2023!

January 05, 2023 10:00 - 22 minutes - 15.7 MB

Let's talk about how to grow your business in 2023, and I know that is the top of everyone's mind right now because it's a fresh New Year, and there's so much that you wanna do with this year, and you're thinking, "How do I grow?" "What is the secret to success?" Can just one thing change your business? ----- Join The Wedding Pro CEO Podcast Community on Facebook! A free group to take the conversation past the podcast and share best practices, get quick tips you can implement today and be...

167. Vision Boarding: Why it's ineffective.

January 03, 2023 10:00 - 23 minutes - 16.5 MB

Learn why a vision board is not be the most effective way to reach your goals. This episode is about Vision Boarding: Why it's ineffective and what to do instead. A vision board has no plan and no time frame, so it doesn't give you the ability to reach your goals. Instead, setting goals and creating a plan to achieve them is the best way to reach success. The goal should be specific, measurable, attainable, relevant, and time-specific. ----- Join The Wedding Pro CEO Podcast Community on Fa...

S48. YOU DID IT!

December 29, 2022 10:00 - 17 minutes - 11.7 MB

As you're going into a new year, it's so important to do a year in review, not only to assess if you met your goals or if you had any goals that you fell short on, and still want to pursue. You also need to consider, what were the things that weren't even a goal? They weren't even on your radar at this time last year? But you were able to, take advantage of some really cool opportunities throughout the year. Those can be forgotten so often, and so it's important to give yourself those wi...

166. Protecting Your Wedding Business During Uncertain Times.

December 27, 2022 10:00 - 26 minutes - 18.3 MB

With the looming possibility of a recession, inflation and unexpected emergencies ahead for business owners, Kunbi Odubogun passionately preaches about the importance of proactive business protection strategies for entrepreneurs, for without them, one could be one emergency away from losing their business. Listen to hear how to prepare for and navigate uncertain situations to protect your business and ensure its success!! ----- Join The Wedding Pro CEO Podcast Community on Facebook! A fre...

S47. The Difference Between Success and Failure.

December 22, 2022 10:00 - 15 minutes - 10.8 MB

The difference between whether you are going to succeed or whether you are going to fail is simply wether or not you are taking ACTION! Listen for three tips on this short podcast to really help you to understand what I mean by simply taking action in your business as the CEO. ----- Join The Wedding Pro CEO Podcast Community on Facebook! A free group to take the conversation past the podcast and share best practices, get quick tips you can implement today and be part of a like minded group...

165. How to Find and Work with Your Ideal Couples.

December 20, 2022 10:00 - 36 minutes - 24.9 MB

If you're looking for a fun, personal, meaningful, and nontraditional ceremony, Bethel Nathan is your officiant. This episode is about the importance of market research in order to understand who your ideal customer is. Bethel Nathan is a business coach and wedding officiant who helps couples create a personal and meaningful ceremony. She has over 14 years of experience and has officiated over 1200 weddings. Bethel learned about the importance of market research in order to understand who...

S46. 3 Reasons Wedding Pros Aren't Making Money from Social Media.

December 15, 2022 10:00 - 15 minutes - 10.6 MB

The three things that you're doing wrong to market your wedding business on social media apps and how to fix them so that you can increase your sales from social media. ----- Join The Wedding Pro CEO Podcast Community on Facebook! A free group to take the conversation past the podcast and share best practices, get quick tips you can implement today and be part of a like minded group of CEOs who are building the profitable business they've always dreamed of! For full show notes and guest...

164. Google Ads: Let the Leads Come to You!!

December 13, 2022 05:00 - 35 minutes - 24.4 MB

Generate more leads with Google Ads!? Yes please! On this week's episode of the podcast, I interviewed Mark Chapman to discuss the power of Google Ads for the wedding industry, the importance of understanding the industry when running Ads, and the data that Google provides. Mark Chapman is a successful entrepreneur and founder of the I Do Society, a company that helps wedding businesses utilize Google Ads for their Marketing. Mark is an experienced wedding industry expert, having worked ...

S45. Why That Course Didn't Work.

December 08, 2022 10:00 - 18 minutes - 12.6 MB

On today's podcast, I wanna talk about why that course or mastermind or coaching program you bought, didn't work for you. ----- Join The Wedding Pro CEO Podcast Community on Facebook! A free group to take the conversation past the podcast and share best practices, get quick tips you can implement today and be part of a like minded group of CEOs who are building the profitable business they've always dreamed of! For full show notes and guest links click HERE! Please share your bigges...

163. Building A Legacy: Enabling Employees To Own Their Career.

December 06, 2022 10:00 - 36 minutes - 25 MB

This episode is all about building a legacy! Andy Storch learned that in order to help employees succeed and be remembered, leaders must give them the opportunity to own a piece of their business and make them feel like they are part of the team, not merely task managers. For those seeking Happiness, Appreciation, and Achievement for their employees, this episode will provide the solution to help them get what they are striving for. Tune in to discover how to unlock Fulfillment, Gratitude, ...

S44. 5 Things You MUST Do Before Next Year!

December 01, 2022 10:00 - 16 minutes - 11.7 MB

A New Year is almost here! There's a few things that CEOs of their wedding companies need to do before the ball drops. There's actually five(5) specific things that I want you to make sure that you do before January 1st comes. Lets set ourselves up for success next year! What are the 5 things? Sneak a peak: 1. Finalize your budget >>refer to episode #133 of the Wedding Pro CEO Podcast 2. Raise your prices >>refer to episode #153 of the Wedding Pro CEO Podcast 3. Time, take it back >>refe...

S44. 5 Things You MUST Do Before 2023!

December 01, 2022 10:00 - 12 minutes - 8.92 MB

A New Year is almost here! There's a few things that CEOs of their wedding companies need to do before the ball drops. There's actually five(5) specific things that I want you to make sure that you do before January 1st comes. Lets set ourselves up for success next year! What are the 5 things? Sneak a peak: 1. Finalize your budget >>refer to episode #133 of the Wedding Pro CEO Podcast 2. Raise your prices >>refer to episode #153 of the Wedding Pro CEO Podcast 3. Time, take it back >>refe...

162. How to Implement Percentage Based Pricing.

November 29, 2022 10:00 - 33 minutes - 23.2 MB

Nicole Mower from Nicole Mower Event shares how she went from flat fee to percentage based pricing and offers tips for other planners who may be struggling with the same transition. Nicole Mower is the owner of Nicole Mower Events, a wedding planning company based in Coastal Maine. Nicole has been in the wedding industry for over 10 years and has been teaching other wedding professionals about percentage based pricing for the past few years. She feels that this is a more fair and transparen...

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