How to Succeed Podcast
721 episodes - English - Latest episode: 6 days ago - ★★★★★ - 46 ratingsThe How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.
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Episodes
How to Succeed at Sandler Rule #9 - Every prospecting call earns compound interest
March 06, 2020 05:00 - 3 minutes - 5.92 MBDavid Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...
How to Succeed at Ride-Alongs
March 02, 2020 05:00 - 26 minutes - 36.4 MBMike Montague interviews Antonio Garrido on How to Succeed at Ride-Alongs. Check out Antonio's book, The 21st Century Ride-Along, at: https://shop.sandler.com/category/books In this episode: The purpose of Antonio’s book about doing ride-alongs the Sandler way There are many different types of ride-alongs now Some good and bad attitudes for ride-alongs Good sales managers want their salespeople to succeed and have a great ride-along Coaches watch their players perform, sh...
How to Succeed at Sandler Rule #8 - When prospecting, go for the appointment
February 28, 2020 05:00 - 4 minutes - 6.49 MBDavid Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...
How to Succeed at Team Selling
February 24, 2020 05:00 - 22 minutes - 31.2 MBMike Montague interviews Nema Semnani on How to Succeed at Team Selling. In this episode: What is Team Selling? Attitude for selling as a team compared to selling as an individual Identify what role each person will play before going on the sales call Ask the prospect to explain to the team how we got to this point of the sales process Techniques for allowing the right people to talk at the right time Common problems/opportunities in team selling Nema’s favorite rule for t...
How to Succeed at Sandler Rule #7 - You don't have to like prospecting; you just have to do it
February 21, 2020 05:00 - 4 minutes - 6.83 MBDavid Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...
Mindfulness in Selling
February 18, 2020 11:00 - 27 minutes - 37.6 MBBrian Sullivan interviews Oksana Esberard about Mindfulness in Selling. In this episode: What is mindfulness and why does it matter? The shocking amount of time we “check out” during interactions with others Mindfulness can help you get rid of head trash Why and how to go offline at times to relax and be more mindful The difference between good and bad stress Final thoughts on mindfulness How to connect with Oksana
How to Succeed at Podcast Marketing
February 17, 2020 05:00 - 30 minutes - 42.3 MBMike Montague interviews Jaclyn Schiff on How to Succeed at Podcast Marketing In this episode: What is podcast marketing The biggest benefits of podcast marketing How to repurpose your podcasts and use them for years How to use the text of your podcast to increase your SEO and inbound traffic How to consistently create podcasts and not have “podcast fade” It’s not about how many listeners, it’s about reaching the right listeners What behaviors to do pre and post podcast creati...
How to Succeed at Sandler Rule #6 - Don't buy back tomorrow the product or service you sold today
February 14, 2020 05:00 - 7 minutes - 10.2 MBDavid Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...
How to Succeed at Using Books as a Sales Tool
February 10, 2020 05:00 - 24 minutes - 33.5 MBMike Montague interviews Tim Priebe, Founder of T&S Online Marketing, on How to Succeed at Using Books as a Sales Tool. Get the Sandler/T&S ebook written by Mike and Tim at: https://tandsgo.com/education/ebooks/ In this episode: · Brief description of the topic · Why write a book and use it as a sales tool? · Two marketing techniques that no one says no to · How to use your book as a sales tool · How to mail your book to prospects to furt...
How to Succeed at Sandler Rule #5 - Never answer an unasked question
February 07, 2020 05:00 - 3 minutes - 5.75 MBDavid Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...
How to Succeed at Getting More Referrals
February 03, 2020 05:00 - 26 minutes - 37.5 MBMike Montague interviews John Rosso on How to Succeed at Getting More Referrals. In this episode: Why are referrals so critical? How to create a well rounded prospecting plan Some of the head trash that stops you from asking for referrals The best attitudes to getting more referrals Set referral goals and track them Use “observable characteristics” to seek referrals The right time to ask for a referral Look for the value transition A great question to create a value transiti...
How to Succeed at Sandler Rule #4 - A decision not to make a decision is a decision
January 31, 2020 05:00 - 4 minutes - 6.21 MBDavid Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...
How to Succeed at Creating a Vision Board
January 27, 2020 05:00 - 23 minutes - 33 MBMike Montague interviews Jamie Bolak, former Sandler trainer and current marketing consultant, on How to Succeed at Creating a Vision Board. In this episode: What is a Vision Board Do you have to create goals? What attitudes do we need, and need to avoid, when creating vision boards? How do you deal with negative attitudes about goals and vision boards? How to choose what goes into your vision board How to decide what level of goal to go for How a vision board helps you hit you...
How to Succeed at Sandler Rule #3 - No mutual-mystification
January 24, 2020 05:00 - 4 minutes - 6.93 MBDavid Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...
How to Succeed at Connecting with Content
January 20, 2020 05:00 - 24 minutes - 34.5 MBIlise Benun is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets, through which she offers business coaching to small groups and 1:1. She is also a national speaker and author of 7 books, including "The Creative Professional's Guide to Money," and 3 online courses via CreativeLive – all tailored to the needs of creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast and her newest p...
How to Succeed at Sandler Rule #2 - Don't spill your candy in the lobby
January 17, 2020 05:00 - 5 minutes - 7.4 MBDavid Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...
How to Succeed at Rethinking The Sales Profession
January 13, 2020 05:00 - 24 minutes - 33.4 MBMike Montague interviews Haley Haggerty on How to Succeed at Rethinking the Sales Profession. In this episode: What is the definition of sales? What do WE mean when we talk about sales? The 3 Components of Success Rethinking your sales goals and what it takes to hit them Sales techniques we need to rethink Rethink everything that makes you feel like a stereotypical salesperson How Haley defines success Haley’s favorite Sandler rule How Sales Accountability can help you win...
How to Succeed at Sandler Rule #1 - You have to learn how to fail to win.
January 10, 2020 05:00 - 4 minutes - 7.18 MBDavid Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Suc...
How to Succeed at Having 2020 Vision
January 06, 2020 05:00 - 17 minutes - 24.8 MBMike Montague has been involved with Sandler for over 20 years as a client, certified trainer, VP of online learning, and now global head of content. The host of the How To Succeed podcast kicks of Season 5 with his tips for having 2020 vision in this new year. You'll hear about Sandler philosophies and scientific research for seeing yourself, others, your company, and the marketplace more accurately. How to see things more clearly Creating a vision for your ideal day, year, and life ...
Brian Sullivan Interviews Jonathan Farrington The Sandler Research Center The Hunt For New Clients
January 03, 2020 12:00 - 27 minutes - 37.2 MBBrian Sullivan Interviews Jonathan Farrington about the Sandler Research Center survey on The Hunt For New Clients In this episode: What’s in the survey and what makes it different The Hunt for Clients in 2020 The good, the bad, and the ugly How much does your lead generation actually cost you - per customer? Prospect profiling is key to the most profitable use of a sales person’s time Targeting relevant opportunities – instead of chasing everything Three questions to ask to ...
How to Succeed at Marketing to Your Ideal Client
January 03, 2020 05:00 - 27 minutes - 38.1 MBMike Montague interviews Jurgen Strauss, marketing innovator and host of the Innovabuzz podcast, on How to Succeed at Marketing to Your Ideal Client In this episode: Target your marketing You have two ideal clients to market to Ideal attitudes to succeed at marketing How to prequalify your ideal client It’s all about communication Empathy maps Ask good questions and follow up questions of your ideal clients How Jurgen defines success Best attitude, behavior and technique Fi...
How to Succeed at Setting Goals
December 30, 2019 05:00 - 22 minutes - 31.6 MBMike Montague interviews his co-instructor for the online goal-setting workshop, Amy Woodall, on How to Succeed at Setting Goals. The Goal Setting Success Online Workshop is a 6-part course with over 30 activities to help you create your GPS to success. We'll show you how to set Goals, develop Plans, and execute the Strategies to build your best life. Enroll yourself in the online self-study workshop here: https://shop.sandler.com/online-courses/goal-setting-success-online-wo...
How to Succeed at Creating a Sales Playbook
December 27, 2019 05:00 - 22 minutes - 31 MBMike Montague interviews Chad Banman on How to Succeed at Creating a Sales Playbook. In this episode: Who this podcast is for The playbook helps sales feel like part of the team Sales needs to use processes and best practices too A Sales Playbook is a living document A playbook isn’t just a 3-ring-binder Just start creating the playbook – just start What are some of the things to make sure you document? Beware of the tyranny of the urgent How Chad defines success Chad’s fav...
How to Succeed at Business Networking
December 23, 2019 05:00 - 26 minutes - 37.3 MBMike Montague interviews Tony Altham, Executive Director at BNI in the UK, on How to Succeed at Business Networking. In this episode: Who this podcast is for You don’t have to work the room Finding the balance in how to talk with people at networking events Become the “connector” How to use your team wisely at networking events and expos How you introduce yourself and qualify the people you meet What does S.O.S T.G.R mean? How Tony defines success Best attitude, behavior, an...
How to Succeed at Finding and Hiring Salespeople
December 20, 2019 05:00 - 23 minutes - 32.2 MBMike Montague interviews Neal Benedict on How to Succeed at Finding and Hiring Salespeople. In his episode: Attitudes to adopt and avoid Hire for conceptual, not technical reasons Goals, plans, and actions for hiring Why your hiring process should not rely too heavily on the interview Real examples of the numbers you need and a sample process to succeed at hiring What is the Devine assessment? How to beat your competition to get a good salesperson How do you recruit a bunch o...
How to Succeed Winning Survivor and More Sales with Chris Underwood
December 16, 2019 05:00 - 32 minutes - 44.7 MBDave Mattson, President and CEO of Sandler Training, interviews Chris Underwood, the most recent winner of CBS's Survivor, on how he used Sandler sales techniques to win the show and win more deals. Chris attends Sandler Training in Chicago. To get started learning the Sandler techniques that Chris used to win the show, click here to download our free resources: https://www.sandler.com/sell In this episode: How Survivor actually works – a behind the scenes view How Chris is ...
How to Succeed at Continuing Your Growth as a Sales Leader
December 13, 2019 05:00 - 9 minutes - 13.4 MBDavid Mattson, President and CEO of Sandler Training and 6-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders. The book is on sale at https://shop.sandler.com/books/sandler-rules-sales-leaders, as well as, the companion video course: https://shop.sandler.com/online-courses/sandler-rules-sales-leaders-online-course This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his thoughts on the 4...
How to Succeed at DIY Branding for Scrappy Entrepreneurs
December 10, 2019 05:00 - 22 minutes - 30.9 MBMike Montague interviews Cami Travis-Groves on How to Succeed at DIY Branding for Scrappy Entrepreneurs. In this episode: What is DIY Branding? The difference between a logo and a brand Why are you in business? Do what you do best and hire for what you don’t do well Where to start to succeed at DIY branding Great techniques on this topic How to tell if you have bad taste The only thing on your webpage that should be about you How Cami defines success The importance o...
How to Succeed at Getting to Hello
December 09, 2019 05:00 - 26 minutes - 37.4 MBViveka von Rosen, Chief Visibility Officer of Vengreso, talks about social prospecting and getting to hello. In this episode: Who this is for Attitudes for using LinkedIn to get to hello Behaviors, steps, and actions to take How to make this work in 30 minutes a day Don’t discount people who aren’t active on LinkedIn How to have one of your connections introduce you to a high-quality lead Quote to live by Best attitude, behavior, and technique to Succeed at Getting to Hello Connec...
How to Succeed at Understanding How Your Salespeople Learn and Grow
December 06, 2019 05:00 - 10 minutes - 14.4 MBDavid Mattson, President and CEO of Sandler Training and 6-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders. The book is on sale at https://shop.sandler.com/books/sandler-rules-sales-leaders, as well as, the companion video course: https://shop.sandler.com/online-courses/sandler-rules-sales-leaders-online-course This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his thoughts on the 4...
How to Succeed at Being an Intentional Sales Manager
December 02, 2019 05:00 - 21 minutes - 30.3 MBMike Montague interviews Pat McManamon on How to Succeed at Being an Intentional Sales Manager. Get Pat's new book at: https://shop.sandler.com/category/books In this episode: The concept of Pat’s new book for sales managers Are we all “accidental” sales managers? What attitudes you need to succeed as a sales manager Are your salespeople selling you on their problems? As a sales manager, you need to be able to roleplay as a salesperson Best behaviors for an intentional sa...
How to Succeed at Time Management as a Sales Leader
November 29, 2019 05:00 - 8 minutes - 11.6 MBDavid Mattson, President and CEO of Sandler Training and 6-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders. The book is on sale at https://shop.sandler.com/books/sandler-rules-sales-leaders, as well as, the companion video course: https://shop.sandler.com/online-courses/sandler-rules-sales-leaders-online-course This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his thoughts on the 4...
Brian Sullivan Interviews Jonathan Farrington about the Sandler Research Center Final
November 26, 2019 11:00 - 29 minutes - 41 MBIn this episode: Why this sales research is different than other sales research The journey begins with the first sale It’s no longer just about the product or service, it’s about the entire experience Identifying Critical Moments Good customer service is no longer enough The importance of regular feedback from your clients Clients remember their last interaction with you A.B.C. Always Be Closing Caring Look after your employees and they will look after your clients What i...
How to Succeed at the First 30 Seconds of a Prospecting Call
November 25, 2019 05:00 - 27 minutes - 38.2 MBMike Montague interviews Doug Cohen on How to Succeed at The First 30 Seconds of a Prospecting Call. In this episode: Why is the first 30 seconds so important? Can you be too enthusiastic on a sales call? Attitudes to have and avoid for succeeding in the first 30 seconds Pattern interrupts Make your toughest calls first Regular sales phone calls make you better and less anxious Celebrate that you’re doing the behaviors and getting better Tips and trick for executing the first...
How to Succeed at Building Smart Compensation Programs
November 22, 2019 05:00 - 8 minutes - 12.6 MBDavid Mattson, President and CEO of Sandler Training and 6-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders. The book is on sale at https://shop.sandler.com/books/sandler-rules-sales-leaders, as well as, the companion video course: https://shop.sandler.com/online-courses/sandler-rules-sales-leaders-online-course This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his thoughts on the 4...
Brian Sullivan interviews Nema Semnani on How to Use Humor in Selling the Sandler Way
November 19, 2019 11:00 - 41 minutes - 56.4 MBIn this episode: Why do people laugh in life and business? How to use storytelling in sales How humor can humanize you to your prospects Is there a science to comedy? Using comedy to establish commonalities Interpersonal, authentic, matching and mirroring comedy is the comedy of sales How humor can help you be better at what you do
How to Succeed at Podcasting for Business Development
November 19, 2019 05:00 - 25 minutes - 34.9 MBMike Montague interviews Steve Trang, real estate entrepreneur and host of the Real Estate Disruptors podcast, on How to Succeed at Podcasting for Business Development Find Steve and his podcast at https://www.realestatedisruptors.com/! In this episode: People want to know your story How a podcast has helped Steve’s business Great attitudes for succeeding with a podcast What stops people from starting a podcast Key behaviors for starting a successful podcast Steve’s formu...
How to Succeed at Overcoming Childhood Messages
November 18, 2019 05:00 - 26 minutes - 36.6 MBMike Montague interviews Wayne Dehn on How to Succeed at Overcoming Childhood Messages. In this episode: How our momma’s hurt our sales careers Attitudes we need to overcome childhood messages How to handle your struggle with cold calls Go for the NO How to overcome your conditioning to answer questions Your prospects had Mommas too, they can be conditioned to answer your questions Are you conditioned to not take money from your friends? How to handle budget and price Don’t ...
How to Succeed at Onboarding New Salespeople
November 15, 2019 05:00 - 15 minutes - 21.4 MBDavid Mattson, President and CEO of Sandler Training and 6-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders. The book is on sale at https://shop.sandler.com/books/sandler-rules-sales-leaders, as well as, the companion video course: https://shop.sandler.com/online-courses/sandler-rules-sales-leaders-online-course This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his thoughts on the 4...
How to Succeed at Redirecting a Prospects Head Trash
November 11, 2019 05:00 - 25 minutes - 35.5 MBMike Montague interviews Dan Stalp on how to succeed at redirecting prospects’ head trash. In this episode: The prospect is NOT always right What if the opposite were true? Technique How to address the fact that the prospect may be their own worst problem Are you screaming to your prospects that your time isn’t valuable? How to qualify without letting the prospect know that’s what you’re doing What to say for a last-second check to see if you should walk away A great line to ...
How to Succeed at Creating a Proactive Social Selling Plan
November 08, 2019 05:00 - 8 minutes - 11.5 MBDavid Mattson, President and CEO of Sandler Training and 6-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders. The book is on sale at https://shop.sandler.com/books/sandler-rules-sales-leaders, as well as, the companion video course: https://shop.sandler.com/online-courses/sandler-rules-sales-leaders-online-course This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his thoughts on the 4...
How to Succeed at Dating the Sandler Way
November 05, 2019 05:00 - 23 minutes - 33 MBMike Montague interviews Cody Isabel on how to succeed at dating the Sandler way. In this episode: Attitudes to have and avoid for dating the Sandler way Go for the No I/R is crucial (Identity/Role) Behaviors to increase your success rate Prospect for dates with multiple strategies Define your ideal partner you’re looking for Favorite Sandler techniques for dating Does negative reversing work in dating? Questioning strategies and Upfront Contracts are huge for dating the San...
How to Succeed at Being Creative on Purpose
November 04, 2019 05:00 - 26 minutes - 36.2 MBMike Montague interviews Scott Perry on How to Succeed at Being Creative on Purpose. Find Scott at https://www.becreativeonpurpose.com/ In this episode: What does being creative on purpose mean? Are YOU creative? 4 principles to be creative on purpose Choose and do…now Go small How to choose to act Where you might give up on this Scott’s definition of success Biggest obstacle to overcome Key attitude, behavior, and technique on how to succeed at being creative on pur...
How to Succeed at Sales Forecasting
November 01, 2019 04:00 - 8 minutes - 12.2 MBDavid Mattson, President and CEO of Sandler Training and 6-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders. The book is on sale at https://shop.sandler.com/books/sandler-rules-sales-leaders, as well as, the companion video course: https://shop.sandler.com/online-courses/sandler-rules-sales-leaders-online-course This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his thoughts on the 4...
How to Succeed on Purpose
October 28, 2019 04:00 - 30 minutes - 41.6 MBMike Montague interviews Karl Schaphorst on how to succeed at being a purpose-driven salesperson In this episode: What it means to be a purpose-driven salesperson Attitudes to adopt and avoid Embrace pain and suffering Purpose and passion drives performance and strength Can you have more than one purpose? You can learn emotional intelligence The importance of celebrating Success is on the other side of fear Favorite Sandler rule for being a purpose-driven salesperson Best a...
How to Succeed at Territory and Account Planning
October 25, 2019 04:00 - 8 minutes - 12.7 MBDavid Mattson, President and CEO of Sandler Training and 6-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders. The book is on sale at https://shop.sandler.com/books/sandler-rules-sales-leaders, as well as, the companion video course: https://shop.sandler.com/online-courses/sandler-rules-sales-leaders-online-course This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his thoughts on the 4...
How to Succeed at Using Product Knowledge Effectively
October 22, 2019 04:00 - 24 minutes - 34.5 MBClick here to download the Buzzword Bingo sheet! Email [email protected] with the color of the sheet that wins the Buzzword Bingo blackout challenge. Mike Montague interviews Sofia Rodriguez on how to succeed at using product knowledge effectively. In this episode: How to play buzzword bingo and win a ticket to the Sandler Summit in Orlando How this episode will help you in your career The dummy phase is great at using product knowledge? The best attitudes for using pro...
How to Succeed at Storytelling
October 21, 2019 04:00 - 25 minutes - 35.1 MBMike Montague interviews Nema Semnani on how to succeed at storytelling. In this episode: The right attitude for effective storytelling Imagined realities are powerful motivators How to tell a compelling story You need a beginning, a conflict, and a resolution Study standup comics and how they tell stories Nema’s favorite Sandler rule for storytelling Best attitude, behavior, and technique for storytelling The How to Succeed Podcast is a public and free podcast from Sandler T...
How to Succeed at Team Selling
October 18, 2019 04:00 - 7 minutes - 11.3 MBDavid Mattson, President and CEO of Sandler Training and 6-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders. The book is on sale at https://shop.sandler.com/books/sandler-rules-sales-leaders, as well as, the companion video course: https://shop.sandler.com/online-courses/sandler-rules-sales-leaders-online-course This year, on Fridays, Dave talks about the attitude, behavior, and techniques of successful sales managers as he shares his thoughts on the 4...
How to Succeed at Following Up on Referrals
October 15, 2019 04:00 - 7 minutes - 10.5 MBDavid H. Sandler, Founder of Sandler Training, talks about how to follow up on a referral and uncover the cast of characters in a large and complex organization. This is a special bonus episode from a recording of a client training boot camp delivered by David Sandler in the early 1990s. The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 compa...