The Digital Agency Growth Podcast
224 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 74 ratingsMost gurus won’t admit that winning ideal clients for your agency is hard. But it’s a lot easier and more predictable when you learn from the right people. Every week, The Digital Agency Growth Podcast comes at you with in-the-trenches stories from agency, brand, and technology leaders to cover HOW new business is getting done, and the possible WHY’s justifying all our hard work. This top 10 ranked podcast in over 10 countries is brought to you by Sales Schema. Learn more about Sales Schema at salesschema.com/
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Episodes
Relationship-Driven New Business At-Scale.
January 20, 2021 15:08Over the last 12 months, the biggest trend we’ve observed is the shift toward personalization, and we’ve made some big changes in response… Instead of beating down the CMO’s door with a battering ram of case studies and collateral, our most successful outreach campaigns are now centered on personal commonalities that our clients share with […]
Ty Crandall – How to Lever-Up Your Agency Without Personal Guarantees
January 19, 2021 23:27 - 39 minutes - 27.5 MBTy Crandall is an internationally known speaker, author, and business credit expert. With over 17 years of financial experience, Ty is recognized as an authority in business credit building, business credit scoring and business financing. He currently serves as the CEO at Credit Suite. With Credit Suite, Ty consults with and advises companies on business […]
Ben Aston – Project Management in 2021
January 13, 2021 19:33 - 34 minutes - 23.4 MBBen Aston is a digital project manager and online entrepreneur. To date, Ben has founded two companies: Black + White Zebra, an indie media company on a mission to help people and organizations succeed, and The Digital Project Manager, the largest and fastest growing community for digital project managers with 500k+ visits/month, 30k subscribers and 4k […]
Stephen King – Data Driven Decision Making
January 05, 2021 23:04 - 51 minutes - 35.4 MBStephen is the President and CEO of GrowthForce, one of the nation’s largest providers of outsourced bookkeeping and controller services. Stephen also founded Virtual Growth in 1995, the nation’s first cloud-based accounting service, which was eventually acquired by Insperity. He also spent seven years working at Amnesty International USA, serving first as their CFO and […]
Sara Nay – Why You Should Buy Marketing Instead of Renting It
December 16, 2020 21:34 - 30 minutes - 21 MBSara Nay is the COO at Duct Tape Marketing, an agency that offers small and mid-size businesses access to marketing resources that enable them to approach marketing in a systemic way. In this role, Sara oversees the day-to-day operations to support the growth of Duct Tape Marketing and the Duct Tape Marketing Consultant Network. Some […]
Phillip Stutts – From the Campaign Trail to Madison Avenue
December 09, 2020 04:59 - 57 minutes - 39.5 MBWith more than 20 years of political and marketing experience, Phillip has worked with multiple Fortune 200 companies, has over two decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to 1,273 election victories, including hundreds of U.S. House campaigns, dozens of U.S. Senate campaigns, and even three […]
Matt Gillis – The Fight Against Malvertising
December 01, 2020 22:41 - 37 minutes - 25.6 MBMatt Gillis is the CEO of clean.io, a company that leads in the prevention of cross-platform malvertising. Matt and his team help website publishers and online businesses take control of their sites and preserve their brands by protecting them from malicious ads. Prior to joining clean.io, Matt was the President of Millennial Media, which he […]
David Wachs – The Power of the Handwritten Letter
November 17, 2020 22:12 - 36 minutes - 25 MBA serial entrepreneur, David Wachs’ latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal […]
Jason Swenk – Scale and Purpose Over Growth
November 03, 2020 19:36 - 33 minutes - 22.9 MBJason Swenk is the host of The Smart Agency Masterclass, the #1 Digital Agency Podcast. He has literally written the book for growing an agency from nothing to two 8 figure agencies, and is one of the most renowned and sought out advisors to agencies worldwide. Previously he founded and sold his own agency after […]
Andy Cabasso – How to Build a Sell-able Agency (in three years)
October 28, 2020 21:06 - 46 minutes - 32 MBAndy Cabasso is the Co-Founder of Postaga, a software platform that helps users get backlinks and build traffic with its free all-in-one AI-assisted outreach tool. Previously he was Co-Founder at JurisPage, a law-firm focused website design, internet marketing, and SEO firm, which was acquired by a strategic partner in 2016. Some things we covered: How […]
Niel Robertson – The Future of Influencer Marketing
October 20, 2020 21:58 - 44 minutes - 30.5 MBNiel Robertson is an accomplished executive with over 20 years experience in the technology industry. He is currently the CEO and Co-Founder of influence.co, the largest online community of influencers, businesses, and the people who work with them. Niel has founded eight companies, raised over $75M in funding, and exited four companies selling to Cisco, […]
Steve Pockross – How to make content into a profit center at your agency
October 06, 2020 22:42 - 39 minutes - 27.3 MBSteve Pockross is the CEO of Verblio, a multimedia content creation platform that powers modern content marketers and SEO agencies, built on a curated network of 1,000 U.S.-based writers. Some things we covered: How to make content production into a reliable profit center. Thoughts on the value of subject matter expertise. Ferrari vs. Toyota content. […]
Jason Cutter – How to Sell with Authentic Persuasion
September 24, 2020 22:26 - 40 minutes - 27.5 MBJason Cutter is the CEO of Cutter Consulting Group, author of Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker, and host of The Sales Experience Podcast. He sees himself as a Sales Success Architect for companies and individuals, providing coaching, training, and consulting for companies around the world who want to dramatically […]
Holly Spaeth – Lessons learned managing dozens of agencies at a publicly-traded powersports brand
September 14, 2020 01:09 - 36 minutes - 25.3 MBHolly Spaeth is the Director of Corporate Branding and Partnerships at Polaris Inc., a publicly-traded leader in powersports offering products including boats, off-road vehicles, commercial vehicles, motorcycles and more. Previously, Holly comes from the boutique agency space, where she served in leadership roles at several organizations. Some things we covered: A day in the life […]
Justin Brown – The Benefits of a Flagship Agency Service
September 02, 2020 16:07 - 49 minutes - 34.3 MBJustin Brown is Co-Founder of Motion, an agency that helps technology companies get noticed, engage prospects and become thought leaders. Motion also runs Tech Qualified – a B2B Tech Marketing podcast that delivers interviews with the best and brightest in the space. Some things we covered: The “hub and spoke” service model (my term not […]
Marcel Petitpas – Time Tracking and The Agency Profitability Flywheel
August 25, 2020 22:54 - 42 minutes - 29 MBMarcel Petitpas is the CEO and Co-Founder of Parakeeto, a software solution that helps agencies and consultancies automatically create accurate, data-driven estimates for their projects using their historic Harvest data. Some things we covered: The top agency time tracking blindspots. Marcel’s Four Step Flywheel Framework. The right cadence for looking at time tracking data. How […]
How to Do Effective Lead Generation for Your Agency in 2020/2021
August 25, 2020 02:32 - 18 minutes - 12.6 MBThe new year is right around the corner — have you hashed out your agency’s 2021 new business plan yet? Whether your answer is ‘yes’, ‘no’, or ‘sorta’, this episode will set you on the right path. Just like most areas of marketing and sales, what worked last year may not work for much longer. […]
How to Get Consistent New Business Through Simplification and Less Automation
August 13, 2020 22:51 - 15 minutes - 10.5 MBThis is first in a continuing series of posts and podcast episodes referencing concepts from our new comprehensive online course – The Agency Lead Generation Course. If you’d like to get updates on the next open enrollment period, sign-up here. If there is a silver lining to quarantines, lockdowns, and so on, it’s that all […]
Garrett Sussman – The Interesting Future of the Agency/Software Relationship
August 07, 2020 21:14 - 41 minutes - 28.3 MBGarrett Sussman is the Head of Content at Traject, a software company that delivers a suite of flexible marketing tools focused on the agency space. Garrett serves as the host of The Agency Ahead Podcast. Some things we covered: The latest big bold trends in e-commerce. How to think about attribution more broadly and accurately. […]
Sharon Toerek – How to Stay Ahead of Your Agency’s Legal Blindspots
July 28, 2020 22:05 - 35 minutes - 24.7 MBSharon Toerek is the Principal of Toerek Law. She is an intellectual property and marketing law attorney, with a national firm based in Cleveland, Ohio. She devotes her legal practice to helping creative professionals protect, enforce and monetize their creative assets. Sharon also hosts her own show, The Innovative Agency Podcast. Some things we covered: […]
Jimmy Rose – The Agency Automation Episode
July 22, 2020 21:21 - 38 minutes - 26.7 MBJimmy Rose is the Co-Founder of Content Snare, a software product that allows agencies and clients to collect documents from clients. In addition to that role he’s also a consultant, helping busy professionals and business owners create more free time through systems, productivity & automation. Some things we covered: The cross-section of process, automation, and […]
Our Agency Lead Generation Skunkworks Project…
July 14, 2020 18:50 - 13 minutes - 9.34 MBI wanted to unveil a skunkworks project we’ve been working on for a while. But first, why it matters… If you’re here, you are probably leading an agency that’s been around for at least a few years. You built a compelling portfolio across different industries, and you constructed a team on whom you can rely. […]
Rob Jolles – How to Transition From In-Person to Teleconference Sales
July 08, 2020 22:19 - 47 minutes - 32.6 MBA sought-after speaker and best-selling author, Rob Jolles draws on more than thirty years of experience to teach people how to change minds. Rob’s keynotes and workshops attract many diverse audiences, from Global 100 companies to growing entrepreneurial enterprises, from parents to professional negotiators. His best-selling books, including Customer Centered Selling and How to Run […]
Clodagh Higgins – Agency Life in Europe
June 30, 2020 23:18 - 41 minutes - 28.3 MBBased in Ireland, Clodagh Higgins is a consultant and coach for digital marketing agencies across the world. She was part of the team involved in the first four country agency merger – weareavidly.com, and she’s a powerlifting world champion! Some things we covered: European vs. American agency work/life models. The nitty gritty of a merger […]
Peter Cimoroni – Leadership Lessons from the Wrestling Room
June 18, 2020 16:27 - 36 minutes - 25.1 MBWe use sports metaphors all the time in business. We constantly refer to our employees and colleagues as our “team”. But what happens when you’re physically detached from your team? Would the Patriots, the Warriors, or the collegiate wrestlers who have been coached by today’s guest be successful had they practiced via Zoom? Probably not. […]
Rory Sutherland – Irrational Problem Solving
June 09, 2020 16:38 - 1 hour - 59.9 MBIn a month like this, it’s weirdly fitting to host Rory Sutherland, the Dark Knight of irrational problem solving, on the podcast. Per his official bio: Rory is the Vice Chairman of Ogilvy in the UK, an attractively vague job title that has allowed him to co-found a behavioral science practice within the agency. He […]
Shelly Latimore – How a CPG Marketing Leader Partners with Agencies
May 28, 2020 21:27 - 41 minutes - 28.6 MBA few weeks ago, at the outset of this pandemic, Shelly Latimore called up her agency partners and pulled their ads. Shelly is the Marketing Director of Domestic Brands at Nestle Waters, and before that, she led marketing departments at General Mills for over 15 years. The product is water after all, and since the […]
Ryan Watson – Agency Scenario Planning
May 21, 2020 18:04 - 45 minutes - 31 MBJust like the Yogi Berra line, “It’s hard to make predictions, especially about the future”, scenario planning is difficult. It’s supposed to be. The good news is that when it comes to financial planning, there is latitude for creativity and out-of-the-box ideas, which is often underappreciated. Today’s guest will help you avoid knee-jerk decisions and […]
Drew McLellan – Crisis and Reinvention
May 14, 2020 19:19 - 35 minutes - 24.4 MBLiminality (from the Latin word līmen, meaning “a threshold”) is the quality of ambiguity or disorientation that occurs in the middle stage of a rite of passage, when participants no longer hold their pre-ritual status but have not yet begun the transition to the status they will hold when the rite is complete. source: Wikipedia. […]
How To Prevent A 2021 Accounting Mess At Your Agency (the PPP episode)
May 05, 2020 22:15 - 31 minutes - 21.8 MBAt this point you’re probably inundated with resources about PPP and the other stimulus packages; not to mention that by the time we go live with this one, the well might be dry. What’s less-covered is what happens at the end of 2020 – tax-wise, we’re in relatively uncharted territory. One thing is for sure; […]
How To Open Doors With Cold Email (even when no one seems to be buying)
April 29, 2020 21:05 - 49 minutes - 33.7 MBOne of the bigger concepts I talked about in our recent Crisis Prospecting Video Training is cross-pollination. This is the idea of getting outside perspective and banding together to become stronger. I figured now would be a good time to practice what I preach 🙂 Today on the show we have Lee Gladish, a cold […]
How to Scale Your Agency Safely with Karl Sakas
April 23, 2020 17:59 - 47 minutes - 32.7 MBWhen is the right time to hire for big pivotal roles? If only there was a snappy answer. There are many variables: your growth level, team skillsets, market, the complexity of your offering… While there is no step-by-step blueprint for the sticky issues of scaling, there are useful guidelines developed in the trenches by the […]
Confessions Of An Agency Search Consultant
April 15, 2020 16:22 - 41 minutes - 28.7 MBUnlike being a lawyer, doctor, or engineer, there are few if any qualifications to run a marketing agency. As an agency owner, this means that while you can forge your own path, there a ton of low-grade competition creating a lot of noise (although perhaps less so in the coming months). As a brand marketer, […]
How to Sell Agency Services in Uncertain Times (without hurting your brand)
April 09, 2020 19:30 - 1 hour - 53.7 MBLast Thursday, April 2nd, we hosted a live webinar on the topic of effective prospecting during this crisis, and today’s episode is a standalone audio companion to that presentation. (Click here to access the video recording). At 80-90 attendees, the turnout was great and we covered a lot of ground. A huge thanks to our […]
How To Prepare Your Agency For The Rest of 2020
March 25, 2020 22:55 - 23 minutes - 16.2 MBHope you’re going strong in these interesting times. I’m writing this from the Northern Virginia/DC area where I’m self-quarantining with family after a somewhat harrowing escape from Buenos Aires; I managed to get out just before the city went on enforced-quarantine after an ahead-of-schedule midnight decree from the Argentine president. Before my exodus from […]
Scale by Design with Rick Enrico of SlideGenius
March 09, 2020 23:03 - 30 minutes - 21.2 MBIt’s Friday at 4:35pm. You’re working tirelessly for your client’s big Monday morning presentation, wrangling documents and data into a PowerPoint that MUST win the day. You’re racking your brain – is this draft too text-heavy or does there need to be more meat on the bone? How many slides should it be? Will the […]
From Selling an Agency to Scaling Dozens of Them
March 02, 2020 00:22 - 39 minutes - 27.5 MBWalking through the apocalyptic ruins of a burnt-out city… That’s how today’s guest described the emotional aftermath of selling her agency. At first glance, it might sound dramatic, but I’ve heard this feeling echoed over and over again by business owners after acquisition. When your agency filled a huge part of your life for years […]
What Makes for an Effective Agency Partnership?
February 20, 2020 22:44 - 51 minutes - 35.5 MBRichards and Jagger. Sergey and Larry. Coffee and donuts… When we talk about successful duos, passionate infighting and creative frenzies get most of the coverage, but I think the magic spawns from a different, more-sober source: The demarcation of roles, be they spoken or unspoken. Demarcation is what makes one partner say to the […]
SEO and What It Means For Your Agency In 2020
February 11, 2020 00:21 - 36 minutes - 25.1 MBImagine this. Right now the CEO of an established brand is stressed and angry. One of the brand’s several specialist agencies is dropping the ball big time. The last straw should have been six months ago, and the agency has been radio silent since the “Come to Jesus” call the team held two weeks ago. […]
People, Culture, and Technology with Nancy Lyons
January 28, 2020 19:31 - 38 minutes - 26.7 MBAs agency owners, we have to stay ahead of the rapid introduction of new technology, and it’s easy to lose sight of the fact that it’s the people who make everything possible. Today’s guest underscored two big ideas: relationships and reputation still reign supreme and it’s the CEO’s job to get prospects excited about what’s […]
Enter The Fractional CMO
January 16, 2020 16:58 - 34 minutes - 23.5 MBFractional is a business buzzword that gets tossed around a lot – we’ve certainly leaned into it. The definition that matters for our purposes comes from chemistry: Fractional – relating to or denoting the separation of components of a mixture by making use of their differing physical properties. I see this as a technical way […]
Why do Most Agency Coaches Make it Look Easy?
January 07, 2020 05:24 - 44 minutes - 30.4 MBAgency coaches and thought leaders often make success seem easy, or at least straightforward. If you’ve run an agency for more than a few weeks, you know the road is bumpy… Marketers with the CIA and Navy Seals, on the other hand, sell the job as difficult and meaningful, and they are never short on […]
A Holding Company Veteran’s Approach to Effective Agency Business Development
December 18, 2019 22:31 - 44 minutes - 31 MBYou’re planning out 2020, and you probably have a bunch of irons in the fire. As an owner or a sales executive, how do you decide which brand relationships are worth your time and energy? It’s not an easy question to answer, but today’s guest offers a seasoned perspective on how to better manage your […]
How to Do Effective Lead Generation for Your Agency in 2020
December 10, 2019 22:36 - 18 minutes - 12.6 MBThe new year is right around the corner — have you hashed out your agency’s 2020 new business plan yet?
Does your agency have a Wikipedia blind spot?
November 19, 2019 23:15 - 39 minutes - 27.4 MBYour number one job is to ensure your clients look good.
Direct Mail, Voice Activation, and What They Mean for Your Clients
November 13, 2019 21:10 - 36 minutes - 25.2 MBI have a thought exercise for you. Your agency is hired by...
How to Help Your Clients Conquer the Amazon Frontier
October 23, 2019 22:18 - 33 minutes - 22.9 MBImagine you’ve been given the opportunity to take part in America’s 19th century Gold Rush. Would you head off on the dusty trail? Or would you stay put?
Stop Wasting Your Time and Start Scaling Your Agency
October 17, 2019 20:52 - 33 minutes - 23.4 MBPeople line up around the block to buy the latest iPhone, but you might have noticed your agency isn’t getting that same kind of enthusiasm. The difference between Apple and your agency is that with one, people know exactly what they’re getting.
How to Minimize Chaos in Your Agency
October 10, 2019 18:56 - 46 minutes - 31.9 MBA truly creative leader has enough ideas to make anything happen, but dumping endless ideas into your agency without structure creates chaos. And that chaos does not foster the kind of work that keeps clients happy. Today’s guest knows how to minimize creative chaos, starting with the structure and leadership that attracts clients who are […]
How to Use a Podcast to Win Your Agency’s Dream Clients
September 26, 2019 15:55 - 37 minutes - 25.6 MBThere are so many content creation possibilities for your agency, and the bottleneck is usually your team’s time and bandwidth.