The Digital Agency Growth Podcast
224 episodes - English - Latest episode: 20 days ago - ★★★★★ - 74 ratingsMost gurus won’t admit that winning ideal clients for your agency is hard. But it’s a lot easier and more predictable when you learn from the right people. Every week, The Digital Agency Growth Podcast comes at you with in-the-trenches stories from agency, brand, and technology leaders to cover HOW new business is getting done, and the possible WHY’s justifying all our hard work. This top 10 ranked podcast in over 10 countries is brought to you by Sales Schema. Learn more about Sales Schema at salesschema.com/
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Episodes
How to Use Influencer Marketing to Win Your Agency’s Next Big Pitch
September 18, 2019 15:04 - 33 minutes - 23.3 MBInfluencer marketing is all the hotness these days, so there's a lot of chaff that must be separated from the wheat.Today's guest cuts through the noise, and he will show you exactly how to use influencer marketing strategies to win your next big pitch.
How to Groom an Effective Agency Salesperson
September 11, 2019 14:28 - 49 minutes - 34.3 MBThere’s nothing worse than hiring a salesperson that doesn’t work out, and on the other hand, the right sales hire can bring your agency to heights you never thought possible.
How to Craft Proposals that Win Agency Deals
August 21, 2019 16:36 - 38 minutes - 26.4 MBHow confident did you feel about your last proposal ? How can you make them more powerful ? Today we’re talking all things proposals – from links, to pages you should focus on, to when to use (and avoid) automation. Today’s guest is Kyle Racki, the CEO and co-founder of Proposify, a SaaS company that […]
Agency Sales Lessons from Enterprise Best Practices
August 06, 2019 05:00Sometimes in the agency world, or in any industry for that matter, we become insular, and we focus too much on our own instead of timeless best practices. Today’s guest, who’s a demand generation specialist for industries like B2B enterprise tech, industrial, and a number of other verticals, will help you think bigger to help […]
Data and The Most Interesting Man in the World with Matt Blasco
July 30, 2019 05:00 - 37 minutes - 26.1 MBWhat specific consumer data points will help you win your next big pitch? More importantly, how do you help your clients better understand their markets so they will stick with you for decades? Data can be a powerful tool or it can confuse, deceive, and frustrate. Today’s guest has the resume and in-the-trenches experiences to […]
How to Help Your Clients Win with Skeptical Buyers with Erik Clausen
July 19, 2019 12:49 - 28 minutes - 19.8 MBHow do you market your clients to extremely skeptical buyers? And who could be more skeptical than doctors and scientists? It’s in their job description after all, so there is a lot to be learned from successful agencies focusing on life science and healthcare. Today’s guest is Erik Clausen. Erik is managing partner of CG […]
The Right Words to the Right People with Nate Smith
July 11, 2019 18:02 - 40 minutes - 28.2 MBOne thing I’ve learned from Brazilian Jiu-Jitsu is that when you spar with a black belt, you may know EXACTLY what he is trying to do to you, but it doesn’t matter, he will do it anyway, and you will be submitted. Same goes for great copywriting. When the writer can hit you where you […]
Amazon, E-commerce, and Agency Innovation with Richard Jalichandra
July 02, 2019 15:41 - 35 minutes - 24.4 MBI have a BIG question for you: How can you think less like a service-performer and more like an innovator so you can keep your clients for the long-haul, no matter what changes we might see in the world? There’s not one answer, but you can learn a lot from a seasoned perspective, one that […]
Why You Need an Agency Controller with Ryan Watson
June 25, 2019 05:00 - 57 minutes - 39.4 MBYou know that you should be working on your business instead of in it, but what does that really look like? Today’s podcast guest offers one straightforward, high-leverage activity that every agency leader should prioritize: Making big decisions based on solid financials. But how do you hone in on the numbers that matter? How do […]
What Agencies Can Learn from Consultancies with Joe Princz
June 18, 2019 05:00 - 43 minutes - 29.9 MBAs an agency person, your role generally falls into one specific category, like sales or marketing. But what if the company’s problem is bigger than just one category? What if what the company really needs is a reinvention on many or all fronts? Enter the realm of the consultancy. Today’s guest is Joe Princz, Founder […]
How to Go Local with Hunter Elkins
June 11, 2019 05:00 - 57 minutes - 39.7 MBYou hear this a lot in the internet age: “If you’re not winning national, or even global clients, your agency is backward and hopeless…” What if that wasn’t always right? Might it still be possible to run a profitable, highly-regarded agency without planes or long distance conference calls? There are pros and cons to focusing […]
Avoiding Projects from Hell with Bryce Bladon
June 04, 2019 05:00 - 44 minutes - 30.5 MBScope creep, finger-pointing, and angry emails… these things happen when expectations are misaligned between agencies and clients. If you’ve been there more than once, you probably asked yourself, “How did this happen again?” In today’s wide-ranging interview with Bryce Bladon, we attempt to answer this question, and we meander to other topics like hiring, sales, […]
The Power of Honesty in Winning and Retaining Agency Clients with Peter Kozodoy
May 28, 2019 13:12 - 44 minutes - 30.7 MBIn the advertising world, honesty is not always easy to come by, which makes it a valuable commodity: the agencies that can master it can expect to have a major advantage. Today we are talking with Peter Kozodoy: author of the book Honest to Greatness, speaker, and founder of GEM Advertising, a full-service international agency with […]
How to Use Account-Based Marketing to Win Agency Clients with Steven Aguiar
May 21, 2019 05:00 - 33 minutes - 22.7 MBThe age-old question: how do you ensure that your buyers are getting the right message, at the right time, in the right place? The answer is contextual, but when it comes to selling your agency services to brands, one discipline to understand is Account-Based Marketing, or ABM, and today’s guest is a master at helping […]
How to Grow a Large Regional Agency with Danny Fell
May 14, 2019 05:00 - 43 minutes - 29.8 MBHow should you handle delegating tasks and communicating with your team in a large agency? How do you decide what clients to pursue, and which ‘at-bats’ are worth a swing? These are some challenges covered in today’s wide-ranging conversation with Danny Fell. Danny served as President of the NDP Agency, a major leader in the […]
How to Sell Your Agency with Michael Young
May 07, 2019 05:00 - 56 minutes - 39 MBWhat should you keep in mind when it comes time to sell your agency? You’ll find out on today’s episode. Today we have video as well! Michael Young comes to us with a wealth of experience on every level of the agency spectrum. After building and selling a boutique PR shop to one of the […]
The Agency Management Formula with Drew McLellan
April 30, 2019 05:00 - 54 minutes - 37.4 MBIs there a magic formula for growing your agency? Today’s guest, Drew McLellan, who comes with nearly 30 years of experience, seems to suggest so. But a formula is NOT a magic bullet. Drew, more than anyone else I know, stays relevant and practices what he preaches by simultaneously running an agency while consulting with […]
Staying Ahead of the In-Sourcing Monster with Jonathan Soares
April 23, 2019 05:00 - 1 hour - 43.7 MBJonathan Soares joins us today to discuss the growing trend of brands bringing services in-house and what agencies can do to continue to lend value and remain relevant. Jonathan started Agency Labs as the behind-the-scenes development dream partner to a multitude of agencies, and they help clients plan and launch their websites, microsites, campaigns, and […]
How to Scale Your Agency Intelligently with Juliana Marulanda
April 16, 2019 05:00 - 1 hour - 43.9 MBToday’s guest Juliana Marulanda is the founder of Scaletime, an operations-focused consultancy dedicated to helping agencies run like well-oiled machines so owners can build a valuable asset. Juliana delves into the when and how of scaling and the challenges agencies must stay ahead of during growth periods. From delivering relevant reports, hiring, project management, and […]
The New Complex Sales Training Formula with Will Barron
April 09, 2019 05:00 - 55 minutes - 37.9 MBToday’s guest Will Barron is the host of the largest B2B sales podcast in the world, The Salesman Podcast. Will’s goal is to help sales professionals better understand their space, and close more deals. He covers what the traditional sales training model gets wrong and how to improve performance within complex business development situations, especially […]
How to Serve Your Future Clients with Nick Cavarra
March 19, 2019 05:00 - 57 minutes - 39.6 MBNick Cavarra dives into the real meat and potatoes of the sales challenge of providing a viable business reason to maintain a relationship with future clients. Today’s episode is full of fantastic insights on how digital agencies are helping brands reach the customer effectively using the latest trends in digital technology. Nick is the Head […]
Creating a System for Agency Success with John Logar
March 11, 2019 12:54 - 1 hour - 45.7 MBAre you hesitating to make that pitch to a fortune 500 CMO out of fear? John Logar’s advice is to pick up the phone and ask the right questions. As our inaugural guest on the podcast, John explains that the fundamentals of the marketing and consulting industries have not changed but the way we go […]
How to Go Upmarket as an Independent Agency with Jeff Boedges
March 11, 2019 12:50 - 54 minutes - 37.7 MBToday’s guest, Jeff Boedges, is the owner of Soho Experiential in New York. Jeff talked about specific steps boutique independent agencies can make to be a safe bet with large brands, the evolution of experiential marketing, and Soho’s journey to becoming the award-winning agency it is today. What You Will Learn: How he determines when a company […]
Welcome to The Digital Agency Growth Podcast
March 05, 2019 13:07 - 30 minutes - 20.9 MBWelcome to the inaugural episode of The Digital Agency Growth Podcast, where we help boutique agencies take a proactive approach to new business so they can plan effectively, stay ahead of turmoil, and ultimately thrive. What You Will Learn: Why getting proactive is hard but worth it. The three mindset differences between proactive and reactive agencies. […]