Shelly Latimore – How a CPG Marketing Leader Partners with Agencies
The Digital Agency Growth Podcast
English - May 28, 2020 21:27 - 41 minutes - 28.6 MB - ★★★★★ - 74 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ryan Watson – Agency Scenario Planning
Next Episode: Rory Sutherland – Irrational Problem Solving
A few weeks ago, at the outset of this pandemic, Shelly Latimore called up her agency partners and pulled their ads. Shelly is the Marketing Director of Domestic Brands at Nestle Waters, and before that, she led marketing departments at General Mills for over 15 years. The product is water after all, and since the […]