Televisionation
578 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 7 ratingsWelcome to our Televisionation podcast show, which showcases executives, innovators, creatives, and invited analysts, in dialog with ITVT founder and editor-in-chief, Tracy Swedlow. These podcasts also offer audio of sessions from our TV of Tomorrow Show (TVOT) conferences (produced twice a year in San Francisco and New York); video interviews, as well as other types of updates and content.
Our readership is mostly made up of thousands of listeners in over 150 countries.
Founded in 1998 by Tracy Swedlow, InteractiveTV Today ITVT is the most widely read and trusted news source online on the rapidly emerging medium of multiplatform, networked, broadband interactive television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business through our Web site (itvt.com).
Contact [email protected] to find out more or to pitch yourself to be interviewed!
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Episodes
Radio [itvt]: "Programming in the Era of Social Media and OTT" at TVOT NYC 2016
January 30, 2017 05:57 - 54 minutes - 50 MB[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "New Ways of Viewing, New Kinds of Content: Programming in the Era of Social Media and OTT." The session was described in the show brochure as follows: "This session will explore the new social and interactive programming formats, the new kinds of viewing experiences, and the changing relationships between creators and their audiences that are emerging--particularly among Millennials and Gen Z--as video content is ...
Radio [itvt] - "OTT Technology Question Time" at TVOT NYC 2016
January 26, 2017 05:27 - 57 minutes - 52.7 MB[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "OTT Technology Question Time." The session was described in the show brochure as follows: "This highly interactive session will enable attendees to pose their questions about the present state--and the future--of the OTT/multiplatform TV delivery and monetization infrastructure to a "brain trust," drawn from the companies whose technologies are powering that infrastructure. The goal of the session will be to give ...
Radio [itvt]: StoryTech Immersive's Brian Seth Hurst Discusses the New VR Film
January 20, 2017 05:29 - 28 minutes - 26.2 MB"My Brother's Keeper"--a nine-minute virtual reality film that tells the story of two brothers, fighting on opposite sides of the Civil War, who reunite at Antietam, the bloodiest battle in US history--will debut at the Sundance Film Festival today (January 20th). The film, which was produced for PBS Digital Studios by StoryTech Immersive and Perception Squared in collaboration with the Technicolor Experience Center, is inspired by the PBS drama series, "Mercy Street." It will be available on...
Radio [itvt]: "What the 2016 Presidential Election Teaches Us about the Future
January 06, 2017 23:37 - 51 minutes - 47 MB[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "What the 2016 Presidential Election Teaches Us about the Future of Advertising." The session was described in the show brochure as follows: "This session will bring together a panel of experts from multiple areas of the advanced-TV and video advertising industry to explore the future of advertising through the prism of the 2016 presidential election. The discussion will not only draw on lessons from the field th...
Radio [itvt]: VideoAmp Chief Business Officer, Jay Prasad
November 03, 2016 04:34 - 23 minutes - 21.9 MBIn this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Jay Prasad, Chief Business Officer at advanced-advertising specialist, VideoAmp, discusses recent developments from the company--including the launch of its Advanced Television (ATV) software-as-a-service (SaaS) ad-buying platform--and casts light on its plans for the future. (Note: Our next TV of Tomorrow Show event, TVOT NYC 2016, takes place December 8th at the SVA Theatre in Manhattan. Purchase your tickets here: http...
Radio [itvt]: "Engaging the Distracted Viewer: New Advertising Formats" at TVOT
October 26, 2016 04:52 - 55 minutes - 51 MB[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "Engaging the Distracted Viewer: New Advertising Formats." The session was described in the show brochure as follows: "In an era of adblocking, adskipping, timeshifting and multitasking (according to recent research from TiVo, 56% of viewers multitask every time, or nearly every time, a commercial break airs, with an additional 40% admitting to multitasking 'sometimes'), how can we make TV and video advertising more...
Radio [itvt]: Seth Shapiro's TELEVISION: Chapter 29--Nixon and Ailes
October 21, 2016 05:03 - 23 minutes - 21.1 MB[itvt] is pleased to present the fourth in a series of excerpts from Seth Shapiro's new book, TELEVISION: Innovation, Disruption, and the World's Most Powerful Medium (Volume 1: The Broadcast Age and the Rise of the Network), read by Shapiro himself. To listen to the excerpt--from Chapter 29: Nixon and Ailes--click here. Shapiro, a high-profile figure in advanced-TV and new media circles, is a two-time Emmy winner, an adjunct professor at USC School of Cinematic Arts, a governor of the Telev...
Radio [itvt]: "The Future of Linear Channels and Apps in an OTT World" at TVOT
October 14, 2016 05:12 - 47 minutes - 43.5 MB"The Future of Linear Channels and Apps in an OTT World" at The TV of Tomorrow Show 2016 [itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "The Future of Linear Channels and Apps in an OTT World." The session was described in the show brochure as follows: "Online video consumption is exploding as audiences gravitate toward mobile viewing via Facebook or Snapchat. While more video than ever is watched, short-form and VOD is rapidly replacing linear channel content....
Radio [itvt]: Samba TV CEO, Ashwin Navin, and CRO, Dan Ackerman
September 28, 2016 17:30 - 34 minutes - 32 MBIn this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Ashwin Navin, Co-Founder and CEO of cross-platform media and analytics company, Samba TV, and Dan Ackerman, who recently joined the company from AOL as its Chief Revenue Officer, discuss the company's technology and its multiple applications. The technology, which is embedded in 180 million smart TV's, set-top boxes and other devices, is billed by the company as allowing its customers to "gain a holistic view of content an...
Radio [itvt]: AdMore President, Brendan Condon, on Programmatic TV
September 20, 2016 04:19 - 24 minutes - 22.8 MBIn this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Brendan Condon, President ofAdMore, a programmatic TV advertising company that boasts over 1,200 local station and national network affiliates, discusses the company's platform, its partnerships, and its role in the programmatic ecosystem. http://www.admore.tv http://www.itvt.com http://www.thetvoftomorrowshow.com
Radio [itvt]: Interview - Jared Feldman, Founder and CEO of Canvs
August 31, 2016 03:34 - 46 minutes - 42.5 MBJared Feldman is founder and CEO of Canvs, a data and analytics company that scours conversations on social media in order to understand viewer emotions and their implications for the programming, marketing and monetization of television. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Feldman casts light on the company's natural-language processing and semantic analysis techniques, which it describes as "marrying [a] machine-learning system to a human touch," explain...
Radio [itvt]: TV and Video Innovation in the 2016 Presidential Election at TVOT
August 17, 2016 05:24 - 48 minutes - 44.5 MB[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "TV and Video Innovation in the 2016 Presidential Election." The session was described in the show brochure as follows: "This session--falling the day after the California primary--will explore the role that advanced-TV/video advertising, new data and analytics technologies and methodologies, and new video-engagement solutions have been playing in the 2016 presidential race, and will also examine how the election mi...
Radio [itvt]: TVOTSF2016 Session -"Reinventing Programming for a New Generation"
August 16, 2016 04:00 - 1 hour - 56.6 MB[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "Reinventing Programming for a New Generation." The session was described in the show brochure as follows: "This session will explore the new forms of storytelling and the new programming formats that are emerging on mobile and social-video platforms (such as YouTube, Periscope, YouNow, Snapchat, Instagram, Vine, and beyond), and what they tell us about the evolving viewing behavior of the Millennials and Gen-Zers w...
Radio [itvt] -Interview: Jonathan Farb, Chief Product Officer, ListenFirst Media
July 22, 2016 03:00 - 40 minutes - 36.6 MBJonathan Farb is Chief Product Officer of ListenFirst Media, a company that aggregates and analyzes a range of data streams (including digital and social metrics, sales figures, business intelligence, CRM data, mobile metrics and more) with the aim of providing advertisers and content providers with a 360-degree understanding of their brands' performance. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Farb discusses the company's approach to data and analytics, shares ...
TVOT 2016 Keynote Fireside: Beyond OTT--Connecting the Dots in a Fragmented Ecos
July 15, 2016 01:04 - 27 minutes - 25.1 MB[itvt] is pleased to present an audio recording of the TVOT SF 2016 keynote fireside featuring Tony Goncalves, SVP of Strategy and Business Development at AT&T's Entertainment Group. The fireside was described in the show brochure as follows: "A business this complex sometimes forgets the viewer at its core. Consumers win no matter what, and they're voting with time and money to watch content not available within the pay-TV ecosystem. The solution is not live or VOD, short- or long-form cont...
Radio [itvt]: Adriano Farano, Founder and CEO of Watchup
July 06, 2016 06:30 - 51 minutes - 47.1 MBAdriano Farano is founder and CEO of free streaming news service, Watchup. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, he discusses the service and how he came up with the idea for it, the multiple content partnerships that it now has in place, how it is being used on each of the platforms on which it is available (which include Apple TV, iPhone, iPad, Android, Amazon Fire TV and Kindle, Xbox 360 and Nintendo Wii U), and the ways in which it will be developed going ...
Radio [itvt]: TVOT SF 2016 - Fireside with Allergan, MODI Media & TiVo Research
June 29, 2016 05:00 - 15 minutes - 14.6 MB[itvt] is pleased to present an audio recording of the TVOT SF 2016 fireside on Advertising and Measurement, that featured representatives of Allergan, MODI Media and TiVo Research. The session was described in the show brochure as follows: "This fireside will provide insight into the ways in which advertising agencies and brands are partnering with providers of audience-measurement, data and analytics, in order to make their campaigns more effective and better understand their impact. Alana...
Radio [itvt]: Verizon Digital Media Services CMO, Mary Kay Evans
June 03, 2016 06:00 - 24 minutes - 22.3 MBVerizon Digital Media Services was formed in 2013, when Verizon acquired EdgeCast and upLynk, and integrated the former's content delivery network (CDN) with the latter's video-encoding technology, in order to offer what the company bills as "the industry's first end-to-end platform that simplifies the way online media is delivered, consumed and monetized." In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Verizon Digital Media Services' Chief Marketing Officer, Mary Kay...
Radio [itvt] - "TV Is Not Dead, It's Having Babies!" - A Keynote at TVOT NYC15
March 09, 2016 06:30 - 15 minutes - 13.7 MB(Note: Our next TV of Tomorrow Show event, TVOT SF 2016, will take place June 7th-8th--purchase your Early-Bird tickets here.) [itvt] is pleased to present an audio recording of the TVOT NYC 2015 keynote, "TV Is Not Dead, It's Having Babies," which was delivered by Rick Mandler, VP of Strategy and Digital Media Sales at ABC Television Network Sales. The keynote was described in the show brochure as follows: "This phrase, author unknown, has been making the rounds since the summer, and it...
Radio [itvt]: Balancing Traditional National TV Advertizing with Advanced TV Adv
February 23, 2016 06:41 - 54 minutes - 49.9 MB(Note: We have just announced that TVOT SF 2016 will take place June 7th-8th--purchase your Super-Early-Bird tickets here: http://tvotsf2016.eventbrite.com.) [itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Balancing Traditional National TV Advertising with Advanced TV Advertising." The session was described in the show brochure as follows: Television has long been about mass reach, and it continues to be more about scale than are many other media. But disco...
Radio [itvt] - "Big Data and the Advertising of Tomorrow" at TVOT NYC 2015
February 18, 2016 06:30 - 46 minutes - 42.5 MB(Note: We have just announced that TVOT SF 2016 will take place June 7th-8th--purchase your Super-Early-Bird tickets here: http://tvotsf2016.eventbrite.com.) "Big Data and the Advertising of Tomorrow" at TVOT NYC 2015 [itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Big Data and the Advertising of Tomorrow." The session was described in the show brochure as follows: "This session will focus on Big Data and the new forms of television advertising that it makes ...
Radio [itvt]: "The Essence of Excellence: How to Create Awesome TV Apps"
January 27, 2016 06:12 - 50 minutes - 46.3 MB"The Essence of Excellence: How to Create Awesome TV Apps" at TVOT NYC 2015 [itvt] is pleased to present an audio recording of the TVOT NYC 2015 (December 3rd) session, "The Essence of Excellence: How to Create Awesome TV Apps." The session was described in the show brochure as follows: "Making sure the quality of the app matches the quality of the content is one of the most important things a content provider can do to ensure service success. Getting it right is not easy. With so many plat...
Radio [itvt]: The Second Wave of Social TV at TVOT NYC 2015
January 20, 2016 05:43 - 48 minutes - 44.1 MBRadio [itvt]: The Second Wave of Social TV at TVOT NYC 2015 [itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "The Second Wave of Social TV." The session was described in the show brochure as follows: "Despite the fact that some high-profile, early-stage implementations of social TV failed to resonate with audiences, the medium now appears to be gaining significant traction, driven by a number of recent, innovative efforts on the part of broadcasters and networks...
Radio [itvt]: "The Stars of Live Social Broadcasting" at TVOT NYC 2015
January 14, 2016 06:00 - 47 minutes - 43.2 MB[itvt] is pleased to present an audio recording of the TVOT NYC 2015 keynote fireside, "The Stars of Live Social Broadcasting." The session was described in the show brochure as follows: "This session features an unprecedented line-up of the top stars of Periscope and YouNow, who will offer insights into the live social broadcasting phenomenon from the creator perspective. Among other things, the session will focus on how these creators are innovating new forms of programming content and new...
Radio [itvt]: Live Social Broadcasting and its Implications for Television
January 13, 2016 06:30 - 47 minutes - 43.4 MB[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Live Social Broadcasting and its Implications for Television." The session was described in the show brochure as follows: "The past year or so has seen a range of live social broadcasting platforms come into prominence, each with its own unique user experience, 'stars,' programming formats, incipient monetization techniques, and audience demographics. This session will explore this new form of video-based social m...
Radio [itvt]: Insights Track at TVOT 2015: "Meet the Plurals" -
November 05, 2015 07:26 - 51 minutes - 47.2 MB[itvt] is pleased to present an audio recording of "Meet the Plurals: Beyond Millennials--The Next Generation of Video Consumers," a session from the The TV of Tomorrow Show 2015 Insights Track, which was organized by Frank N. Magid Associates. The session was described in the TVOT 2015 show brochure as follows: "As we focus on Millennials, the next generation is already entering college and the workforce. And while Millennials are deemed to be the first 'Digital Natives,' Plurals have grown...
Radio [itvt]: Univision SVP Digital and Screenz CEO Discuss "La Banda" App
October 22, 2015 04:30 - 40 minutes - 36.7 MBLast month Spanish-language broadcaster, Univision, launched two interactive/social TV apps: the "Conecta" app, which is designed to enhance its music-based reality show, "La Banda"; and the "UniNovelas" app, which is targeted at viewers of its popular "telenovelas" (soap operas). The apps were the result of a partnership with cross-media interactive TV company, Screenz, which will see the latter creating a range of "customized digital experiences for [Univision's] major shows and tent pole e...
Radio [itvt]: Rovi's New Natural-Language Discovery Partnership with Nuance
October 14, 2015 04:35 - 34 minutes - 31.7 MBLast month, Rovi announced a joint initiative with speech-recognition specialist, Nuance Communications, that will see the companies collaborating on an end-to-end solution for conversational entertainment discovery. The solution will integrate Nuance's Dragon TV voice-recognition, text-to-speech and voice biometrics technologies with Rovi's cloud-based Conversational Services. In this video interview with [itvt] Editor-in-Chief, Tracy Swedlow, Rovi's VP of Strategy and Execution, Paul Stath...
Radio [itvt]: Brightcove CEO, David Mendels, on Apple's tvOS
October 01, 2015 05:28 - 33 minutes - 30.8 MBIn this audio interview with [itvt] Editor-in-Chief, Tracy Swedlow, David Mendels, CEO of online video platform provider Brightcove, discusses how that company plans to make use of Apple's recently announced tvOS.
Radio [itvt]: "The Reality of Virtual Reality" at TVOT 2015 b
September 22, 2015 22:00 - 1 hour - 55.2 MB[itvt] is pleased to present an audio recording of a TVOT 2015 Grand Finale session, "The Reality of Virtual Reality." The session, which was organized and moderated by Brian Seth Hurst, Managing Partner of StoryTech, was described in the show brochure as follows: "With the arrival of the Samsung Gear VR and Google Cardboard; with the holiday season promising the Valve/HTC Vive powered by SteamVR, to be followed by Oculus Rift in Q1 2016 and Sony's Morpheus by Q2; and with FOVE, billed as "T...
Radio [itvt] - Insights Track at TVOT 2015: "The Research POV on OTT"
September 09, 2015 05:00 - 39 minutes - 36.3 MB[itvt] is pleased to present an audio recording of "The Research POV on OTT," a session from the TVOT 2015 Insights Track, which was organized by Frank N. Magid Associates. The session was described in the TVOT 2015 show brochure as follows: "With over 50% of households now equipped with at least one streaming service, and an increasing share of viewing taking place via the growing number of OTT providers, the impact on the TV landscape becomes increasingly profound. And right now, we don't ...
Radio [itvt]: TVOT 2015 Keynote Presentation by Albie Hecht, General Manager of
August 12, 2015 06:30 - 31 minutes - 28.6 MB[itvt] is pleased to present an audio recording of the TVOT 2015 keynote by Albie Hecht, General Manager of HLN. The keynote was described in the show brochure as follows: "Albie Hecht is leading HLN's efforts to transform itself into what it terms 'the first all-screens home for the best social news and lifestyle content in the world.' And it seems that the network's strategy of targeting an audience of 'Millennials and the Millennial-minded' is already finding success: over the past year o...
Radio [itvt] - "The Battle for TV Everywhere: MVPD's vs. Networks. Who Will Win?
August 04, 2015 04:00 - 58 minutes - 53.8 MB"The Battle for TV Everywhere: MVPD's vs. Networks. Who Will Win?" at TVOT 2015 [itvt] is pleased to present an audio recording of the TVOT 2015 session, "The Battle for TV Everywhere: MVPD's vs. Networks. Who Will Win?" The session was described in the show brochure as follows: "As OTT TV usage booms, the battle for control of TV Everywhere is on. Who will win? The MVPD's who control the Internet for 85% of the US population? Or the networks who control all of the content and much of the v...
Radio [itvt]: 2 Sessions from the Insights Track at TVOT SF 2015
July 22, 2015 12:51 - 1 hour - 56.8 MB[itvt] is pleased to present audio recordings of the two opening sessions of the TVOT 2015 Insights Track: "Beyond the Hype: Insights from the Frontline of TV" and "Meet the Millennials: A Live Panel Discussion with Members of the 'Me' Generation." The Insights Track was organized and moderated by Frank N. Magid Associates. The sessions were described in the TVOT 2015 show brochure as follows: Beyond the Hype: Insights from the Frontline of TV Revealing new insights from Frank N. Magid Asso...
Opening Presentation by Pete Thompson, Ericsson's SVP at TVOT SF 2015
July 06, 2015 14:56 - 22 minutes - 20.6 MBDrawing on insights gained from Ericsson's unique position at the convergence of telecommunications, the Internet and media, Senior Vice President Pete Thompson explores the current state of the pay-TV industry and the key technologies that are driving the transformation of TV and media in general. From technological and business innovations to ongoing cultural shifts, Thompson discusses the bets and changes that broadcasters, operators, content creators and content owners must embrace, in or...
Radio [itvt] - TVOT Preview - Millenials and VR Panels at the Show
June 19, 2015 15:30 - 20 minutes - 19.1 MBTVOT San Franciso June 23-24th http://www.thetvoftomorrowshow.com Radio [itvt]: StoryTech's Brian Seth Hurst and Lori H. Schwartz on VR, Millennials and Plurals at TVOT 2015 Brian Seth Hurst and Lori H. Schwartz are co-founders of StoryTech, an agency dedicated to "informed collaboration between storytellers (including brands) and technology companies." At TVOT 2015 in San Francisco next week (purchase your tickets here!), Schwartz will be moderating a panel that will explore how esta...
Radio [itvt] - TVOT Preview - Experian Master Class - Audience Data Hubs & TV
June 19, 2015 15:00 - 10 minutes - 9.23 MB[itvt] is please to announce the TVOT 2015 Master Class, "It's Time to Change the Channel: How Audience Data Hubs Will Drive TV to a New Frontier." The Master Class--led by Experian Marketing Services executives, Brienna Pinnow, Brad Danaher and Kevin Heindl--will take place at 12:40PM on Tuesday, June 23rd (during lunch); and again at 12:05PM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others will be presented by Adobe, EPAM and TubeMogul). [itvt] Editor-in-...
Radio [itvt] - Info About EPAM Master Class at TVOT 2015: Beyond "Watch" Apps
June 17, 2015 06:30 - 9 minutes - 8.63 MBEPAM Master Class at TVOT 2015: Beyond "Watch" Apps: Building a Better Audience with Adobe Products [itvt] is please to announce the TVOT 2015 Master Class, "Beyond 'Watch' Apps: Building a Better Audience with Adobe Products." The Master Class--led by Martin Focazio, Senior Director of Strategy and Business Consulting at EPAM Systems--will take place at 11:40AM on Tuesday, June 23rd; and again at 9:10AM on Wednesday, June 24th. It is one of four Master Classes at TVOT 2015 (the others, whi...
Radio [itvt]: "Refashioning of Pay-TV's Technology and Content Infrastructure"
January 30, 2015 04:30 - 45 minutes - 42 MB[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "The Refashioning of Pay-TV's Technology and Content Infrastructure." The session was described in the show brochure as follows: "By most accounts, the past few months have been a rocky time for pay-TV: according to a recent report from Leichtman Research Group, for example, the 13 largest operators in the US (representing 95% of the market) lost 150,000 video subscribers in the third quarter, compared to 25,000 in...
Radio [itvt]: "Content over Distribution: Fluid Audiences and How to Reach Them"
January 27, 2015 07:00 - 29 minutes - 26.7 MB"Content over Distribution: Fluid Audiences and How to Reach Them" at TVOT NYC 2014 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Content over Distribution: Fluid Audiences and How to Reach Them" The session was described in the show brochure as follows: "TV today is just video, and audiences don't care about the first screen or the second screen; they care about the Best Screen Available (BSA). What does this mean for broadcasters and how they package and v...
Radio [itvt]: Part 2 - "Putting it All Together: The 360-Degree UX" at TVOT2014
January 22, 2015 07:30 - 23 minutes - 21.1 MBPART 2 "Putting it All Together: The 360-Degree UX" at TVOT NYC 2014 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Putting it All Together: The 360-Degree UX." The session was described in the show brochure as follows: "In a highly competitive television marketplace, the winners will be those who can achieve high marks in every dimension of the user experience. As businesses battle for supremacy, or seek to disrupt the status quo, each must play to its stre...
Radio [itvt]: Part 1 - "Putting it All Together: The 360-Degree UX" at TVOTNYC14
January 22, 2015 07:00 - 24 minutes - 22 MB"Putting it All Together: The 360-Degree UX" at TVOT NYC 2014 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Putting it All Together: The 360-Degree UX." The session was described in the show brochure as follows: "In a highly competitive television marketplace, the winners will be those who can achieve high marks in every dimension of the user experience. As businesses battle for supremacy, or seek to disrupt the status quo, each must play to its strengths, u...
Radio [itvt]: Pt 2 - "From Wholesaler to Retailer: Making Unbundling Work"
January 20, 2015 05:00 - 24 minutes - 22.3 MB"From Wholesaler to Retailer: Making Unbundling Work for Content Owners" at TVOT NYC 2014 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "From Wholesaler to Retailer: Making Unbundling Work for Content Owners." The session was described in the show brochure as follows: "In addition to providing a reliable income to content owners, MSO's (and virtual MSO's) take on a role of selling and servicing individual customers--in effect a retail business model. One of t...
Radio [itvt]: Pt 1 - "From Wholesaler to Retailer: Making Unbundling Work"
January 20, 2015 04:30 - 21 minutes - 19.9 MBPART 1: [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "From Wholesaler to Retailer: Making Unbundling Work for Content Owners." The session was described in the show brochure as follows: "In addition to providing a reliable income to content owners, MSO's (and virtual MSO's) take on a role of selling and servicing individual customers--in effect a retail business model. One of the implications of the Great Unbundling and of content owners going 'direct-to-con...
Radio [itvt]: Pt. 1 "Reconceiving TV Measurement and Analytics" at TVOT NYC 2014
January 09, 2015 17:00 - 25 minutes - 23 MBPART 1 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience." The session was described in the show brochure as follows: "This session will examine the many ways in which our ability to understand and generate data about the television audience is evolving. Among other things, panelists will explore how measurement companies are adapting their techniques in light...
Radio [itvt]: Pt 2 "Reconceiving TV Measurement and Analytics" at TVOT NYC 2014
January 09, 2015 16:00 - 30 minutes - 27.7 MBPART 2 [itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience." The session was described in the show brochure as follows: "This session will examine the many ways in which our ability to understand and generate data about the television audience is evolving. Among other things, panelists will explore how measurement companies are adapting their techniques in light...
Radio [itvt]: DISH Network's New OTT Service, Sling TV, with CEO, Roger Lynch
January 06, 2015 06:00 - 39 minutes - 35.8 MBDISH Network yesterday unveiled its long-awaited virtual-MSO service, which will be branded as Sling TV and priced at $20 per month with "no commitment, contract, credit check or hardware installation required." The OTT service is billed as offering live TV from ESPN, ESPN2, TNT, TBS, Food Network, HGTV, Travel Channel, Adult Swim, Cartoon Network, Disney Channel, ABC Family and CNN; a range of VOD programming; and "unique" content from YouTube MCN, Maker Studios. In this interview with [itv...
Radio [itvt]: Hilary Perchard on Sky's Investments and Partnerships
November 21, 2014 06:00 - 18 minutes - 17.2 MBBased in California, Hilary Perchard, VP of business development at Sky, is in charge of that company's efforts to invest in and build partnerships with US start-ups. In this recorded interview with [itvt]'s Tracy Swedlow, he discusses some of Sky's recent investments in US high tech and other areas, explains the strategy behind those investments, describes the kinds of companies that Sky is looking to invest in, and more. (Note: Hilary Perchard will be speaking at TVOT NYC 2014, December 9t...
Radio [itvt]: Rentrak Corporate President, Cathy Hetzel on Kantar
October 23, 2014 05:00 - 26 minutes - 23.9 MBEarlier this month, measurement company Rentrak announced a deal with WPP that will see it purchasing Kantar Media's U.S. TV measurement business for $98 million in stock. Rentrak also announced that WPP-owned media-buying company, GroupM, will use its national and local TV data, and that WPP will purchase $56 million of Rentrak stock. In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Rentrak corporate president, Cathy Hetzel, explains the significance of the Kantar acqu...
Radio [itvt]: AT&T AdWorks President, Mike Welch, on comScore Partnership
October 15, 2014 05:30 - 30 minutes - 27.9 MBInterview: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior. The company also recently announced a deal with IHS Automotive that will allow it to measure the impact of A...