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Radio [itvt]: TVOTSF2016 Session -"Reinventing Programming for a New Generation"
Televisionation
English - August 16, 2016 04:00 - 1 hour - 56.6 MB - ★★★★★ - 7 ratingsNews Commentary News Tech News entrepreneurship finance Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "Reinventing Programming for a New Generation." The session was described in the show brochure as follows:
"This session will explore the new forms of storytelling and the new programming formats that are emerging on mobile and social-video platforms (such as YouTube, Periscope, YouNow, Snapchat, Instagram, Vine, and beyond), and what they tell us about the evolving viewing behavior of the Millennials and Gen-Zers who make up the bulk of their audiences. In addition, it will investigate how these new programming formats are reinventing the relationship between talent and audience; examine the ways in which they are being marketed, distributed and monetized; assess their potential to impact the creative side of the TV business in general; and debate what established media companies and operators need to learn from them in order to reach and retain the TV and video audiences of tomorrow." Panelists included:
Michael Gaston, CEO, cut.comNate Houghteling, Co-Founder/Executive Producer, Portal ASarah Malkin, VP of Programming, New Form DigitalRonald C. Pruett, Jr., CEO, Roker Media/Co-Founder, Roker Labs (Moderator)Isaac Showman, Managing Director, Reuters TV
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