Televisionation
578 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 7 ratingsWelcome to our Televisionation podcast show, which showcases executives, innovators, creatives, and invited analysts, in dialog with ITVT founder and editor-in-chief, Tracy Swedlow. These podcasts also offer audio of sessions from our TV of Tomorrow Show (TVOT) conferences (produced twice a year in San Francisco and New York); video interviews, as well as other types of updates and content.
Our readership is mostly made up of thousands of listeners in over 150 countries.
Founded in 1998 by Tracy Swedlow, InteractiveTV Today ITVT is the most widely read and trusted news source online on the rapidly emerging medium of multiplatform, networked, broadband interactive television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business through our Web site (itvt.com).
Contact [email protected] to find out more or to pitch yourself to be interviewed!
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Episodes
Talk Back to Television: Cognizant’s Gabriel Berger on What’s Wrong in Media and Entertainment
December 15, 2022 16:32 - 9 minutes - 8.39 MBDecember 15, 2022 Talk Back to Television welcomes our friend Gabriel Berger, Head of Media and Entertainment Industry Solutions for Cognizant. As we all know, Cognizant helps companies modernize technology, reimagine processes and transform experiences so they stay ahead in a fast-changing world. In five minutes, Gabe tells us what’s gone wrong in the media and entertainment industry, and what we need to do to fix it going into 2023.
Televisionation: Director and Writer, Sheldon Epps, on His New Book and His New Project for BET+
December 15, 2022 16:31 - 32 minutes - 29.4 MBNovember 29, 2022 ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features writer and director, Sheldon Epps (directing credits include episodes of Netflix’s “The Upshaws,” “Frasier,” “Friends,” “The George Lopez Show,” “Everyone Loves Raymond” and many others), who for two decades was also artistic director of the Pasadena Playhouse. Among other things, he discusses “Christmas Party Crash...
Talk Back to Television: Next Media Partners’ Gerard Kunkel on the Metaverse
December 15, 2022 16:31 - 7 minutes - 6.74 MBDecember 1, 2022 Talk Back To Television welcomes Gerard Kunkel, Founder and Managing Partner of Next Media Partners, LLC. Gerard appears IRL (In Real Life) to continue the conversation we started with Chris Falkner (also of Next Media Partners) to replace the Mystery of the Metaverse with the Reality of the Opportunity.
Talk Back to Television: Next Media Partners’ Patrick Donoghue on the Reality of the Metaverse
December 15, 2022 16:30 - 7 minutes - 6.7 MBDecember 8, 2022 Sometimes you just can’t take yourself too seriously. And that’s why we welcome Patrick Donoghue from Next Media Partners to this week’s episode of Talk Back to Television. It’s all about the Reality of the Metaverse (which is an oxymoron if we’ve ever heard one), getting “a Ph.D in **** I don’t understand” to be able to design content for the Metaverse, and of course those *** **** Goggles!
Televisionation Friday Fireside: Jamie Parker, Chief Product Officer at Gamestar+
December 15, 2022 16:30 - 20 minutes - 18.5 MBDecember 9, 2022 Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Like many of you, I have an old WebTV box somewhere in the attic. 25 years ago, it felt like the concept of playing hit games shows like “Jeopardy” and “Wheel of Fortune” on TV would usher in the Era of Interactive Television. And for the most part, we’re all still waiting for the ushers to find...
Televisionation: Television and Video Artist, Josh Ellingson
December 15, 2022 16:27 - 22 minutes - 20.9 MBJuly 5, 2022 ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features Josh Ellingson, a San Francisco-based artist whose work employs and explores television and video in multiple ways. Among other things, he discusses why he is passionate about experimenting with analog television sets and archival video in his art; explains how he creates “floating” video objects using an old technique c...
Televisionation Friday Fireside: ATSC President, Madeleine Noland
December 15, 2022 16:25 - 22 minutes - 21 MBAugust 12, 2022 The Friday Fireside welcomes Madeleine Noland, President at Advanced Television Systems Committee. In a very personal conversation, Madeleine shares how she first came to the television industry, then to advanced television, to LG Electronics and finally to ATSC. We discuss the creation of the NEXTGEN TV branding, the importance of CONTENT to the successful deployment of NEXTGEN TV and the broad future of ATSC 3.0 and its place in the future of the television industry. A glim...
Televisionation Friday Fireside: Jeff Greenfield, CEO of Provalytics
December 15, 2022 16:23 - 20 minutes - 18.5 MBAugust 26, 2022 Today’s guest on The Friday Fireside is Jeff Greenfield, CEO of Provalytics. Provalytics unifies all media, including walled gardens, CTV, TV, OOH, radio, direct mail, and print, providing deduplicated, privacy-compliant reporting which includes synergies, carryover, ad stock and consumer sentiment, and separates incrementality from the baseline. With an extensive advanced advertising background at WideOrbit, C3 Metrics and 1st Approach, Jeff is truly prepared to help his exp...
Talk Back to Television: Jon Giegengack, Principal of Hub Entertainment Research
December 15, 2022 16:19 - 6 minutes - 6.16 MBAugust 11, 2022 Today’s episode of Talk Back to Television, sponsored by Mediaocean, welcomes Jon Giegengack, Principal at Hub Entertainment Research. Jon addresses a comment from Lisa in Los Angeles: “I have all these channels AND I CAN’T FIND ANYTHING!”
Talk Back to Television: Matthew Durgin, Smart TV Business Team Leader at LG Electronics
December 15, 2022 16:18 - 5 minutes - 5.26 MBAugust 18, 2022 Today’s guest on Mediaocean’s Talk Back to Television is Matthew Durgin, Senior Director/Smart TV Business Team Leader for LG Electronics North America. Matthew picks up on the conversation started last week with Jon Giegengack, answering the concerns of Lisa in Los Angeles, who has a ton of channels and services AND STILL CAN’T FIND ANYTHING TO WATCH!
Talk Back to Television: 2014 TVOT Hackathon Winner, Serena Xu
December 15, 2022 16:17 - 10 minutes - 9.36 MBNovember 3, 2022 Talk Back to Television welcomes Serena Xu, product designer (and one of the winners of the 2014 TVOT Hackathon). Serena gives us pointed CONSUMER feedback on the state of the streaming business: Who’s doing it wrong, and who’s doing it right—with specific recommendations for how to fix the whole mess! Instructive and fun!
Televisionation Friday Fireside: Industry Veteran, Larry Samuels
December 15, 2022 16:16 - 20 minutes - 18.4 MBNovember 18, 2022 The Friday Fireside welcomes popular media veteran, Larry Samuels, who after a career in advanced advertising for Kenzan, GroupM, DISH Network and Cablevision, is venturing into the world of podcasting. It’s actually a return to “radio” with a group of friends which whom he had successful sports talk show on Sirius XM. A fun and informative conversation.
Talk Back to Television—This Week Featuring Scott Ehrlich, Chief Innovation Officer of Sinclair Broadcast Group
November 17, 2022 18:33 - 7 minutes - 6.87 MBWelcome to the August 4th edition of “Talk Back to Television,” sponsored by Mediaocean. Our guest is Scott Ehrlich, Chief Innovation Officer for Sinclair Broadcast Group. The format is simple: One question from a TV viewer. One answer from an industry expert. About 5 minutes in length. Published by Tracy Swedlow and The TV of Tomorrow Show.
Televisionation: Co-Producer, Gisla, and Director, Walsh, on the ABBA Voyage Concert and its “ABBAtars”
November 17, 2022 18:32 - 32 minutes - 29.3 MBLOTS OF VISUALS! This episode features Svana Gisla, Co-Producer, and Baillie Walsh, Director of ABBA Voyage, a hybrid virtual/IRL concert series centered on “ABBAtars,” digital avatars of the Swedish super-group, ABBA, which portray its members as they appeared in 1977, the group’s heyday. The concerts take place in the ABBA Arena, a purpose-built facility at the Queen Elizabeth Olympic Park in London’s East End. Gisla and Walsh provide us with an in-depth overview of the ABBA Voyage projec...
Televisionation: Jason Kyle, Co-Founder of the Creators Writing Room, on Pitching Content to the Networks
November 17, 2022 18:31 - 52 minutes - 47.7 MBITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Jason Kyle, co-founder of the Creators Writing Room (the other co-founder is Lee Aronsohn, co-creator of the sitcom, “Two and a Half Men” and Executive Producer of “The Big Bang Theory”) and Head of Development at CWR Productions, discussing the process of pitching content to the networks and other outlets, and explaining how the CW...
Talk Back to Television: Jesse Redniss, Co-Founder and CEO of Qonsent
November 17, 2022 18:30 - 6 minutes - 6.09 MBTalk Back to Television welcomes Jesse Redniss, Co-Founder and CEO of Qonsent. Jesse answers a question from Bob in Buffalo about streaming services: “They know what I watch. What else do they know, and what do they DO with that information?”
Televisionation Friday Fireside: Marc DeBevoise, CEO of Brightcove
November 17, 2022 18:16 - 22 minutes - 20.7 MBTelevisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The Friday Fireside is pleased to welcome Marc DeBevoise, CEO and Board Director for Brightcove. In a broad-reaching conversation, Marc talks about starting one of the industry’s earliest streaming services—CBS All Access—and the pure enjoyment of working with the team that brought “Star Trek” back to television ...
Televisionation: Hope Juber on Her Father, “Brady Bunch” Creator, Sherwood Schwartz
November 17, 2022 18:15 - 39 minutes - 36 MBITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. ITVTs episode features producer/writer/actress and Hollywood royalty, Hope Juber. She discusses “Created By,” a new series she’s producing about the life and career of her father, Sherwood Schwartz, creator of “The Brady Bunch” and “Gilligan’s Island”; shares memories of her father and insights into his career (he had originally wanted to study medicine ...
Televisionation Friday Fireside: Tony Goncalves, Former CRO of WarnerMedia
November 17, 2022 18:14 - 22 minutes - 21 MBTelevisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The Friday Fireside welcomes Tony Goncalves, former Chief Revenue Officer of WarnerMedia and lead executive behind HBO Max. We are pleased that Tony chose The Friday Fireside as his first post-Warner Bros. Discovery interview. Our opening topic tells you everything you need to know about this timely and controver...
Televisionation: Pip Brignall, Co-Founder of Web3 Live Entertainment Platform, The Round
November 17, 2022 18:11 - 41 minutes - 37.6 MBITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Pip Brignall, Co-Founder and Chief Creative Officer of The Round, a company that describes itself as “the world’s first Web 3.0 platform for live entertainment in Augmented Reality (AR), with unique virtual venues for broadcasting live intimate and multiplayer holographic performances and collecting exclusive NFTs and Meta-merch fro...
Talk Back to Television: Chris Falkner, Partner at Next Media Partners
November 17, 2022 18:10 - 4 minutes - 4.3 MBChris Falkner, Partner at Next Media Partners, LLC, joins Talk Back to Television to answer a question that is on everybody’s lips: “What the F&*K is the Metaverse?”
Televisionation Friday Fireside: Orlando Wood, Chief Innovation Officer for System1 Group
November 17, 2022 18:09 - 22 minutes - 21 MBTelevisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The Friday Fireside is pleased to welcome Orlando Wood, Chief Innovation Officer for the UK-based System1 Group. Orlando shares his perspective on the nature of human attention; how different advertising styles achieve different types of business effect; and how styles have changed and why this now undermines adv...
Talk Back to Television: Tim Hanlon, Founder and CEO of The Vertere Group
November 17, 2022 18:08 - 8 minutes - 7.44 MBTim Hanlon, Founder and CEO of The Vertere Group, joins Talk Back to Television to address a question that we hear for EVERY CONSUMER: “How can I manage my streaming services to get what I want without paying a fortune?”
Televisionation Friday Fireside: Tim Mulligan, Research Director for MIDiA Research
November 17, 2022 18:08 - 24 minutes - 22.8 MBTelevisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Today’s Friday Fireside welcomes Tim Mulligan, EVP and Research Director for UK-based MIDiA Research. Tim tells us what are the real hot buttons that streamers need to pay attention to, to get their arms around and not lose their shirts with everybody buying for a month and then going to the competition!!
Talk Back to Television: Adam Gaynor, Interim President of Gamut
November 17, 2022 18:06 - 4 minutes - 4.13 MBAdam Gaynor, newly named interim President of Gamut, joins Talk Back to Television to answer one of the MOST ANNOYING questions about advertising on streaming services. Megan from Memphis says, “When I’m streaming, I keep seeing the same ads OVER and OVER!!”
Televisionation Friday Fireside: ViewLift Co-Founder, Manik Bambha
November 17, 2022 18:05 - 24 minutes - 22.1 MBTelevisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The Friday Fireside is pleased to welcome Manik Bambha, President and Co-Founder of ViewLift, the global business-to-business software company that offers clients end-to-end, on-demand and live video streaming solutions, globally across Web and all major over-the-top devices. ViewLift has created and operates dig...
Talk Back to Television: GM of Streaming, Gannett USA Today
November 17, 2022 18:04 - 4 minutes - 3.8 MBToday’s Talk Back to Television welcomes Mike Nagle, General Manager of Streaming for Gannett USA Today. Mike provides his perspective to help our friend Lisa from Los Angeles find factual and relevant news information without cable or satellite. With an astonishing wealth of news outlets in 46 states, plus one of the top news brands in the county with USA Today, Gannett’s news is the cornerstone of any streaming service or platform.
Talk Back to Television: NMRPP’s Evan Tracey on Advertising’s Impact on the 2022 Mid-Terms
November 17, 2022 18:03 - 8 minutes - 8.08 MBThis week’s Talk Back to Television welcomes Evan Tracey from National Media Research Planning and Placement—one of the largest Republican advertising agencies. Evan answers a question we are ALL asking this week: “Did all the money (some $10B) spent on the mid-term elections in 2022 make any difference?”
Televisionation: Albert Thompson, Managing Director of Digital at Walton Isaacson
November 17, 2022 03:13 - 39 minutes - 35.8 MBITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Albert Thompson, Managing Director of Digital at full-service agency, Walton Isaacson. Among other things, he discusses Walton Isaacson’s pioneering work in multicultural marketing and explains how and why the agency treats this work as something fundamental, not as an “add-on”; he also shares his thoughts on how younger consumers a...
Televisionation: Philip Gilpin, Jr. CEO/Executive Director, Catalyst Story Institute
November 17, 2022 03:13 - 37 minutes - 34.5 MBITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Philip Gilpin, Jr., CEO and Executive Director of the Catalyst Story Institute, a Duluth, Minnesota-based organization that aims to “advance the literary and visual arts by generating long-term professional career opportunities for storytelling artists.” The organization produces an annual content festival in Duluth, which allows cr...
Televisionation Friday Fireside: Industry Veteran, Marshall Cohen
November 17, 2022 03:12 - 24 minutes - 22.6 MBTelevisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The good doctor is thrilled beyond belief to welcome the inimitable Marshall Cohen to the Friday Fireside. We’ve uncorked his industry perspective like a fine single-malt scotch, as he regales us with stories of the earliest days of MTV, The Movie Channel, Nickelodeon, Comedy Central and more. But as his current ...
Talk Back to Television: Perianne Grignon, VP of Strategy at Mediaocean
November 17, 2022 03:11 - 7 minutes - 6.76 MBToday’s guest on Talk Back to Television is Perianne Grignon, VP Strategy at Mediaocean (a Talk Back Sponsor!!!). Her question comes from Alan in New York: “I get so many ads thrown at me, it’s like sticking my head in a hornets’ nest. I wish someone would talk to ME about what I’m interested in.”
Televisionation Friday Fireside: Comcast Technology Solutions’ Stuart Kurkowski on Metadata
November 17, 2022 03:11 - 18 minutes - 17.2 MBTelevisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Be honest: most conversations about metadata are stratospherically over the heads of most of us! But Stuart Kurkowski, Distinguished Engineer and Software Architect for Comcast Technology Solutions, explains it all in this week’s Friday Fireside. Watch this program and share it (confidentially if necessary) with ...
Talk Back to Television: Industry Veteran, Mick Darling
November 17, 2022 03:09 - 16 minutes - 15.3 MBLadies and Gentlemen, introducing THE TELEVISION HEAVY USER! Industry tech and business veteran, Mick Darling (who also happens to be another of the winners of the 2014 TVOT Hackathon), joins this week’s Talk Back to Television. He turns out to be a streamer’s FAVORITE CUSTOMER: Lots of services, 2 hours of viewing a night, (pretty much) loves everything and is willing to juggle all the promotional deals to make it happen. Watch and learn if you made HIS favorites list!
Televisionation: Disney Advertising’s Dana McGraw and InfoSum’s Lauren Wetzel on Clean Rooms and More
June 23, 2022 22:08 - 36 minutes - 82.4 MBThis episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph; Disney Select (a suite of audience segments that employ Disney’s first-party data to improve audience targeting); new developments and ongoing challenges in the Data Clean Room space; what is meant by “data collaboration”; and much more.
Televisionation: Treatment Studio’s Williams and Pocock on Creating a Virtual Queen Elizabeth II
June 23, 2022 22:07 - 30 minutes - 27.9 MBThis episode features Willie Williams, Co-Founder of, and Lizzie Pocock, Producer at Treatment Studio, the London-based creative agency behind one of the most talked-about elements of Queen Elizabeth II’s recent Platinum Jubilee celebrations: the illusion of the Queen’s younger self riding in her 260-year-old gold carriage. Among other things, they explain that the illusion wasn’t—as widely reported in the press—a hologram, but rather was created via LED technology; they also discuss Treatmen...
Televisionation Friday Fireside: Mike Nagle, GM of Streaming at Gannett USA Today
June 23, 2022 22:06 - 21 minutes - 19.7 MBThis week’s Friday Fireside welcomes Mike Nagle, newly appointed General Manager of Streaming for Gannett USA Today. With an astonishing wealth of news outlets in 46 states, plus one of the top news brands in the county with USA Today, Gannett’s streaming services are currently well-distributed and poised to explode under Mike’s leadership. We believe that news is the cornerstone of any television service—national or local—and USA Today Streaming is right there, right now.
Televisionation Friday Fireside: Chicken Soup for the Soul CSO, Elana Sofko, on Redbox and More
June 17, 2022 21:54 - 19 minutes - 17.8 MBToday’s Friday Fireside guest is Elana Sofko, Chief Strategy Officer for Chicken Soup for the Soul Entertainment. We go through the company’s various business sectors (which are more varied and complex than the good doctor realized), and then into a DETAILED discussion of their acquisition of Redbox. In a word: FASCINATING. And a smart move for Chicken Soup for the Soul. Watch, and learn.
Televisionation Friday Fireside: Bill Mobley, Founder and CEO of FreeCast
June 17, 2022 21:53 - 21 minutes - 19.4 MBToday’s Friday Fireside welcomes industry firebrand, Bill Mobley, Founder and CEO of FreeCast. Bill has been “fighting the good fight” to aggregate streaming services for over a decade, and he shares (actually leaks) a major strategic announcement about FreeCast’s SelectTV service. Watch and learn.
Televisionation Friday Fireside: NABSHOW 2022, with NAB’s Chris Brown and Jonathan Toomey
June 17, 2022 21:52 - 23 minutes - 21.1 MBIf you attended the NABSHOW 2022 (or if you decided NOT to attend), you MUST WATCH this week’s episode of the Friday Fireside with the folks who made it happen! Chris Brown, EVP of Business Operations , and Jonathan Toomey, VP of Content Design and Development for The National Association of Broadcasters. You’ll hear their own analysis of the 2022 show, their forecast for NABSHOW 2023, a look forward to NABNewYork 2022, the plans to connect the Las Vegas Convention Center with Exhibitor Hotel...
Televisionation Friday Fireside: Shelley Stansfield, Founder and Director of Special Ops at Centriply
June 17, 2022 21:52 - 20 minutes - 19.1 MBToday’s Friday Fireside welcomes Shelley Stansfield, Founder and Director of Special Ops at Centriply, an independent media agency that specializes in advanced, audience-driven TV campaigns. Shelley explains that the #1 benefit for brands is the ability to get their message on TV to the same audience as their digital campaign: wherever the consumer turns, they see the same targeted message. Same audience segments. Same creative. Maximum impact. Watch, and learn.
Televisionation Friday Fireside: Mike Kelley, President of Americas at Grabyo
June 17, 2022 21:51 - 20 minutes - 18.6 MBThe Friday Fireside welcomes Mike Kelley, President of Americas for Grabyo, the cloud video platform for live clipping, live production and editing. We discuss how Grabyo customers worldwide can share their best moments in real time, with live clipping from broadcast and video feeds and then share to social, mobile and OTT in seconds. And we examine how NBC’s broadcast of the Kentucky Derby recorded perhaps the most exciting 54 seconds in sports (the come-from-behind victory of Rich Strike—th...
Televisionation Friday Fireside: DeepIntent CMO, Marcella Milliet Sciorra
June 17, 2022 21:51 - 21 minutes - 19.3 MBFor many of us, our health is one of the first things we think about in the morning, and the one of the last things we think about at night. That is the strength of DeepIntent, the rapidly growing healthcare advertising program. Our guest on this week’s Friday Fireside is DeepIntent Chief Marketing Officer, Marcella Milliet Sciorra, who picks up where our Friday Fireside guest, DeepIntent CEO Chris Paquette, left off in late 2020. We explore how DeepIntent’s targeting can market more than hea...
Televisionation: Bill Daddi on Brand Platforms and More
June 17, 2022 21:50 - 30 minutes - 28.1 MBThis episode features Bill Daddi, President of Daddi Brand, a firm that specializes in brand platform development and public relations for data, analytics and consulting companies, as well as for associations in the television and advertising industries (its clients include CIMM, MRC, Magid, Kantar, LG Ads and Cuebiq, among others). Among other things, he discusses Daddi Brand’s work and explains the concept of brand platforms; identifies important messages that he feels the television and ad...
Televisionation: 605 President, Tom Keaveney, on Measurement
June 17, 2022 21:49 - 30 minutes - 28.1 MBThis episode features Tom Keaveney, President of TV measurement and analytics company, 605. Among other things, he outlines the biggest challenges facing the measurement industry; discusses 605’s services and explains how he believes the company is differentiated in the market; casts light on the company’s plans to expand its datasets, and on its roadmap in general; gives us an overview of its new Advanced Audience offering; and more.
Televisionation: Snowflake’s Bill Stratton on the Data Cloud
June 17, 2022 21:48 - 43 minutes - 40 MBThis episode features Bill Stratton, Global Head of Media, Entertainment and Advertising at data cloud company, Snowflake. Among other things, he defines key concepts in the data space, including databases, data lakes, data warehouses and clean rooms; explains how audience measurement is being adapted for a cookieless world; stresses the importance of frictionless data connectivity and sharing; discusses Snowflake’s work with such clients and partners as NBCU, PlutoTV, LiveRamp, and Horizon M...
Televisionation: WatchingThat CEO, Cameron Church, on Monitoring and Optimizing Streaming Video
June 17, 2022 21:48 - 30 minutes - 27.7 MBThis episode features Cameron Church, Founder and CEO of WatchingThat, a London-based company which provides an independent monitoring and optimization platform for streaming video, and whose customers include the New York Post and Fox. Among other things, he explains the capabilities that WatchingThat’s platform offers its customers and the technology that underpins the platform; describes how the company makes use of both human and artificial intelligence; and casts light on its innovation ...
Televisionation Friday Fireside: Jon Giegengack of Hub Entertainment Research
June 17, 2022 21:47 - 31 minutes - 28.6 MBThis week’s episode of The Friday Fireside welcomes Jon Giegengack, Principal at Hub Entertainment Research. In a world where the more we know, the less we understand, Jon provides clarity and focus for entertainment decision-makers. Our primary topic (one that is near and dear to The Good Doctor’s heart) is how we can cure the increasing consumer frustration over FINDING SOMETHING TO WATCH! We have more choices than ever before, but we literally don’t know where anything is. And Jon’s resear...
Televisionation: VidCon’s Jim Louderback on Creators
June 17, 2022 21:46 - 38 minutes - 35.4 MBThis episode features Jim Louderback, formerly CEO of, and now Strategic Advisor to, VidCon. Among other things, he discusses the significance of Paramount’s 2018 purchase of VidCon; outlines the increasingly important role that independent video creators and the communities they attract are playing both in the entertainment/media economy and in society at large; shares his thoughts on YouTube, TikTok, Roblox and the other platforms that are driving the creator economy; speculates on the impa...
Televisionation Friday Fireside: Aviram Sharon of Viewer-Interaction Platform, InTheGame
June 15, 2022 16:09 - 19 minutes - 17.7 MBThis week’s episode of The Friday Fireside welcomes Aviram Sharon, Co-Founder and CEO of InTheGame, the Israel-based viewer interaction platform. Beyond their success with engaging sports fans interactively on a wide variety of television platforms, InTheGame has SERIOUS adtech capabilities that can encourage (and reward) viewers for STICKING WITH television programs. Imagine watching “NCIS” on CBS, and when you start to change channels you see a message that says, “WATCH FIVE MORE MINUTES FO...