Televisionation: Albert Thompson, Managing Director of Digital at Walton Isaacson

Televisionation

English - November 17, 2022 03:13 - 39 minutes - 35.8 MB - ★★★★★ - 7 ratings
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Previous Episode: Televisionation: Philip Gilpin, Jr. CEO/Executive Director, Catalyst Story Institute

Next Episode: Talk Back to Television: NMRPP’s Evan Tracey on Advertising’s Impact on the 2022 Mid-Terms

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.

This episode features Albert Thompson, Managing Director of Digital at full-service agency, Walton Isaacson. Among other things, he discusses Walton Isaacson’s pioneering work in multicultural marketing and explains how and why the agency treats this work as something fundamental, not as an “add-on”; he also shares his thoughts on how younger consumers are using media platforms, on the prospects for shoppable TV, QR codes, AR, interactive CTV apps, and more

Note: Albert Thompson will be moderating and speaking at TVOT SF 2022 (October 12th and 13th in San Francisco).