Televisionation Friday Fireside: Jeff Greenfield, CEO of Provalytics

Televisionation

English - December 15, 2022 16:23 - 20 minutes - 18.5 MB - ★★★★★ - 7 ratings
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Previous Episode: Talk Back to Television: Jon Giegengack, Principal of Hub Entertainment Research

Next Episode: Televisionation Friday Fireside: ATSC President, Madeleine Noland

August 26, 2022

Today’s guest on The Friday Fireside is Jeff Greenfield, CEO of Provalytics. Provalytics unifies all media, including walled gardens, CTV, TV, OOH, radio, direct mail, and print, providing deduplicated, privacy-compliant reporting which includes synergies, carryover, ad stock and consumer sentiment, and separates incrementality from the baseline. With an extensive advanced advertising background at WideOrbit, C3 Metrics and 1st Approach, Jeff is truly prepared to help his expanding list of customers to fix what’s broken!