PodCraft | How to Podcast & Craft a Fantastic Show
222 episodes - English - Latest episode: 15 days ago - ★★★★★ - 67 ratingsPodCraft takes you from novice podcaster to confident broadcaster. We’ll teach you how to start and grow a successful podcast in our easy-to-follow seasons. Let’s start at the start with the groundwork and planning stages. Why do you want to podcast, who do you want to reach, and why? Then, let’s learn what we’ll need to record, publish, and distribute it. Once that’s done, we move on to marketing, growth, and monetisation. Here, we help you to reap the rewards of all your hard work. On PodCraft we also run regular Q&A episodes, offer analysis and data on the podcasting industry, and talk about the latest tools, tips, and tactics that are improving our own processes and workflows.
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Episodes
How Consistency Leads to Podcasting Success
April 08, 2024 07:18 - 49 minutes - 44.9 MBAlmost all the benefits of podcasting stem from one thing – and that’s consistency. If you publish quality content over a prolonged period of time, you eventually hit a critical mass of episodes you can now call your “back catalogue” – and it’s a powerful tool. On this episode of Podcraft, we’re going to look at the benefits of this published body of work, which includes the ability for new listeners to binge your content, as well as providing you with a tonne of repurposing options, too. ...
From Doubt to Determination: Pushing Through the Podcasting Dip
March 25, 2024 09:07 - 59 minutes - 54.1 MBWhat really makes someone a successful podcaster? Is it a certain number of episodes, downloads, or reviews? Is it whether content creation has become their full-time job? Or could it be because they've been recognised with a prestigious award? In truth, we can gauge success in many ways, but ultimately, there's no certificate and a great degree of subjectivity. One thing we can all agree on, though, is that the best way to get to a position where you or your audience consider your podcast...
What's the Future of Podcasting Tech? With Izabela & Mike Russell (Part 2!)
March 18, 2024 12:07 - 51 minutes - 47.5 MBIzabela and Mike Russell of Music Radio Creative return to continue our conversation about the ever-evolving podcast landscape. Gear and tools may have gotten much better, but that doesn't always make them easier to set up and use. We also discuss the role of DAWs like Adobe Audition and Audacity compared to newer (often AI-driven) software. Finally, Mike and Izabela answer some questions about podcast growth, being surprised, and changing their minds. Music Radio Creative Mike's YouTube ...
What CAN'T We Learn From Successful Podcasters?
February 13, 2024 09:19 - 36 minutes - 33.5 MBIn this episode, Colin and Matthew engage in a friendly debate about the role of gear in podcasting. While gear and equipment are often seen as important aspects of podcasting success, the hosts question whether they truly make a significant difference. They explore the mindset of successful podcasters and how their focus lies more on content creation, strategy, and promotion rather than the tools they use. The conversation also delves into the dangers of getting too caught up in equipment a...
Podcasting in 2014 Vs 2024, With Izabela & Mike Russell of Music Radio Creative
February 07, 2024 12:59 - 47 minutes - 43.9 MBAs the RSS feed approaches its 25th birthday, so does the word "podcasting" its 20th. But 2024 also sees the tenth anniversary of UKPOD14. On this episode of Podcraft, we're joined by the organisers of this important event, Mike and Izabela. We wanted to catch up on the past decade, talking about what has changed in the medium (as well as what hasn't!). We also touch on what the future might hold, and why simpler is often better when it comes to your recording setup and workflow.
14 Ways to Grow your Podcast with Collaborations
December 18, 2023 14:37 - 21 minutes - 19.3 MBHere, I dive into 14 powerful, unique collaboration strategies designed to exponentially grow your podcast audience and increase revenue. Whether you're a budding podcaster or a seasoned pro, these tips can fuel your approach to collaborations. Get ready to discover unique methods for teaming up with fellow podcasters, creating compelling content, and even boosting your income through strategic partnerships. Highlights: Explore how episode swapping can bring new listeners to your podcast. ...
Equipment & Software for Video & Live Broadcasting
October 24, 2023 12:47 - 42 minutes - 38.5 MBAdding a video or live broadcasting element can work well for some podcasters. In this episode, we dig into the tools you'll need if you want to run a successful video series. Resources Mentioned Ultimate Video Podcasting Guide Best Video Editing Software How to turn live broadcasts into podcasts that don’t suck Why Video can't and won't replace audio in podcasting Alitu – The Podcast Maker Rode Rodecaster II Zoom PodTrak P4 Rode Wireless Pro
Best Podcast Recording & Editing Software Options
October 10, 2023 12:53 - 32 minutes - 29.6 MBIn this episode we're looking at Audio production software, commonly know as 'Digital Audio Workstations' in the audio production industry. We'll look at the most common options out there to give you an idea of which one might suit you. Of course, podcast recording and editing software is more than just DAWs these days. There are a lot of great call recorders and podcast making apps too. On this episode of Podcraft, we'll talk you through a range of options, as well as discuss our own perso...
How to Set Up a Great-Sounding Home Podcast Studio
October 03, 2023 10:42 - 35 minutes - 32.6 MBThe term “home podcast studio” can mean different things to different people. For some, it means soundproofed walls, a large, sleek, padded table, and multiple mics running onto a mixer. For others, it means a USB mic sitting in a cat bed. The bottom line is that creating a pro-sounding home podcast studio is possible, no matter how small your budget or house space. Key Resources How to Create a Silent Podcast Studio Why Record Your Podcast Outdoors What is Reverb? (& How to Fix it!)
Podcast Bits & Bobs: Cables, Stands, & Pop Filters
September 20, 2023 10:22 - 26 minutes - 23.9 MBCables, stands, jacks, plugs, pop filters – the less glamorous but still utterly essential part of the podcasting equipment pantheon. It’s common for podcasters to spend three-figure sums on both their mic and their recording device, then link the two together with a cable they’ll spend $5 on. On this episode, we look to better understand all these different ‘Bits & Bobs’ by running through what they are, what they look like, and what they do. Types of Audio Cable & Connection XLR Cables...
Why & How to Monitor Your Audio
September 13, 2023 09:58 - 33 minutes - 30.7 MBPodcast listening isn't exclusive to podcast listeners. Podcasters need to listen to their own audio, too - both whilst it's being recorded and whilst it's being edited. We call this type of creator listening "monitoring", and that's what we'll discuss in this episode of PodCraft. Key Considerations Listen through headphones (even a cheap pair of earbuds) while recording audio to catch any real-time issues. Use headphones or speakers with a flat frequency response. Don't use gear that'll...
Can Your Record & Edit Podcasts With Your Phone?
September 08, 2023 11:18 - 31 minutes - 28.8 MBYou most likely already carry an expensive recording device around with you everywhere you go. We're talking, of course, about your smartphone. In this episode of PodCraft, we take a look at the different gear and options available for turning your phone or tablet into a fully functioning podcast studio. Gear & Resources Are built-in mics any good? Rode AI Micro Rode SmartLav + and SC6 Splitter Shure MV88 Rode Wireless Go Zoom iQ6 Recording apps for iOS Recording apps for Android...
Mixers and Audio Interfaces for Podcasting
August 30, 2023 11:18 - 27 minutes - 25.4 MBMixers and audio interfaces have much in common with the podcast recorders mentioned on our last episode. One crucial difference is that these are less likely to work as standalone devices, and will need other gear to make them work (typically, mics and a computer). A mixer or audio interface is an excellent tool if you prefer to use podcast recording software. Our favourite interfaces are the Focusrite Scarlett 2i2 and the PreSonus Audiobox USB 96. On the mixer front, Dev was highly imp...
Do I Need a Podcast Recorder? (And if So, Which Kind!?)
August 25, 2023 13:05 - 36 minutes - 33.3 MBIn this episode, we’ll cover why you might want to use a digital recorder in your podcasting efforts, and how to choose the best one for you. We’ve discussed digital recorders in the past, and in fact, you can find our current definitive guide here: The Best Digital Podcast Recorders on the Market. This episode digs into the very same stuff with a little extra detail. Each option depends on your own unique situation, show format, and budget. But here are some of the models we typically rec...
What Microphone Do I Need to Podcast?
August 16, 2023 11:48 - 39 minutes - 36.1 MBFirst thing's first, you're going to need something to record into, aren't you? On this episode we take a deep dive into the world of microphones for podcasting. The Best Podcasting Microphones Here, you'll learn The difference between XLR and USB mics The difference between Dynamic and Condenser mics What are Polar Patterns, and which one do you need? Can you use built-in mics to podcast? And, what are OUR favourite mics? Also Mentioned in This Episode Samson Q2U (USB and XLR) ...
Podcast Equipment & Tech in 2023
August 15, 2023 12:25 - 4 minutes - 4.31 MBWelcome to our new and updated season on podcasting gear and technology. We last recorded this one back in 2019, and a lot has changed in that time. Or has it? You can easily keep track of every resource, tool, or product mentioned on our Resources page, and on the Podcraft Equipment Season page.
Best Affiliate Schemes for Your Podcast, & How to Profit From Them
August 08, 2023 11:18 - 41 minutes - 37.8 MBAffiliate schemes are a great way for podcasters (even completely new ones) to earn some income. On this episode, we dive into what affiliate programmes are, how they work, which ones to choose, and how to get the best from them. Check out our full guide to affiliate programmes for podcasters, the Alitu affiliate scheme, and the IndiePod Community.
Listener Q&A: Make Shownotes Great Again!
July 26, 2023 11:59 - 36 minutes - 33.2 MBIn a world of AI chatbots, it's easy to have your shownotes drafted up in an instant. But how do you create shownotes that are actually good?* That's one of the questions we'll be answering on today's episode, along with considerations around audio ads, variety shows, and email list signups. Thanks to our listeners who sent in this week's voice questions. Why not submit one yourself? Listener Podcasts Family Histories Podcast She Needs Grit All About Home Construction Tweet Trends R...
Listener Q&A: Paying for Clicks, Selling Subscriber Benefits, & Encouraging Engagement
July 11, 2023 10:45 - 30 minutes - 27.9 MBWe love getting voice questions from our listeners and members of the IndiePod Community. On this episode, we've four more to answer, courtesy of: Matt Hepburn - Interview Bookers James C Taylor - My Amazing Woman Flloyd Kennedy - Am I Old Yet? Michell Harris - The Conversing Nurse Podcast
What Are YOU Not Very Good at in Podcasting?
July 04, 2023 14:23 - 38 minutes - 34.9 MBIn our last episode, we talked through some of our podcast shortcomings. This time around, we dig into two voice clips where listeners Marty and John highlight some areas they'd like to improve. John's podcast is called Build a Presentation Muscle, whilst Marty's is Nepal Now. Please send us your own voice clip and tell us what "podcasty stuff" YOU'RE not very good at. We might even be able to help! And, for Matthew's charity appeal, here's a link to the JustGiving page.
What Are We NOT Very Good at in Podcasting?
June 22, 2023 10:05 - 36 minutes - 33.2 MBIf you're going to teach others how to podcast, does that mean you need to be brilliant at everything yourself? Well, hopefully not. Colin and Matthew can think of a few gaps in their skill sets. On this episode, they talk through them and explore ways they might be able to improve. They're also asking the question, what are YOU not very good at? Please send us your voice feedback, and we'll try our best to feature it on a future episode!
How to Treble Your Content Output: Top Tips to Ship Your Show
June 05, 2023 11:51 - 49 minutes - 45.2 MBFollowing on from our previous episode, some of the advice given was "do less". But what if you want to do more, in the most efficient way possible? That's precisely the purpose of this episode, where we talk through some of our top tips to ship your show. Also mentioned: Our Podcast Show London review Working in Seasons Read about how to plan a season, along with every b enefit you’ll get. Sailing Solo Read about the solo format, and its p ros and cons. Then, find out how to create ...
9 Super Podcast Time Saving Tips
May 19, 2023 13:54 - 31 minutes - 28.9 MBDo you ever find yourself thinking, "I have so much time to work on my podcast, I struggle to even fill it"? No? Well, let's see what we can do about that, then. Here are nine great podcasting time-saving tips for you to try out. Batch recording Use fewer tools Do fewer things Don't multitask (and, time block) Click/MEE editing Speeded-up editing Use templates Utilise dynamic ads Automate and outsource wherever possible
Do Downloads Mean Listeners? How Accurate Are Podcast Download Stats?
April 18, 2023 12:21 - 36 minutes - 33 MBDownload numbers can vary from platform to platform, which causes frustration and confusion among podcasters. Why do some services show much higher numbers than others? Are they interpreting downloads differently? And what else can we do to measure the performance of our podcasts? We'd also love to get some voice questions in for future episodes. Go to thepodcasthost.com/question to submit. If we play yours on the next episode, we'll send you a copy of The Podcast Host Planner and our Pod...
What is Open Podcasting & Why Does it Matter?
April 05, 2023 10:50 - 33 minutes - 30.6 MBOpen podcasting has always been vitally important to how the industry works. Still, it’s hard to talk about without getting super technical or glazing over in the middle of the conversation. This is because those conversations often start with the most tech-savvy industry folks – not your average podcaster – and certainly not your average podcast listener. But open podcasting is crucial to our industry, and the way things are moving, it’s at threat. So much so that a coalition known as the ...
Locative Media: GPS Tools To Grow Your Podcast in 3D
March 22, 2023 10:57 - 27 minutes - 25.1 MBIf you’ve ever used a smartphone to take a GPS-enabled audio tour, such as one available through Voicemap, you’ve used locative media. Locative media is a way to share digital content via GPS triggers in the real world to increase personal interaction. It puts digital content and real places together to make an experience greater than the sum of its parts. On this episode, we talk about how you can utilise it to help enhance and grow your podcast. Link to our full guide on Locative Media &...
Should I Start a Second (or Third, or Fourth) New Podcast?
March 09, 2023 08:03 - 41 minutes - 37.8 MBNo podcaster in history has ever just run one show. In fact, many find their biggest or most successful podcasts to be a second or third attempt. They’ll learn the ropes on the topic they think they want to discuss, then start a new one later on, on a completely different subject. If you already run a podcast, then starting a second (or third, or fourth) is inevitable. BUT, if you’re just constantly starting new shows, you probably won’t get any momentum or success with any of them. SO, if...
60% Of New Podcasters Fear Marketing. And Are New Podcasts Dying Off?
February 17, 2023 10:07 - 37 minutes - 34.7 MBIt’s a bit of a data discussion this week, with a few numbers to break down and analyse. Some of this data came via our own sources, whilst others have been the topic of much discussion in the mainstream media recently. Do Spotify layoffs and new podcasts dropping by 80% since 2020 mean podcasting is on the way out? And why do 60% of new podcasters worry about marketing their shows? Also mentioned on this episode: The Trailer Park Podcast, how to make a podcast trailer, 43% of new podcaste...
How Can Podcasters Leverage AI & Tools Like ChatGPT?
February 10, 2023 10:06 - 31 minutes - 28.6 MBThere’s been a lot of chat about artificial intelligence (AI) in the podcasting industry recently. In most industries, in fact. Since the launch of ChatGPT – an insanely sophisticated AI chatbot that’s generating buzz and fear in equal measures – everyone’s got something to say about it. Episode Resources How Can Podcasters Use AI & ChatGPT to Their Advantage? Which AI Podcasting Tools Are Worth Using? AI-powered fiction podcast - FantasAI
How Using a Drone Can 10X Your Podcast Content
January 27, 2023 13:10 - 34 minutes - 31.4 MBWhat do drones have to do with podcasting, you ask? Well, if my visit to the Podcast Show 2022 is any measure, then I’m not the only person (by a long way!) interested in adding video to their podcasting workflow. And if we’re going to make video, we might as well explore every angle. Even the vertical. So, I thought I’d delve in and figure out whether drones have a place in helping create better video around your podcast. These things aren’t cheap, and they aren’t for everyone. But if you ...
Taking a Journalistic Approach to Your Podcast
January 12, 2023 10:29 - 25 minutes - 23.8 MBWhat does it mean to take a journalistic approach to your podcast content? In this episode of Podcraft, we're joined by Katie, who is the driving force behind our new topical content offerings. Katie explains that a "journalistic approach" involves taking time to research your subjects and using a structured workflow to build stories. Some of the tips and suggestions here include using newsletters and Google Alerts as a way to source stories and using Trello boards and spreadsheets to organi...
Why All The Hype Around Video Podcasting? Will Video Kill The Audio Star?
December 12, 2022 12:32 - 47 minutes - 43.7 MBVideo podcasting is no new thing. But it's more talked about than it ever was. YouTube are in the early stages of getting into podcasting, whilst Spotify have finally jumped into the pool, too. But does this mean that everyone should now be creating video as well as audio content? Or has a lot of this stuff been exaggerated and blown out of proportion? Undoubtedly video, if done well, can be an excellent compliment to your audio and written content. But it isn't some magic bullet that's g...
Should ALL Businesses Be Podcasting? (And What Makes a Good Business Podcast?)
November 28, 2022 12:40 - 40 minutes - 37.2 MBPodcasting can be a great way to market your business, and add a human touch to your company. But does this mean that every business should be running its own podcast? On this episode, we're joined by Jacob, who's Head of Marketing here at The Podcast Host and Alitu. On this episode we'll cover: - How someone might decide whether or not podcasting around their business is the right move. - Potential differences between a business podcast and a creative outlet or hobby show. - Examples of ...
Why Are 43% Of New Podcasters Planning to Go Solo?
November 21, 2022 10:42 - 32 minutes - 29.9 MBColin and Matthew analyse some interesting data from our Podcast Planner tool. 43% of over 1,500 respondents told us they’d rather host a solo show than create content with other people. So why might this be? Perhaps there's a bit of post-pandemic Zoom fatigue in here where people are fed up with feeling like they are "on a call". There are a lot of positive reasons for going solo, too, including the flexibility, simplicity, control, and ownership. Here's the full report if you'd like a l...
Autism & Podcasting: Life In The Ted Lane
November 10, 2022 12:45 - 38 minutes - 35.4 MBLindsay from the content team helps produce a show called Life In The Ted Lane with her brother, Ted (apparently the name ‘Ted Talks’ was taken, unfortunately). "Ted and his sister Lindsay talk about Ted’s adventures, news from Broadway and Hollywood, Muppet News, and also what it’s like to be autistic." https://lifeinthetedlane.buzzsprout.com/ Joining Matthew on this episode of Podcraft, Lindsay talks us through both the positive experiences and challenges of running the show, as well as ...
SEO Tips for Podcasters
October 27, 2022 12:00 - 36 minutes - 25.1 MBThe concept is simple: You create the content your target audience is searching for, they find it, and your podcast grows as a result. But Search Engine Optimisation (SEO) isn't just as straightforward as that, unfortunately. There are nuances, best practices, and stiff competition from rival content creators. On season 16 of Podcraft we're leaning on the expertise and experience of our team here The Podcast Host and Alitu. On this episode, I'm joined by Sean, who is a full stack growth ...
Best Tools for Creating Short Podcast Clips & Micro Content
September 27, 2022 11:00 - 28 minutes - 19.5 MBMike from the Konversations With Kinfolk podcast is thinking about micro-content. He's looking for apps or software that can take small clips (video and/or audio) to create short clips for visibility and promotion. This is a great strategy for podcast growth. Micro-content can be highly searchable, shareable, and doesn't demand a lot of time to hook a potential new listener. It can also be quick and easy to create. Resources Mentioned Canva How to Create Audiograms Headliner PodIntel...
3 Actionable Podcast Growth Tips
September 12, 2022 07:00 - 27 minutes - 18.8 MBKhaled runs the show Curated Advice on Better Living, and wonders how to increase the number of listeners per episode. At time of recording, he's almost hit the 30-episode mark, which is a great point to reflect on what you've achieved so far, as well as revisit your big picture planning. We recommend that Khaled sets up a dedicated website for the podcast, which is a low-hanging fruit these days. You can do this quickly and at a low-cost by using Podpage. We also recommend that he use...
How Do I Turn Listeners Into Followers, Subscribers, & Supporters?
July 15, 2022 10:00 - 21 minutes - 14.9 MBMichael of Night Moodz wonders how to turn casual listeners into subscribers, followers, and even, supporters. This is a question with many layers as the first and most obvious move is simply to ask in your Calls to Action. You might also want to show them how by creating a 'how to subscribe' page on your website. A final and essential piece of the jigsaw, though, is to make folks want to come back for more. Our free Podcast Planner tool can help you hone your message and your content, and m...
How Do I Get Analytics for Potential Advertisers?
July 01, 2022 12:00 - 20 minutes - 14.3 MBHow do you get useful analytics to present to potential sponsors and advertisers? That's one of the questions on the mind of Karen from BankTalk Podcast. And, one that we'll try our best to answer on this episode of PodCraft. Your Apple Podcast Connect and Spotify for Podcasters dashboards can give you a good sample of listening patterns. Granted, these won't be the full picture, but, for many podcasters, this is at least 50% of their audience. Listener surveys are an optimal way to get ...
How to Optimise Your Podcast’s Outline & Theme
June 21, 2022 08:00 - 23 minutes - 15.9 MBKay is the co-host of the In Da Trenches Podcast and asks about optimising their name, outline, and theme. Sometimes it helps to take a step back and look at the bigger picture of your podcast, asking questions such as: What’s its purpose? Who’s it for? What does success look like for me? You can then start to work backwards from these. Another very useful exercise is to use our free Podcast Planner Tool. And we have thorough guides on Podcast Names, Descriptions, and Formats for a...
Making Best Use of a Break Between Seasons
June 14, 2022 12:00 - 18 minutes - 13 MBLaurent of the Puissante Panoplie podcast asks us about breaks between seasons. He feels that these can halt his momentum, and make him feel a bit like a headless chicken, jumping from task to task with no real plan in mind. Once the break is over, Laurent adds, he feels anything but rested or organised going into his new season. On this episode, we talk about ways to better structure your breaks in between seasons. We also cover the benefits of running an audience survey during these peri...
Where Should I Place Ads in My Podcast Episodes?
May 31, 2022 11:00 - 18 minutes - 12.9 MBOur question this week comes from Teresa of the Homeschool Mama SelfCare Podcast. Teresa's asking us about the optimal position of podcast ads so as to optimise their impact and minimise the chance of them annoying the listeners. On this episode, we cover: Is there a "right" time to play a podcast ad The difference between pre, mid, and post-roll ads The difference between pre-recorded and host-read ads How you can make ads part of your content And why ads might not be essential to t...
The Low-Hanging Fruits of Growing Your Audience
May 23, 2022 12:00 - 17 minutes - 12.1 MBOn this new season of PodCraft we're going to be answering your podcasting questions. Here's how to submit yours! This time around, we have a question from Brooke of Let's Talk Art With Brooke. Brooke has been podcasting for six years and as well over 200 episodes, but is concerned with lack of audience growth. This is a big question in and of itself (so big, in fact, that we actually wrote a book about it). But we find that there's always a few low-hanging fruits that can have an impa...
How do you measure podcast success? And do you need to know about bitrates or loudness? Part Two of Two
May 17, 2022 11:00 - 23 minutes - 16.5 MBIt's part two of our dive into the Podcaster Cares Survey data. This time around, we're talking NFTs, measuring success, social media, loudness, and bitrates. We also take a look at some interesting differences between podcasters of five years or more, and folks who've been doing it less than five years. Podcasters of 5 years or more have stronger opinions on Apple Podcasts and RSS Feeds 67.5% of the 5 years or more group agreed that a podcast isn’t really a podcast if it doesn’t have an...
537 podcasters told us what they care about (and don't) - here's the data: Part One of Two
May 02, 2022 07:00 - 46 minutes - 31.7 MBThe more podcasting grows, the more people talk about it. Some of it is genuine news, and some of it is gossip or clickbait. Rather than waste your time with articles about irrelevant topics, we want to know what the average podcaster cares about most. So, we put up a survey and invited our entire audience to take part through the blog, email and social. We offered a few prizes to say thanks, including a 1st prize gift voucher and a few of our own books (The Podcast Host Planner and Podcast...
Choosing a Format for Your Podcast: Pocket-Sized Podcasting
April 15, 2022 08:00 - 2 minutes - 1.52 MBWelcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about choosing a format for your episodes. The format you choose is really personal, and depends on who’s involved. If it’s just you, you’re not doing a co-hosted show any time soon, for example. None of this is set in stone, either. So whilst it’s good to have an ‘average’ format, so your listeners know what to expect, you don’t have to stick to it every single time. You mig...
Niches & Narrow Podcast Topics: Pocket-Sized Podcasting
April 14, 2022 08:00 - 1 minute - 1.21 MBWelcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about niches (nitches?) and narrow topics. There’s a bit of a misconception in podcasting that, the wider and more open your topic, the bigger your audience will be. I know, it makes sense because covering lots of ground means there's loads more people who might be interested in your show. The reality, though, is that listeners love podcasts that feel like they were made jus...
Why Should They Listen? Pocket-Sized Podcasting
April 13, 2022 08:00 - 1 minute - 1.24 MBWelcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about giving your audience a no-brainer reason to listen. This, my friend, is all about supplying value in your very own unique way. But what does that actually mean? Well, let’s take the example of our personal trainer, I mentioned last time. If they’re serving up content that helps their listeners to, let's say, complete a couch to 5k, then they're providing value. If they ...
Who is Your Podcast For? Pocket-Sized Podcasting
April 12, 2022 08:00 - 1 minute - 1.15 MBWelcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. On this episode, we’re asking a big question: Who are you making your podcast for? The thing is, unless you know exactly who you’re making your show for, and why you’re doing it, you’ve got no chance of growing an audience. Let’s imagine a personal trainer who’s making a health and fitness podcast to market their business. Their target audience might be people who are interested in healthy eating, weight loss, ...