Where Should I Place Ads in My Podcast Episodes?

PodCraft | How to Podcast & Craft a Fantastic Show

English - May 31, 2022 11:00 - 18 minutes - 12.9 MB - ★★★★★ - 67 ratings
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Previous Episode: The Low-Hanging Fruits of Growing Your Audience

Next Episode: Making Best Use of a Break Between Seasons

Our question this week comes from Teresa of the Homeschool Mama SelfCare Podcast. Teresa's asking us about the optimal position of podcast ads so as to optimise their impact and minimise the chance of them annoying the listeners.

On this episode, we cover:

Is there a "right" time to play a podcast adThe difference between pre, mid, and post-roll adsThe difference between pre-recorded and host-read ads How you can make ads part of your contentAnd why ads might not be essential to the monetisation of your show, going forward.

This episode was sponsored by (and made with) Alitu, The Podcast Maker.

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